The Shopify Solutions Podcast

9/13/23 - Episode 115Overview:Shopify has been continuously improving its platform, and the latest release allows for more robust filtering options.The episode aims to guide you through implementing powerful filters on your Shopify store using free tools.Tools Needed:Shopify Search & Discovery App: This free app by Shopify helps in setting up filters.Shopify Flow: Another free app that automates various tasks, including setting metafield values based on conditions.Steps to Implement Filters:1. Define Your Taxonomy:Decide what you want your filters to be (e.g., types of meat like beef, yak, lamb).2. Use Metafields:Go to Shopify settings and then to custom data to define metafields.Metafields can be set to have a dropdown menu of options, ensuring consistency.3. Enable Faceted Filtering in Theme:Go to your Shopify theme and enable faceted filtering, which will look to the Shopify Search and Discovery app for what filters to present.4. Set Up Filters in Search and Discovery App:Use the metafield values you've defined to set up filters.5. Automate with Shopify Flow:Create a flow that automatically sets metafield values based on certain conditions (e.g., if the product title contains "beef," set the metafield value to "beef").6. Use Metafields in Collections:You can now also create collections based on metafield values, ensuring consistency across your store.Additional Tips:The episode also discusses some technical details, like how to structure data in Shopify Flow, especially when you have multiple options for a metafield.The episode concludes by emphasizing that small stores can now have a rich browsing experience with filters without needing a paid app, thanks to these free Shopify tools.VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-115-easy-yet-powerful-filters-in-your-shopify-storeSHOW LINKSGet a Store Audit - https://jadepuma.com/products/shopify-store-audit Shopify Flow - https://apps.shopify.com/flow Shopify Search & Discovery - https://apps.shopify.com/search-and-discovery HELP THE PODCASTLeave a review - https://ratethispodcast.com/solutions  

8/30/23 - Episode 114The episode delves into the world of digital creators and how they are shaping the future of online commerce. The host, Scott Austin, interviews Jaimie Lee, a prominent digital creator. They discuss the evolution of digital content, the role of influencers in the e-commerce landscape, and the tools and platforms that are empowering creators to monetize their content.VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-114-digital-creators SHOW LINKSGet a Store Audit - https://jadepuma.com/products/shopify-store-audit Jaimie's Website - https://jaimieleeugc.com/ HELP THE PODCASTLeave a review - https://ratethispodcast.com/solutions  

8/16/23 - Episode 113The podcast episode features host Scott Austin and guest Elizabeth Potts Weinstein discussing the importance and intricacies of trademarks for brands. Here's a summarized overview:Basics of Trademarks: Elizabeth delves into the fundamental concepts of trademarks, explaining what they are and why they are essential for businesses.Benefits of Trademarks: Registering a trademark can provide a brand with exclusive rights to its name, logo, and other identifying features. This prevents other entities from using similar marks that could confuse consumers.Trademark Registration Process: Elizabeth outlines the steps involved in registering a trademark, from conducting a thorough search to ensure the mark isn't already in use, to filing the necessary paperwork and awaiting approval.Common Mistakes: The podcast highlights some common pitfalls brands might encounter during the trademarking process, such as not conducting a comprehensive search or choosing a name/logo that's too generic.Expert Insights: Elizabeth offers insights from her professional experience in the field of trademark law. She provides advice on best practices and shares her experiences.VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-113-trademarks-for-your-brandSHOW LINKS Get a Store Audit - https://jadepuma.com/products/shopify-store-auditElizabeth's Website - https://www.elizabethpottsweinstein.com/ Elizabeth's YouTube - https://www.youtube.com/@ElizabethPW USPTO - https://www.uspto.gov/ Trademarkia - https://www.trademarkia.com/ HELP THE PODCASTLeave a review - https://ratethispodcast.com/solutions   

8/2/23 - Episode 112In this podcast episode, Shopify expert Scott Austin shares insights on improving customer decision-making in e-commerce. He critiques a client's buyer's guide, noting it lists product specifications without aiding decision-making. Scott suggests reducing the number of products presented, highlighting key differences, and using language that resonates with customers. He cites an example of a "staff pick" feature that guides customers towards the best product for their specific needs. His approach aims to enhance the customer experience and boost sales.VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-112-help-your-customers-make-decisionsSHOW LINKSFine Linen and Bath - https://flandb.com/ OrthoBracing - https://orthobracing.com/ HELP THE PODCASTLeave a review - https://ratethispodcast.com/solutions  Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-application

7/19/23 - Episode 111In this podcast episode, the host, Scott Austin, discusses how to effectively tell a brand's story on its 'About' page using 10 Shopify stores as examples. These include All Birds, Asphalt, Blend Jet, Chubby, Grub Club, Nix, New Era Cap, PipCorn, Pura Vida, and WP Standard. Each brand uses different strategies to convey their story and values. For instance, All Birds emphasizes their environmental focus, Asphalt discusses their commitment to high-quality clothing, and Blend Jet shares their origin story and core values. Scott identifies seven common themes across these pages: use of multiple types of content, telling the origin story, telling a bigger story, stating how long they've been in business and where they're located, showing the owners and/or team, showing a timeline, and explicitly stating their core values. He encourages listeners to consider these elements when creating their own 'About' pages.VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-111-enhancing-your-brand-with-your-about-pageSHOW LINKSallbirds - https://www.allbirds.com/pages/our-story Asphalte - https://www.asphalte.com/en-us/h/pages/aboutblendjet - https://blendjet.com/our-story chubbies - https://www.chubbiesshorts.com/pages/about-us Grub Club - https://mygrubclub.com/pages/about-us Knix - https://knix.com/about-us New Era Cap - https://www.neweracap.com/pages/our-story PipCorn - https://www.pipsnacks.com/pages/our-story puravida - https://www.puravidabracelets.com/pages/story WP Standard - https://wpstandard.com/pages/about-us HELP THE PODCASTLeave a review - https://ratethispodcast.com/solutions  Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-application

7/5/23 - Episode 110Host Scott Austin discusses the importance of a compelling welcome series in email marketing. He emphasizes that a well-crafted welcome series is crucial for brand building, customer engagement, and retention. Scott advises against focusing solely on revenue generation in the welcome series, instead suggesting it should be used to tell the brand's story and differentiate it from competitors. He provides practical tips on creating a welcome series, including reusing existing content and planning an ideal series. He concludes by suggesting 20 potential topics for welcome series emails and provides a link to 67 more ideas.FULL LIST OF CONTENT IDEAS - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-110-make-a-compelling-welcome-series  SHOW LINKSKlaviyo - https://jadepuma.com/klaviyoHELP THE PODCASTLeave a review - https://ratethispodcast.com/solutions  Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-application

6/21/23 - Episode 109.In this podcast, Scott Austin talks with Andrew Maff of BlueTuskr.  Andrew explains how Shopify store owners can get started with Google advertising.SHOW VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-109-getting-started-with-google-ad-in-your-shopify-storeSHOW LINKSBlueTuskr - https://www.bluetuskr.com/Andrew Maff - andrew@bluetuskr.comHELP THE PODCASTLeave a review - https://ratethispodcast.com/solutions  Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-application

5/24/23 - Episode 107.In this episode, the host, Scott Austin, consults with Dave Jordan of ClubTech Golf and provides his advice on how to improve the store and business.SHOW VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-107-consult-with-clubtech-golfSHOW LINKSClubTech Golf - https://clubtechgolf.com.au/ Boost Product Search and Discovery App (affiliate link) - https://boostcommerce.net/?utm_source=jadepumaFlex Theme (affiliate link) - use coupon code 'AUSTIN10'HELP THE PODCASTLeave a review - https://ratethispodcast.com/solutions  Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-application

5/10/23 - Episode 106.In this episode, the host, Scott Austin, emphasizes the importance of consistent branding across all customer touchpoints, especially emails, for Shopify stores. He highlights the benefits of incorporating branding elements in emails, such as reinforcing brand identity, building trust, and gaining a competitive advantage.The episode discusses the challenges of maintaining consistency in branding due to the use of various tools for customer engagement. Scott provides a solution for creating consistent branding in Shopify email notifications using Klaviyo, an email marketing platform.The process of customizing email notifications involves four steps:Create universal content for Shopify templates in Klaviyo, including header and footer sections that can be used across all email templates.Create a unique template for each Shopify notification, using Klaviyo's starting templates and editing the content to match the store's brand voice.Export the template to Shopify by copying the HTML code from Klaviyo and pasting it into the appropriate notification in Shopify Admin.Test the new template by previewing it in Shopify, sending a test email, and acting as a customer to ensure the notification works as intended.In summary, implementing consistent branding across Shopify email notifications requires some effort but significantly contributes to the overall brand-building process, helping stores stand out from competitors.SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-106-add-rich-branding-to-your-shopify-notification-emailsSHOW LINKSSign-up with Klaviyo - https://www.klaviyo.com/partners/signup?utm_source=0010V00002PzS9BQAV&amp%3Butm_medium=partner - affiliate linkShopify Notification Variables - https://help.shopify.com/en/manual/orders/notifications/email-variables HELP THE PODCASTLeave a review - https://ratethispodcast.com/solutions  Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-application

4/26/23 - Episode 105.In this podcast episode, Scott Austin provides an update on using images in Shopify stores in 2023. He emphasizes the importance of images for effective communication and design, and discusses different image file types such as raster (JPG, PNG, and WEBP) and vector images (SVG). He advises against using GIFs due to large file sizes and suggests using HTML5 video format for animations.Scott recommends using SVG for graphics like logos and icons, JPG for photos, PNG for graphics when SVG is unavailable, and WEBP for better compression. He also explains where images are stored in the Shopify Admin and provides best practices for image management.Image editing software discussed in the episode includes Adobe Photoshop, Illustrator, and Premiere Pro, as well as open-source tools like GIMP, BIMP, Inkscape, and Canva. Scott wraps up by highlighting Shopify's improvements, such as support for more file types and image optimization services, allowing users to focus on growing their businesses.SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-105-all-about-images-in-your-shopify-storeSHOW LINKSVideo in Your Shopify Store - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-39-video-in-your-shopify-storeFlex Theme (affiliate link) - use coupon code 'AUSTIN10'SOFTWAREAdobe Creative Cloud - https://www.adobe.com/creativecloud/plans.htmlGIMP - https://www.gimp.org/downloads/BIMP - https://alessandrofrancesconi.it/projects/bimp/ Inkscape - https://inkscape.org/release/ Canva - https://www.canva.com/HELP THE PODCASTLeave a review - https://ratethispodcast.com/solutions  Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-application

4/12/23 - Episode 104.  In this podcast episode, Scott Austin discusses Shopify Plus, explaining that upgrading to this plan is primarily an economic decision for most stores. He highlights the features that come with Shopify Plus but emphasizes that the financial impact is more significant. The episode provides a mathematical breakdown of when upgrading to Shopify Plus can save a store money, considering factors such as the number of Shopify stores and potential app fee savings. Scott shares a decision-making tool in the form of an Excel file to help businesses calculate which Shopify plan is most cost-effective for them. While he acknowledges that some stores may need to upgrade to Plus for specific features, he believes this is the case for only about 5% of businesses.SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-104-should-you-upgrade-to-shopify-plus SHOW LINKSShopify Plan Calculator - https://jadepuma.com/blogs/blog/shopify-plan-calculator  HELP THE PODCASTLeave a review - https://ratethispodcast.com/solutions  Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-application

3/15/23 - Episode 10.  In this episode, I explain the steps you need to take to create a Google Analytics 4 property and connect it to your Shopify store using the newly updated Google sales channel in Shopify.SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-102-adding-google-analytics-4-to-your-shopify-storeSHOW LINKSGoogle Analytics - https://analytics.google.com/Getting started with Google Analytics - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-16-getting-shopify-data-from-google-analyticsGoogle Merchant and other Google accounts - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-63-google-tools-for-your-shopify-store HELP THE PODCASTLeave a review - https://ratethispodcast.com/solutions  Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-application

3/1/23 - Episode 101.  In this episode, I explain the best practices for building a wholesale store in Shopify.SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-101-wholesale-in-your-shopify-storeSHOW LINKSBold Custom Pricing app (affiliate link)Hulk Form Builder (affiliate link)Flex Theme (affiliate link) - use coupon code 'AUSTIN10'Restricting Access in your Shopify Store - https://jadepuma.com/blogs/shopify-tutorials/restricting-access-in-your-shopify-store Reorder Button on the Account Page - https://www.mojoin.com/shopify-add-buy-again-button/ HELP THE PODCASTLeave a review - https://ratethispodcast.com/solutions  Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-applicationTry our Linear Shopping Experiences app - https://apps.shopify.com/linear-shopping-experience

2/15/23 - Episode 100.  In this episode, I review the recent product improvements made by Shopify to the platform.SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-100-recent-improvements-from-shopifySHOW LINKSShopify Changelog - https://changelog.shopify.com/HELP THE PODCASTLeave a review - https://ratethispodcast.com/solutions  Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-applicationTry our Linear Shopping Experiences app - https://apps.shopify.com/linear-shopping-experience

2/1/23 - Episode 99.  In this episode, I review the product pages of three random Shopify stores that I found by doing Valentine's Day searches and clicking on Google Shopping ads.VIDEO OF THE EPISODE - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-99-review-of-some-shopify-storesSHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-99-review-of-some-shopify-stores SHOW LINKSMy Face Socks - https://www.myfacesocks.com/products/custom-face-socks-colorful-6 Friendship Lamps - https://www.friendlamps.com/products/friendship-lampTrending Custom - https://trendingcustom.com/products/walking-fluffy-cats-good-morning-cat-human-servant-personalized-pillow-insert-included HELP THE PODCASTLeave a review - https://ratethispodcast.com/solutions  Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-applicationTry our Linear Shopping Experiences app - https://apps.shopify.com/linear-shopping-experience 

1/18/23 - Episode 98.  In this episode, I give an updated review of my favorite Shopify theme, Flex.SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-98-review-of-the-flex-theme-for-shopify-storesSHOW LINKSGallery of Flex theme examples - https://jadepuma.com/pages/gallery-of-flex-theme-examples-of-shopify-storeFlex Custom Sections and Tutorials - https://jadepuma.com/blogs/shopify-tutorials Flex Theme (affiliate link) - use coupon code 'AUSTIN10'HELP THE PODCASTLeave a review - https://ratethispodcast.com/solutions  Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-applicationTry our Linear Shopping Experiences app - https://apps.shopify.com/linear-shopping-experience

1/4/23 - Episode 97.  In this episode, I talk to Brendan Hughes from Optily about how to get started with your first Facebook ad campaign for your Shopify store.SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-97-the-first-facebook-ad-campaign-for-your-shopify-storeSHOW LINKSOptily - https://www.optily.com

12/21/22 - Episode 96.  In this episode, I talk about a new AI tool that can help you create first drafts of copy for your Shopify Store.SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-96-how-to-kickstart-creating-copy-for-your-shopify-storeSHOW LINKSOpen AI Chat Tool - https://chat.openai.com/Example Product Copy - https://www.macarooz.com/products/best-sellers-collection-1 

12/7/22 - Episode 95.  In this episode, I talk with Josh Frank, a CRO expert, about how you can get started with A/B testing in your Shopify Store.SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-95-a-b-testing-in-your-shopify-store-part-2Part 1 of this Episode - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-94-a-b-testing-in-your-shopify-storeSHOW LINKSTest Triggers - https://testtriggers.com/Josh Frank on Twitter - https://twitter.com/joshfrankMicrosoft Clarity - https://clarity.microsoft.comHotjar - https://www.hotjar.com/integrations/shopifyCXL Conversion Calculator - https://cxl.com/ab-test-calculator/Playbook UX - https://www.playbookux.comFlex Theme - https://jadepuma.com/flex use code 'AUSTIN10' on checkout to save moneyMedthusiast - https://medthusiast.com/

11/23/22 - Episode 94.  In this episode, I talk with Josh Frank, a CRO expert, about how you can get started with A/B testing in your Shopify Store.SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-94-a-b-testing-in-your-shopify-storeSHOW LINKSTest Triggers - https://testtriggers.com/Josh Frank on Twitter - https://twitter.com/joshfrankMicrosoft Clarity - https://clarity.microsoft.comHotjar - https://www.hotjar.com/integrations/shopifyCXL Conversion Calculator - https://cxl.com/ab-test-calculator/Playbook UX - https://www.playbookux.comFlex Theme - https://jadepuma.com/flex use code 'AUSTIN10' on checkout to save moneyMedthusiast - https://medthusiast.com/