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Gen Z. expert and author Hana Ben-Shabat joins me on this live recording of The Business Storytelling Show to discuss Gen Z.   What do we need to know about them as business storytellers?  How do we involve them?  And more. Join us and grab Hana's book here: https://amzn.to/3L1T9k4 (Affiliate link)   Learn more about Hana on her website: http://www.genzplanet.com More about business storytelling: https://www.christophtrappe.com/business-storytelling/ --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support
In this episode, Christoph Trappe shares his tips on how to be a good podcast guest. Join him to learn more. Read the related article here: http://christophtrappe.com/how-to-be-a-good-podcast-guest --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support
Ellen Violette, of Books Open Doors, joins me on this live recording of the Business Storytelling Show to discuss why writing a book will help your business and how to turn it into something people will actually buy. Join us and check out Ellen's books on the topic here: https://amzn.to/38NnZ2H --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support
On this live episode of The Business Storytelling Show, The Content Advisory's Cathy McKnight joins me to discuss content ops.  We discuss:   What are content ops?  How do you know that you need content ops?  How do you set up a team?  What does success look like?  And more...   Join us.   Connect with Cathy on Linkedin: https://lnkd.in/gA5rCPJp or Twitter: https://lnkd.in/g4hmVUib --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support
Author Rob Reinalda joins me to discuss how we can share better stories through clarity and sometimes humor. Join us and check his book "Why editors drink" here: https://lnkd.in/gDA5-Vd3 --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support
No matter the type of content, who doesn't want their audiences to engage deeper with it? I know I do. But certainly, I also realize that getting people to take action is getting harder. One way to do that is by giving users practical next steps that give them more info, let them sign up, or even ask for a demo of a product. Specifically, today, I discuss Instagram calls to action. Join me and read the related article here: http://christophtrappe.com/instagram-calls-to-action --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support
Diverse Marketing Consultant Michelle Ngome returns to the Business Storytelling Show to discuss how we can build diverse teams and how the last two years of more remote work have changed the landscape to accomplish that goal. Learn more about Michelle here: https://lnkd.in/gsUAZKkw Join us. To read more about this topic on my blog: http://christophtrappe.com/diverse-teams-in-marketing-and-content --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support
Ron Jaworski, CEO of Trinity Audio, joins me on this live recording of The Business Storytelling Show to discuss the topic. Join us. This episode is supported by and produced in partnership with Trinity Audio, which helps you create smart audio experiences from your content in just a few clicks. Check them out here: https://lnkd.in/g9s4ZEBe --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support
Author Michael Buzinski joins me on this episode to discuss the topic and shares his three metrics to focus on. To read his book check out https://www.amazon.com/vdp/0a5cc21903a64563b5dfd5da9f2ff041. --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support
Expert Judi Fox joins me on this live recording of The Business Storytelling Show to discuss what it is and how it works.  We discuss: What is LinkedIn Audio? How to get LinkedIn Audio? How do you know that you have it? How to run a LinkedIn Audio room. And more... Connect with Judi here: https://lnkd.in/gwM4ee6V --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support
Indeed, I care about content performance and creating cultures that work toward content performance. Podcast metrics also play a role here. After all, we want our podcasts to be found and listened to. But what podcast metrics should we look at? There certainly are many theories and opinions on the topic, so why not add mine? I discuss: What are podcast metrics?  The biggest problems with podcast metrics  How to decide what metrics matter Read the related article on the topic here: http://christophtrappe.com/podcast-metrics --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support
Journalist Larry Jorgensen joins me to discuss how he goes about writing historical content and what's behind his "Coca-Cola Trail" book. Learn more here: https://lnkd.in/gbbHV3H3 We discuss:  How to tell historical stories The advantage of in-person interviews And more... --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support
Let's discuss how to be better at communicating with our customers through the written word.  I discuss: What are written communication skills Why are some so bad at this? How to improve written communication skills And more... Check out Grammarly to help with your tone in written communication here: https://grammarly.go2cloud.org/aff_c?offer_id=182&aff_id=90143 (Affiliate link) For an article on this topic: christophtrappe.com/written-communication-skills --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support
Live audio monitoring while we are broadcasting to social media and even while we are recording matters. It's important because if the audio turns out badly, the content will suffer and might become unconsumable. In this episode, I discuss how we can do a better job with live audio monitoring. Read more and links to products mentioned: christophtrappe.com/live-audio-monitoring --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support
Web stories can now be created and published on websites and they can show up prominently in search results. So, it's probably a good time to discuss what web stories are and how to create them. Let's dive in. You can also read more here: http://christophtrappe.com/how-to-create-web-stories --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support
There are a number of ways you can handle a new job announcement on LinkedIn - if you want to even announce the new job at all. I share how to handle new job announcements on LinkedIn and what to consider before pushing "update." I discuss this strategy in today's episode. Read the related article here: http://christophtrappe.com/new-job-announcement --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support
Radhika Dutt, author of "Radical Product Thinking: The New Mindset for Innovating Smarter" joins me on this episode to discuss the topic. Join us!   Order her book here: https://amzn.to/3543SeI --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support
Shez Mehra, CMO at https://www.audiobrand.io, joins me on this live recording of "The Business Storytelling Show" to discuss audio branding. We discuss: Why having an audio brand matters How to create a brand strategy that includes audio Licensing audio versus creating And more... Join us.  --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support
Sheri Fitts, Creator of digitalEQ™, joins me on this episode to discuss how to create connections when we’re not in front of each other. Join us and connect with her here: https://lnkd.in/gC6pstHq --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support
April Fool’s Day can be a great occasion for brands to share stories - as part of their content strategy - that are outrageous, fun, and, well, an April fool. But they’re also dangers with them. In 2020,  April fools jokes would’ve seemed rather tone-deaf with the Covid pandemic just starting to ramp up and society locking down. In 2022, with the Russian invasion of Ukraine happening it’s likely another year where it’s better to skip them. I’ve done a number of April fool campaigns: Market research platform releases positivity-only filter  BREAKING: Neighborhood marketing committee uses 15,000 billable hours to sell free desk on the curb Study: The future of content is emoji content to drive relevance I discuss my checklist in this episode and you can also read it here: http://christophtrappe.com/april-fool --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support
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