The DevRelX Podcast (ex Under the Hood of Developer Marketing)

This episode is part of our MasterTips series, where we share insightful discussions from the DevRelX Summit.Vera Tiago is hosting a panel discussion about what the developer journey is all about, and all the key metrics and initiatives that drive success. Jennifer Sable Lopez - Head of Developer Relations at ContentfulChris Bledsoe - Head of Developer Relations at WorkdayJeff Bull - Sr. Manager, Developer Advocacy at Cisco DevRel The four of them share their valuable DevRel input.You can watch all discussions on video hereDownload the State of the Developer Nation report (free)

This episode is part of our MasterTips series, where we share insightful discussions from the DevRelX Summit.Sean Falconer is hosting a panel discussion about the keys to DevRel Success within the organisation, or as eloquently put "Impact Via Influence" together with: - Mary Thengvall - Director of Developer Relations at Camunda, - Waqas Makhdum - Head of DevRel & Community at Snowflake - Katie Miller - Director of Developer Marketing at Slack. You can watch all discussions on video hereDownload the State of the Developer Nation report (free)

Theme of the weekWhy do you need a content plan on top of a marketing plan?In our latest episode of the DevRelX podcast, we talk about content marketing for developer audiences. We are joined by Ofir Nachmani, the CEO of IamOnDemand to talk about:Why does a B2D company need a tech content marketing strategy & planning? Where and how do you start building such a plan?How do you create tech content that developers will like and engage with?What tips would you offer to a B2D marketer?What are some best practices for building a tech content production machine?Listen to this episode to better understand how to produce and use content to boost your marketing goals.Graph Ofir chose to talk about: Experienced developers have a bigger say on things.Have your say! The Developer Nation survey is now open. Start here.Ofir Nachmani is a business technology advisor, blogger and lecturer. Ofir's extensive experience in the world of business technology has made his critically acclaimed blog, IamOnDemand.com, the go-to guide for modern technology startups and developers in the world of cloud computing. Today he advises organisations, leading them through new IT market modifications, while building and executing a modern go-to-market strategy.

Theme of the week:How will Web3 affect DevRel?In this episode, we look into the future of Developer Relations and what DevRel will look like when Web3 is the new standard. Our guest in this episode is Rex St John, Founder of Taroko Technologies who also authored a chapter in our "Developer Marketing & Relations: The Essential Guide". We talk about DevRel and Web3 and more specifically:What is Web3 and what does it mean for developer platforms and technologiesHow does Web3 affect developer relations and developer marketingWhether Web3 will affect developer communitiesHow can organizations best approach or attract Web3 developersThe key emerging trends in Web3 developersHow Web3 will impact silicon, edge computing, sensors, AI and IoTWhat the world will look like in three years if Web3 is successfulListen to this episode to better understand how Web3 will affect DevRel.Graph Rex chose to talk about: The Global Developer Population at SlashData Dashboards. Rex is a software engineer, technical evangelist and community organizer working on edge computing, IoT and web3 technologies. He is also the Founder of Taroko Technologies.

Theme of the week:How do you give developers what they need?In this special episode, we're joined by two guests:Gary Gonzalez, Managing Director at CatchyMoschoula Kramvousanou, CEO at SlashDataTogether we discuss developer marketing, the industry and what developers expect from developer programs and marketers. More specifically:The most common business problems their clients are trying to solve Where to start when you need to build a developer marketing strategy from scratch.What developers need from Marketers vs what they are getting What companies in the Game Developer Marketing space have solved that other areas still haven’tTheir predictions on the challenges the industry will face in 2022The trends/hot topics of 2022Listen to this episode to better understand developer marketing and how to build your strategy to give developers what they need.Gary Gonzalez is an audience obsessed, data-driven marketer clinging to the belief that good advertising is a blend of art and science, Gary is the Managing Partner at Catchy. Working with clients such as Acer, Xbox, SAP, Huawei and Microsoft, his work focuses on understanding the cultural and technological underpinnings of audience economics to drive business results at scale. Linkedin: https://www.linkedin.com/in/garyxgonzalez/ Moschoula Kramvousanou has been with SlashData since 2017. She has served the company through her roles as Head of Client Relations and Strategic Partnerships. Her contribution has been pivotal in leading the company's growth, while being the catalyst of several changes across the company, forging valuable relationships with clients and partners, while her understanding of the market and clients’ needs has helped propel forward every team. Linkedin: https://www.linkedin.com/in/moschoula-kramvousanou/ Intro Music: Planting Flags by Blue Dot Sessions (www.sessions.blue)

Have your say on the Developer Program Leaders survey here!Theme of the week:How do you start building your DevRel strategy?In this episode, we're joined by Sean Falconer, Head of Developer Relations at Skyflow to talk about:His priorities when it comes to DevRel strategyHow he measures the success of his strategyHow he articulates the value of Developer RelationsHow much the business should care about DevRelDeveloper Lifetime ValueHow to build a DevRel teamInfluencing change to the product to do what’s right for your audience...and moreListen to this episode to better understand how to build your DevRel strategy!Let's talk data! Sean chose to talk about How developer program leaders segment their audience. Sean Falconer is the Head of Developer Relations at Skyflow. Prior to Skyflow, he led developer relations for Google’s Business Communications product suite, founded Proven.com and was a Postdoctoral student in Bioinformatics at Stanford University. He 's worked on everything from web, Android and iOS, chatbots, and desktop apps, to applications of data mining, ML and information visualization.

Theme of the week:Is DevRel a cost centre?In this episode, we are joined by Michael Heap, Director of DevRel and DX at Kong Inc to discuss the business value of Developer Relations and how to measure this value.Together we talked about:What he loves most about developer relationsHis biggest challenges The skills that matter for DevRel hiresWhy DevRel is a cost centreWhy should “the business” care about DevRelHow he proves the value of DevRel to senior managementHow can DevRel be a catalyst to business performanceWhether DevRel should be a stand-alone departmentHow to write good documentation Listen to this episode to better understand the business value of developer relations.Let's talk data! Michael chose to talk about Developer Team Leads are calling the shots. Michael Heap is a product minded engineer with a passion for helping people and over a decade of commercial experience. Confident and adaptable, Michael loves to help out wherever an extra pair of hands is needed. Self-organizing, and dedicated to getting the job done.

Theme of the week:How do you balance being between developers and your company?The biggest challenge Vera Tiago, our guest for this episode, is balancing between helping developers achieve their goals and helping the company achieve theirs. Vera is the Developer Advocacy Manager at Outsystems and together we talked about:Her favourite thing about developer relations Her biggest challenge in developer relationsOne thing she failed at but taught her a valuable lesson about working in developer relationsThe advice she would you give her younger self who is just getting started in developer relationsWhat is a must-have for every developer program?Her top 3 points of focus in her DevRel strategyWhat she is most looking forward to for the future of developer relationsListen to this episode to better understand developer relations, through Vera Tiago's experience. Let's talk data! Vera chose to talk about Documentation, tutorials, tools and community engagement are the core of developer programs.Vera Tiago is a former software developer turned into a Developer Advocate, currently leading a Global Developer Advocacy team. She has been involved in the tech industry for over 16 years. For the past six years, she has been dedicating her professional time and a vast amount of personal time connecting, helping, and learning from the Developer Community.Intro Music: Planting Flags by Blue Dot Sessions (www.sessions.blue)

Theme of the weekDo VCs care for developer education?With more and more software-driven and developer-focused startups and companies popping up, it's only natural that we should look into what VCs think about developer education and also enablement. topics changed?To discuss this, we are by Nate Aune, founder and CEO of Appsembler and Shannon Bradshaw - Education Partner at Unusual Ventures.Here are the topics we discussed: Has the VCs’ appetite for developer education topics changed?Do VCs care for developer education or enablement?Why is developer enablement important to VCs?How can one convince VCs of the value of developer education?What kind of metrics can you use to prove its value?What type of developer enablement strategy or focus can influence VC buy-in?How do you expect developer education or enablement to evolve in the future?And more!Listen to this episode to better understand what we mean by "developer education & enablement" and what VCs think of it.Let's talk data! Shannon and Nate chose to talk about Documentation, tutorials, tools and community engagement are the core of developer programs. Shannon Bradshaw is Education Partner at Unusual Ventures, responsible for overall content strategy at Unusual and education services for the Get Ahead Platform. Prior to joining Unusual Ventures, Shannon was an executive at MongoDB, Inc. from their time as a startup through IPO and beyond. At MongoDB, he led the MongoDB University and Documentation teams with an education strategy that continues to drive widespread adoption of MongoDB software and services.Nate Aune plays a strong community role in the development of Open Source Software. As a social entrepreneur, he values openness, transparency and sustainable development. Nate thrives on exploring ideas with smart creative people, and then executing on those ideas.

Theme of the week"How do you create content developers love?"Content marketing is a key tool marketers use to increase the awareness of their product, help their users find answers to common questions and solve problems. What happens when the content becomes problematic and instead of solving problems, it creates more?Raphael Mun joined us to talk about content. Here are the topics we covered. How are developers' content expectations different from that of a non-technical audience? How?Why does “typical” content marketing fall flat with this audience?What ticks developers off? What do developers want from a content piece?What makes a content piece engaging? What’s the format that most developers prefer?Reinventing the wheel? What aspects of “typical” content marketing still successfully apply to developers?What should your marketing team do to produce content the developers will love?And more!Listen to this episode to better understand what developers expect from the content you produce.Let’s talk Data!This is the graph we discuss with Raphael: Developer Team Leads are calling the shotsRaphael Mun has worked on 10 different startups and worked with many more, finding product-market fit, architecting and building products and developing partnerships, and growing their user base through various lean marketing strategies. He has also authored numerous expert-level articles and content on AI, Cloud, and Best Practices.Join the Future Developer Summit Episode 4 on December 8: The evolution of Developers and DevRelWe want to make this podcast better for you! Take a few minutes to take our short survey.

Theme of the week: Defining success & metrics Today's Under the Hood of Developer Marketing podcast episode is called “Defining sucess and Metrics in DevRel". It's part of our MasterTips series, where we share with you tips and best practices from leading professionals.This time around, we brought together 4 industry leaders to discuss how they define success in a panel held on October 6, during the Future Developer Summit Episode 3.The panellists:- Lori Fraleigh, Principal Group Product Manager, Azure SDKs at Microsoft- Christie Fidura, Director, Global Developer Marketing at Salesforce- Jennifer Hooper, Sr. Director, Developer Marketing, Brand & Content at Armory- Amara Graham, Head of Developer Experience at CamundaHost: Moschoula Kramvousanou, Head of Client Relations at SlashDataSome of the topics discussed are:What is success?How do you measure the success of your developer relations?What metrics do you use?What tips do you have for our listeners? And more!Listen to this episode to see what “successful in developer relations” means.

Theme of the week:How important is the positioning of your product or OSS project?Ask any marketer and they will tell you positioning is K-E-Y. Sure, that is true for consumer or B2B products and services. Is it that important for an audience that is very technical and cares about solving problems?Spoiler alert: it is important, especially when your consumers can actually look under the hood and see what it is you are offering to them (pun intended). Emily Omier joined us to talk positioning and we also talked about:What do we mean when we say “positioning”How is positioning developer tools different from consumer product positioningWhy does it matter to developers how you will position your productShould OSS or commercial projects try creating a new category?Does creating new categories create confusion? How does it affect developers?Which is the best positioning strategy?How important is segmentation in this strategy?What's in the “how to position your product/project” effectively checklist?And more!Listen to this episode to better understand developer advocates.Let’s talk Data!This is the graph we discuss with Emily: Kubernetes users influence decisionsEmily Omier is a former journalist and marketing writer who helps entrepreneurial engineers articulate their product’s value and get more ideal customers. She hosts The Business of Cloud Native, a podcast about the business side of cloud native and open source technology, contributes to The New Stack and writes the Positioning Open Source blog. More info.We want to make this podcast better for you! Take a few minutes to take our short survey.

Theme of the week:Developer-led business growth Today's Under the Hood of Developer Marketing podcast episode is called “Developer-led business growth". It's part of our MasterTips series, where we share with you tips and best practices from leading professionals.This time around, we brought together 4 industry leaders to discuss what developer-led means to them in a panel held on June 9 during the Future Developer Summit Episode 2.Tyler Jewell, Managing Director at Dell Technologies CapitalKimberlee Archer, Head Of Global Marketing - Augmented Reality & Camera at Snap Inc.Patrick Chanezon, GM, Cloud Developer Advocacy at MicrosoftEmilio Salvador, PM, Cloud Developer Advocacy at GoogleHost: Andreas Constantinou, CEO & Founder at SlashDataSome of the topics discussed are:What are the new audiences and how are they different? GenZ developers, creators, citizen developersDevelopers vs creatorsWhat "developer-led" meansLow-code platformsHow are organisations adapting to new audiencesHow are we moving from apps to platform and from consumers to developer audience And more!Listen to this episode to see what "developer-led" businesses prioritise in their strategies.

Theme of the week:Should community managers know how to babysit?Community management sometimes feels a lot like babysitting to Alex Angel.She is the Chief Community Officer at Commsor and she joined our podcast to discuss community management and what community managers do all day. Spoiler: never day is the same.We also talked about:What counts as a “community”? Why do people join communities and what do they expect? What drives engagement in a community? What’s a community manager’s role? How does a community manager’s daily life look like?Which are the characteristics of a good community manager?How are developer communities different from non-developer communities?What is the business value of communities? How do we measure success?What’s a community success story that stands out to herHow will communities evolve in the future?And more!Listen to this episode to better understand community managers.Let’s talk Data!This is the graph we discuss with Alex: Information sources used by desktop developers.You can find the State of the Developer Nation 20th edition free report here and register at the Future Developer Summit. Alex Angel is a community expert with 10 years of experience in community and product management, transforming, amplifying, and growing engagement, retention, and community health at Reddit and Nike. She focuses on building places and products that people love and is skilled at creating structure from chaos.

Theme of the week:Which characteristics or traits developer advocates need to have?What do developer advocates do? They connect and engage with developers and are the bridge between the company and its developer audience.Anna Tsolakou, Developer Advocate at Amadeus for Developers joins our podcast to discuss:What developer advocacy isWhat she loves most about being a developer advocateWhat has been her biggest challenge in developer advocacyWhat is the most important trait/characteristic someone in developer advocacy should haveWhat advice she would give to someone who is new to their developer advocate roleIn which department developer advocates fit within the companyHow can we connect and then engage with developersWhy an advocacy team is needed when a business has an APIHow can we improve developers’ experience with our API/product/serviceHow a smooth feedback process can improve that experienceAnd more!Listen to this episode to better understand developer advocates.Let’s talk Data!This is the graph we discuss with Anna: Documentation, tutorials, tools and community engagement are the core of developer programs. You can find the State of the Developer Nation 20th edition free report here.Anna Tsolakou is a software engineer working as a Developer Advocate at Amadeus. She loves to wear different hats and DevRel is the ideal world for her to fulfil her expectations; software development and connecting with people at the same time. Passionate about open-source and AI.

I know what you are thinking: what kind of a question is that?Especially after 30 podcast episodes under that title!You are right. Developer marketing does exist and is in fact the great challenge and mystery we are trying to explore in this podcast series.The question is inspired by today's guest Adam Duvander., who makes a valid argument:What we do, in our effort to empower and help developers move forward is not really "marketing". And that's a valid point.Adam Duvander joined us and we discussed:Developer marketingWhy developer marketing is not marketing and what he loves most about itHis biggest challengeDesigning a developer marketing strategyContentCommunityEvents And more!Listen to this episode to better understand developer marketing.Let’s talk DataThis is the graph we discuss with Adam: How developer program leaders segment their audience. Adam Duvander helps developers be productive and creative. Call it "developer marketing" if you must, he works with the best developer-focused companies through his consulting practice. He has held full-time roles at API juggernauts Zapier, SendGrid, and ProgrammableWeb (where he served as the first editor). Before that, he wrote the book on map scripting and covered developer topics for Wired.

Theme of the week:DevRel tactics vs strategyToday's Under the Hood of Developer Marketing podcast episode is called “From tactics to strategy”. It's part of our MasterTips series, where we share with you tips and best practices from leading professionals.This time around, we brought together 3 industry leaders to discuss tactics and strategy in a panel held on March 10 during the Future Developer Summit Episode 1. Who was part of the panel?Ali Spivak, Sr. Director, Developer Relations at OktaDaniele Bernardi, Staff Platform Growth, Developer Relations at TwitterChris Castle, Director, Developer Advocacy at Salesforce HerokuHost: Andreas Constantinou, CEO & Founder, at SlashDataSome of the topics discussed are:Their superpower - something they've been doing wellWhat are the major organisations doing well and what we can learn from them?Lookalike audiencesCombining the love for code + product managementGrowing vs joining a communityAnd more!Listen to this episode to see which tactics and strategies help grow your community and engage with developers.

You probably guessed today's theme: EventsSpeaking of events, the Future Developer Summit will be back on March 10 to talk about "DevRel, the next day". You can claim your free community pass here or grab your Though Leader pass to access the exclusive MasterClass. Do you miss attending physical events? Surely many of us do. In this episode we welcome Jana Boruta, at Hashicorp to talk about: What she loves most about eventsThe biggest challenges in organising developer events as well as goals and prioritiesWhy developer-focused events are importantHow she encourages interaction in their events  How she pivoted the strategy in 2020Whether virtual events are a good thingThe future of events Listen to this episode to see what makes an event great and what's in the future of developer-focused events.Let’s talk DataThis is the graph we discuss with Jana: Documentation, tutorials, tools, and community engagement are the core of developer programs.Trends page now has a new look and fresh graphs! Make sure to check it out.Jana Boruta's speciality and passion include developing community and experiential marketing programs for early-stage startups. Since 2008, She has been an early employee of high-growth technology startups, including Engine Yard, Prismatic, New Relic, and HashiCorp for six years now. She started building their offline and online community programs and these programs helped create widespread awareness of open source tools used by millions today. In 2020, she launched EpicConf. 

Theme of the week:How integral is "community" in Developer Relations?Happy New Year! This is our first episode for 2021 and we are joined by a great friend, Leandro Margulis.Community is all about people coming together and working together. But, do you really need to build your own community?We talked about this with Leandro and also about several Developer Relations and community topics:What he loves most in Developer Relations How integral is "community" in Developer Relations Tactics to make your community more welcoming - and hence more inclusiveDo you need to build a community?Meeting developers where they areThe future of Developer RelationsListen to this episode to meet developers where they are and make your community welcoming.Let’s talk DataThis is the graph we discuss with Leandro: Ranking of reasons for adoption. Trends page now has a new look and fresh graphs! Make sure to check it out. Leandro Margulis is the VP of Developer Relations at UnifyID. He is an entrepreneurial leader with strong Business Development experience, effective sales and marketing skills used to launch new products and businesses. Leandro sits at the intersection between business and product, thinking creatively about product and partnerships to fulfil the customer's use case. Leandro is the customer's advocate internally and the company's advocate externally. Prior to joining Unify ID, Leandro led Developer Relations at TomTom. In this role, Leandro led a global, multidisciplinary team including Sales, Marketing, Product Marketing and Developer Portal engineers with the mandate to build the developer community around TomTom Maps APIs.

Theme of the week:Why and how can the API community be more inclusive?Inclusivity is key. Allowing more people to join a community and interact with it, network and find and offer help. More diverse communities have more voices heard and can drive progress.In this episode, we are joined by Claire Barrett, Director at APIsfirst consulting and Global leader of the Women In APIs which has members in 19 countries across 5 continents.We discuss: What she loves most about her work with Women in APIs and their strategic prioritiesIf and why we need a more diverse API communityThe challenges for someone joining the API communityWhat we can do to encourage a more diverse audience to join itThe importance of balance and diversity within engineering teams and how can team leaders encourage itThe evolution of APIs in the future Opportunities and challenges due to the pandemicListen to this episode to see how we can build more inclusive and diverse communities in APIs and tech. Let’s talk DataThis is the graph we discuss with Claire: How developer marketing and relations leaders segment their audience.Join us at apidays Paris on December 8-10. Claire Barrett makes strategy happen. An experienced consultant and technology leader, Claire gets traction with IT- and API-enabled programs. She provides structure for helping people to get going and to gain pace; forging their buy-in and commitment so that the change sticks. She believes that an inclusive team, with diverse perspectives applied to the approach and implementation, leads to the best outcomes. She actively supports career and professional development opportunities for people getting into or on with technology careers and leads Women In APIs.