DiscoverBart Jackson's Podcast - Get informed, Get entertained, and seize the wisdom
Bart Jackson's Podcast - Get informed, Get entertained, and seize the wisdom
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Bart Jackson's Podcast - Get informed, Get entertained, and seize the wisdom

Author: Bart Jackson

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Get ready for fun. Business folks from all over challenge Host Bart Jackson with some of business’ stickiest situations and frustrating inter-personal dilemmas. Tackling them head on with his witty wordsmithery, Bart will craft the response that is most likely to ease the tension or extract the speaker from a potential fist fight. The world belongs to the talkers – those people whose words convince others that they are trustworthy, their products beneficial, and their ideas wise. So tune in and learn a little chat savvy and a gentle way to boost your esteem in others’ eyes.
179 Episodes
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Immediately following the September 11th devastation in Manhattan, private citizen Lisa Orloff displayed the desperately needed ability to organize all the volunteers into a life-saving, recovery force.   From this platform, Lisa launched the World Cares Center, training and coordinating volunteers into a Ready Responders Network that effectively reacts in the face of disaster to reduce suffering and restore communities.  Host Bart Jackson invites Lisa to share her tales about resurrection campaigns waged in the aftermath of Hurricane Irene, Superstorm Sandy and catastrophes worldwide.  Lisa details the management strategies of empowering volunteers, the art of forging working connections with other non-profits and private businesses, and helping communities save them selves in mid-crisis.  Tune in and learn how a master unites individuals and organizations with coordinated tasks, all feeding a common goal.  
Business is the pillar of our economy.  The family stands strong as the backbone of our society.  Together, they form the institution of family business - the old reliable that keeps us all afloat.  In the U.S., family firms provide nearly two thirds of the jobs, 57 percent of the GDP, and the majority of our community leaders.  Dr. Dale Caldwell, Executive Director of the Rothman Institute of Innovation & Entrepreneurship, joins host Bart Jackson to show how government and investors neglect them, and other corporations see them only as merger fodder.  Dale explains the specific advantages that major family-held companies, (Oracle, Berkshire Hathaway, Volkswagen, Koch Industries) possess over other comparatively sized firms. Further, Dale details both the challenges and profitable perspectives of the small family-held firms.  Tune in and learn the perks and problems of working all in the family.
When celebrity fitness trainer Ramona Braganza visited her ancestral city of Mumbai India, she witnessed the horror of human trafficking and was compassionately determined to aid its victims.  She began training young rescued girls as fitness instructors and encouraged them toward independent careers as trainers in India’s burgeoning fitness industry.  Recently awarded with the Prometheus Social Enterprise Award, Ramona joins host Bart Jackson to tell the story of how she created her 3-2-1 Empower charitable foundation to continue defeating human trafficking at home and abroad.  Tune in and discover some solid takeaways on founding your own social enterprise.
No clear, inspiring message ever comes out of a disorganized presentation.  All audiences instinctively look for a speaker’s train of thought – that logical pathway leading to the ah-ha moment of the comprehensible conclusion.  Yet it is in the organization that so many presenters fall down, leaving listeners lost in a muddle of details.  To help you keep your presentations on track, host Bart Jackson brings on board Stephanie Scotti, CEO of Professionally Speaking, coach to scores of Fortune 100 C-suiters, and author of Talk on Water – Attaining the Mindset for Powerhouse Presentations.Stephanie guides you through the crafting of a talk that captures listeners’ attention and crescendos to a message that moves people to action.  She shares techniques that funnel in details as amplifiers, rather than distractions.  Tune in and learn the secret to the simple brilliance that makes so many TedTalks hit home. 
It’s a tsunami of selections.  Books, podcasts, webinars, seminars, speeches, formal courses - business learning offers flood your desktop and mailbox daily.  You know you’ve got to keep on training to survive, but how do you sift through it all and find those precise nuggets of advice that are worth the investment of your precious time, and cash?  Host Bart Jackson lays out a strategy for finding the exact training you require.  Medium by medium he goes through each way of learning – from experience to the formal MBA – telling you how to evaluate each offering, and how to prepare yourself to glean the very best from each one.  Tune in and learn how to judge the value of a podcast and how to seize optimum value from a business book.
How did NASDAQ soar from the new kid on the exchange floor to the premier giant that put stock trading a common occurrence in American homes?  What new invention actually achieves the market’s holy grail of cyber security?  Are the big players ruining the trading floor’s level playing field – does it matter?  Host Bart Jackson talks with the one man who can authoritatively answer all these questions and many more, former NASDAQ CEO Al Berkeley.  
Today’s marketing has shifted from massive, one-pitch-fits-all campaigns to customized marketing based on your individual behavior.  In a previous episode “Hidden Persuaders of A.I. Marketing,” top digital marketing authority William Ammerman told how the drivers of psychotechnology and big data were engineering this more personalized approach. Now host Bart Jackson invites William back to reveal how You and your business can do it. Author of The Invisible Brand, Marketing in the Age of Automation, Big Data, and Machine Learning, Ammerman lays out how this persuasive process is being employed by companies of all sizes. Carrying it further, he details how it may be adopted by religions and nations to wrench our minds and allegiance.  Will machine engendered persuasions be more effective?  Do we still need the human touch?  Will there be a Homo sapiensbacklash? Tune in and learn how cyber-seduction may ethically serve your business and your customer. 
Today, we buy-to-own less and rent-to-use more.  Autos, entertainment, meals, transportation, dwellings, and laundry soap are being purchased via subscription.  Host Bart Jackson invites back marketing visionary Robbie Baxter, author of The Membership Economy and The Forever Transaction to discuss how business of all types and sizes can get in on this new action.  As consumers shift from the age of personal acquisition to the age of subscription, businesses face a truly disruptive way to new profits.  Robbie guides you through the labyrinth of subscription pricing, marketing, and the whole new realm of customer relationships.  Tune in and discover this futuristic way to build customer loyalty.
Can you as entrepreneur defend your invention against mega-competitor encroachment? Can you accidentally infringe your own trademark? When you purchase a masterwork of art, what rights do you own? Host Bart Jackson brings on board intellectual property super attorney Randy Friedberg to make plain Gordian snarl of IP, copyrights, trademarks, and all those legalities in place protecting those precious expressions of your fertile mind. Randy, whose wise counsel and litigation abilities are highly prized by both music and book major publishers, brings to light those little known legal truths concerning ghostwriters, book authorship, neglected music royalties, and more. Tune in and learn just what money does – and does not buy. 
Somewhere out there a connected network of very, albeit artificially, intelligent machines is gathering vast amounts of data about you, your activities, your preferences, even your personal health.  All the better for some company to more effectively customize its marketing pitch to you.  Host Bart Jackson invites top digital marketing-and-A.I. authority William Ammerman to explain how machines are tracking, sensitively interacting, and nudging the decisions of we humans who created them.  Author of The Invisible Brand, Marketing in the Age of Automation, Big Data, and Machine Learning, Ammerman explains the psychotechnology revolution that brings billions of marketing messages into play, and how machines literally transform these messages into learning experiences to improve their goals. Tune in and discover how the digital realm of cyber-seduction is changing our society and ourselves. 
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