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In this juicy episode, I bring in Dietitian turned Online Marketing Strategist, and one of my WYW Alumni students Rachel Hawkins on to the podcast. We talk openly and rawly about her journey from Dietitian to Online Marketing, the unique challenges professionals (e.g. health professionals, to lawyers) face when it comes to marketing their business, the opportunity right now for businesses especially in the digital world, how she herself has successfully grown her online marketing business (the ups and downs in between too!), why she joined WYW and how gaining a deeper understanding her clients have helped her create content that resonates. --- Doors to Wordfetti Your Words, our signature copywriting 12-week copywriting program teaching you how to win hearts, become the go-to and make more sales with your copy is now officially open for enrolment! Check it out here: www.wordfettigroup.com/wordfettiyourwords We close 11:59pm 31st of May 2022, and will not be reopening until end of 2022! -- For more BTS follow @anitasiek and @wordfetti And be sure to follow our guest Rachel here @rachelhawkinsco
Y'all know I always harp on about the importance of knowing the psychology of your audience. And whilst it's sneaky and fun to get inside someone's brain, in this episode I thought I'd share with you 3 unexpected ways that understanding psychology? Can help you stand out and create a dent in your industry and convert more. WOO HOO the day is finally here!!! *Doors to Wordfetti Your Words, our signature copywriting 12-week copywriting program teaching you how to win hearts, become the go-to and make more sales with your copy is now officially open for enrolment! Check it out here: www.wordfettigroup.com/wordfettiyourwords We close 11:59pm 31st of May 2022, and will not be reopening until end of 2022!* For more BTS follow @anitasiek and @wordfetti
In this episode, I'm excited to bring on another one of our incredible WYW Alumni, Anna Papaioannou is an Anxiety Coach, Breathwork Magician, and Qualified Counsellor. In this episode, we dove into how Anna differentiated herself amongst others in her space, how she paved her own path, how she navigated around the wobble of "being professional" and being "real and authentic" and how now, she is able to create content with ease and flow, and also booking out her 1:1 and having mega successes with her recent membership launch! PSSSTTT! Want to learn how to make more sales and stand out with your copy? I'm hosting a free and brand new live masterclass next week, where we'll be diving into: - 5 must-avoid copywriting mistakes that could be costing you conversions and what to do instead - The 3-part framework to how you can write copy that makes sales and stands out - Why we don't believe in the traditional marketing funnel - #1 way to selling without feeling salesy. Join here: www.wordfettigroup.com/freemasterclass For more BTS follow @anitasiek and @wordfetti
So. You've got the traffic and the eyeballs. What's next? In this episode I dive into the 1 question you MUST answer in order to turn your traffic into sales, and your lurkers into buyers. PSSSTTT! Want to learn how to make more sales and stand out with your copy? I'm hosting a free and brand new live masterclass next week, where we'll be diving into: - 5 must-avoid copywriting mistakes that could be costing you conversions and what to do instead - The 3-part framework to how you can write copy that makes sales and stands out - Why we don't believe in the traditional marketing funnel - #1 way to selling without feeling salesy. Join here: www.wordfettigroup.com/freemasterclass For more BTS follow @anitasiek and @wordfetti
Here's the thing. Where it comes to OMPH-ing up visibility? Visual, a lot of the time is what will grab attention and have you stopping the scroll. Pair that with powerful language? And that drives it home by grabbing attention, creating connection, and inviting sales. In this episode I bring in WYW Alumni Kelly, to share how the two collide, why she joined WYW despite being a brand designer and strategist herself, and how understanding the verbal elements of brand has helped not just her, but her clients too. Follow Kelly here: @ko_studio To celebrate the launch of WYW 2.0, happening 24th of May, if you subscribe, love the episode, and leave us a review? Hit screenshot and email it to hello@wordfettigroup.com for your chance to win 1 of 3 $150 USD vouchers with us to apply to WYW 2.0. (Winners will be drawn at random on 15th of May) Want 7 copy hacks to boost your conversions? Yeah you do. Get it here: www.wordfettigroup.com/copyhacks For more BTS, follow me on @anitasiek and the team at @wordfetti
Feel like you're *not a good writer*? This episode is for you. This is perhaps one of the biggest questions I'm asked: where the heck should I begin when it comes to copy, if I'm not a good writer, Anita? In this episode, I share with you where you should start. To celebrate the launch of WYW 2.0, happening 24th of May, if you subscribe, love the episode, and leave us a review? Hit screenshot and email it to hello@wordfettigroup.com for your chance to win 1 of 3 $150 USD vouchers with us to apply to WYW 2.0. (Winners will be drawn at random on 15th of May) Want 7 copy hacks to boost your conversions? Yeah you do. Get it here: www.wordfettigroup.com/copyhacks For more BTS, follow me on @anitasiek and the team at @wordfetti
Want to know what makes a brand stand out? Y'all gonna wanna listen to this episode. I took the time to really think about what the brands that create a DENT in their respective industries seem to have in common, and I identified 5 core characteristics that I throw down in today's episode. To celebrate the launch of WYW 2.0, happening 24th of May, if you subscribe, love the episode, and leave us a review? Hit screenshot and email it to hello@wordfettigroup.com for your chance to win 1 of 3 $150 USD vouchers with us to apply to WYW 2.0. (Winners will be drawn at random on 15th of May) Want 7 copy hacks to boost your conversions? Yeah, you do. Get it here: www.wordfettigroup.com/copyhacks For more BTS, follow me on @anitasiek and the team at @wordfetti
Welcome to the 1st episode of our Visibility Series. An entire month dedicated to helping you UPLEVEL your visibility (and as a result? SALES) WOOP. If you're someone who has a lot of 50% completed things in your backlog because you've lost excitement for it and you feel it's either "not perfect yet!" then this episode is FOR YOU my friend. In this conversation, I share with you 3 reasons why "making sure it's perfect" is actually costing you money and simple mindset shifts to help you overcome the perfectionistic gremlin. To celebrate the launch of WYW 2.0, happening 24th of May, if you subscribe, love the episode, and leave us a review? Hit screenshot and email it to hello@wordfettigroup.com for your chance to win 1 of 3 $150 USD vouchers with us to apply to WYW 2.0. (Winners will be drawn at random on 15th of May) Want 7 copy hacks to boost your conversions? Yeah you do. Get it here: www.wordfettigroup.com/copyhacks For more BTS, follow me on @anitasiek and the team at @wordfetti
Brand strategy, eh? Sounds like one of those weighted marketing buzzwords that means everything and nothing all at once, and gets thrown around as aimlessly as chicken salt on hot chippies. Well, strap yourself in. Because in this episode, I am going to sharp shoot what a brand strategy is, and why it is just as important to your business as your five-year goals for 2020 or an office doggo. Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti
The best advice I can give to a budding business owner? It DOESN'T have to cost you the world. Like for me, with my brand Wordfetti? I started with a $250 DIYd website and did no FB ads for the first year. You know what I did instead? I focused on what matters - my clients, and the kind of service I could offer them. So that's why, in this episode, we're going to do a little myth-busting around what it REALLY takes to start a business, and why you might be closer than you think. Psst. Want to get 7 copy hacks to boost your conversions? Get your paws on our latest freebie: www.wordfettigroup.com/copyhacks
What does it ACTUALLY take to build a solid business foundation for growth?! In this episode, I bring in my pal Kaylene Langford of Startup Creative for a conversation. As a business coach herself, she has seen and has helped a myriad of businesses, which means she knows a thing or two as to what the core ingredients are to building a great business. And in this episode, she shares with us the 7 ingredients. Enjoyed this episode? Make sure you tag me at @anitasiek and @startupcreative on the gram so we have say hello! Want 7 copy hacks to boost your conversions? Of course, you do. Get it here: www.wordfettigroup.com/copyhacks
This is perhaps one of the biggest copy mistakes I see businesses make when it comes to content, copywriting, and marketing. Take a minute to listen to this episode to see if this is something you're doing and what you should be focusing on instead! Psst. Want to get 7 copy hacks to boost your conversions? Get your paws on our latest freebie: www.wordfettigroup.com/copyhacks For more BTS follow me on @anitasiek and Teamfetti at @wordfetti
In this episode, I debunk some of the biggest misconceptions and myths that surround the idea of "finding your brand voice". What is a brand voice and what is it not? And how can you start to identify what your brand voice is? Hey! Want 7 copy hacks to boost your conversions? Get it here: www.wordfettigroup.com/copyhacks For more BTS follow me on @anitasiek and the team at @wordfetti
5 min sure-fire copy tip coming right up in this episode. This one? Is all about cutting the unnecessary words to make your sentences stronger and carry more weight. Like these tips? Then you might also like some more. Sign up to our 7 copy hacks to boost conversions here where everyday over 7 days I drop into your inbox with 7 more copy tips to uplevel your conversions: www.wordfettigroup.com/copyhacks Oh. And if you enjoyed this episode, don't forget to hit screenshot and tag me on @anitasiek so I can say hello!
In this episode, I give you a peek BTS of our latest monthly QA teaching sesh inside Captionfetti, our go-to caption community. In this 25-minute bite-sized teaching sesh, I throw down 3 ways you can BOOST UP your engagement on Instagram, how to let your customers know that there are "delivery delays" on Instagram - and how to do it in a way that is gracious yet transparent, when to repurpose posts (word for word, even the same picture), when to not repurpose and how to share about your "team" or your "experience" when you're a solopreneur/freelancer, don't have years of experience, haven't posted in a while, or you are yet to hire, team-wise. Doors to Captionfetti are currently open now for a limited time until 11:59 pm AEST 8th of April, want in? Join here: www.wordfettigroup.com/captionfetti.
Ready for a caption hack? In this short and sweet episode, I throw down a simple hack as to how you can turn 1 caption idea into 4 additional pieces of content. Yep. Really. Stuck on your captions and wanna get your paws on the EXACT system to know what to say and how to say it, and a simple activity that will generate you pages of tailored content ideas? Say hi to our hottest wordshop product: The Caption Formula Workshop for $67? Get it here: www.wordfettigroup.com/workshop
Got yourself a copycat and have no idea how to navigate around it? Fear not. In this episode, I share with you from a lawyer lens but also from personal experience how I have navigated around copycats. From what to do, what to not do, to why you shouldn't send an email first up being doing this 1 step!!! Want 7 copy hacks to boost your conversions? You're NOT gonna wanna miss this www.wordfettigroup.com/copyhacks For more BTS follow me on @anitasiek and my incredible team at @wordfetti
Humanising your brand is one of the most powerful ways for you to create connection with your audience. And nope this isn't about you sharing your entire life story out there! In this episode, we're going to talk about ways you can humanise your brand and your copy, and how this in turn will help you make more CASHOLA KACHINGS! Pssst. Want to get your paws on our newest freebie, teaching you our 7 big copy hacks to boosting your conversions? Get it here: www.wordfettigroup.com/copyhacks For more, follow me on @anitasiek and the team at @wordfetti
In this special rebroadcast episode, I share with you a recent interview I had where I spoke with friend and legend Kaylene (of Startup Creative) about how we can navigate the world of social media during these uncertain times and when you're in a funk. In this episode, we dive into how to navigate around call to action, what to post during uncertain moments, how and where to best engage with your audience, and ways to manage losing followers. Psst. Want to get 7 copy hacks to boost conversions? Sign up here: wordfettigroup.com/copyhacks For more BTS, follow me on @anitasiek and the team on @wordfetti
Content noise. Same-sameness. Fluff. You're a smart cookie and you don't want to add to the digital noise. But where the heck do you begin when it comes to grabbing your audience's attention when it's become harder than ever? Fear not. In this episode, I throw down some sure-fire ways as to how you can do just that. Psst. Want to get 7 copy hacks to boost conversions? Of course, you do. Sign up here: wordfettigroup.com/copyhacks For more BTS, follow me on @anitasiek and the team on @wordfetti
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