DiscoverThe Savvy Scribe
The Savvy Scribe
Claim Ownership

The Savvy Scribe

Author: Janine Kelbach

Subscribed: 16Played: 174


The Savvy Scribe, a podcast for high performing health writers and creatives who want to grow a profitable business. Podcast episodes feature interviews, inspiration & laughter! Your Host, Janine Kelbach, RN know that you want to master your craft AND do more good while making money. That’s a vision I am behind 100% and want to help you create.
80 Episodes
In today’s episode, we have Ruddy Hernandez a.k.a., Ruddy Cano, as our guest. He has dominated the first three pages of google and now, he is here to give us SEO tips and pitching strategies in your content writing and beyond. Ruddy was a decorated Afghanistan war veteran, executive producer, and author. His body of work includes political campaigns, published works, health insurance, and humanitarian aid. He has a passion for projects that bridge the gap between civilians and veterans to shine a brighter light on issues. Featuring Rudy's background and some SEO tips and pitching strategies in your content writing and beyond!The military audience and experience are what brought Ruddy Cano into writing. He wrote for We Are the Mighty which is going after veteran’s viewership and now he is doing high-profile interviews. He started with listicles and joke articles.Pitching Tips Before pitching you have to do some research, take that type of content that’s doing well and tweak it in a manner where you can repurpose a different idea from that article into something bigger. SEO TipsA unique name helps in SEOGet a domain name for familiarity CONTENT - It has to have links to reputable sites like .gov, .edu, and it has to have pictures and videos. Just one of the few SEO tips we should put in mind.Make sure you link your name. Follow Ruddy on social media to know more about his works and passion. Also, you can Google him. He dominates the first three pages of Google so definitely he has those SEO tips and strategies that really work! Facebook: @RuddyWritesLinkedIn: Ruddy CanoSupport the show (
With nurses being furloughed during this pandemic, it made me really stop and think about this topic and why Freelancing is better than being an Employee.1. Growth in incomeFreelance - You can grow as big as you want with clients.Employee - You are stuck in the hospital environment, making the same wage, working the same amount of hours.2. Growth in SkillFreelance - You can expand your skillsetEmployee - You get stuck at the bedside unless you want to be a manager or practitioner, but even then, there is a cap.3. TaxesFreelance - Business expenses for taxesEmployee - Your hospital is taxing you ever paycheck - that's why you almost vomit when you see the gross and then your actual paycheck Is being an employee better?1. Security - is it though? Furloughing proved that wrong. Pensions aren't given, no matching with retirement2. Don't have to find clients - Sure, it's easy right? You go to work, do a job, and come home.Mentioned on the showInsiders GroupImplementation Co-op Walmart Grocery AppGina Horkey's episodeLike what you heard? Subscribe to the Savvy Scribe Podcast on your favorite podcast app, Apple, GooglePlay, Spotify, or simply the website.If you’re ready to start exploring if freelance writing is your next PRN job, or even full time, I invite you to download: Ready to take the 7 Day Nurse to Writer Challenge? Join us!Also, check out The Savvy Scribe Collective on Facebook and the Savvy Scribe Growth Lab for Courses to help you get started today!Support the show (
Today's guest is Debra Eckerling, the author of Your Goal Guide: A Roadmap for Setting, Planning, and Achieving Your Goals. She is also the Founder of The Deb Method which stands for Determine Your Mission, Explore Your Options, Brainstorm Your Path. These are the three phases that anyone needs to go through to figure out what they want to happen.Deb is a Communication Specialist and a Project Catalyst who works with individuals and businesses to set goals and manage their projects through one-on-one coaching, workshops, and online support. She also the Founder of Write On Online, a website and a community for writers, creatives, and entrepreneurs. She is the host of Goal Twitter Chat on Sundays as well as the Goal Chat Live on Mondays.In this episode, Deb tackled some important keys to achieving your goals.Should you set a deadline or timeline to get to that destination? Is it better to have a longer or shorter time in setting goals?Listen on and grab her pieces of advice in setting goals to run your business and personal life smoothly.Support the show (
Shana talks to us today all about how she went from the corporate world into the world of entrepreneurship. She talks about when, why, and how to pivot in business. We also talk about steps to and other valuable topics such as clarifying your message, being consistent, and of course, mindset.Shana Dewitt is a Business Strategist and Coach that helps women launch and transition their business to do more of the work that lights them up. Shana uses her branding expertise and experience owning three online businesses to create standout messaging, simple marketing strategies, and a magnetic mindset to help bosses create a clear path to clients. When she’s not working you can find her having inspiring conversations about entrepreneurship as the host of the Be Heard Podcast or planning her next adventure with her family. To pivot in business means serving people even better and if you’re in a place right now where you feel like something needs to shift because of circumstances, just give yourself a minute to think about it. How are you gonna serve people even better? Get curious about it rather than feeling like you’re forced into it.Need more valuable insights? Listen on!Follow Shana on Facebook and Instagram to keep learning more about entrepreneurship tips and strategies!Support the show (
You are going to walk away with a lot of copywriting knowledge from this episode with Nicki.Nicki Krawczyk is a copywriter with 15+ years of experience, writing for multi-billion-dollar companies, solopreneurs, and every size business in between. She also coaches people to become professional copywriters and build thriving careers of their own.The best piece of copywriting advice she has for writers just starting a writing business:Understand exactly what you’re getting into. Like content writing and copywriting are kinda two sides of the same writing coin. There will be some overlap here and there. So, know the difference between content and copywriting.You have to put your copywriting skills to use. If you’re thinking that you don’t have copywriting skills but I assure you that you do because you’re working with clients, and you’re solving their pain point. You’re establishing those pain points and that’s exactly a copy.But why people think that copywriting is difficult and hard to land clients? Keep listening to learn more!Check out Nicki on her website: her on socials: @FilthyRichWriter on Facebook and Instagram!Support the show (
Ever have an amazing pitch (in your opinion), but your potential client has not said one word? This episode dives into what you can do to follow up, in a less annoying way.Just know that pitching is something you’re gonna have to do and you will also get a lot of pitches out. Sometimes you'll get 1 or 2 great clients because that’s just how it works.Let’s talk about first that exciting feeling you get when you’re ready to start a project, ready to get more clients, and ready to start your health writing business.So you just wanna follow up quickly. Like when you send out a cold pitch and you wanna follow up even the next day because you’re sitting there an hour waiting for their reply and maybe no response yet. But you have to relax because these content directors and content managers have a lot on their plate but unfortunately, you're not their number one priority. So, you have to wait for at least 3 to 4 business days, which means don’t send a pitch on a Friday and follow up on a Monday. Remember the business days because that’s when people want you to follow up. They don’t want an email on Saturdays or Sundays because you may not wanna work on weekends and the same with them. So “make sure you guard your space a little bit too”.Also when you send a pitch you have to have some sort of call to action, meaning do what you want your reader to do. Like, do you want them just to reply to say they are interested? Or applying saying no thanks and that’s still ok. You’d rather know that they’re not interested than keep following up and following up and not hearing anything from them because in your head there is still a potential.The other thing you can do is use some tools in Gmail.Boomerang - a very great tool because you can be reminded of the follow-ups.Spreadsheet or templateIn The Savvy Scribe Collective Group as well as in courses, I've shared a pitch template that you can use. It documents the clients, the email addresses that you’re using and maybe you’re using 2 different kinds of pitch templates in your email. The cool thing about Gmail, you can save different templates and you can kinda split test it to see which pitches are working. So, try new things, same with follow up, try different tactics about follow up.The biggest takeaway I want you guys to do is to pitch, pitch, pitch, pitch, pitch, pitch, but don’t forget to follow up. Because sometimes they say that “the fortunes are in the follow-up and sometimes it is the follow-up that gets them to respond.”Have a great day and go get your write on!Support the show (
Today's guest is Amy Oestreicher, who will share with us her beautiful detour journey to enlighten our mindset as writers. She is an Audie award-nominated playwright, performer, and multidisciplinary creator. A singer, librettist, and visual artist, she dedicates her work to celebrating untold stories, and the detours in life that can spark connections and transform communities.Two things she shares:CT Authors Trail - She’ll be discussing my memoir "My Beautiful Detour: An Unthinkable Journey from Gutless to Grateful," the strategies for resilience we could all use, especially now."Step Into Joy" – she’s leading a series of six zoom workshops and participatory prompts on claiming your own walking practice, exploring Walking as Art, as Meditation, and Connection.Tips about setting up our positive mindset as writers:"When you write, be centered in your values, know why you are writing, and be strong on what matters to you”. When Amy was so uninspired, she just started making a list from A to Z and just made herself write one thing that she was grateful for every letter. She did that to give her some kind of structure because she thinks when we’re lost sometimes, the structure helps.The power of story - read as many stories as you can because you’ll start to trace those artsy of type of pattern and story stroke. There’s so much we can learn from the stories around us, like stories from people around us. “Start asking more questions, be curious. Everyone does have a story to tell.” Even when writers are trying to get a new freelance client, the number one mindset you have to do is to listen. Listen to their struggles and pain because everybody is different.Four steps in Resilience she shares in her workshops that will help you develop a mindset :GratitudeStoriesCreativityHopeI really appreciate Amy and her connection with the audience. And I really appreciate her for sharing all her tips to have a proper mindset as writers with us. Support the show (
Today's episode is talking about an era of video and how to utilize it in your pitches. This topic is perfect for everyone who writes pitches to gain clients. Find out how to get creative in writing pitches and engage your clients in a different way of communication.Undoubtedly, the video stands out everywhere. Whether it's on Facebook, Instagram, or other social media channels, you can notice that many people are engaged with it. So now, let’s talk about the changes in video techniques and how you can use it to get clients. Using my experience, I will share some expert tips on how to incorporate video strategy into your pitching process.I actually learned video pitching through Gina, my previous guest in Episode 64: PIVOT by adding services and growing your business with Gina Horkey. We talked about virtual assisting and types of work that you can add to your freelance services, and it was fun.How to start incorporating video pitching for your clients:Don’t hate yourself in the video.Keep it short.Hire somebody to edit your video.Another cool trend that you must check out is a new feature on LinkedIn where you can do a video and a voice message. If you’re interested in doing some video pitching and you are an insider on the Savvy Scribe Insider’s group, start using some of the tools like Zoom, Loom, and many more. Most of these video apps are just free so they are a must-try!Support the show (
This episode talks all about B2B writing, what is it? Why should you add it to your skillset. How it will benefit you and the client and the types of content it is. Support the show (
Today I am talking about 5 ways to reassure yourself that your writing is good enough. As nurses, we are stuck in the "I'm a nurse, not a writer" and today, I'm busting that myth.Support the show (
Ruthie had a secret pregnancy with her recent client in order to pivot to a remote job from the corporate world, amd shes sharing her secrets with us today. We talk about backwards planning, howmuch she made before she quit, where to find good clients, and her new book!Support the show (
In today's episode we are talking with Brenden is the founder of MasterTalk, a YouTube channel he started to help the world master the art of public speaking and communication. He coaches purpose driven entrepreneurs on how to master their message and share their ideas with the world. YouTube: cover a lot in this episode from How we as writers use communicationHow to get your ideas out and on to paperThe benefits of writing everydayThe Love Letter exercise Seth Godin's First 10 exerciseI really appreciate Brenden's enthusiasm at such a young age. I think you'll love it too!Interested in growing your own health writing business? The Savvy Scribe Growth Lab is a step-by-step program to help you plan, create, launch, land and grow your health writing business. Think of it as the one stop shop to end your “googling”, the health writing business roadmap, or the A-Z resource for all things writing business to help you start, launch, and grow your writing business.I’ll lead you through each step of the process and cover each piece of health writing to get your business up and growing at the pace you feel comfortable with. Need a tribe? Join us in our Facebook Group: The Savvy Scribe CollectiveSupport the show (
Today's episode features James Puszert and Ruddy Hernandez from the US Health Advisors Group. They tackle why freelance writers need health insurance and the essential details they should know to apply for it.Interested in growing your own health writing business? The Savvy Scribe Growth Lab is a step-by-step program to help you plan, create, launch, land and grow your health writing business. Think of it as the one stop shop to end your “googling”, the health writing business roadmap, or the A-Z resource for all things writing business to help you start, launch, and grow your writing business.I’ll lead you through each step of the process and cover each piece of health writing to get your business up and growing at the pace you feel comfortable with. Need a tribe? Join us in our Facebook Group: The Savvy Scribe CollectiveSupport the show (
Learn how mini bits of content will help your business propel forward. In this episode, I explain why mini lessons are essential to you as a busy nurse/parent.Support the show (
Abbi Perets is a copywriter with 20 years of experience working with some of the biggest brands in the world and the coach moms turn to when they want to break into freelance writing. As a mom of 5 kids, including one with significant special needs, Abbi understands the unique challenges moms face when they build businesses. She shares a lot in this episode:- How copywriting saved her- How to helps "save" other moms- 4 Tips on how to improve your messageIG: @abbiperets FB: in growing your own health writing business? The Savvy Scribe Growth Lab is a step-by-step program to help you plan, create, launch, land and grow your health writing business. Think of it as the one stop shop to end your “googling”, the health writing business roadmap, or the A-Z resource for all things writing business to help you start, launch, and grow your writing business.I’ll lead you through each step of the process and cover each piece of health writing to get your business up and growing at the pace you feel comfortable with. Need a tribe? Join us in our Facebook Group: The Savvy Scribe CollectiveSupport the show (
In this episode I want to tell all you Savvy Scribes about how to streamline your business using workflows. I like that quote we use in the nursing world, "If it wasn't charted, you didn't do it." and relate it to workflows and systems. Support the show (
Gina Horkey is one of my favorite freelancers out there.Gina Horkey is a married, millennial mama to two precocious kiddos from Minnesota. Additionally, she’s the founder of several websites, which now includes Gina specializes in helping everyday folks learn hard digital marketing skills to launch their own service-based businesses online, working from the comfort of their own home (or anywhere!). Her background includes making a living as a professional writer, an online business marketing consultant and a decade of experience in the financial services industry.She has helped me elevate my business from the ground up. When you hear me always talking about "I used to follow what other people were doing in the freelance world", that was Gina who I was following.In this episode we talk a lot about pivoting in your business. Ofcourse, I am thinking the Friends episode here ;-)Pivoting doesn't mean giving up the writing, rather, it's about adding value and services for your client.Lots of resources are in this episode including:John Akuff's Book StartTim Ferrispaidtoblog.coAnd Gina's Website: Horkeyhandbook.com30 Days or Less to Freelance Writing Success 30 Days or Less to Virtual Assistant Support the show (
Today's episode I dive into the recent books I read:Atomic Habits these books, I discovered that good habits create goal achievement.All of us can say that we want to be millionaires, own our own businesses, etc etc, but until we put those habits into place to help create goal achievement, nothing will happen.Support the show (
This episode was a Facebook Live Event that I hosted. You might hear me talking to the audience during the show.In this episode, we talk all things mindset (I know there's other episode on this), but it's SOOOO important.We talk about:What do I mean by mindset? What is it?Why it's important to switch your mindset4 Things you need to know about the Entrepreneurial Mindset Tips to start switching your mindsetSupport the show (
Daphne Gray-Grant teaches business owners, academics, corporate communicators, book writers and others how to banish writer’s block so they can write with happiness and ease. She started her career in the writing world in a family business, then started in a large metropolitan daily company as a senior editor. She became a director of communications and then did something big -- she had TRIPLETS!WOW! (don't mind my little tangent about my labor and delivery nursing)- shout out to my twin @jackie! She decided to try to work from home. Found out quickly that working at home with three infants was not for first.We talked about our big differences, she hated writing and I hate editing, and she provided tips on how to cope with both!With her tips, she doubled her writing speed AND enjoys writing now (as well as enjoys editing!) I also found out that I am part of that 20% of people who like writing hate editing. Apparently, most people hate the writing part!Some plugs for Daphne are her amazing book: accountability program: website: sure to sign up for her newsletter!Mindmapping deep dive: on the show: Support the show (
Download from Google Play
Download from App Store