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Author: Rusty Pepper

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The Why Marketing Podcast
Why Marketing Podcast
Why Marketing
Chief Marketing Officer
Marketing Podcast
Rusty Pepper
Career Journey
Weekly Marketing Podcast Hosted by Rusty Pepper. Career Advice, Tips, Strategies by CMO's, Visionaries, Marketing Savants, Editors, and Educators.
30 Episodes
This episode of The WHY MARKETING Podcast features Marissa Freeman, the Chief Brand Officer at HP Enterprises and one of the leading advocates on the importance of women in technology. During our time together, we tackled several hot marketing subjects like the Sea of Sameness, delivering a positive customer experiences, the importance of betting on yourself, and so much more! Links Associated with episode… Marissa Freeman on LinkedIn: HPE Discover is a global event where 12,000 CIO’s and tech leaders come together to advance the way people live and work. To learn more, go to Tina Brown, Women In The World is a live journalism platform, a lens through which to see the world, a master class in female leadership and an accelerator for activism. To learn more, go to
In celebration of America’s Pastime, The WHY MARKETING Podcast is excited to have Elizabeth Brown the CMO of Little League on the show to talk about all things Little League. From the Little League World Series and all that’s involved behind the scenes, to how they’re aligned with Major League Baseball, as well as the importance that team sports provides our youth, and so much more… it’s a real Homerun! I would also like to give a special SHOUT OUT to John Behling for co-hosting this weeks episode with me!
Is your company's messaging and value proposition different, I mean, truly different? Do they allow your brand to stand out? If you can't confidently answer YES to these two simple questions, then your brand is most likely lost in "the sea of sameness" with your competitors.  But don't despair, because on this weeks episode of The WHY MARKETING Podcast, Matt Preschern, the CMO of Forcepoint shares his advice on how brands can safely navigate these treacherous waters!
In Episode 27 of The WHY MARKETING Podcast we talk to Jeff Swystun, Agency Lead and Consulting CMO about the missing fundamentals of marketing, his Madison Avenue career, how storytelling still captivates, and we cover his new book, Why Marketing Works.
This week we are excited to have Colin Guinn stopping by to talk about how building a big ass toy helicopter helped launch his amazing career while pioneering the modern day drone industry, as the co-founder and CEO of DJI North America. A serial entrepreneur, he most recently founded Guinn Partners and before that Hangar Technology in Austin, TX. He’s one of the most interviewed experts on UAV technology in the world, and has been featured at premier industry conferences and in countless top-rated publications and newscasts, including 60 Minutes, Tech Crunch, and Fast Company. Colin’s uniqueness to the business world is that he understands the technology in two dialects: the granular argot necessary to communicate with an engineer, and the simple, digestible language that’s interesting to the average consumer. His excitement for technology is palpable and contagious, and he has spent years putting UAVs and robotics in the light they deserve: powerful tools that help humanity in a myriad ways. With Guinn Partners, Colin and a team of long-term experts from previous companies, combine to bring their product development and marketing skillets together as a digital agency to high-tech companies and startups looking to break into new markets. So now, sit back and enjoy this episode of The WHY MARKETING Podcast! To learn more about Colin, please visit…
This week I had the privilege to sit down with Lori Tauber Marcus about marketing, fitness, leadership and why corporate boards should be looking to create a more diverse set of directors. To learn more about Lori… Book Reference: Synchrodestiny: Harnessing the Infinite Power of Coincidence to Create Miracles, by Deepak Chopra
This week we’ve got a special treat by talking to the Sultan of SEO, Garrett Mehrguth.  Mehrguth is the Founder and CEO of Directive, a leading B2B and enterprise search marketing agency that he founded in 2014 and has been growing by 300 percent every year since!  So make sure to tune in to hear the secret behind Directive’s explosive growth and how marketers can take control of their residency on search engine results pages… you won’t be disappointed! To learn more about Garrett Mehrguth and Directive…
In this episode I have the privilege to sit down with Andy Yost the CMO of Gannett | USA TODAY NETWORK.  Andy shared with me how he had always wanted to be a marketer & how each stop along his journey helped to prepare him for his current role at Gannet.
Fun talking to Hugh Forrest the Chief Programming Officer of SXSW about his amazing 32-years leading the festival! We also take a behind the scenes look at what it takes to run the festival, including how they select their keynote an featured speakers, called the PanelPicker! "PanelPicker connects us with the thousands of creative professionals, experienced experts and informed consumers that make up the global SXSW community. This interface helps us identify the most compelling new ideas within the many different industries we serve and, in so doing, keeps SXSW exciting, timely, and relevant." – Hugh Forrest, SXSW Chief Programming Officer PanelPicker opens on Monday, July 1st and closes on Friday, July 19th so don’t delay and send in your applications today by going to,      
In Episode 19 of The WHY MARKETING Podcast we talk to Grant McLaughlin the VP, Corporate Affairs at Booz Allen Hamilton about visiting the National Parks, his amazing career, and what it's like overseeing the change management strategy for a 26,000 person global firm. 
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