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A View From The Top

A View From The Top
Author: Adrian Cropley OAM
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© 2025 A View From The Top
Description
A regular podcast produced by the Centre for Strategic Communication Excellence, featuring Adrian Cropley OAM, FRSA, Fellow IABC, SCMP and some special guests – leading communication professionals from around the world sharing stories about their career journeys. You'll hear personal stories about how these leaders built their careers in diverse disciplines such as communication management, internal, external and change communication, and communication leadership and they’ll share tips and advice on how you can do the same.
47 Episodes
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Join host Adrian Cropley in this insightful episode of A View From the Top as he chats with Richard Etienne, an award-winning personal brand and communication consultant. Richard shares his unique career journey, including his role as the official videographer for British Prime Minister, Theresa May, his stint as Director of Internal Communication at Elsevier, and his initiatives like The Introvert Space and Black Introvert Week UK. They discuss Richard's passion for championing introve...
Join host Adrian Cropley as he dives into the world of digital strategy and data-driven insights with Asha Oberoi, Managing Director and Head of Digital and Insights at FTI Consulting. With over 20 years of experience in media and consulting, Asha shares her journey from an early fascination with news and information to becoming a leader in using data to shape digital strategies. Discover her insights on the importance of data in communication, the challenges of navigating the digital landsca...
In this episode, host Adrian Cropley has a chat with Anthea Cudworth, a Fellow at the Centre for Strategic Communication Excellence. Anthea takes us on a journey through her fascinating career, which kicked off with a science degree and financial roles in London. She later found herself leading corporate communication teams for big names like Royal Dutch Shell, Telstra, and the Commonwealth Bank of Australia. Now, she heads up corporate affairs at the NSW Environmental Protection Authority. ...
From media to corporate leadership is the best description of this episode of 'A View From The Top' where Adrian interviews Kane Erroll Choa, Vice President of Corporate Communications at ABS-CBN Corporation in the Philippines. With over 30 years of experience, Kane's career highlights an unexpected transition from broadcast journalism to corporate communications, shaped by his educational background at the London School of Economics and strong mentorship from industry leaders like Bong Osori...
In this episode, I chat with Ritzy Villarico Ronquillo, a leading communication professional and IABC Fellow from the Philippines. Ritzy shares her extensive career journey in communication, spanning over three decades. She recounts her early influences, such as co-curricular involvement in school and community leadership, and her strategic roles in various industries, including energy and manufacturing. Ritzy also discusses the importance of mentorship, volunteer work, and understanding the ...
In this episode Charu Raizada, a seasoned integrated communication consultant, delves into her expansive 25 year-year career journey. Based in Delhi, India, Charu speaks with Adrian about her diverse experience in crisis management, ESG, and leadership communication. Charu shares her early career ambitions, her shift into public relations, and her evolution into a specialist in integrated communication. She highlights the importance of being a trusted partner, and staying informed and c...
Michael Nord is a certified strategic communication management professional with over 25 years of experience in leadership, strategic communication and change. This is our second interview with Michael as he shares his journey from the armed forces to communication advisor, emphasising the skills he gained in the military that aided his corporate success. He highlights his time at Philips and his role in high-tech PR, stressing the importance of aligning communication efforts with corporate s...
In this episode we explore the fantastic career trajectory of Zurich-based leadership and communication coach Ulrike Seminati, a former C-level communication advisor. We discuss Ulrike's career journey, from roles in internal communication in the automotive, broadcasting, and chemical industries to becoming a C-level executive in a pharmaceutical company. Ulrike, who is wonderfully humble yet brave, explains her unique approach of combining training and coaching to help leaders communicate mo...
Today's guest is an innovator and leader in the telecommunications space. Tarek Kamil is the CEO and founder of Cerkl Broadcast, an internal communication platform supporting employee engagement. During this episode we explore Tarek's entrepreneurial journey that has seen him delve deep into the realms of digitalisation and data-driven value creation. As a former executive director of Online Strategies for Info Motion Sports IST and VP of Interactive Games for Fox Sports, he shared his passio...
It's evident that Rob and I haven't caught up in a while, as we delved deep into the distant past. But what struck me during our conversation was the incredible wealth of knowledge and experience this man possesses. Rob boasts an impressive resume: he's a certified member of the Institute of Internal Communication, a Fellow of the Royal Society for Arts, Manufactures and Commerce, and a Patron of the Royal Scottish Academy of Arts and Architecture. In this episode, he generously shares insigh...
In the dynamic world of social media, digital communication, and online marketing, few possess the expertise and adaptability of Fady Ramzy. With an impressive career spanning more than 25 years, Fady has been a constant force of innovation and transformation. Fady's journey began in the tech realm, where he laid the foundation for his illustrious career. As the digital landscape evolved, so did he, seamlessly reinventing himself time and again to stay ahead of the curve. Fady's passio...
Singapore-based Jyoti Khan SCMP has built an enviable career over the last 20 years, rising to the top in internal communication for one of the world's biggest brands. After a stint in agency life, where she worked with some of the best technology, telecom, IT services, and financial brands in India, Asia and around the globe, it was only natural Jyoti would eventually co-found her own consultancy. Bricks and Clicks is a strategic communication consultancy helping businesses lead throug...
Howard Krais is an award-winning leader in the communication world with over 25 years' experience working globally in senior corporate and agency roles. His genuine kindness sets him apart as one of the most delightful individuals you'll ever come across. It’s no surprise then that the consultancy he recently co-founded with his business partner Ann-Marie Blake (a previous podcast guest of ours), is called True. Together they help organisations build winning cultures through maximising the po...
Today's guest is a powerhouse executive communication leader with an enviable career. Priya Sarma is the head of corporate affairs and sustainability for Unilever Middle East and Turkey and an influential board advisor who is passionate about ESG. She made the shift from the world of advertising to marketing and communication and is a current board member of the Advertising Business Group, a non-profit organisation she established in 2016, which advocates for responsible advertising and comm...
Jenni Field is truly Redefining Communications. It’s not just the name of her business – she helps organisations go from chaos to calm, transforming them by improving communication. In this episode, Jenni – a powerhouse of internal communication – talks about her career trajectory from communication officer to business entrepreneur and how she uses her strategic prowess to get business outcomes for her clients. We talked in depth about delivering value to an organisation and leading as ...
Dr Aniisu K. Verghese is an award-winning corporate communication professional and hosts the acclaimed blog Intraskope. He is also the author of Internal Communications: Insights, Practices and Models and is one of the world's leading internal communication professionals. Aniisu is based in Poland and recently worked at a software and technology company as their director of corporate communication. In this episode, he shares his passion for communication and tips for being invited to the top ...
Jo Alexander is truly at the top of her game as the Head of Strategic Communication at one of Australia's largest banks. I was thrilled to speak to her about her career, which began in marketing and eventually moved into internal communication and then strategic communication. Right person, right time, and right organisation, is how I would describe Jo's career trajectory. She is an exceptionally bright and experienced leader with a demonstrated history of working in large, complex cor...
It's really no accident that Katie Macaulay is called, "a leading voice in employee communication". Katie is my latest guest and a podcast host herself, hosting The Internal Comms Podcast. She has a knack for the deep exploration of a range of topics with her guests from all around the world. She is not only a leading voice within internal communication but has really influenced the practice of internal communication. Katie is the Managing Director of the award-winning employee communications...
In this episode, I stay close to home in Melbourne Australia, and spend some quality time with "change doula" (my term, not hers), Dr Jen Frahm. Jen is a real powerhouse and long-time change and transformation guru, working with clients right around the globe. Jen is the co-founder of the Agile Change Leadership Institute and co-founder and facilitator of Busting Silos, a self-paced collaboration course for individuals and teams. She's led what can only be described as a very diverse ca...
Priya Bates and Advita Patel are co-founders of A Leader Like Me, a global membership programme that helps underrepresented women and non-binary people of colour progress further in their career and achieve their leadership goals. They also both have successful practices: Priya is President and Founder of Inner Strength Communication based in Toronto, Canada and Advita is Managing Director of CommsRebel, an internal communication and employee experience consultancy based in Manche...
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