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Creative Marketing Brief

Author: Creative Marketing Brief

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A daily, short-form audio resource for digital marketers (with no time).
310 Episodes
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So how do you measure podcast success? In order to know what to measure, make sure your podcast has clear goals first.
Why do you care about podcast analytics and data? You care because you want your podcast to be successful. You want evidence that your show is reaching and being enjoyed by an audience.
Chances are that, at some point in your career, you’re going to need to interview people.
Be Understanding

Be Understanding

2020-02-2901:15

Throughout my career, I’ve interviewed a lot of people and there’s a lot that I’ve picked up along the way
Customers Are Better

Customers Are Better

2020-02-2801:21

I’m currently prepping for an interview with Kristen LaFrance - she works in customer retention and is the author of a great article I’ve shared, Churn Buster Retention Bites: January 2020.
Chances are you’ll need to interview someone at some point in your career, especially in marketing.
Apple Podcast has recently updated some of the requirements for their podcasts and their submissions, specifically on things like the artwork.
Forgot a Subscription

Forgot a Subscription

2020-02-2501:23

Today’s tip comes from Kristen LaFrance’s Churn Buster Retention Bites (January 2020) article.
Exit Interviews

Exit Interviews

2020-02-2401:16

Are you utilizing every opportunity you get to learn from the people you’re serving?
The other day I mentioned an article about how big companies spy on your emails. Today, I want to give you a potential solution to this.
As marketers, we have to conduct interviews. It could be for a podcast, customer or product research - whatever it may be, I’ve picked up some tips along the way.
Byte

Byte

2020-02-2100:57

It’s finally happened - Vine’s successor, Byte.
Today’s tip comes the article Churn Buster Retention Bites: January 2020
Buying Triggers

Buying Triggers

2020-02-1901:27

If you’re anything like me, you like to learn. And who better to learn from than your clients!
Be Patient

Be Patient

2020-02-1801:13

As marketers, we have to talk to people often - and interviewing is part of the gig.
If you are a podcaster, you may have been paying attention to the smart speaker space - how to get your podcast into the voice search platforms.
Today I’m sharing a guide from Basecamp - the one I’m reading is from the “Basecamp Guide to Internal Communication."
Do Your Homework

Do Your Homework

2020-02-1501:06

Chances are that you’re going to need to interview people at some point in your career - having good interview skills are important.
Is Your Email Safe?

Is Your Email Safe?

2020-02-1401:20

In the article, How Big Companies Spy on Your Emails, the author dives into how companies can purchase data scraped the contents of your email inbox.
I recently ran into a situation in which a job I was quoting would require production help from all over the U.S. I have a personal situation coming up that will inhibit my ability to go out and record in the field for this job, so I needed a solution.
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