DiscoverBusiness Storytelling Podcast
Business Storytelling Podcast

Business Storytelling Podcast

Author: Christoph Trappe

Subscribed: 6Played: 78
Share

Description

Top 14 content marketer Christoph Trappe and his guests share tips on how to tell better stories to drive results. Named a top 5 storytelling podcast.

Over 100,000 downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels.

Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Tamara Burkett
Andy Crestodina
Scott Brinker
Seth Godin
... and many more.

Need a new marketing or content leader? Christoph is available for project and full-time work. Email him at ctrappe@gmail.com. The podcast is produced by Trappe Digital LLC.
256 Episodes
Reverse
Matthew Vernhout of emailkarma.net and netcorecloud.com joins Christoph Trappe on this episode to discuss how we can make email marketing better for all involved. Other content mentioned on the show: Marketoonist cartoon on too many emails https://marketoonist.com/2020/11/lead-nurturing.html Do all marketing emails need to be designed? https://authenticstorytelling.net/email-design-inspiration/ More: Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Grab Christoph’s discounted strategy and implementation package now: https://authenticstorytelling.net/digital-marketing-strategy-offer/ --- Send in a voice message: https://anchor.fm/ctrappe/message
Chris Dayley of www.smart-cro.com joins Christoph Trappe on this episode to discuss how to go about A/B testing, how to drive conversions through better web experiences and more. Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Grab Christoph’s discounted strategy and implementation package now: https://authenticstorytelling.net/digital-marketing-strategy-offer/ --- Send in a voice message: https://anchor.fm/ctrappe/message
In this episode I discuss the importance of not responding to all these social media posts because you really are just helping that brand spread that message and that can impact your brand. From a marketer’s perspective finding content for people to debate can also help your brand reach more people. Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com Subscribe to future podcast episodes: https://www.podpage.com/business-storytelling-podcast/ --- Send in a voice message: https://anchor.fm/ctrappe/message
Gordon Firemark - The Podcast Lawyer  - joins Christoph Trappe on this episode to discuss the legal issues to consider, including: Releases Permissions Fair use And more Find Gordon's book on the topic here: https://amzn.to/3pXmGlw Download Gordon's guest release form here: https://www.gordonfiremark.com/PodcastRelease Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com --- Send in a voice message: https://anchor.fm/ctrappe/message
At the end of your business stories, can people repeat anything they heard - word for word? If not, you're out of sight, out of mind. We don't want to out-of-sight, out-of-mind, we want to stay top-of-mind.  Sam Horn shows you how to be meme-able so YOU'RE the one they remember, YOU'RE the one they want to work with.  Get Sam's books here: https://amzn.to/3lQNPnY More podcast episodes: authenticstorytelling.net/podcast --- Send in a voice message: https://anchor.fm/ctrappe/message
Trent Anderson, of prewrite.com, shares tips on how companies can do better internal communication to keep employees updated and build better culture. Connect with Trent: https://www.linkedin.com/in/growthtrent/ Some of the content mentioned on the show: Why executives should consider private podcasting https://anchor.fm/ctrappe/episodes/225-Why-executives-should-consider-private-podcasting-to-communicate-with-employees-eljm7a How Amazon calculates star ratings for different countries https://authenticstorytelling.net/amazon-star-ratings/ How to make your marketing better with this storytelling formula https://authenticstorytelling.net/what-is-marketing-and-how-to-make-it-simpler-by-using-a-storytelling-formula/ More links Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com More marketing tips: http://authenticstorytelling.net --- Send in a voice message: https://anchor.fm/ctrappe/message
Social media polls on Instagram and LinkedIn are another great way to connect with prospects and nurture leads. Let’s find out how to do that. A related article can be found here: authenticstorytelling.net/social-media-polls --- Send in a voice message: https://anchor.fm/ctrappe/message
Christoph Trappe joined Doug Wagner on the WMT Radio Morning Show to discuss this topic. This is a replay of the live broadcast from earlier this week. In this crazy COVID year, please stay healthy, sane and balanced. --- Send in a voice message: https://anchor.fm/ctrappe/message
Bob Burg, author of “The Go-Giver”, joins Christoph Trappe on this episode of the podcast to talk about why giving can help you be more successful in business. It’s a concept that also applies to content marketers and their strategies.  Find Bob’s book here: https://amzn.to/3mmaUia Christoph's blog: https://lnkd.in/bDTft_d Need help with your marketing or are you looking for your next CMO or CCO, reach out to Christoph today: https://lnkd.in/e4xpVPm or ctrappe@gmail.com --- Send in a voice message: https://anchor.fm/ctrappe/message
Amazon star ratings matter. If we can say our book has 5 out of 5 stars that matters. Even 4.5 is probably okay. But people certainly look at Amazon star ratings to make decision on their purchases. Like with anything on Amazon, there's a method to how Amazon star ratings are calculated and displayed. Christoph Trappe explains on this episode how ratings are determined on a country-by-country basis. Read the related article here: authenticstorytelling.net/amazon-star-ratings Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com --- Send in a voice message: https://anchor.fm/ctrappe/message
Kathy, of https://www.keepingithuman.com, joins Christoph Trappe on this episode to talk about the importance of improv and humor in your business storytelling.  Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com More marketing tips: http://authenticstorytelling.net --- Send in a voice message: https://anchor.fm/ctrappe/message
Sarah Willey, a fundraising and marketing professional based in St. Louis, joins Christoph Trappe to discuss how fundraising can work in this increasingly digital world and how organizations can integration new and traditional strategies. Connect with Sarah: https://sarahwilleyllc.com/ Christoph's blog: http://authenticstorytelling.net Other content referenced:  Print magazines as part of your campaign https://authenticstorytelling.net/print-magazine-for-brand-marketing/ Direct mail is not dead https://authenticstorytelling.net/direct-mail-best-practices/ Using cartoons in your marketing https://authenticstorytelling.net/cartoons-in-marketing-how-to-decide-when-to-use-them-for-your-brand/ --- Send in a voice message: https://anchor.fm/ctrappe/message
This is audio from my talk at Content Marketing World in 2020 on the topic of ranking in voice search and what you need to consider when it comes to anything voice related.  Even more on voice SEO: https://authenticstorytelling.net/voice-seo/ The PowerPoint can be found here: https://www.slideshare.net/ctrappe/how-to-make-sure-your-company-ranks-in-voice-search Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com --- Send in a voice message: https://anchor.fm/ctrappe/message
Adam Morgan, a top creative and executive creative director at Adobe, joins Christoph Trappe to discuss the importance of creativity on this live recording of the Business Storytelling Podcast.  Connect with Adam: https://lnkd.in/efdBCST or https://lnkd.in/eVy5iPT or https://adamwmorgan.com/  Christoph's blog: https://lnkd.in/bDTft_d  Christoph's content performance book: https://lnkd.in/e3dWVd5  Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm  Subscribe to future podcast episodes: https://lnkd.in/eFBsw73 --- Send in a voice message: https://anchor.fm/ctrappe/message
Content expert Sarah Mitchell joins Christoph Trappe on this episode to discuss the state of writing around the globe. How effective is written content? Who focuses on SEO and who doesn't? Who has an editorial calendar And much more form the 2020 State of Writing report. Find the 2020 report here: https://typesetcontent.com/blog/state-of-writing-research/ To participate in the 2021 report go here: https://survey.alchemer.com/s3/5982629/c21b58c5604e Connect with Sarah on LinkedIn: https://www.linkedin.com/in/sarahcmitchell/ Christoph's marketing blog: http://authenticstorytelling.net How to use original in your marketing podcast episode can be found here: https://anchor.fm/ctrappe/episodes/How-to-use-original-research-in-your-marketing-strategy-with-Michele-Linn-ebm4bf The 1-star 2020 review t-shirt: https://amzn.to/32EYUAY For even more on strategic writing, read this blog post: https://authenticstorytelling.net/strategic-writing/ --- Send in a voice message: https://anchor.fm/ctrappe/message
Data scientist Ted Lorenzen joins Christoph Trappe on this live recording of the Business Storytelling Podcast.   We cover among other things:   What's data science  How is it integrated into business and content strategy How did you get into data science  What business should use it   Connect with Ted here: https://lnkd.in/epTiJWy   Find more podcast episodes: https://lnkd.in/eYsZuzr   Christoph's content performance book: https://lnkd.in/e3dWVd5 --- Send in a voice message: https://anchor.fm/ctrappe/message
Jason Bradwell and Christoph Trappe discuss the topic of what kind of marketing plan you actually need - if any. The year 2020 certainly upended many plans so let's discuss how to learn from this.  Connect with Jason on Twitter: https://twitter.com/JasonRBradwell Buy a 2020 1-star review shirt here: https://amzn.to/2IuGxYq More podcast episodes: http://authenticstorytelling.net/podcast --- Send in a voice message: https://anchor.fm/ctrappe/message
Amazon now allows you to go live and do your own infomercial. Christoph Trappe tried it and shares his experience in this episode.  A related article can be found here: http://authenticstorytelling.net/amazon-live-streaming-platform Need help with your Amazon Live implementation? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com More marketing tips: http://authenticstorytelling.net --- Send in a voice message: https://anchor.fm/ctrappe/message
Chantelle Marcelle joins Christoph Trappe on this episode of the Business Storytelling Podcast.  Let’s find out how you can use social media to build your brand.  Connect with Chantelle Marcelle on Twitter: Twitter.com/ccmarce_writes  Chantelle’s website: http://chantellemarcelle.com/ Christoph on Twitter: http://Twitter.com/ctrappe  More podcast episodes: https://lnkd.in/eYsZuzr  Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com --- Send in a voice message: https://anchor.fm/ctrappe/message
Sean Creeley, of https://podsights.com, joins me to discuss how to use technology to track podcast advertising conversions.  For an article on this podcast topics: https://authenticstorytelling.net/podcast-attribution/ Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com More marketing tips: http://authenticstorytelling.net --- Send in a voice message: https://anchor.fm/ctrappe/message
loading
Comments 
Download from Google Play
Download from App Store