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Artist Academy

Author: Andrea Ehrhardt

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Welcome to the Artist Academy Podcast! I’m your host, Andrea Ehrhardt, and I’m so excited you’re here to catch the weekly replay of my laid back yet very inspiring conversations with other full time professional artists. The purpose of this series is to show aspiring artists that it is completely possible to make a great career out of this art thing. If you ever want to join us live and have your questions answered in real time by myself or featured guests, then just check the schedule over at Facebook.com/Groups/ArtistAcademy every Tuesday! I’ll see you there.
155 Episodes
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This week’s episode features a lifelong muralist and one of my friends Pietro Palladini. I had the privilege of working with Pietro in the early parts of my career and along with his enthusiasm and friendly character, Pietro set the example for what a great muralist is. Now in his 70’s, Pietro has spent his life practicing his craft out of joy and painting all over the world. He has had many interesting gigs from painting on big movie sets to repelling off of buildings to paint giant billboards. He painted the casinos in vegas and the list goes on and on. For this interview I wanted to just hear about all the stories he’s experienced throughout his life as a working artist. I think you’re really going to enjoy this one. Let me know what you think of this week’s episode with Pietro Palladini. www.PietroPalladini.com www.ArtistAcademy.co
This week’s episode features Oregon based muralist of 20+ years Annie Margarita. I could talk about murals all day with Annie! She’s been around the block (the world) a time or two painting murals, faux finishing, sculpting, and interior decorating. Annie does it all! She has built her business up to charging $100+ per hour while working a few days a week and a few hours per day. She doesn’t overdo it and still makes a great living with her art! We chat about painting for amusement parks like Disney and several other big names. She’s a big deal! I’m so excited to have her as a guest for May Mural Month because Annie is an amazing example of someone who has put in the work early and is now reaping the benefits of it! I hope you’re as inspired as I am by her so let me know what you think of this week’s episode with Annie Margarita. www.ArtistAcademy.co www.AnnieMargarita.com
153. Excitement Sells!

153. Excitement Sells!

2021-04-2625:121

People underestimate the power of excitement within persuasion. Grow your audience and sell to more customers simply by showing how much you LOVE what you do! Listen to hear how I make sales using genuine excitement regularly. www.ArtistAcademy.co
This week’s episode features an expressive painter based just a hop, skip, and a jump away from me outside of Kansas City, Anissa Perry. Her Facebook page Niss & That has grown to over 20k loyal fans who are all excited about her work along with a membership group and all the things. One thing I’ve noticed about Anissa’s following is that they are invested in her art and give so many positive praises letting her know they are rooting for her in the comments. This was another interview that surprised me with the many turns it took throughout starting with her story. Anissa started her art business with the goal of making enough money to leave her marriage and still support herself and 4 boys. For all the single moms out there, this is an interview for you. Let me know what you think of this week’s episode with Anissa Perry. https://www.facebook.com/nissnthat/ www.ArtistAcademy.co
I was recently interviewed by Paulina with the Gente Increible Podcast and she was kind enough to let me share it with you. Paulina is from Mexico and being asked questions by someone in a completely different country made me realize that no matter where you are typically the same art rules apply. We talk about how to build an art business, tips on getting started, the whole bit. This is also a bit of an introduction to how I got started in the art business which I thought would be really informative for new listeners being that the intro I did in the very beginning is over 2 years old! Let me know what you think of this interview by Paulina with Gente Increible about me. www.Instagram.com/genteincreiblepodcast www.ArtistAcademy.co
So you want to be your own boss, huh? You’ve tuned in to this episode because working for yourself sounds like way more fun than listening to someone else tell you what to do. What does it take? What does “be your own boss” actually mean? Listen to hear the 3 mental milestones you need to overcome ASAP in order to establish a BOSS mentality.
This week’s episode features New York based artist and educator Corrine Yancone. I’m so excited because after we recorded this Corinne and I agreed to put the first 3 modules of her painting course inside of the Artist Academy Advanced! I’m so excited for my members to get to learn from her this week and if you’re not in the Academy then just listen up as she describes her course and how to enroll for yourself. We chat about live painting and what it takes to show up confidently to ultimately build your dream art career. There’s a lot of marketing tricks out there that work and can help get us ahead a bit but it really comes down to the hours we want to spend on our painting skills. If you’re a really good painter then marketing your amazing art will be so much easier. Corinne teaches painting, how to find your niche, and how to show up for yourself. Let me know what you think of this week’s episode with Corinne Yancone. www.cafcreations.com www.ArtistAcademy.co
Today we have another solo episode all about everyone's favorite subject: Instagram. I focus specifically on writing with confidence, the benefits of letting your customer get to know you, and creating captions that people can't help but comment on! www.ArtistAcademy.co
This week’s episode features Ohio based muralist Pamela Kellough. I had no idea what to expect when meeting Pamela and in our first few words I was just flooded with warmth from this woman. She is a joy and possesses so much mural knowledge from her 20+ years of experience. Yep, Pamela is 65 and still hanging out up on lifts and doing all the things required to paint murals. We chat about pricing and if money is a motivator for you (it is for me) then this will be a really motivating episode, and will make you want to go out and start pitching yourself for mural jobs! Let me know what you think of this week’s episode with Pamela Kellough. www.pamelakelloughmurals.com www.ArtistAcademy.co
146. Art Money Mindset

146. Art Money Mindset

2021-03-0852:19

Are you blocking yourself from making money? I want you to make the mental shift to go from, “How can I make money this month?” to, “What can I do now that will set me up for a great career in the future?” I want to openly talk about this subject despite this voice in my head saying, “You’re bragging,” and be the motivation for you to achieve any level income you desire. www.ArtistAcademy.co
This week’s episode features California based illustrator and cartoonist Ryan McCulloch. Ryan is the VP of art and design at Mutasia which is a series of award-winning books, music, animation and stuffed animals about an island where everyone is a mix of 2 or more different animals. Example: Pugapillar. How fun is that?! Ryan is so fun, creative and willing to share all of his knowledge about cartoon making and what it’s like working with a team. Imagine having a handful of different creative minds working on one project. Sure there’s there’s bound to be some creative friction with different ideas but imagine the amazing results you can get by combining those minds together! That’s what Ryan does for living. He also goes into depth about creating cartoons with the plot lines, facial features, body languages and everything you say with art that doesn’t even need to be said with words. This is a very different type of conversation than our typical business-style but I hope you find it as interesting as I did. Let me know what you think of this week’s episode with Ryan McCulloch. www.Instagram.com/ryanmcc_art www.ArtistAcademy.co
This week’s episode features London based painter Aengus Boyle. Aengus and I recently met on Clubhouse, yet another social media platform for making connections. We were both speaking in a room and got onto the subject of podcasting. It went something like, “I have a podcast, you have a podcast. Let’s do the podcast thing.” He has a bit of a leg up on the marketing aspect of things with currently working for VaynerMedia so naturally our talking points surround social media and marketing. We stumble upon some really great possible tips for using ads with very specific targeting. If you’re going to spend money, might as well be smart about it, right? We touch on audience growth, getting over perfectionism, and even a bit more on prints. So sit back and listen to this chat with 2 people who are obsessed with art marketing. Let me know what you think of this week’s episode with Aengus Boyle. www.ArtbyAengus.com www.ArtistAcademy.co
Common fears or complaints I hear from artists:“I’m not that good.”“I’m shy.” “People will steal my work.”“I’ll starve.” “I’ve waited too late in life.”“I’m not a motivated person.”Listen to hear why you SHOULD become an artist and why these fears aren’t actually real. www.ArtistAcademy.co www.artpricingguide.com
This week’s episode features Minnesota based Illustrator Tim Cortes. Tim and I were connected through Rob MacDougall of episode 137. Rob spoke really highly of Tim so I said, “Alright, let’s bring him on too!” Like Rob, Tim is also a sports illustrator and has made a great career of it drawing for big time leagues and various professional sports. Our subject today mostly centers around the idea of doing what you love, then sticking to what you know, and the importance of accuracy. I really couldn’t’ decide which one of those would be the title of this episode because all of those subjects were brought up and defined by Tim’s own experiences. He is such a great example of someone who found their niche, got really good at it, and stuck with it enough to build a reputation and now hardly ever hears the word “no.” He doesn’t have to pitch himself, but rather word of mouth makes people come to him. He’s gotten so good at his craft that he hasn’t had to spend any efforts on advertising. I hope this conversation inspires you to stick with it enough to find what you love to create, then have the patience to practice enough to get dangerously good, because it does get easier the longer you’re in the game. Let me know what you think of this week’s episode with Tim Cortes. timcortes.net www.ArtistAcademy.co
This episode is for the artist who hasn’t found their niche just quite yet. Art Marketing 101: Find your “thing.”Get really really good at that thing.Find an audience and a price point where people are saying “yes” often then slowly increase. Things like video, email lists, ads, art shows, all of this can add to your success but the basis is steps 1-3 above. So how do you find your “thing?” How do you find your niche? How do you get in your groove as an artist? Answer: Kiss a lot of frogs (and listen to this episode). www.artistacademy.co/challenge
This week’s episode features Alexa Jacobs (now Alexa Perce). Alexa has a really interesting story about how she’s following along with the family business. Since age 15 she started working part-time for her dad, Scott Jacobs who is a very established artist, as his under-painter. Not at all looking to make a career out of it, she went through the motions and tagged along with her dad to shows unintentionally getting the best introduction to the art world from an amazing mentor. I’ll let her tell you the rest of the story. Let me know what you think of this week’s episode with Alexa Jacobs. https://www.instagram.com/alexajacobs.art/ www.ArtistAcademy.co
139. Printing Basics

139. Printing Basics

2021-01-1935:30

I am knee deep in print orders right now so let’s chat about prints. In this episode I’ll give you an overview of the printing process so you can decide if prints would be a good option for your art business. If you would like my recommendations for printers, prices, materials, and a complete walk through of the entire printing process then check out www.PrintPerfect.net
Today I’m going to walk you through the timeline of how I’ve paid myself with art through my entire career from the beginning but focusing on the NOW and how I’m altering pricing in 2021. Download the pricing guide using the link below to help you set a pricing system that works for your unique art business. www.ArtPricingGuide.com www.ArtistAcademy.co
This week’s episode features Canadian based illustrator and sports cartoonist Rob MacDougall. I thoroughly enjoyed this conversation with Rob as he basically just gave me advice on how to handle my next illustration job. I am so grateful for his input backed by years of experience in the illustration industry. This guy has some stories and knows his stuff. Having all of these standard questions planned for him as I typically do, I threw them all out and we just went with the flow while staying on the topic of illustration. How to price, how to get jobs, how to communicate with customers throughout the design process, etc. If you’re thinking of illustrating a book or anything in the future, I hope this interview gives you some clarity and helps you be a bit more prepared. I know this is exactly what it did for me, and Rob is such a joy to talk to! Let me know what you think of this week’s episode with Rob MacDougall. http://www.robmacdougall.com www.ArtistAcademy.co
Consistency + Repetition + Group Motivation = Success in 2021 In this episode I break down WHY starting the year off with an art challenge will be the best move you can make! I list out the many ways to go about this and how it will be beneficial for your art business. Artists mentioned: @AimeeHooverArtist & @SophieGreenFineArtArtistAcademy.co/challenge
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Comments (5)

Chris Kelly

I stumbled across this podcast while looking to grow my art business and I think I found the perfect fit. I have been binge listening for a couple weeks now and implementing tips learned and I'm already seeing benefits! Thanks.

Jun 9th
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Arlene Marks

I really enjoyed this podcast. Full of useful tips. I liked learning about how she juggles the family life with work. And how she just went out and asked the papers if they wanted to do a feature on her. Courage and confidence in her own style.

Mar 27th
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Arlene Marks

Wow. I'm so impresssed.

Jan 1st
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Arlene Marks

A great way to kick start 2020

Jan 1st
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Lyssa England

This podcast is full of so much helpful information for any stage artist. Foe those just starting out, all the way up to artists that are all ready very successful- there is valuable information for all of us. How to price our work, how active we should be on social media, how important it is to keep painting..... As a full time artist, with measured success myself, I find it comforting that we all still share the same struggles. I love that not only Andrea, but all the artists on the various episodes are so generous and gracious with their information and desire to help others grow in this career. If you are looking for a career in the arts, at all, give this podcast a listen. You won't be sorry that you did!

Jul 26th
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