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The Stream UK

Author: Allison+Partners

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The latest discussion, analysis and insight from the team at Allison+Partners in London. Join us and guests from across the Allison+Partners network as we discuss what's new and exciting in communications and digital marketing.
26 Episodes
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Happy 20th Birthday to Allison+Partners! Yes, a full 20 years ago, Scott Allison and Andy Hardie-Brown sat down to sketch out a plan for a fledgling agency, with a dream to create a new kind of business. Two decades later and Allison+Partners is one of the most exciting names in the PR industry worldwide. From its home in California, Allison+Partners has expanded into more than 30 cities across North America, Europe, the Middle East and Asia. At any time of the day, odds are there will be someone in the world working in an Allison+Partners office (even if some of us are still working remotely).Andrew is joined by extra special guest Scott Allison, founder and CEO of Allison+Partners, to find out more about the agency’s past, present and future.Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.
Are you one of the 37% of UK adults who worked from home during the pandemic? Then chances are you’ve started having conversations with your employer about your future of work. Some offices are calling for all workers to return while others are attempting to negotiate a rarely-before-tried system of hybrid work. With so many potential options and pitfalls, this summer’s lifting of covid-19 restrictions presents a major challenge for internal communications professionals. So how can you turn these challenges into opportunities?Andrew is joined by A+P partner and MD UK+Ireland Jim Selman to discuss how brands can manage their transition to new ways of working and become an industry leader.Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.
Digital advertising is an important part of any integrated campaign, but with a media landscape that's changing almost every day, it can be hard to keep up.This episode we dive deep into the world of digital advertising and how to get the most from your budgets. From the impact of streaming services to the emergence of new social media platforms, we explore the key trends for the year ahead - as well as which outdated tactics you really need to ditch.Andrew is joined by A+P London's Dan Whitney and Jess Docherty to discuss how brands can exceed their digital advertising goals this year.Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.
Issues hijacking is one of those classic PR agency terms, but what actually is it, and why is it a crucial part of any best-in-class press office campaign?This episode is all about the humble issues hijack, an important but often under appreciated tactic. We talk about the best ways to hijack the cultural conversation and provide useful hints and tips to get you started from our global Tap In team. If you’re running a consumer focused marketing or communications campaign, this is the podcast for you. Andrew is joined by A+P London's Emma Poleszuk and Taylor Burke to discuss how brands can really nail the perfect issues hijack.Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.
Lead generation is a key component of any sales and marketing campaign. Get it right and you'll set your sales team up for success. Get it wrong, and you risk investing big budgets into activities that do little to move the needle. Lead generation has changed as social distancing removes most in-person selling and businesses quickly pivot to digital-led lead generation programmes. Some have seen their new strategies pay off thanks to a data and insights-led programme.Andrew is joined over Zoom by A+P London's Jess Docherty and Gina Mossey to discuss what lead generation is, some of the key terminology, and how businesses can nail their lead generation using an insights-led approach.Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.
Launching a new product or service across Europe has changed dramatically over the last year. The twin impacts of the UK's departure from the EU and the coronavirus pandemic have meant traditional go to market (GTM) strategies need to be revisited.Andrew is joined over Zoom by A+P London's Sue Grant and A+P Munich's Heike Schubert to discuss how brands can find success launching across Europe. From localisation of assets to having the right spokespeople on the ground, we outline the steps brands need to take from day one.Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.
With campaign plans now in full swing for 2021, we're turning our attention to the all important, yet often overlooked topic of return on investment and measurement. Budgets are being squeezed across the board, and showing the value of our campaigns has never been more important. Andrew is joined over Zoom by A+P London's Dan Whitney and Gina Mossey to discuss the biggest challenges when it comes to demonstrating the value of campaigns. Join us as we take a look at the past, present, and future of communications measurement.Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.
A New Year means a new set of communications and marketing predictions from the team at Allison+Partners in London. We're blowing the dust off our crystal ball and taking another look into the future, breaking down the top trends for 2021. Andrew is joined by Jill Coomber, Sue Grant, and Kate Lynch as they discuss what you can expect from a busy PR landscape in the year ahead. From cut-through content to meaningful thought leadership, this podcast will set you off in the right direction as you roll out your 2021 communications plans.Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.
When it comes to running international campaigns, localisation is so important. From digital marketing, to print ads, to the humble press release, a simple translation without localisation just doesn't cut it. But with a never ending list of cultural differences to consider, how can you get your European and global campaigns right?Andrew is joined over Zoom by an international panel of experts across A+P's London and Munich offices to discuss all things localisation. Gina Mossey, Sophie Konigsberger, Jess Docherty and Dan Whitney are all on hand to run through the good, the bad and the ugly of running multi-market and international campaigns. Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.
What do we mean by brand purpose? Why does it matter that B2B brands  have one? And what do we recommend to B2B brands looking to get started on this journey? Andrew is joined over Zoom by Steph Libous to discuss brand purpose for B2B businesses, taking a deep dive into research from our recent Talk Human To Me report. Make sure you tune in to find out how you can define your brand purpose and get started on finding the whitespace for your business.  Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.
How can you connect the world of influencers with your B2B marketing strategy? What do we even mean by a B2B influencer? And how can you take your activity beyond LinkedIn?Andrew is joined over Zoom by Gina Mossey and Jess Docherty to discuss the latest trends in B2B influencers and how you can put in place a strategy that activates strong social selling. If you're looking to engage with influencers in your industry, or even create some influential voices of your own, this is the episode for you. Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.
COVID-19 continues to impact the current and future trajectory of the consumer media landscape. It has exposed the vulnerabilities in print media and highlighted the advantages of digital, which has been able to quickly react to current events and pivot to write the timeliest stories for their readers – and of course, effectively reach the masses. For PR practitioners, this pandemic has changed the way we develop smart media relations programmes. We need to acutely understand the new reality in which journalists live and work in, and how to pitch them in a way that is sensitive, but newsworthy enough to breakthrough. Alexa Hershy is joined by Sophia Panych, content director at PopSugar UK, to learn more about what it's like to be an editor right now and what PR practitioners should know in order to be successful in the current environment. Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.
WELCOME TO THE "NEW NORMAL” FOR B2B STORYTELLINGIn the marketing world, it’s commonly said brands must innovate or die. This is truer now than ever before.As empathy, trust and care become increasingly vital brand currencies, it has never been more critical for B2B brands to connect with customers on a human, emotional level. We surveyed B2B marketers to find out how this trend is evolving.As it turns out, while B2B brands know their goal, many are struggling to progress. Here we explore the challenges to talking ‘human’ and offer our insight and advice on how to move forward.LISTEN TO OUR FULL REPORT TO LEARN:The state of play: How effectively B2B brands are currently at speaking humanThe common challenges marketers are facing and how to overcome themImplications for the future: how should you talk human?
In the marketing world, brands must innovate or die. This is truer now than ever before. As empathy, trust and care become increasingly vital brand currencies, it's never been more important for B2B brands to connect with customers on a human, emotional level. Andrew is joined by Jill Coomber, MD Integrated Marketing and Dan Whitney, MD Content Strategies from our All Told team to explore these challenges and offer advice for B2B brands on how to move forward.It's all part of our brand new report Talk Human to Me, available to download now by clicking here.Read the full report to discover:The state of play: How effectively are B2B brands speaking human currently?The common challenges marketers are facing and how to overcome themImplications for the future: how should you talk human?Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.
It's the end of the beginning, and the start of the new normal, as COVID-19 lockdowns begin to lift across Europe. With different markets opening at different speeds, and different regions and demographics more or less severely affected, how should brand balance the seriousness of an ongoing pandemic, with the cautious optimism of reopening?Andrew is joined by Heike Schubert from A+P's Munich office to discuss how brands should start to adapt their communications for the new normal as we start to engage with shops, bars and restaurants again. With Germany a few weeks ahead of the UK in lifting restrictions, what can we learn from the change in consumer behaviour in Germany? And how can brands communicate a crucial message of safety and security to tempt consumers back?Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.
Brands are facing a difficult question: Should they launch new products or services during the ongoing COVID-19 pandemic, and how can they do so in an appropriate way? Andrew is joined via Zoom by Jim Selman to discuss how the go-to-market strategy for new product launches works during lockdown, social distancing, and the eventual new normal. How can brands pivot to make the most of existing product launches already planned? How can they bring something new and genuinely useful to the market for the audiences that need them most?Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.
Communication has never been more important as the COVID-19 pandemic sweeps across the world. In just a few weeks, all aspects of the way we live our lives has changed. No surprise then that every aspect of marketing and communications needs to change too. Andrew is joined in the London studio by Jill Coomber, Jim Selman and Heike Schubert to discuss brand leadership at a time of global crisis, and how to ensure your brand is putting the health and wellbeing of your customers, and the world, first. Together we pose the question: What will your brand be remembered for when this is all over? Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.
Are you using data effectively in your marketing and communications strategies? To accompany the launch of our new research report "Turning data into marketing gold", The Stream UK is back with an extra special bonus episode. Andrew is joined in the London studio by Account Director Lizzy Chesters to discuss the results of our recent survey of UK and German marketing managers, as well as how and why data is so key to marketing strategies. If you're worried the data you have is going to waste, this is the episode for you. Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.
It's time to crack out the crystal ball and gaze into the future as we make our 2020 predictions. What can we expect from the year ahead in the worlds of PR, marketing and communications? Andrew is joined in the London studio by Account Director Lizzy Chesters as they break down what's hot and what's not in marketing for a new year and a new decade. From trust in tech to personal branding, we have everything you need to get set for the new roaring '20s. Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.
What does it mean for a PR or communications campaign to be award winning? And why should we care about awards at all? Thanks to an action packed awards season in the PR world, we've been able to see some amazing campaigns that have brought home the trophies in 2019. Andrew is joined in the London studio by Account Director Stephanie Libous, part of the UK Dexcom team that recently won big at the PR Week Awards. They discuss some of their favourite campaigns to be recognised, as well as what it means for a campaign to be award winning today. If you're aiming for that trophy in 2020, you should give this a listen. Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.
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