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The #FlexYourInfluence Podcast
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The #FlexYourInfluence Podcast

Author: SocializeLA.com

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Welcome to The #FlexYourInfluence Podcast, hosted by award winning entrepreneur, CMO, friend, adventurer, and Digital Marketing Coach, Margaret M. Brown. On this podcast you'll find an awesome blend of business best practices focusing on how to #FlexYourInfluence to progress your brand. We'll also make sure to add in humorous antidotes, real life experience, and tips you can take back with you and to your team. We welcome business owners, CEO's, CMO's, start-ups, teams, digital marketers and more! The show airs once a week for about 27 min, and periodically we'll feature a guest in a Special Edition.
16 Episodes
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There are many reasons why Digital Marketing seems hard and daunting for business owners. Some of those people just don’t know how to write good content or they think that they don’t need professional help when it comes to writing social media posts, while others just don’t find time for it.In today’s episode, we will talk about the reasons why Digital Marketing is being avoided and we will give you some great tips on how to create great content, as well as some useful strategies for tackling Digital Marketing.WE WILL COVER: ●      Modern Marketing Support Group on Facebook (0:57)●      3 Reasons people avoid Digital Marketing (2:36)●      Why people don't know what to say in Digital Marketing (3:40)●      Tips on how to write your content (5:29)●      Why people don't know where to start in Digital Marketing (7:10)●      Your database is an important piece of your conversion (14:14)●      People don't have time for Digital Marketing (15:38)●      Why your family member or a friend is not a right person to take care of your marketing posts (17:28)●      How we, as an agency, solve the problems people have with Digital Marketing (20:29)  MAGIC LINKS: Support the showSocializeLA websiteJoin our Modern Marketing Support Facebook Group for extra help!      Support the show (https://www.socializela.com/done-for-you-1)
Have you ever thought that social media doesn’t work for you or for your industry? It’s a common concern among a lot of business owners and marketers. But have you ever asked yourself what might you be doing wrong if social media doesn't bring any benefits? There are many tactics that can be incorporated into your social media strategy to attract possible new clients or customers and keep them engaged. Some of them we will discuss in this episode. Also, in this episode, we will address some myths and truths about social media, what are you doing wrong, strategies to use when attracting new clients and keeping them engaged, and so much more.WE WILL COVER:Your social media has to be strategically combined with your company's goals (1:04)Questions to ask yourself if you find yourself saying that social media doesn't work for you (1:46)Definition of a "working" strategy (4:40)How can we define success (9:12)What a database is? (9:46)Why you need to be consistent with your email strategy (12:32)Your email should have a series or a funnel (14:24)Why is it a mistake not to have a call-to-action in your posts (20:17)MAGIC LINKS:Support the show (REVIEW)SocializeLA websiteJoin our  Modern Marketing Support Facebook Group for extra help!Support the show (https://www.socializela.com/done-for-you-1)
Inbox Zero

Inbox Zero

2020-10-0619:39

This episode is a two part series about Inbox Zero. In the first part we’ll look at Inbox Zero from a productivity standpoint as a business professional or business owner, and part two will be as a marketing concept.Inbox Zero can sound like an unreachable dream to have. We’re used to seeing our inboxes with tenths, sometimes even hundreds of unopened emails, and that can really overwhelm us personally and professionally and make us feel opposite to productive. In this part, we’ll talk about what is Inbox Zero, what are some strategies we could use to tackle our inboxes, Inbox Zero from a marketing standpoint and so much more.WE WILL COVER:●The concept of Inbox Zero (0:36)●How I manage my email (2:16)●What is Inbox Zero to me (3:56)●Why email delegation should be an integral part in your business (6:14)●What to do if your inbox is overflown with unopened emails (11:22)●Inbox Zero from a marketing side (13:40)●Emails that don't catch my eye (13:52)●About sophisticated email systems (14:03)●Even though people are not opening your emails, they still know you exist (17:00)MAGIC LINKS:SocializeLA websiteJoin our Modern Marketing Support Facebook Group for extra helpSupport the show (https://www.socializela.com/done-for-you-1)
Powering Down is more than self care and super important to your businessSelf care and down time are essential for your business success. By being more energized, you have more great ideas, a positive outlook on the future of your business. You react more calmly in stressful situations and make better decisions.In this episode, we will learn how to reduce stress of leaving your business behind for a couple of days, how to trust your team and the benefits powering down brings to your company.So let’s power down to power up!WE WILL COVER:The power of powering down to power up (1:40)What powering down means (2:09)How I felt handing the keys of my business to the team and leaving for a couple of days (2:39)What I learnt by being away (4:17)The benefits of powering down (7:47)Scheduling self care time on your calendar (11:47)Respecting your schedule and not letting other people run it (13:09)MAGIC LINKS:Support the showSocializeLA websiteJoin our Modern Marketing Support Facebook Group for extra help!Support the show (https://www.socializela.com/done-for-you-1)
Faced with the circumstances caused by COVID-19, a lot of companies had to pivot from in-person to virtual business models. In-person events were really affected in these uncertain times, and companies had to shift towards a way of doing them online. However, that brings its own challenges when the real face to face communication is lost.In this episode, we will delve into the types of virtual events, what goals you should set yourself when creating virtual events and what software can be used. WE WILL COVER: My experience with virtual events (1:46)The Living Room Business Summit event (3:51)Different types of virtual events (10:23)Naming your virtual events correctly (11:11)Goals of virtual events (11:42)Software (15:11)  MAGIC LINKS: Support the showSocializeLA websiteJoin our Modern Marketing Support Facebook Group for extra help!Support the show (https://www.socializela.com/done-for-you-1)
The Virtual Workspace

The Virtual Workspace

2020-09-0919:41

A lot of companies had been forced to transition to working virtually because of the circumstances that we’re in in 2020. For most people this transition doesn’t come naturally and takes time to adjust. That’s why, as the company, you should really make sure that all your employees are on the same page when it comes to working virtually and really ask them what would make this new way of working even more comfortable.In this episode, I will be sharing some tips when it comes to building your virtual team and keeping them feeling comfortable when working virtually.  WE WILL COVER:How I made my first hire (1:01)What tools I use for virtual communication and organisation (3:23)My goals when first starting my company (4:10)Not everyone is capable of remote work (6:52)How to get your team on the same page when it comes to working virtually (8:45)How to trust your employees when you're all working virtually (10:21)Is the culture of your company serving all your employees (13:46)Do you know all the talents of your existing team members (15:21)  MAGIC LINKS: Support the showSocializeLA websiteJoin our Modern Marketing Support Facebook Group for extra help!Support the show (https://www.socializela.com/done-for-you-1)
We reap what we sow

We reap what we sow

2020-09-0227:05

We live in times where online presence is essential for your business survival and growth. However, for some business owners social media presence and online community building doesn’t come easily and naturally. And most people don’t even know where to start when it comes to online presence.In this episode, we dive into the reasons why people put it aside and some tactics to use to make this process easier.WE WILL COVER: Why social media is not your only saviour (4:27)Digital marketing is about building relationships (5:18)What content should you post on social media (6:06)Why posting regularly is still not effective (10:56)How to get value from groups (13:32)Going LIVE as an effective digital marketing tool (18:18)What's stopping people from being more present online (20:36)How to take first steps in online presence (21:13)  MAGIC LINKS: Support the showSocializeLA websiteJoin our Modern Marketing Support Facebook Group for extra help!Support the show (https://www.socializela.com/done-for-you-1)
The Art of Start

The Art of Start

2020-08-2825:18

As business owners and creators, we sometimes face the difficulty of getting started. Sometimes we postpone our projects and tasks for days, weeks or even years. So what is the secret of getting started?Well, first of all we need to look into what stops us from getting started, then we should look into what are the things that we keep postponing. Finally, we should have a system in place that would keep us accountable when we actually get started.Listen to this episode for more useful tips and tricks! WE WILL COVER:What stops us from starting (1:35)Why I stopped my podcast for a year (3:07)What is something that you are needing to start on? (6:33)Why having a system is essential (7:38)The art of getting started begins with yourself (9:37)What is something you are putting off and how would it feel if you actually started doing it (11:44)Why spontaneity doesn't work (12:48)How to get rid of the 'needing to get done' feeling (17:04)Summary of the art of getting started (22:36)   MAGIC LINKS: Support the showSocializeLA websiteJoin our Modern Marketing Support Facebook Group for extra help! Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show (https://www.socializela.com/done-for-you-1)
Find your WorkPLAYce!

Find your WorkPLAYce!

2019-08-0727:18

Getting creative with your workspace can enhance creativity and productivity.  Here are some tips to making the mobile office work for you!Support the show (https://www.socializela.com/done-for-you-1)
The Post & Hope

The Post & Hope

2019-07-2423:30

Are you doing the Post and Hope? Posting on social media with little to no strategy in hopes that it'll "work"? It's ok, about 40% of businesses are doing this. Guess what, this could be the reason why social media isn't producing new leads.  Take a listen! Support the show (https://www.socializela.com/done-for-you-1)
The Customer Journey

The Customer Journey

2019-07-1131:47

The customer journey is a business process that encourages collaboration, innovation, and thinking outside the box.  Do understand the thought process of your target audience, to anticipate their next moves and what you should do to nurture the process.For more information FlexYourInfluence.com/6Support the show (https://www.socializela.com/done-for-you-1)
Use digital marketing to be thought leader in your industry! By doing this you'll raise your VISIBILITY, CREDIBILITY and LIKEability- which shortens the sales cycle with referrals and prospects.Plus, in this episode we introduce you to the SocializeLA.com Customer Journey Method and content to use in the 20% of the 80/20 rule! Join our Modern Marketing Support Group for extra help!Support the show (https://www.socializela.com/done-for-you-1)
(Audio quality is still a work in progress)In this episode I cover the 6 steps I use to talk myself out of NOT putting myself 'out there.' There's always a reason not to do something. And the flip side of that is... there's so many reason to DO IT. Here's a teaser: Know in your mind/heart that you are an expert in your field.You're not alone.It's self expression, not self promotion.Create an environment that breeds creativity.Done is better than perfect.Know thyself! Your best time of day, posture, etc... Lastly, I cover the logistics of putting yourself out there.  Post with purpose!Support the show (https://www.socializela.com/done-for-you-1)
Planning 101

Planning 101

2019-05-1525:08

Support the show (https://www.socializela.com/done-for-you-1)
The Toolbox

The Toolbox

2019-05-1426:11

Let's talk about tools that you can use to flex your influence!In this episode I'll highlight a real life scenario and show you how to utilize your toolbox to make the most of offline experiences. Hint: it involves using your digital tools to enhance the experience. Support the show (https://www.socializela.com/done-for-you-1)
#FlexYourInfluence

#FlexYourInfluence

2019-05-1326:501

The power of flexing your influence, is real! In this episode we discuss the part INFLUENCE plays on today's consumers and businesses.  How to make the most of your influence to make a big impact on the things that you love - community, business, and more! Modern marketing is about FLEXING YOUR INFLUENCE.  There's a way to utilize modern marketing AND traditional marketing strategies to make BIG impact. Take your influence to the next level.FlexYourInfluence.comSupport the show (https://www.socializela.com/done-for-you-1)
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