Social Media Sucks

On today's episode, we talked with Andy Pearson, VP of Creative for Liquid Death. We talk about everything from how Andy won a future Cannes Lion before knowing what it was, to what creativity looks like through the eyes of one of the most interesting brands in the world. No matter if you're a fan of Liquid Death, Andy, or marketing in general, there's something for everyone in this one. Have comments or questions? Send them here or directly on the website! Useful links Podcast: http://www.kubbco.com/podcast Instagram: http://www.instagram.com/teamkubbco TikTok: https://www.Tiktok.com/@kubbco Twitter: https://twitter.com/KubbAndCo LinkedIn: https://www.linkedin.com/company/kubbco Blogs: https://www.Kubbco.com/blog Audio podcast: https://bit.ly/3tn4Mgk  YouTube podcast: https://youtu.be/Dvb4ltGb1g0  Social Brief Newsletter (Social media news weekly): https://www.kubbco.com/newsletter 

On today's episode, we dive into the scary world of social media conspiracy theories. The big question that we heard over and over again was whether the platforms listening to everything we do or not. Are they reading our email? Tracking our location? Just how deep down the rabbit hole do they go to get what they need? We'll be adding a few special guests over the next few months, so stay tuned and follow us on social for hints, previews, and even your opportunity to join us on the episode. All links can be found below.   "Hosts" - Chris Kubbernus - Jason Donnelly "Guests" Phill Tarling JT Curtis Emily Sue Smith Alison Whou Bonnie Miller Søren Jensen Johannes Kristoffersen Jordan Scheltgen Nicholas Wetaz Anders Gregers Sørensen Saadia Whitehead Julien Crespin Roland Illes Mads Viksnins hashtagmarisa stonehampress Alex Flo Alie Anonymous Useful links: Website: http://www.kubbco.com/podcast Instagram: http://www.instagram.com/teamkubbco TikTok: https://www.Tiktok.com/@kubbco Twitter: https://twitter.com/KubbAndCo LinkedIn: https://www.linkedin.com/company/kubbco Blogs: https://www.Kubbco.com/blog Audio podcast: https://bit.ly/3tn4Mgk YouTube podcast: https://bit.ly/3K1suVr Newsletter (The Feed): https://bit.ly/3I68D6g

In this episode of the Social Media Sucks Podcast, we're talking about artificial intelligence and social media! Many of the guests on this episode think that AI is a tool, but a few are scared about what's to come. Where do you sit on the fence?  Our next episode is going to be centered on social media conspiracy theories. Is your phone listening to everything you say? Is Mark a robot? Is TikTok tracking your keystrokes? You tell us!  We'd love you to be on our next episode, comment here with your thoughts or head to the website to submit them directly to us.  "Hosts" Chris Kubbernus Jason Donnelly "Guests" Sage Lucero David Juul Ledstrup Pandora Young Rick Lawson Søren Borgstrøm kotryna.kurt coachdomcosta jesse_simon jayhuntofficial getselfbelief drewmoon5 muddygnomes the_tranquil_warrior paintpenclpaper Useful links Website: http://www.kubbco.com/podcast Instagram: http://www.instagram.com/teamkubbco TikTok: https://www.Tiktok.com/@kubbco Twitter: https://twitter.com/KubbAndCo LinkedIn: https://www.linkedin.com/company/kubbco Blogs: https://www.Kubbco.com/blog Audio podcast: https://bit.ly/3tn4Mgk YouTube podcast: https://bit.ly/3K1suVr Newsletter (The Feed): https://bit.ly/3I68D6g 

In this episode, we respond to comments, videos, audio, emails, and more from 22 submissions! TWENTY-TWO! All about what stresses our community about social media, what they're worried about, what problems there are, and where we're headed. As a sneak peek, our next episode will be all about artificial intelligence! Looking forward to hearing everyone's thoughts on it! "Hosts" Chris Kubbernus - Jason Donnelly  "Guests" behindtheshadez - _lorriklassen - Rob Coe - Jose Rosado - Jasper - Andronikos - Luwam - Amanda Cross - Coldplungecolorado - Paul Weber - Joseph Quattrone - Jordan Scheltgen - Vlad Adrian Iancu - carsont_90 - yuzhyu - simsekshoots - Robert Siddle - HungryDane - thebalanceguru - d.a.sugrue - Alvin Lundgren - Derek Thompson  Useful links Instagram: http://www.instagram.com/teamkubbco TikTok: https://www.Tiktok.com/@kubbco Twitter: https://twitter.com/KubbAndCo LinkedIn: https://www.linkedin.com/company/kubbco Blogs: https://www.Kubbco.com/blog Audio podcast: https://bit.ly/3tn4Mgk YouTube podcast: https://bit.ly/3K1suVr Social Brief Newsletter (Social media news weekly): https://bit.ly/3I68D6g

We have an exciting guest today, someone who's not just mastered the advertising game, but has reshaped it. He is a challenge-seeker and an unforgettable creative force. Meet Kevin Lynch. Kevin Lynch is a former Oatly creative director. He recently founded The Wrong Agency, a creative consultancy that probably no one will ever hire. His richness of experience spans from the vibrant markets of the Asia Pacific to the competitive arenas of the West. Today, he's here to tell us his story, share his wisdom, and tickle our creative sides.  In this episode, learn about: What kind of creativity creates buzz and brand What pitfalls to avoid when pushing boundaries How to define your voice  

In this episode of the "Social Media Sucks" podcast by Kubbco, we dive deep into the world of content creation with Lukas Kaiser, the Senior Vice President of Content at Westbrook Media. With a rich background spanning from SNL to Comedy Central, Lukas shares his insights on staying current in the ever-evolving social media landscape, crafting engaging content for diverse audiences, and navigating the challenges of the entertainment industry. Whether you're a content creator, marketer, or just curious about the behind-the-scenes of big-name talents like Will Smith and Jada Pinkett Smith, this episode is packed with invaluable takeaways. Useful links Instagram: http://www.instagram.com/teamkubbco TikTok: https://www.Tiktok.com/@kubbco Twitter: https://twitter.com/KubbAndCo  LinkedIn: https://www.linkedin.com/company/kubbco Blogs: https://www.Kubbco.com/blog YouTube podcast: https://bit.ly/3K1suVr

Rasmus Frølund Thomsen, a skilled professional with extensive experience in e-commerce strategy, marketing tech, and online marketing, including SEO, SEM, and Affiliate marketing, joins us on the pod as we talk E-Commerce and Customer Data. In this episode, find out: Why customer data is important and how to control it better Why some brands are failing in e-commerce and what they can do to solve their challenges How to upsell to customers and retain them for longer Why marketers need to be more data-savvy Find Rasmus at https://fact.dk/ or his social media https://www.linkedin.com/in/rasmusthomsen/  Learn more about our social media agency Kubbco at www.kubbco.com 

Patricia Winkel-Pedersen, Marketing Director at LAKRIDS BY BÜLOW brings her unique experience working with one of Denmark's most beloved brands, to the Social Media Sucks studio. We talk about the challenges facing marketing a niche product that has hardcore fans that have strong opinions about the brand. And how to get the product to break into the mainstream bigger markets across Europe and North America. Useful links Instagram: http://www.instagram.com/teamkubbco TikTok: https://www.Tiktok.com/@kubbco Twitter: https://twitter.com/KubbAndCo LinkedIn: https://www.linkedin.com/company/kubbco Blogs: https://www.Kubbco.com/blog

In this episode, we sat down with Dennis Korsbæk Præst, Global Brand Manager for Starbucks at Arla Foods. Arla Foods and Starbucks are in a partnership with a licensing deal for retail products in Denmark. Starbucks is a global coffee distribution, roastery, and cafe company currently present in over 80 countries, while Arla Foods is a Danish-Swedish cooperative, dairy producer, and distributor. The partnership involves an in-house marketing agency in Viby, where Dennis has been in his position for nearly 3 years. He accumulated knowledge from creative agencies and years of experience in marketing and communications from the field. He invites us into the marriage of these two giants and explains the unique challenges he tackles on a daily basis, and some of their methods to resolve problems leveraging their holistic understanding of business, marketing, and communication to maintain the premium image of Starbucks in the Danish landscape.   Useful links Instagram: http://www.instagram.com/teamkubbco TikTok: https://www.Tiktok.com/@kubbco Twitter: https://twitter.com/KubbAndCo LinkedIn: https://www.linkedin.com/company/kubbco Blogs: https://www.Kubbco.com/blog YouTube podcast: https://www.youtube.com/watch?v=g_tcBQtjkQ0 

We sat down with Anders Holvøe, Head of Marketing & Digital at Telenor, Denmark.  Anders has an immense portfolio of business, marketing, and management experience which he accumulated over the past 15 years, working with creative agencies and in-house marketing teams.  He joined the Telenor team in Denmark two and a half years ago. Telenor is one of the largest telecommunications companies worldwide, with over 172 million subscribers, while being the second largest in the Danish market in terms of market share. Anders explains the company’s current marketing approach which enables them to remain relevant and top-of-mind in a highly competitive environment, with over 14 companies competing for industry relevance in Denmark.  As budgets have been squeezed due to the recent global market conditions in the post-pandemic era, unique difficulties emerge which require high-level optimization and problem-solving skills. He also talks about the future and how he sees the industry developing in the coming years, based on technological advancements and consumer trends, and gives his predictions about the “Metaverse”.

In this episode, we sit down with marketing expert Charlotte Høgh Damgaard from the Carlsberg Group and take a deep dive into the complicated world of marketing alcoholic beverages. Charlotte is the Head of Marketing at Carlsberg’s Alcohol-Free Beer, Cider & Cocktails Department in Denmark. She is a marketing specialist with over 8 years of experience working with the Carlsberg Group. Her contributions to the company include communication material and strategy for brands like Guinness, Grinbergen, and Kronenberg. Here's what you'll learn: How does an alcohol brand balance selling to bars, restaurants and events and selling to the consumer? How does a large beverage brand use Data to do better marketing? When too much data can become a problem What are the challenges with social media and regulations? How the growing non-alcohol segment is growing and the marketing challenges of it? How to get the right channel mix?  Carlsberg is the world’s largest brewing company, with a presence in over 150 markets worldwide, and over 50% market share in Denmark. A beverage company at this scale has its own unique challenges, including country-specific regulations and limited access to certain media channels. Carlsberg’s core values demand that promoting alcohol has to come with the caveat of responsible consumption. The company sells to retailers but markets to end consumers, which puts them in a difficult spot when it comes to communication strategies. Their selection of products includes soft drinks, ciders, cocktails, and most importantly: beers.  Useful links Instagram: http://www.instagram.com/teamkubbco TikTok: https://www.Tiktok.com/@kubbco Twitter: https://twitter.com/KubbAndCo LinkedIn: https://www.linkedin.com/company/kubbco Blogs: https://www.Kubbco.com/blog

On today's episode we sat down with Sebastian Lillelund, Marketing Manager at POWER, and Joakim Sigvardt, E-commerce Manager at POWER, and unpacked a crucial topic - How to get all elements of your marketing aligned and working towards the same goals. They shared their experience building the POWER brand from the ground up and where they focus their attention on today. We covered social media, live streaming, live shopping, authentic marketing, and much much much much more... Tune in and don't forget to subscribe.

Brands are flubbing Liveshopping BIG time! Our podcast episode will show you how to nix your Liveshopping issues and take it to a whole new level in 2023. Yu Zhao and Chris Kubbernus enjoyed an eye-opening hour with Tim Frank Andersen, co-founder and Chairman of Liveshopper. We delved deep into how retail brands can finally stop giving away their customer data to Facebook, TikTok, YouTube, etc., and hone in on an intense connection through Liveshopping—critical listening for all retail brand marketers out there! Find out more about Liveshopper and liveshopping. Discover more about social media agency Kubbco.

L'Oréal, the world’s leading beauty brand was awarded in 2019 for the 10th time as one of the World's Most Ethical Companies. They’ve positioned themselves as an inclusive beauty brand focusing on diversity, transparency, and authenticity in a social landscape where being canceled is one negative comment away. How do they do it? What does it look like regarding campaigns, brand reputation management, positioning, and customer segmentation? To answer all these valid questions, we have L'Oréal Nordic Digital Media Manager Shirley Nordenskiöld with us where we’ll also uncover the following... The no-photoshop trend. Nordic brands are behind in community management. The worst thing about social media. L'Oréal’s brand positioning strategy. Making the world a better place vs. selling products. Shirley’s cat reached 25K followers on social. Thank you for listening to the Social Media Sucks podcast 🎧

We had the honor of having Jacob Weinreich on the Social Media Sucks Podcast Jacob Weinreich was awarded the CMO of the year in 2021. And in this episode, we talk about the TV transformation and how viewers' behavior changed over time.  People moved from traditional media to social media. Considering that transformation, how can TV2 still make timeless campaigns and influence people's behavior? 

  Mila Hvilshøj, Domino’s Pizza Danmark’s Chief Marketing Officer sat down with us to talk about the unconventional campaign Domino’s launched to tackle a rather difficult problem they have been facing for years.  Domino’s Pizza is an American brand with over 18000 stores worldwide. They deliver pizza since the 1960s, and they do so while thriving for operational excellence. In Denmark, there are currently 26 stores, but they have the ambition to open up another 74 by 2030. Prior to the current franchise attempt in Denmark, another Domino’s initiative have already failed and went bankrupt in the country, leaving a sour taste in the mouths of the public. The new team, therefore, arrived in Denmark with a pre-existing stigma on the brand’s name. Mila explains the strategy behind their recent campaign that addressed the unfortunate reality the brand faced in the local market, which tainted their brand image ever since. They chose to address their predecessor’s incompetence by launching a communication campaign nationwide, in an attempt to start with a clean slate and finally change the public perception of the brand. Useful links Instagram: http://www.instagram.com/teamkubbco TikTok: https://www.Tiktok.com/@kubbco Twitter: https://twitter.com/KubbAndCo LinkedIn: https://www.linkedin.com/company/kubbco Blogs: https://www.Kubbco.com/blog Audio podcast: https://bit.ly/3tn4Mgk YouTube podcast: https://bit.ly/3K1suVr Social Media Newsletter (Social media news weekly): https://bit.ly/3I68D6g

Do you remember the Virtual Reality craze of the early 2010s? Well, technology is getting better by the day, and if you are like most businesses, you probably have no idea how to leverage it to your advantage.    Katrine Konyher, Business Developer and Marketing Specialist of Khora, a Virtual Reality Production company, tells us how businesses of all industries can use VR and AR to boost sales, create more immersive experiences for customers, and go viral on social media. She also describes how brands like IKEA reduced returns by applying Augmented Reality to their online sales process, and how the technology opens up new avenues for medical research and enables therapies we never thought were possible.    Be sure to listen in if you want to learn more about:   How brands already take advantage of AR/VR New opportunities created by the technology Cyber Space and Metaverse applications How to utilize True 360-degree experiences Snapchat filters that make a difference How IKEA changed the way we view online shopping AR-enabled sustainability in fashion What does VR mean to healthcare professionals   Our guest is accompanied by Yu Zhao and Chris Kubbernus, CEO of Kubbco.Thank you for listening to the Social Media Sucks Podcast.  

Do you know your audience? Better yet, do you even know yourself? Businesses should be able to answer these questions to survive and position themselves for long-term success. Kathrine Weicker, the latest guest of the Social Media Sucks Podcast, is a Business Consultant with over 20 years of experience in three different countries. She tells us about the problems creative businesses face in the 21st Century, and how they can differentiate themselves in oversaturated environments. With the consumer expectations of today, willingness to change while preserving the company’s identity is not just nice-to-have, but essential. Kathrine also talks about market conditions, the importance of failure, customer loyalty, post-pandemic cultural shifts and behavioral changes. Your customers expect passion and quality, but they also expect a “why” behind your products. Without a clear communication strategy around your brand, you are unlikely to succeed in the cruel world of modern-day consumerism.Be sure to tune in to the Podcast if you want to learn more about:   Which trends are influencing Creative businesses in 2022 The most crucial ingredients for success When is the right time to seek help and why How did Covid-19 change the landscape of Retail businesses Why did customers gain more control over business decisions How can industries adapt to changes in the environment What happens to creatives when communication channels disappear Our guest is accompanied by Yu Zhao and Hawra Hashem.Thank you for listening to the Social Media Sucks Podcast.   Useful links Instagram: @teamkubbco TikTok: @kubbco Twitter: @KubbAndCo LinkedIn: Kubbco Blogs: Kubbco.com Audio podcast: https://pod.link/kubbco YouTube podcast: https://bit.ly/3K1suVr Social Brief (Social media newsletter): https://bit.ly/3I68D6g

What happens if your mission, as a company, is to help reduce traffic congestion and have a positive climate impact… and people use your cars to get to their transatlantic flight nice and early?    In this video, Steffen Frølund, GreenMobility’s Chief Marketing Officer, discusses their social media strategy and how they tailor content to different audience segments. They also emphasize the importance of data-driven decision-making, experimentation, and evolution to stay ahead of the curve.   Questions, questions, and more questions were answered today, here are some of the best ones:   How can you find a creative approach to advertising cars? How can you communicate about your environmental commitments without sounding like everyone else? What are some advantages and problems of a Public Listed company? How many stakeholders do you need to change a lightbulb? What’s happening with TikTok’s growth?  GreenMobility is on a mission to reduce traffic congestion and promote sustainability by providing an efficient car-sharing platform. The platform helps connect drivers with vehicles, making it easy for anyone to get around town without having to own a car. Thousands of trips are made each day through their platform, and they're committed to continuing to grow and improve their service.   GreenMobility operates a platform for efficient free-float carsharing in multiple European cities. Their electric cars have been available in Copenhagen since 2016, and today they have hundreds of cars across several cities. The concept offers an attractive mobility service that makes transportation easy, convenient, and cheap for users.   Useful links Instagram: http://www.instagram.com/teamkubbco TikTok: https://www.Tiktok.com/@kubbco Twitter: https://twitter.com/KubbAndCo LinkedIn: https://www.linkedin.com/company/kubbco Blogs: https://www.Kubbco.com/blog Audio podcast: https://bit.ly/3tn4Mgk YouTube podcast: https://bit.ly/3K1suVr Social Brief Newsletter (Social media news weekly): https://bit.ly/3I68D6g

If you win, you get likes. If you lose, your audience ignores you. How do you market a sports brand on social media when next week’s content is determined by the outcome of 90 minutes on the field? On the other foot, you have a loyal fanbase as followers who (almost) no matter what, stand in your corner. The club works as a media platform, casts players for campaigns, pitches new ideas to sponsors, and feeds multiple channels with high-quality content. How do they maintain a healthy balance between football and business? The trick is to take data and statistics from game days and use them to monetize the fanbase. It works on social, as well as in business.    Catch this episode if you want to hear more about:  ⚽️ Social trends sports brands can tap into ⚽️ How data helps you get to know your fans ⚽️ Why Chris calls the club a mini-agency  ⚽️ Why merch is essential  ⚽️ How F.C. Copenhagen became a lifestyle brand   We have Mads Jefsen, Marketing Director at F.C. Copenhagen, who will guide us through the ups and downs of marketing a football club. And yes, we’re talking about soccer for all of you Americans listening.  F.C. Copenhagen has over 580K followers on social, has won the Danish Super League 14 times, qualifies yearly for the Champions League, and reached the UEFA Europa League quarter-finals in 2019/20. The club also partners with international brands like Carlsberg, Adidas, Audi, and Unibet.    Happy podcasting!    Useful links Instagram: @teamkubbco TikTok: @kubbco Twitter: @KubbAndCo LinkedIn: Kubbco Blogs: Kubbco.com Audio podcast: https://pod.link/kubbco YouTube podcast: https://bit.ly/3K1suVr Social Brief (Social media news): https://bit.ly/3I68D6g   This episode was recorded on 2022.08.04