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The first European Show of its kind, addressing issues faced by European Webmasters regarding Search Engine Marketing and Optimization. Expect to be informed on the nuances of maximizing earnings revenue from a European perspective. Irreverent, cocky and experienced...don't let the Eurotrash fool you! These guys are true experts and a show to not be missed.
146 Episodes
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Google Hummingbird is getting people worried, plus Mikkel and Andy discuss the Jason Calacanis and Matt Cutts feedback coming out from Pubcon 2013. Also, Andy shares info on his PubCon presentation on the value of social shares in ranking where he moderated an interesting panel with Duane Forrester of Bing.
Search Not Provided, Keyword Data Options, Google Launches Project Shield to Access Web From Repressive Countries; Facebook status updates, wall postings and payments temporarily go down.
Discssusion on Google Penguin 2.1 Update, the latest video from Matt Cutts where he explains how User Redirection Based On Location Is Not Spam, plus we talk about Google Hummingbird and how it may affect search.
Mikkel and Andy discuss Ways T
Google has cut off keyword data altogether as they Move Entirely to Secure Search. We learn about the transition of State of Search the website to now State of Digital with Bas Van Den Beld, the founder of State of Digital.
Mikkel and Kristjian discuss how someone posted on Google + how a client received an unnatural link warning via Google Webmaster Tools and one of the two examples given was a link he has from DMOZ, the Open Directory Project. Also, Google is planning to give webmasters a year worth of top search query data within webmaster tools.
Returning from the International Conference on Internet Marketing and Branding in Tehran, Iran. Mikkel and Kristjian talk to us in flight as they are on their way back to Europe. They welcome the conference organizer, Hamid Sepidnam from Kaspid Web Marketing, to give us his thoughts on how the show went.
Where Are We with Google Panda, Has Amazon got it wrong? Also, Andy discusses his Search Engine Land Article he wrote In Memoriam for Search Engine Pioneer, Leader and Visionary Ilya Segalovich, the co-founder of Yandex, Russia’s largest search engine who recently succumbed to cancer this weekend. Mikkel and Andy also follow up on the story where the UK Prime Minister Attacked Google, Bing and Yahoo On Child Porn.
UK prime minister David Cameron unveiled a wide-range of efforts today to protect children against pornography on the Internet. A significant part of his speech attacked the search engines of Google, Bing and Yahoo for not doing enough and demanding changes. Andy and Krisjtian look at the latest Google Transparency report, as well as comment on the latest Matt Cutts video where he says Duplicate Content Won’t Hurt You, Unless It Is Spammy .
The Death of AltaVista: Why Did It Happen? Why did the popular search engine decline and lose ground with the rise of Google and how it further would not recover once it was purchased by Yahoo! Mikkel welcomes new co-hosts Andy Atkins-Krueger and Kristjian Mar Hauksson to discuss.
Mikkel and Jason briefly recap SES London 2012, and discuss the challenges they have encountered in building search marketing campaigns for clients while working with advertising agencies that might have a different approach. Also, don’t miss what could arguably the quickest analysis of Google Panda, one year later.
Mikkel and Jason discuss the plans by Google to replace the existing Privacy Policy. Meanwhile, reports are out that Google had sidestepped privacy settings in Safari, Microsoft announced today it had discovered they had done the same with Internet Explorer.
Google makes a significant change to protect the search privacy of users. Mikkel and Jason discuss the impact of the move as well as how by default, how the search engine will encrypt the search sessions of anyone signed in to Google.
How Google Determines What’s A Paid Link: Google’s head of search spam Matt Cutts explains. Do Google employees really know anything about SEO? How to get success without any linkbuilding. Is Social beating Search? Will Google take over the search results?
FairSearch, a group of search companies including Microsoft which lobbies that Google is too dominant, has sent a white paper outlining its anti-trust concerns about Google to the 50 state attorneys general in the US. Mikkel and Jason discuss that plus How Google got a Patent For Google Doodles
Traffic plunges for Google+ as 60% of users log off; Jerry Yang may be raising funds to take Yahoo private. David Naylor has the top ranking in Google Search ranking competition to rank highest for theA4U Expo Bavarian Beer and Sausage on stand 50.Jason also offers listeners a call to action to sign a petition onDeath Camp policies in Assisted Living Facilities, Long Term Care & Alzheimers homes supporting negligence.
Mikkel has on his new guest host Jason Duke, Owner and Director of Strange Logic, the creators of Pzyche. Listen in as they discuss Converison Optimization techniques, and their opinions on Panda 2.5.
Mikkel speaks with Kristjan Mar Hauksson from Nordice Marketing about his book Global Search Engine Marketing: Getting Better International Search Engine Results, which he co-wrote with fellow SEO, Anne Kennedy.
Mikkel discusses social media and how it ties into search today, plus how you get more of those damn mentions, likes, shares and retweets now that they count so much in SEO with guest co-host Li Evans, author of Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media and Co-Founder and CEO of LiBeck Integrated Marketing.
Mikkel discusses International SEO and SEM and Selling Search to the C-Suite Bill Hunt, SES Advisory Board Member and President of Back Azimuth Consulting.
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