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The Harvest Growth Podcast

Author: Jon LaClare

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Listen to inspirational stories from successful inventors and entrepreneurs as our host, Jon LaClare, founder of Harvest Growth, leads interviews targeted at helping aspiring inventors and market-leading entrepreneurs alike. If you’d like to see how Harvest Growth can help grow your product business, click below.
64 Episodes
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“Go to sleep with a win, wake up with a loss.”  Sometimes, that’s what it feels like to be an entrepreneur.  But Guy Bar has found a fast path to success with his DTC fitness product company, HYFIT.  He still has those days where he faces challenges like the rest of us, but in today’s interview, Guy shares his story in a way that will inspire you and help you to improve your own business.In today’s episode of the Harvest Growth Podcast, we’ll cover:•Overcoming COVID-19 manufacturing hurdles that have derailed so many businesses in 2020.•Selling in overseas markets.•Successfully marketing a new product, even without the “right” educational background or experience.Check out HYFIT’s GEAR 1 at HyfitGear.com.If you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
How do you stand out in the crowded skincare category?  There are literally thousands of skincare brands, and they are all saying basically the same thing.  How do you break through the clutter?  Rish Sharma, founder of Mallama Skincare (mallama.com), grew a previous business to 9 figures, and he shares some key insights that will help any product marketer accelerate their growth.In today’s episode of the Harvest Growth Podcast, we’ll cover:•Finding a profitable niche in a crowded category (Rish focuses on men’s skincare)•Learning from other product categories to stand out in unique ways•Developing a product, even when you are not an engineer by trade•Pre-launch strategies to build trust and rapport Check out Mallama’s full line of products at Mallama.com, and get a 10% discount off of your purchase by using promo code “Welcome10”If you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
Even if you consider your company Business to Consumer (B2C), it’s important to understand Business to Business (B2B) strategies so you can sell higher quantities at a time to retail buyers, distributors and wholesalers.  And in this world where trade shows are non-existent, there are several strategies that can be used to connect directly with your B2B contacts.  Mike Mayer, the founder of Main Event Digital, has over 23 years experience in B2B marketing, and he shares the top strategies that he uses to help his B2B clients succeed.In today’s episode of the Harvest Growth Podcast, we’ll cover:•How to improve your B2B website to improve results,•What are the top marketing strategies to drive traffic to your B2B website, and•How to find business buyers on the top digital channels like Google, LinkedIn and Facebook.If you’d like to chat directly with Mike and get your B2B marketing questions answered, you can reach him at MainEventDigital.com, and if you want to work with Mike and his team to improve your results through done-for-you services, he has offered a $2,000 discount to anyone that mentions the Harvest Growth Podcast.If you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
2020 is a strange year for every business, but some of the hardest hit businesses are those that depend heavily on retail sales.  Charles Spitaletta, the CEO of Lola Products led his company through a transition from retail to e-commerce over 10 years ago, and he gives great advice in today’s podcast interview for anyone that is seeking to focus their business on a new path.In today’s episode of the Harvest Growth Podcast, we’ll cover:•Developing new products that can compete and become profitable in an ever-more saturated marketplace,•How digital marketing can be used as a faster and cheaper test platform for new product launches, •And why once you move away from retail, even if only in a small way, you may never look back!Check out Charles’ full line of household cleaning products at LolaProducts.com.If you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
Can you make money from a patent on an existing technology?  Ron Brown patented his idea for an upside down ketchup bottle and sold it for $13mm, even though he had no experience developing plastic bottles.  John Rizvi, “The Patent Professor,” shares this inspiring story and many more as he teaches how to profit from inventions.  In today’s episode of the Harvest Growth Podcast, we’ll cover: Simple ways to protect your product idea from copycats Why today is the “golden age of inventing” How an inexpensive test launch can help you secure a more profitable license deal Learn more about how to protect and profit from your ideas at ThePatentProfessor.com, or for a Free Consultation, call John at 866-330-8442. If you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts. 
We’ve all seen the ads to “be your own boss,” and it seems that everyone I talk to says they want to be an entrepreneur.  Often, the hardest part is coming up with the idea for what business to start.  For many people, franchising an already successful business concept is the best approach.  For years, Careyann Golliver has been helping people figure out if franchising is right for them and then find the best franchise options to pursue.In today’s episode of the Harvest Growth Podcast, we’ll cover:• Why franchising an existing business might be a better option than starting your own business from scratch.•How to find funding to buy into a franchise.•Learning from Careyann’s own story of how she built her own franchise business, grew it to millions of dollars in annual revenue, and then sold it off for a profit.If you’d like to speak with Careyann directly, you can reach her by visiting her website, Franchise-Logic.com, and she has offered to provide a free consultation to any listener of the Harvest Growth podcast.If you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
In today’s Harvest Growth Podcast interview, Daniel Ramsey, the Founder and CEO of MyOutDesk.com, asks the powerful question, “if you were forced to double your business, what tasks would you remove from yourself so you could focus 100% of your efforts on growth?”MyOutDesk has employed 1,200 virtual employees and helped over 6,000 clients off-load tasks from themselves so they could grow their own businesses.  Whether or not you are considering hiring virtual employees, during COVID even “regular” employees are now working virtually, and Daniel shares some great advice to make this new virtual workplace perform more effectively.In today’s episode of the Harvest Growth Podcast, we’ll cover: How to increase productivity for your entire workforce, even when they are not working in your office on a daily basisHow to profitably hire the right people to offload time from your calendar so you can focus on growth, both business and personalUnderstanding how to best utilize virtual assistantsLearn more about Daniel’s company by visiting MyOutDesk.com, and text MOD to 31996 to get a free download of Daniel’s “Grow Virtual Guide.”If you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts. 
How do you get a deal with Shark Tank’s Mr. Wonderful, Kevin O’Leary, when you have no revenues?  How do you get laid off one day and start a multi-million-dollar business the next?  Robbie Cabral, the founder of BenjiLock shares his fascinating story on how he built his company with little business experience and in the face of hardship. In today’s episode of the Harvest Growth Podcast, we’ll cover: Growing your product business without huge marketing budgets. Getting amazing PR without a PR firm. Overcoming hurdles to achieve success in the face of adversity. If you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
How do you maintain your mental presence and clarity when the stresses of life feel overwhelming?  Can you and your company emerge from the COVID-19 economic challenges stronger than you were before?  In today’s Harvest Growth Podcast, Ernie Manansala shares his personal story on the tools he has used to build wildly successful businesses like NOS Energy Drink and countless others, despite being a high school dropout.  In today’s episode of the Harvest Growth Podcast, we’ll cover:•Three pillars that have supported every one of Ernie’s dozens of successful business ventures.•How to build a team around you to make you into a better leader.•Overcoming trials and stresses, whether it’s today’s Coronavirus, or whatever tomorrow may have in store for you.Connect with Ernie Manansala on LinkedIn or other social channels so you’ll be the first to know when his next big success launches in the coming weeks.If you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
What if there were a way to steam your clothes quickly and easily, with no electricity and in a non-flammable way?  If you are a traveler, then you have certainly asked a similar question.  Ari Hirsch saw this problem as an opportunity and developed InstaSteam to help travelers look their best, no matter where they are in the world.  In today’s podcast, he shares his story and provides a product giveaway at the end.In today’s episode of the Harvest Growth Podcast, we’ll cover:•How to educate consumers when you have a brand new concept that no one has seen before.•How to determine which marketing channel will be best for your product launch, especially in the early days when your budget is more limited.•Ways that can help you save money by working with experts and avoiding costly mistakes on your own.Check out Ari’s product at InstaSteamPod.com and get a 15% discount off of your purchase by using promo code “Harvest”  You can also enter to win a free InstaSteam kit by sending a message via email, Facebook, Instagram or Twitter with your name, email address and a mention of the Harvest Growth Podcast giveaway.If you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
What’s it like to get a successful deal on Shark Tank?  And then to sell over $1 million in one day on QVC?  How can you generate over 100 million views of your viral video?  My longtime friend and serial entrepreneur, Eric Child answers these candid questions and much more as he shares the story of how he founded and grew Fiber Fix and several other consumer product companies, many of which have been sold off at a great profit.In today’s episode of the Harvest Growth Podcast, we’ll cover:•What are the necessary elements of a marketing campaign when you have a very unique product.•How to successfully launch and grow any type of consumer product in various different marketing channels.•Why video marketing is essential not only to get your product on retail shelves, but also to sell through retail once it’s there.•How to obtain and fully leverage PR opportunities like Shark Tank.To check out Eric’s latest ventures, visit TubeBlox.com and TorieAndHoward.com.If you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
Can you build a business from zero to $100 million without investors?  How do you drive initial revenues while you are low on funding?  Scott Tannen, my good friend and founder of BollAndBranch.com, answers these questions and so much more as he shares his incredible success story.In today’s episode of the Harvest Growth Podcast, we’ll cover:•Why being “old” (i.e. over the age of 30) when you start your business can be a huge advantage.•How radio advertising completely changed their growth trajectory, but why this specific tactic might not work for you.•How to stand out from your competition in your story, in your product development and in your advertising.•Why luck is often a part of business success, and how to put yourself in the right position to capitalize when the right opportunity comes along.Check out Scott’s full line of sustainable home goods at BollAndBranch.com, and save $50 off your first order of sheets by using promo code “Harvest”If you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
Did you know that 30% of small businesses not only survived but flourished in the decade after the Great Depression?  How can we transform our businesses to thrive during these unprecedented economic times?  Jana Danielson is the owner of Lead Pilates and Metta District, both of which are location-based businesses with a total of 47 employees.  When her entire Canadian province was ordered to shelter in place, Jana pivoted her entire business to sell online content and services, and she was able to save 90% of her memberships.  As she shares her inspirational story, you’ll learn ways in which you can pivot your business to continue to bring in revenues even if your business has been completely turned on its head.In today’s episode of the Harvest Growth Podcast, we’ll cover:•How to react and respond to the changing times driven by the Coronavirus outbreak.•How to keep your superfans, even when you aren’t able to see them in person.•Ways to connect with like-minded people to help each other climb out of any mess you may be facing.To learn more about the online businesses Jana discussed during this interview, visit MettaDistrict.com, and to check out the brand-new Cooch Ball product that Jana launched, visit CoochBall.com.  If you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
Building a business can make you feel very alone at times, and there is value in working with a team of experts to help guide your strategy, but how do you afford a team in the early stages unless you have venture funding?  Chris Joyce shares how Gusher.co helps startups work with teams of proven experts that earn equity rather than salaries, so you can use your capital for driving growth, which is especially crucial in the early stages of a new business. In today’s episode of the Harvest Growth Podcast, we’ll cover:•Using outside resources to help you Create, Recruit, Develop and Launch, without the typical high cost of talent.•Who are the ideal types of resources you need for your business NOW.•How to test your concept with retailers BEFORE you incur the cost of inventory.To learn more about building a team of experts to help with your business, or if you are an expert in your field and want to work with exciting new startups, check out Gusher.coIf you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
Is it possible to still find success with your invention after 13 years of trials and struggles?  Alan Beckley, host of the Inventors Helping Inventors podcast, invented the Wonder Wallet and knocked on doors for years with little success until he secured a license deal and went on to sell over 2.5 million units of his product.  In today’s episode of the Harvest Growth Podcast, Alan shares his story as well as how you can find success much more quickly with your invention.  We’ll cover these topics and more:•What is the one thing you should do in order to make licensees come to you begging for a deal?•How should you prepare your pitch in order to get the best deal possible?•Where can you find potential licensees that are the perfect fit for your product?Alan Beckley is an inventor, entrepreneur, consultant, and podcaster.In 2002, he got his aha moment for his first invention, a thin, flexible wallet that today is known as the Wonder Wallet. Like millions of men, he carried a lot of cards – and found that every wallet he bought soon began to resemble a brick in his back pocket, what he calls a “rump bump.” He hated the rump bump, but he could find no solution to it.So, he invented the solution: an innovative thin, flexible wallet, that resembles a photo album with cards in 2 stacks in plastic card holders instead of one. It is half as thick as other wallets, holds twice as many cards, and, surprisingly, is flexible, so it is comfortable to sit on – and is RFID protected.But, success didn’t come quickly. Over 13 years, he pitched to potential licensees with no luck, so he manufactured - and consumers loved the product.He was able to get on QVC where the product sold for 2 years, about $130,000 in retail sales. Finally, in 2015 he got it licensed with Allstar Products, a huge infomercial company where it has sold over 2.5 million units, over $39 million in retail sales.He vowed to pay it forward if he achieved success, so he has. Today, Mr. Beckley provides help for other inventors in many forms: a blog on his website alanbeckley.com, free webinars, and online courses to give inventors step-by-step help. Also, he provides coaching for inventors to get them on the right path with their products. But his real passion project these days is his podcast for inventors, called Inventors Helping Inventors, where every Monday, he interviews successful inventors and asks the questions that listeners want to know. Inventors Helping Inventors is growing rapidly, with listeners in the U.S. and 15 countries around the world after only one year. If you’d like a free 30 minute coaching session, one-on-one with Alan, you can sign up at www.alanbeckley.com/coaching.  He can answer your specific questions and help you cut out wasted time and money from the invention process.If you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
When you have an amazing product, the marketing should be easy, right?  As many entrepreneurs know, that’s often far from true.  Getting your new brand out there in a profitable way can be difficult, but Trent Brown shares his story on how he has built Kilo Gear Cut into a fast success by setting the groundwork first.In today’s episode of the Harvest Growth Podcast, we’ll cover:•Achieving word of mouth success through “whisper marketing.”•Keeping your business in “forever beta,” so you are constantly learning and improving.•How to secure partnerships with celebrities and pro athletes.Check out Trent’s full line of products at KiloGearCut.comIf you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
How do you manufacture your product at a low cost without sacrificing quality?  Then what do you do when Chinese tariffs increase your costs and eat up your margin?  Austin Casselman, founder of Implement Now, works with dozens of brands, from startup to Fortune 500, and helps them secure the best possible manufacturing options.Along the way, Austin also launched a hunting apparel company, CatchinDeers.com, that has generated millions of video views with their hilarious videos, and more importantly, drove massive sales for their fun line of products.In today’s episode of the Harvest Growth Podcast, we’ll cover:•Finding the best factories for your product.•Exploring options inside and outside of China.•Creating a manufacturing plan to help your business grow profitably.•…and how he grew his apparel company from ground zero.To learn more about Austin’s sourcing company, visit ImplementNow.com, and to see his hunting apparel company, check out CatchinDeers.com. If you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
How do you get valuable market research learnings in the early days when your budget is limited?  From there, how do you grow into a massively successful business with a 100,000 square foot production space and a long list of loyal followers returning to buy from you month after month?  Alex Jarrell, the founder of Nom Nom answers these questions and many more as she shares the story of the founding and growth of her fresh pet food e-commerce business.In today’s episode of the Harvest Growth Podcast, we’ll cover:•How to educate consumers around your brand-new business in a way that will motivate purchase.•What tactics are best in the early days of your product launch.•How to obtain venture capital financing to fuel your growth.Check out Alex’s incredible line of healthy fresh pet food and get a 50% discount off of your first purchase by using this unique URL built for our podcast listeners: trynom.com/hg If you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
How do you marry your previous experience in a completely different field into a successful product marketing business?  …Especially when many of your competitors are entrenched in retail, and some have been around for over 100 years?  In today’s interview, I speak with Michelle Whalen, the founder of The Andover Bear Company.  She worked as an architect for many years, and she shares in her story how that experience has helped her to grow her teddy bear business with creative marketing strategies and tactics.In today’s episode of the Harvest Growth Podcast, we’ll cover:•Fostering creative thinking to solve problems in your business,•“Experience” marketing to connect your consumers with your brand,•Succeeding in an industry that feels saturated with competitors,•And much more!Check out Michelle’s full line of products at AndoverBear.com, and get a 30% discount off any purchase of bears or blankets by using promo code “growth”If you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
Is it possible to double your revenues with just one change to your business?  Can you achieve hyper growth and still be profitable in year 1?  Arthur Menard, one of the founders of Lambs Radiation Proof Underwear answers these questions and many more.In today’s episode of the Harvest Growth Podcast, we’ll cover:•How to drastically increase your growth with relentless focus on this one key metric.•Get immediate attention for your business, even on day one, and even with a limited budget.•Save money and crazy amounts of time by validating changes before you make them.Check out this cool product at GetLambs.com, and to see the video referenced in this interview, click on this link: https://www.youtube.com/watch?v=7J31fhYvtYAIf you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
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