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Delivering | A Podcast by Litmus
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Delivering | A Podcast by Litmus

Author: Litmus Software, Inc.

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Delivering is a podcast that moves beyond just industry news for designers and developers and looks at the email industry as a whole, from strategy and copywriting to design, development, tooling, trends, culture, and more. Through industry analysis, in-depth interviews, and conversations with those shaping the email industry, Delivering illuminates an evolving and thriving community for email professionals and how email impacts not only business, but the world.
40 Episodes
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In this episode of Delivering, host Jason Rodriguez talks to longtime email marketers Jen Capstraw about her road to founding Women of Email, the struggles and opportunities of women in email, and how we can all work together to support women in the wider email industry and community. Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus' tools to build, test, and analyze better email campaigns faster. Head over to Litmus.com to start your free 7-day trial of Litmus, and start sending better emails today.
In this episode of Delivering, host Jason Rodriguez looks at a recent panel on the future of marketing, digging into insights from marketing leaders from Litmus, Salesforce, and Epsilon, and discussing why getting good at collaboration will be increasingly important for marketers to be successful. Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus' tools to build, test, and analyze better email campaigns faster. Head over to Litmus.com to start your free 7-day trial of Litmus, and start sending better emails today.
In this episode of Delivering, Litmus’ Jason Rodriguez and Lily Worth discuss the role of inspiration in email marketing by looking at where marketers can find inspiration, how to incorporate it without ripping people off, and some of the most inspirational trends from the past few years. Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus' tools to build, test, and analyze better email campaigns faster. Head over to Litmus.com to start your free 7-day trial of Litmus, and start sending better emails today.
In this episode of Delivering, Litmus’ Jason Rodriguez and Magan Le talk about the many ways emails can break, what that means for the subscriber experience, and how to prevent mistakes in your own email campaigns. Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus' tools to build, test, and analyze better email campaigns faster. Head over to Litmus.com to start your free 7-day trial of Litmus, and start sending better emails today.
In this episode of Delivering, host Jason Rodriguez talks through the many ways email marketers can build trust with subscribers and why trust is the foundation of any good relationship in marketing. Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus' tools to build, test, and analyze better email campaigns faster. Head over to Litmus.com to start your free 7-day trial of Litmus, and start sending better emails today.
In this episode of Delivering, host Jason Rodriguez chats with Kimberly Coburn about copywriting in email, homesteading and self-reliance, and her recent Email Spirit Award win as part of Litmus Live 2020. Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus' tools to build, test, and analyze better email campaigns faster. Head over to Litmus.com to start your free 7-day trial of Litmus, and start sending better emails today.
In this episode of Delivering, host Jason Rodriguez interviews AutoNation’s Shazad Beharry—winner of the Litmus Email First Excellence Award—about how AutoNation prioritizes email in their omnichannel efforts while taking the lessons learned from email to other channels.  Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus' tools to build, test, and analyze better email campaigns faster. Head over to Litmus.com to start your free 7-day trial of Litmus, and start sending better emails today.
In this episode of Delivering, host Jason Rodriguez interviews Oracle’s Wade Hobbs about what we can—and should—measure in email, how that informs strategy, and what the future holds for email marketers. Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus' tools to build, test, and analyze better email campaigns faster. Head over to Litmus.com to start your free 7-day trial of Litmus, and start sending better emails today.
In this episode of Delivering, host Jason Rodriguez revisits a past episode in light of recent news. Google's recent announcements around AMP for Email means every email marketer should be revisiting the question, "Should we embrace AMP for Email?"   Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus' tools to build, test, and analyze better email campaigns faster. Head over to Litmus.com to start your free 7-day trial of Litmus, and start sending better emails today.
In this episode of Delivering, host Jason Rodriguez sits down with Oracle’s Jason Witt to talk about the critical partnership between creative and development teams and how better communication and organic workflows can drive innovation in email marketing. Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus' tools to build, test, and analyze better email campaigns faster. Head over to Litmus.com to start your free 7-day trial of Litmus, and start sending better emails today.
In this episode of Delivering, host Jason Rodriguez interviews one of his friends, Caitlin Smith, about how she uses email both as an elementary school teacher and your average email user. Listen to learn what subject lines get Caitlin to open, why personalization is important, and how much she uses the different tabs in Gmail.   Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus' tools to build, test, and analyze better email campaigns faster. Head over to Litmus.com to start your free 7-day trial of Litmus, and start sending better emails today.
In this episode of Delivering, Kevin Tyler—Insights Director at the UCLA School of Nursing—shares his insights into how—and why—marketers need to prioritize inclusion in their goals, strategies, content, and more. Delivering is brought to you by Litmus—the only platform trusted by professionals to help you send email with confidence, every time. Over 600,000 marketing professionals use Litmus’ tools to build, test, and analyze better email campaigns faster. Head over to litmus.com to start your free 7-day trial of Litmus, and start sending better emails today.
In this episode of Delivering, host Jason Rodriguez interviews Oracle’s Chad S. White about the evolving challenges of 2020 and how events in the U.S. and around the world impact the strategies—and lives—of email marketers. Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus' tools to build, test, and analyze better email campaigns faster. Head over to Litmus.com to start your free 7-day trial of Litmus, and start sending better emails today.
In this episode of Delivering, host Jason Rodriguez gives a quick overview of what to expect during Litmus Live Week—an entire week of sessions, Live Optimization, and networking opportunities for everyone in the email marketing industry. Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus' tools to build, test, and analyze better email campaigns faster. Head over to Litmus.com to start your free 7-day trial of Litmus, and start sending better emails today.
In this episode of Delivering, host Jason Rodriguez chats with teammate Magan Le about what it means to be agile in email marketing and how small improvements—or micro-efficiencies—can combine to supercharge your email marketing. Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus' tools to build, test, and analyze better email campaigns faster. Head over to Litmus.com to start your free 7-day trial of Litmus, and start sending better emails today.
In this episode of Delivering, host Jason Rodriguez sits down for a wide-ranging interview with Lauren Smith and Scott Epple, two team members involved with the recent release of Visual Editor in Litmus Builder. They discuss how Litmus decides to build new features—include Visual Editor—and how email teams everywhere can embrace Visual Editor to scale production while allowing everyone to focus on their core skills. Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus' tools to build, test, and analyze better email campaigns faster. Head over to Litmus.com to start your free 7-day trial of Litmus, and start sending better emails today.
There’s so much to think about in email marketing—from strategy to tactics and everything in between. It can be hard to know where to put your effort. In this episode of Delivering, host Jason Rodriguez goes through four areas to look at when figuring out how to focus your email marketing efforts. Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus' tools to build, test, and analyze better email campaigns faster. Head over to Litmus.com to start your free 7-day trial of Litmus, and start sending better emails today.
In this episode of Delivering, host Jason Rodriguez interviews Kisha Robinson—a Senior Email Marketing Associate at Udemy—about her self-taught path to professional email development and how her own experiences motivate her to work with and support women of color and underrepresented groups just entering the tech industry. Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus' tools to build, test, and analyze better email campaigns faster. Head over to Litmus.com to start your free 7-day trial of Litmus, and start sending better emails today.
In this episode of Delivering, host Jason Rodriguez chats with one of his friends about how they use email, think about common email marketing practices, and how email marketers can make their campaigns more valuable for everyday subscribers. Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus' tools to build, test, and analyze better email campaigns faster. Head over to Litmus.com to start your free 7-day trial of Litmus, and start sending better emails today.
In this episode of Delivering, host Jason Rodriguez digs into how email tracking works, what can and can’t be tracked in an email campaign, and how marketers can put Litmus to work to gain insights into their email marketing efforts to improve future emails. Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus' tools to build, test, and analyze better email campaigns faster. Head over to Litmus.com to start your free 7-day trial of Litmus, and start sending better emails today.
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Comments (1)

Julien Normand

one of the best podcasts yet!

Aug 11th
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