Nudge
Subscribed: 1,164Played: 43,424
Subscribe
© Phill Agnew
Description
Ever noticed how the smallest changes can have the biggest impact? On Nudge, you'll learn simple evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Every bite-sized 20-minute show comes packed with practical advice from admired entrepreneurs and behavioural scientists. Nudge is fast-paced but still insightful with real-world examples that you can apply - this is not your average business podcast.
204 Episodes
Reverse
Professor Danny Zane told me to slightly change how I promote my products. His advice increased my sales by 600%. Today, on Nudge, I reveal what he told me.
Danny’s webpage at Lehigh: https://business.lehigh.edu/directory/daniel-zane
The email engagement results: https://im.ge/i/The-email-engagement-results.fEAXyX
The sale results: https://im.ge/i/The-sale-results.fEAos9
Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile
Tesco is the largest UK employer. They conduct almost 1 million interviews a year, yet I think they might be pointless. Today, I will share psychological studies showing common interview flaws. I explain why so many of us are bad at predicting what others think and suggest a better way to conduct interviews.
Thinking Fast and Slow: https://tinyurl.com/msd3kz9b
Talking to Strangers: https://tinyurl.com/yewvrwb5
Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile
Fraudsters use four common tactics to con you. These tactics have been proven to work in scientific labs, adopted by the world’s best marketers, and used by scammers to manipulate and persuade. Are you being conned? Find out on today’s episode of Nudge with Dan Simons.
Dan's book: https://www.dansimons.com/NobodysFool.html
Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile
There’s a strange ritual Messi does at the start of every game that helps make him great. This ritual also helps job candidates succeed in interviews, sketch comedians create better jokes, and helped A-ha write Take On Me. To hear what it is, listen to bestselling author Adam Alter teach me the science behind beating procrastination.
Adam’s book: https://adamalterauthor.com/anatomy
Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile
Whether clinking a glass with a friend, blowing on a cake, touching wood for good luck or tapping the plane before boarding, most of us have at least one weird ritual. Today’s guest, Harvard Professor Mike Norton, studied them for years. In today’s Nudge episode, he shares his findings. It turns out that those odd rituals are more important than we think.
Mike’s book Ritual Effect: https://tinyurl.com/mwbvws3n
Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile
I didn’t pay them. I didn’t force them. I didn’t even try to persuade them. No, to convince these 8 influencers I used an extremely powerful psychological bias. This same bias has been used to sell one thousand pounds of cheese in three hours, turn greedy bankers into charitable donors, and (potentially) save us from nuclear war. Listen to find out how I persuaded 8 influencers to promote this podcast.
The (free) Science of Persuasion course: https://nudge.ck.page/persuasion-course
The Science of Marketing course: https://nudge.ck.page/persuasion-course
Robert Cialdini’s new edition of Influence: https://tinyurl.com/2pn23p83
Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile
1I interviewed a (former) mind reader. He still reads minds today, but not for gimmicks. Instead, he uses his powers to help companies increase their sales. Today on Nudge, he shares 21 psychology-inspired tips that are proven to increase revenue.
Nick's newsletter: https://www.kolenda.io/
Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile
The bestselling author of The Power of Habits and Supercommunicators shared his top communication advice. Today, on Nudge, I tested Charles Duhigg's advice on four strangers. Will his advice make me more popular?
Access the bonus episode: https://nudge.ck.page/72cea6802d
Charles's book Supercommunicators: https://tinyurl.com/447wkpmz
Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile
Facebook has developed AI that’s smart enough to manipulate and persuade humans. Political spinsters have used it to persuade voters. Scam artists used it to con thousands of people at scale. Yet, I’m most worried about how AI might take my job, how AI is almost certain to become a better podcaster, writer, and marketer than me. Today, I share what happens when AI can persuade humans, and I suggest a way for all of us to keep our jobs in an AI-dominated world of work.
The Coming Wave: https://tinyurl.com/pvsbvhuh
Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile
What do Maradona’s Hand of God and Martin Luther King’s “I Have A Dream” have in common? Both might be due to cognitive biases. Today, on Nudge, Nuala Walsh shares seven cognitive biases that shape our decisions and might ruin my life.
Nuala’s book: https://www.nualagwalsh.com/
Nuala’s TED talk: https://youtu.be/xLSAkVxPOk0?si=PPjFSAO7tk8VszPM
Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile
He lied to his students, his friends, and his family. He fabricated data in 57 separate studies. He publicised racist views as scientific fact. And for a decade, he got away with it. Today, I share how one of the world’s most popular behavioural scientists fooled the world.
Nobody’s Fool: https://tinyurl.com/yv6pf93v
Influence: https://www.influenceatwork.com/store-new/
Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile
In today’s episode of Nudge, Rory Sutherland explains how to
Sell a £500 hoover
Make a flight delay pleasurable
Improve the London Tube map
Persuade more effectively
Make any cafe more popular
Stop drink drivers
It’s a cracker.
(A version of this episode was released in 2021, but it’s been heavily edited so still worth tuning in to).
Access the bonus episode here: https://nudge.ck.page/a48dd10ceb
Rory’s book Alchemy: http://tinyurl.com/3ucjy6rz
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
What do election winners have in common? What makes a speech more persuasive? Are there tactics that every politician follows? And can we use these same tactics in our day-to-day work? I’ve spent the past week listening to nothing but election winning speeches. Today, I share what makes an election winning speech.
Derek’s book Hit Makers: https://tinyurl.com/yeymzds8
Jonah’s book Magic Words: https://jonahberger.com/magic-words/
Follow the Nudge Newsletter (it’s free): https://www.nudgepodcast.com/mailing-list
In today’s episode of Nudge, Rory Sutherland explains:
The reason behind Brexit
How doormen were undervalued
What bees teach us about creativity
The problem with R&D
Amazon’s two way door
Don’t miss this.
(Warning this episode contains explicit language).
Access the bonus episode here: https://nudge.ck.page/a48dd10ceb
Rory’s book Alchemy: http://tinyurl.com/3ucjy6rz
Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
In the 5 years I’ve spent creating this show, I’ve learnt a lot about advertising. Today, I share six evidence-based principles that are proven to improve any ad. If you want to understand why you buy the things you buy, then tune in.
Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course
I guarantee that the words you use to win arguments are ineffective. I don’t think you’re a lousy persuader, I think we all are. Today, world-leading neuroscientist Tali Sharot shares her decade-long research into persuasion. She tells me that the way I argue is ineffective and reveals how to win any argument.
Access the bonus episode: https://nudge.ck.page/de30a8ac24
Tali’s book, Look Again: https://tinyurl.com/5n8p3btb
Tali’s lab: https://affectivebrain.com/?page_id=161
Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list
I’ve tested 100s of psychological tactics on my email subscribers. Today, I reveal the 10 tactics that actually work.
Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course
My endowment test: https://tinyurl.com/bv2umtup
My scarcity nudge: https://tinyurl.com/376stytp
My loss aversion nudge: https://tinyurl.com/5hyh9y4h
My experiment with International Podcast Day: https://im.ge/i/PrV4l9
My consistency experiment: https://bit.ly/3sABZTU
My curiosity gap experiment: https://bit.ly/3DiGasA
This is surely the most persuasive message on earth? It made 22,000 Brits agreed to 1,000 hours of community service, including, but not limited to; cleaning toilets at festivals, scraping chewing gum off the streets, and manually relieving sewer blockages. In today’s episode, Harvard Professor Todd Rodgers explains how.
Access the bonus episode here: https://nudge.ck.page/b64397a286
Writing for Busy Readers book: https://writingforbusyreaders.com/
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
How 22,000 agreed to 1,000 hours of community service: https://tinyurl.com/y9znsvhn
Warning. This episode contains explicit language.
In 2018, KFC told the world they FCK’d up. Today on Nudge, Professor Moore shares the science behind swearing and reveals if swearing in ads helps or hinders a brand.
Access the bonus episode here: https://nudge.ck.page/e1bed9bc16
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
It seems inevitable to us now that someone would eventually land on the moon. But back in 1962 that wasn’t so certain. With the ever-rising costs of the Apollo space program, and a huge amount of tax needed from each US citizen, JFK struggled to convince people. That was until one speech on a sunny day in September. This speech went down in history, persuading the nation to reach for the moon. In today’s Nudge, I explain the psychological tactics Kennedy used to make that speech so compelling.
Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list
Tali Sharot’s book The Influential Mind: https://tinyurl.com/ytvpyuk2
Top Podcasts
The Best New Comedy Podcast Right Now – June 2024The Best News Podcast Right Now – June 2024The Best New Business Podcast Right Now – June 2024The Best New Sports Podcast Right Now – June 2024The Best New True Crime Podcast Right Now – June 2024The Best New Joe Rogan Experience Podcast Right Now – June 20The Best New Dan Bongino Show Podcast Right Now – June 20The Best New Mark Levin Podcast – June 2024
Download from Google Play
Download from App Store
United States
'Mindset' is the easiest con to sell, because it can mean whatever you want it to.
interesting, will definitely give a listen to many episodes.
Teaches very valuable information on different ways of thinking and techniques that you can incorporate into your life; it's not only for people interested in marketing.
I would give this podcast to teens/adults who are considering doing business/marketing
Great for marketers and people that wanna go into business
Great podcast. Found it very helpful as a marketer
Awesome sauce.
Yet the blizzard of social media 'get rich quick' scheme ads end in a 7. Becoming almost a meme in the process. what is that about?
I love your podcast, well done for the efforts and the the contents 👍💯