DiscoverBusiness Storytelling Podcast
Business Storytelling Podcast

Business Storytelling Podcast

Author: Christoph Trappe

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Description

Top 14 content marketer Christoph Trappe and guests share tips on how to connect better with target audiences. Named a Top 5 storytelling podcast. a Top 50 podcast to listen to in 2021 and a Top 5 percent global podcast.

Over 200,000 downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels.

Catch a live recording: authenticstorytelling.net/live

Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Tamara Burkett
Andy Crestodina
Scott Brinker
Seth Godin
Barry Schwartz
... and many more.

Produced by Trappe Digital LLC.
361 Episodes
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Dave of crafted1k.com joins Christoph on this live recording of the Business Storytelling Podcast to discuss the topic.   Check out Christoph's latest book: https://lnkd.in/ecgwAyx --- Send in a voice message: https://anchor.fm/ctrappe/message
Noz Urbina has been working with designers and content creators tackling the challenges of multi- and omnichannel for the last 20 years.   What he's seen is a trend of counter-productive trends, like trying to create pixel-perfect mock-ups in a digital space (which gave way to responsive design) or trying to run separate mobile content strategies, sites, and CMSs (which gave way to sanity).  But what are we still doing wrong?  In this livestream discussion, Noz joined Christoph Trappe to discuss: what’s happening in brands around or world that is helping and hindering progress towards omnichannel harmony why sometimes more specialism and focus is a bad thing, and the (live and realtime) questions that are causing you grief when you’re trying to align content and design work around your audience. And don't forget to register for the OmnichannelX conference: https://lnkd.in/g4jCkF4 --- Send in a voice message: https://anchor.fm/ctrappe/message
The State of Writing 2021 report is out and Sarah Mitchell is here to talk with me about moving content out of the meh zone.   Check out the report here: https://lnkd.in/egzaCgC --- Send in a voice message: https://anchor.fm/ctrappe/message
Karyn Quick joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about monetization of content.  Connect with Karyn here: https://www.linkedin.com/in/kquick1/  Find more podcast episodes: https://lnkd.in/eiUSn7h --- Send in a voice message: https://anchor.fm/ctrappe/message
Understanding the B2B buyer's journey is vital to ensuring your organization's success. You’ll achieve this by mapping your customer’s needs and delivering results to move them from one stage of the buyer journey to the next… but how can you do this effectively at scale? Join our panel of expert speakers: Lilah Waite Chris Ashley-Manns Chris Wickson Sean Pender They discuss the key factors to ensure successful B2B buyer journeys at scale. These will include: How to map customer needs and create relevant buyer journeys How you can move customers along the stages of the buyer journey Where you're likely to be losing customers Making it personal - at scale Turn your web visitors into leads quicker: http://webinsights.com This webinar is sponsored by Web Insights. --- Send in a voice message: https://anchor.fm/ctrappe/message
My video backdrop usually just is my office. On Zoom it's a virtual background.  Let's look at the options on how video backdrops can improve your streams.   Find all products mentioned here: https://lnkd.in/eRq72Qb  Read the related article here: https://lnkd.in/eKZs2T8 --- Send in a voice message: https://anchor.fm/ctrappe/message
Join me  to discuss the B2B buyer journey and some common pitfalls.  Can't make this show, join us here for the next one with more experts: https://lnkd.in/esf7TW3  The next show will include:  Lilah Waite - Group CMO Web Insights Chris Ashley-Mann - CMO Webeo  Chris Wickson - General Manager, EMEA Marketing - Integrate  Sean Pender, Head of Acquisition Marketing UKI - LogMeIn This episode is sponsored by Web Insights and produced by Trappe Digital. --- Send in a voice message: https://anchor.fm/ctrappe/message
Ryan Barry, of Zappi, and Jennifer Vogel, of Voxpopme, joined Christoph Trappe on this live recording of the Business Storytelling Podcast to share all the details around the Virtual Insight Summit. The livestream's title was: No slide zone: A conference without decks for insights professionals! What?  You can check the agenda and register for free here: https://bit.ly/31Q0Jdn  About the event: The Virtual Insight Summit is back. We're inviting you to engage with insights professionals, marketers, and business leaders across the world to push the industry forward and get closer to customers. --- Send in a voice message: https://anchor.fm/ctrappe/message
Bernardo Tirado, PMP, industrial psychologist and ICF certified coach, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic of good project management. Find his book on the topic here: https://amzn.to/383wYJJ --- Send in a voice message: https://anchor.fm/ctrappe/message
Tara of trulyinc.com joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.   Order Tara's brand personal cards: https://amzn.to/2NNgQFu Order Christoph’s new book on how to livestream your podcast now: https://amzn.to/3agXU9i --- Send in a voice message: https://anchor.fm/ctrappe/message
Written language is now dead. You know email was declared dead a couple of years ago. Then it was some social media. The internet was declared dead soon after it started, too. Well, the time has come for regularly written language – like in blog posts, news releases and other such content assets that rely on properly-strung-together sentences. The art and science of written storytelling is now dead.  It’s being replaced by emojis – effective this next fiscal year – for those of you that need effective dates to get anything done. You know who you are. Let's dive in or read more: https://authenticstorytelling.net/future-of-content-emojis/ Happy April Fool's Day 2021.  --- Send in a voice message: https://anchor.fm/ctrappe/message
Scott Dikkers joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about writing funny and his latest book - How to write funny characters.   Grab the book here: https://amzn.to/3dLHEAe --- Send in a voice message: https://anchor.fm/ctrappe/message
Ryan Carruthers of https://www.themembershipmastery.com/ joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about how to grow membership sites.  This episode is sponsored by The Membership Mastery. --- Send in a voice message: https://anchor.fm/ctrappe/message
Join me on this livestream of the Business Storytelling Podcast to hear my thoughts on inviting prospects as guests onto your podcast. This episode is sponsored by Lead Forensics which is currently giving away sales books you don’t want  miss. Claim your offer here: https://lnkd.in/dK-ntim --- Send in a voice message: https://anchor.fm/ctrappe/message
Rob Sand, State of Iowa Auditor, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how he engages with the community on Twitter. Follow him here: https://twitter.com/RobSandIA  Pre-order Christoph's new "Going Live" book now: https://amzn.to/3agXU9i Find more podcast episodes: authenticstorystelling.net/podcast  --- Send in a voice message: https://anchor.fm/ctrappe/message
Marcus Sheridan, aka The Sales Lion, joins Christoph on this live recording of the Business Storytelling Podcast to discuss the concept of the visual sale.   Find Marcus' book on the topic here: https://amzn.to/3oq7N9H Connect with Christoph on Twitter: http://twitter.com/ctrappe --- Send in a voice message: https://anchor.fm/ctrappe/message
This is the audio replay of an Amazon Live about why I love office treadmills to be more productive. You can watch the video version here: https://www.amazon.com/live/broadcast/697ceb1b-d9f2-422a-9bc0-a78965b546d4?ref=social&tag=theauthstor09-20&linkCode=ilv --- Send in a voice message: https://anchor.fm/ctrappe/message
Fiona, a PowerPoint expert, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss better PowerPoints in your business storytelling.   Connect with her here: https://lnkd.in/eXa2Fwu  Pre-order Christoph’s new book now: https://amzn.to/3agXU9i --- Send in a voice message: https://anchor.fm/ctrappe/message
Vance Reavie, of https://junction.ai/, joins Christoph Trappe on this live recording of the Business Storytelling Podcast. We talk about how artificial intelligence can make our campaigns better. Check out Christoph's new book on how to livestream your podcast: https://lnkd.in/ecgwAyx --- Send in a voice message: https://anchor.fm/ctrappe/message
Vicki McLeod and Angela Crocker, MEd - authors of Digital Legacy Plan, join Christoph on this episode to talk about the topic.  Grab their book here: https://amzn.to/3750f66  Order Christoph’s new book here: https://amzn.to/3agXU9i  Find more podcast episodes: https://amzn.to/3agXU9i --- Send in a voice message: https://anchor.fm/ctrappe/message
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