The Underdog Dentist Show - Dentistry, Dental Marketing & Business Podcast from Gireesh Likhyani
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The Underdog Dentist Show - Voice of Dentistry is the First Dental Business and Dental Marketing Podcast from India by Dr. Gireesh Likhyani.
Groundbreaking Ideas, Practical Business & Marketing Strategies. Something you mustn't miss.
Whether you are Starting Up or Practicing Dentistry, Learn about Advancements, Top Conversion Metrics in Dental Marketing, and Business from Dr. Gireesh Likhyani and Guests.
Available on 15+ Platforms Worldwide with 7000+ listeners every month.
You're sure to find something that will help you grow faster.
Queries: show@underdogdentist.com
Groundbreaking Ideas, Practical Business & Marketing Strategies. Something you mustn't miss.
Whether you are Starting Up or Practicing Dentistry, Learn about Advancements, Top Conversion Metrics in Dental Marketing, and Business from Dr. Gireesh Likhyani and Guests.
Available on 15+ Platforms Worldwide with 7000+ listeners every month.
You're sure to find something that will help you grow faster.
Queries: show@underdogdentist.com
24 Episodes
Reverse
We'll uncover how AI is not just a tool, but a game-changer in understanding and engaging with patients.
From predictive analytics to personalized communication, AI is revolutionizing the way we approach dental marketing.
Join me in unraveling the mysteries and potentials of AI in transforming the dental industry.
Cheers guys! Stay Tuned.
There are many challenges we face while working in the Healthcare Industry, especially while dealing with Sales and Marketing.
From the Legal Compliances to the Patient Mistrust, from the Lack of Resources to the Lack of Education amongst Healthcare Professional about Marketing and Sales, you name them.
Listen to this Episode on your Favourite Music Streaming App Now.
Cheers guys! Stay Tuned.
For more updates, you can follow us on Facebook, Instagram, and Twitter: @underdogdentist
Workshop - fd.underdogdentist.com
Newsletter - dopedispatch.underdogdentist.com
If you have any questions or suggestions, please get back to us at show@underdogdentist.com
There are many challenges we face while working in the Healthcare Industry especially while dealing with Sales and Marketing.
We have enlisted a few points on how a Pharma Giant made their way and won hearts and grew their revenue even with so many restrictions from the cultural and policy makers.
Cheers guys! Stay Tuned.
For more updates, you can follow us on Facebook, Instagram, and Twitter: @underdogdentist
Workshop - fd.underdogdentist.com
Newsletter - dopedispatch.underdogdentist.com
If you have any questions or suggestions, please get back to us at show@underdogdentist.com
Understanding the Customer Acquisition Channels for Healthcare Brand
The Most Useless Column in your Registrations Form is:
How Did You Hear About Us?
Simply because collecting data without taking any action around that is useless.
When you don't really know what are all the Acquisition Channels, you won't be able to translate the data you are collecting in the column mentioned: "How Did You Hear About Us?"
In this Episode, we have discussed the various Customer Acquisition Channels for your Healthcare Brand.
Find all the answers in this Episode
Cheers guys!
Stay Tuned.
For more updates, you can follow us on Facebook, Instagram, and Twitter: @underdogdentist
Workshop - fd.underdogdentist.com
Newsletter - dopedispatch.underdogdentist.com
If you have any questions or suggestions, please get back to us at show@underdogdentist.com
The Real ROI in Marketing for your Healthcare Brand
1. Understand the ROI of Social Media and Digital Marketing for your Healthcare Brand
2. How, What, Why and When of Goal Setting
3. Expectations with ROI
Find all the answers in this Episode
Cheers guys!
Stay Tuned.
For more updates, you can follow us on Facebook, Instagram, and Twitter: @underdogdentist
Workshop - fd.underdogdentist.com
Newsletter - dopedispatch.underdogdentist.com
If you have any questions or suggestions, please get back to us at show@underdogdentist.com
How to Set the Right Marketing Plan for your Healthcare Brand
1. Understand the Role of all the Acquisition Channels in Online Marketing
2. Inbound and Outbound Marketing Strategies
3. How to go about a particular Marketing Strategy
4. Making use of the Right Sequence
Find all the answers in this Episode
Cheers guys!
Stay Tuned.
For more updates, you can follow us on Facebook, Instagram, and Twitter: @underdogdentist
Workshop - fd.underdogdentist.com
Newsletter - dopedispatch.underdogdentist.com
If you have any questions or suggestions, please get back to us at show@underdogdentist.com
Data-Driven Marketing Approach for your Healthcare Brand
1. Why Data-Driven Marketing Approach is necessary for 2022
2. What are the benefits of the Data-Driven Marketing Approach
3. and How you can leverage Data to Grow better
Find all the answers in this Episode
Cheers guys!
Stay Tuned.
For more updates, you can follow us on Facebook, Instagram, and Twitter: @underdogdentist
Workshop - fd.underdogdentist.com
Newsletter - dopedispatch.underdogdentist.com
If you have any questions or suggestions, please get back to us at show@underdogdentist.com
Blunders while setting up The Marketing Budget for your Healthcare Brand
How to finalize the Marketing Budgets for your Healthcare Brand
Setting Up Goals to Generating Revenue from that.
Cheers guys!
Stay Tuned.
For more updates, you can follow us on Facebook, Instagram, and Twitter: @underdogdentist
Workshop - fd.underdogdentist.com
Newsletter - dopedispatch.underdogdentist.com
If you have any questions or suggestions, please get back to us at show@underdogdentist.com
The Bigger Question: Instagram Growth - A Journey from 800 to 15000 followers in just 2-3 months
In this episode we talked about:
Dr Shruti's journey with Instagram
Challenges she faced while starting up her practice and how she scaled her practice
A few Questions Like:
Are those followers real?
What? You are getting patients through Instagram?
I can't do trends, I can't dance, Instagram Reels isn't for me, Meh!
In, The Bigger Question, we discussed Dentistry and How we are leveraging Instagram in building our own brands and a lot more.
Cheers guys!
Stay Tuned.
For more updates, you can follow us on Facebook, Instagram, and Twitter: @underdogdentist
Workshop - fd.underdogdentist.com
Newsletter - dopedispatch.underdogdentist.com
If you have any questions or suggestions, please get back to us at show@underdogdentist.com
The Importance of Brand Advocates and Advocacy in Marketing your Healthcare Brand
The biggest reason brand advocates are so powerful is a single, five-letter word: Trust
Why Brand Advocates are Important for your Brand?
How to find our and label someone as your Brand Advocate?
How to generate and convert people into a Brand Advocate?
and much More
Tune in to this episode and stay tuned for more in our next Season.
The GAME is ON
For more updates, you can follow us on Facebook, Instagram, and Twitter: @underdogdentist
Newsletter - dopedispatch.underdogdentist.com
If you have any questions or suggestions, please get back to us at show@underdogdentist.com
2021 is here and we are going to change a few things about the podcast flow.
We are introducing:
Wednesdays - Dentistry Talks
Fridays - Healthcare Business
Sundays - Marketing in Healthcare
and much much more. Tune into the Episode to find out more.
The Bandwagon Effect in Marketing and Advertising
Why do we feel compelled to buy, when a friend gets something from a particular store?
Why do we feel the need to re-share our friend's Instagram Story when they tag us in theirs?
This can be explained by The Bandwagon Phenomenon
Tune in to this episode and stay tuned for more in our next Season.
The GAME is ON
For more updates, you can follow us on Facebook, Instagram, and Twitter: @underdogdentist
Newsletter - dopedispatch.underdogdentist.com
If you have any questions or suggestions, please get back to us at show@underdogdentist.com
Psychology of Clustering: How Mixing Things is NOT the Answer
Rather one should focus on Clustering? Let's understand with an example, pay attention to this list:
Rice
Flour
Tomato
Butter
Peanuts
Lentils
Potato
Strawberries
Duct Tape
Hammer
Assume this as your list. On your visit to the Super Market. You would prefer clustering these into groups which are accessible to you in the Super Market and more importantly this would make the process of buying easier for you.
Similarly, the Super Market had already clustered similar items in dedicated shelves so that it'll be easier for you to find them. Making their process of selling easier.
We should apply the same for our content.
Tune in to the episode, I've shared a few more examples.
Cheers guys!
Stay Tuned.
For more updates, you can follow us on Facebook, Instagram, and Twitter: @underdogdentist
Newsletter - dopedispatch.underdogdentist.com
If you have any questions or suggestions, please get back to us at show@underdogdentist.com
Psychology of Anchoring: How we make decisions on the Comparative Values
and how we ignore the individual intrinsic value of a product or service.
I've explained the Anchoring effect in detail and how it can be both beneficial and may work against you.
Here's one such example.
Amazon in Normal Days: A Pair of Shoes, Rs 5,000
Amazon during Diwali Sale: Rs 3,500
Amazon during Diwali Sale: Additional Discount of 10%
And I made our decision on the Anchor
The Anchor is the price in the normal days, Rs 5,000
and getting Rs 1,500 OFF, PLUS an additional 10% OFF tells my Dopamine, it is showtime
Cheers guys!
Stay Tuned.
For more updates, you can follow us on Facebook, Instagram, and Twitter: @underdogdentist
Newsletter - dopedispatch.underdogdentist.com
If you have any questions or suggestions, please get back to us at show@underdogdentist.com
Psychology of Loss Aversion- Why we feel Sad MORE than Happy while losing and finding Rs 100
and how this can be used to trigger your subconscious mind
What is Loss Aversion?
How Brands use this tactic that bounds you to purchase on their terms?
How you can learn from this and can trick people around you
I've also talked about the positives and negatives of this with a Research and more importantly where you shouldn't work.
Furthermore, a few examples of Loss Aversion will make you go gaga over this entire concept.
Cheers guys!
Stay Tuned.
For more updates, you can follow us on Facebook, Instagram, and Twitter: @underdogdentist
Newsletter - dopedispatch.underdogdentist.com
If you have any questions or suggestions, please get back to us at show@underdogdentist.com
What is Reciprocity? and How brands can leverage this in increasing sales or their products and services.
I have talked about why this happens. Why people feel compelled to return favors and more importantly how to go ahead with a value-oriented approach.
I have explained a few tips and how you can leverage those tips in enhancing and leveraging the Psychology of Reciprocity in building your brand.
Tune into the Episode and find 5 Tips that can really help you to increase sales of your services or products by just tweaking this principle.
Dive into this Episode
Cheers guys!
Stay Tuned.
For more updates, you can follow us on Facebook, Instagram, and Twitter: @underdogdentist
Newsletter - dopedispatch.underdogdentist.com
If you have any questions or suggestions, please get back to us at show@underdogdentist.com
1Psychology of Social Proof and User Generated Content - The Word of Mouth in the Online World - How to apply it in Dental Marketing for your Dental Business
Power of People.
This is what we forget to take leverage as a brand.
This is where the whole idea of Word of Mouth comes into the picture. Social Proofs are a way to generate Word of Mouth in the Online World.
I’ve shared a few tactics on Social Proofs and User Generated Content.
How this tricks our psychology and more importantly how we can take advantage of Social Proofs and User Generated Content.
And Creating your brand Rock Solid as far as the Online Word of Mouth is concerned.
And always remember your branding plays an important role in this too.
Dive into this Episode
Cheers guys!
Stay Tuned.
For more updates, you can follow us on Facebook, Instagram, and Twitter: @underdogdentist
If you have any questions or suggestions, please get back to us at show@underdogdentist.com
Psychology of Scarcity Marketing - How to apply it in Dental Marketing for your Dental Business
Scarcity induces impulse buying
Scarcity can be deeply understood in 4 parts:
1 Exclusivity
2 Rarity
3 Excess Demand
4 Urgency
The more we dig down deeper, the more we get insights from the data
The best strategy is to breakdown what huge brands are doing and more importantly how huge brands are using Scarcity Marketing in getting huge sales
Apple is amongst one of the most famous brands; taking advantage of Scarcity Marketing
We'll be posting more about Psychology of Marketing in coming sessions
You can check out Episode 3 and Episode 5 on Color Psychology and Pricing Decoy
Dive into this Episode
Cheers guys!
Stay Tuned.
For more updates, you can follow us on Facebook, Instagram and Twitter: @underdogdentist
If you have any questions or suggestions, please get back to us at show@underdogdentist.com
The Mumbo Jumbo of why your prospects are not converting?
Why are you failing in your Marketing Campaigns, MISERABLY?
All of it comes down to the basics.
Marketing Funnels in Healthcare
Understanding the Basics of Funnels and how you can drive prospects to visit your Dental Clinic
and more importantly how to scale up
Dive into this Episode
Cheers guys!
Stay Tuned.
For more updates, you can follow us on Facebook, Instagram and Twitter: @underdogdentist
If you have any questions or suggestions, please get back to us at show@underdogdentist.com
Pricing Decoy - How Huge Brands Decide their Product Pricing and How you get tricked in buying what the brand wants.
Decoy is something that changes or alters your process of thinking about something. Kind of making you fool.
They say, Customer is the King and which is NOT true.
Pricing Decoy is one way by which allows you to sell a particular service and product more.
Dive into this Episode
Cheers guys!
Stay Tuned.
For more updates, you can follow us on Facebook, Instagram and Twitter: @underdogdentist
If you have any questions or suggestions please get back to us at show@underdogdentist.com
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