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The Uncool Designer

Author: Anna Dower

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The podcast helping graphic designer boss-ladies work smarter and not harder in their design businesses.

Your guru: the clever Anna Dower; mentor, designer, cake-lover and rad chick.

'Cos not all creatives wear hip black clothes and are design snobs.
Some - like us - wear colourful Birkenstocks and believe in community over competition.
20 Episodes
Give up or Show up

Give up or Show up


In this episode Anna chats about how you can keep going during the global COVID-19 pandemic. She discusses - + The rollercoaster ride of emotions + Choosing to show up + Don't assume you know what people are thinking right now + How you can serve your peeps + What to do instead of discounting
In this episode Anna Dower chats with Katie Wass & Kim Rosenthal about how to build a design business that doesn't feel like work! We discuss.... + Choosing a niche + Ditching the imposter syndrome + Systems & Processes + Creative Confidence & much more. Sign up to Design Biz Bootcamp now while doors are open:
Word nerd + Uncool Designer unite and become BFFs. In this episode Anna chats with copywriter extraordinaire Elizabeth Mckenzie. Elizabeth is a comedy writer. She's currently based in Melbourne, Australia. Her second favourite F word is fun. The CEO + Founder of Write Or Die, she helps business owners write personality driven copy + content that sell better than the latest Marvel offering on opening weekend. With a sense of self-importance known only to her generation, she's gone ahead and written a book The 30-Somethings: Life lessons from a 30-Something that you probably already know. When she's not writing in her ugg boots, she's pretending she's cool across hipster cafes in Melbourne - the LA of Australia - writing words and eating carbs. In this episode we discuss: + How to stand out in the noisy online world of business + Re-discovering your authentic voice & using it wisely + How to nurture your peeps + The sleazy side of sales pages + Sales page must-haves + Dealing with comparison paralysis + BFF deep dive into 90's culture
In this new episode of the uncool designer Anna chats with designer & artist Laura Blythman about all things creative. Designer, illustrator and creative director Laura Blythman is renowned for her vibrant use of colour and paper collage. Her recognisable aesthetic has garnered her a legion of fans and a super happy + colourful portfolio of work with clients ranging from start up businesses to high profile Australian and International brands. Collaborators and clients include - Pana Chocolate, National Gallery of Victoria, Boomf, Disney, Rollie Shoes, Galison / Mudpuppy, Frankie Magazine, Land of nod, Such Great Heights, Finders Keepers Market, Typo, Lark, Mr.Wolf Kids, Cotton On Kids, T2 teas, and so many more. We discuss: >> The journey from designer to artist >> Dealing with the fear of revealing your art to the work >> The mindfulness and quietness of creating art >> How to deal with copycats & much more.
In this episode Anna chats with hand lettering creative entrepreneurs Liss Amyah. Preachers wife turned pleasure advocate, Liss was married at 19, had 6 babies by 31, and was divorced by 36. In 2014, after baby number six was born, Liss started an online business teaching calligraphy and has seen thousands of students go through her courses. These days, as well as all the arty things, Liss is all about speaking her truth and telling her story in ways that are sometimes terrifying, but also deeply healing. She rarely feels terribly brave, but most days at least a little brave-ish. Liss believes that curiosity will take us places certainty never can, that pleasure is not a dirty word, and that it's totally ok to not have it all figured out. • What does the term brave-ish mean? • Liss's change in family circumstance and running a business as a single mum of 6 kids • How to make money as a creative with ecourses & memberships • The power of instagram for creatives • Advice to other women who are struggling with family/life/biz gig
Everyone feels like an imposter at some stage during their career and today Anna talks about... • How to focus on what's important in your design business • The moment I stopped feeling like an imposter • The power of having someone who believes in you • Slowly pushing yourself out of your comfort zone • Feeding your confidence needs to become a daily ritual • Confidence is the key ingredient to a successful business • Mindset mantras to build confidence • What you & Beyonce have in common
Help Me Anna

Help Me Anna


In this episode Anna answers all of your burning questions! • How to best manage your time each day • Saying NO to a client • Positioning your business in the marketplace • Marketing your design business so it gets seen • Working a full time job & starting a design biz Links
In this episode Anna chats to Erika Cramer about taking a bold stand for women owning their throne & reclaiming their confidence. After overcoming a life full of trauma, physical and sexual abuse, near-death experiences, breaking her back and being widowed, Erika Cramer found herself drowning in pain and sadness trying to numb everything she had been through. These life changing experiences finally lead her to life coaching where she went on a deep path to personal growth and healing. As a confidence coach she is here to guide women to living a life where they seek progress, not perfection. We discuss: • the power of storytelling in your business to create connection & authenticity • how to figure out what story you can share with your audience • letting go of what other people think • overcoming the fear of failing and not feeling good enough your design business Links Annas personal story -
In this episode Anna is joined by 4 other graphic designers who share their experience as designer boss-ladies and reveal their tipping point for success. • The hard issues facing designers today: lack of confidence, difficult clients, working for no money. • The deep inner work you need to do before you can succeed • Taking the step to invest in yourself & your future and getting clear on your worth, boundaries & niche. • How to get to a point where you are running a business you love, working with clients who have no changes & making more money! Links
In this episode Anna's discusses.... • How I serve my audience • When my life fell apart • How I chose to succeed despite the heartache • The 5 ways I worked smart in my design biz • The power of women • Deciding not to fail
Be a Boundaries Boss

Be a Boundaries Boss


In this episode we discuss: • Why you need to set clear boundaries in your design business • How to remember you are the boss • Why you need a price list for your services • The 5 things you can do in your business today to create clear boundaries in your business Links mentioned in this episode: Price list template - Boundaries boss -
In this episode we discuss: • What is passive income • Ideas for multiple income streams in your design biz • How to come up with an idea for your offer • The 3 x mistakes designers make when it comes to passive income Links mentioned in this episode: Brand Audit blog post - Passive income for designers -
Designer Jenna Hallett turns the tables and interviews Anna in this episode: • The biggest design fails ever • Juggling work/mum life • How to not quit your biz • Lessons from crappy clients • How to intentionally create the biz of your dreams Links mentioned in this episode: Jenna Rae Hallett - Anna Dower -
Creative entrepreneur & designer Sian Richardson joins me for a chat about: • How she took the leap to start her own design biz • Taking not shit from clients • What makes design good • Combining travel and designer entrepreneur life • Deciding on her distinctive design style Links mentioned in this episode: Good As Gold Studio - Sian Richardson - Anna Dower Mentoring -
Copywriter extraordinaire Cass Lane joins me to chat about how to effectively communicate your value on your website. In this episode we discuss: • Hooking your dream design clients with just one sentence • The #1 big mistake graphic designers are making on their "services" page • How to sell yourself as a design pro without coming across as sleazy or pushy • Why you should make your prices available online Links mentioned in this episode: Seven ways you are puzzling your web visitors blog: Wild Spirit Co. Price list template: Design Biz Bootcamp:
As s a creative mentor and someone that designers come to for help, there is one question that drives me BONKERS. Can you guess what it is? In this episode we discuss: • Why asking me how to get clients drives me mad. • The four essential ingredients to getting dream design clients. • How to attract the right clients and repel the wrong clients. Links mentioned in this episode: Brand Rehab - How to get your marketing butt into gear - Educating your clients - Resources Section -
Charlene Roberts is a Canadian Designer Boss-Lady that knows the burnout cycle all too well. In this episode we discuss: • Realising that you are in fact burnt out • How you got to the point of wanting to quit your design biz • Figuring out how to pull yourself out of the burn out cycle • Putting systems & processes in place to look after yourself & make sure you never get burnt out again Links mentioned in this episode: Anna Dower mentoring: Crush Design Co:
Martina Martian is an Australian designer & artist who has done work for some huge brands like converse, asos, reebok, cotton on & snapchat. She has a mega instagram following of over 140k and did the gorgeous artwork for this very podcast! In this episode we discuss: • Overcoming the fear of being an artist for a living • The power of Instagram • Working with big brands • Committing to your own style • How long the journey to success takes • The illustrative process including tools • Advice for other artists Resources/links mentioned in this episode: Behance website Martina Martian Instagram Martina Martian Website
A false belief is a story that fear tells your brain, over and over again, until finally your brain Believes it. The 5 false beliefs that are holding you back in your design business: #1: If my business doesn't appeal to every man and his fam, it will fail. #2: To make big money, you have to work really hard, all the time! #3: I need to compete with cheaper designers. #4: I am boring and have no personality to inject into my business. #5: I wouldn't pay that price, so why would anyone else? Links: Fat & successful blog post -
Anna Dower is a graphic designer, mentor, ecourse boss & cake lover. She is and always has been uncool but she is SMART. A smart designer who... • Has run her own successful design business for over ten years. • Has worked with hundreds of clients and mentored fellow designers from across the globe • Took her business to six-figures. • Takes every Friday off work. • Never works weekends. • Takes long lunches. • Has cuddle breaks with her kids. • Has designed a set of systems, processes and procedures in place to help her work smarter, not harder. Links:
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