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Count Me In®

Author: IMA® (Institute of Management Accountants)

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IMA® (Institute of Management Accountants) brings you the latest perspectives and learnings on all things affecting the accounting and finance world, as told by the experts working in the field and the thought leaders shaping the profession. Listen in to gain valuable insight and be included in the future of accounting and finance!
124 Episodes
Andrea Williams, Sr. Vice President and Controller at Perdue Farms, joins Count Me In to talk about the future of accounting work, ethical considerations, and the impact of technology on the profession. Andrea is an experienced Senior Vice President with a demonstrated history of working in the food production industry. She's skilled in Food & Beverage, Budgeting, Food Processing, Manufacturing, and Consumer Products, and has a strong professional graduated from Salisbury University. Andrea explains how she has seen the management accountant's role evolve over time, what she expects to see from finance and accounting professionals in the future, and shares some advice to listeners for their own future considerations. Download and listen now!
Nicole Gonzalez Cumberbatch, VP of Finance and HR at Setnor Byer Insurance & Risk, joins Count Me In to discuss some of the challenges working parents are facing while working from home during the global pandemic. Nicole is a senior accounting professional with over 17 years of experience and also currently serves on IMA's Diversity & Inclusion Committee. She is passionate about mentorship and leadership, and she knows the importance of helping others juggle their various priorities in today's work environment. Nicole provides some action finance and accounting professionals can take and policies or strategies they can implement to feel more supported and empowered during this time. Download and listen now!
Eli Amdur, Career and Executive Coach, Journalist, and Keynote Speaker, joins Count Me In to help listeners navigate through today's business environment and how to develop the skills required for the future. Eli has helped countless clients and contacts develop their leadership skills and provided career advice, most recently a number during the COVID-19 pandemic. In this episode, he addresses some of the issues he sees from his perspective about organizational decisions being made, what the long-term implications of those decisions may be, and what individuals can do to continue developing the skills needed to be "ready" for the "unpredictable". With some real-life examples and cases, Eli paints a great picture for listeners to take a step back and look at the importance of upskilling, reskilling, and preparing for what's next. Download and listen now!
Amir Tabch, Chartered MCSI, MFTA, CFTe, MSTA, Senior Executive, Global Wealth & WealthTech Management, Board Avisor, and finance professional, joins Count Me In to discuss how organizations can tap into FinTech in the Middle East. With co-host Rouba Zeidan, he shares his views on the state of the sector in the region and how finance and accounting professionals can leverage these disruptive technologies to better support and advise the companies they work for. Download and listen now!
Brad Ledford, CMA, CPA, President of DHG Search in South Carolina, joins Count Me In to talk about today's job market. New obstacles have placed themselves between accounting and finance professionals and permanent job roles. But new opportunities have presented themselves, too! There are a lot of new norms when it comes to job searching, job recruiting, interviewing, and hiring, and Brad explains what to expect along the whole journey. From popular positions to struggling industries, he is able to answer questions that many of our listeners may have relating to finding a new job following the economic shift and remote work environment. " positive, be optimistic, and then look for those new ways to plug-in in this new environment." Download and listen now!
Asha Merugu, Senior Manager in EY GDS, joins Count Me In to discuss her journey up the career ladder. In this episode, Asha outlines the challenges and strategies to excel as a woman in the finance sector in India and describes how she was able to overcome these obstacles and demonstrate her abilities to be an organizational leader. The finance and accounting scene in India currently consists of private and government sectors driving major business initiatives to promote gender parity, and Asha shares her perspective on everything happening. Download and listen now!
Neta Meidav, co-Founder and CEO of Vault, joins Count Me In to talk about the benefits of a new internal ethical reporting platform and how it can help organizations overcome the pitfalls of their traditional reporting procedures and whistleblower policies. Trusted and transparent standards for reporting workplace misconduct makes employees 8% more likely to report such cases, and technology backed by proper research can do just that! Download our episode and listen now to hear more about ethics, reporting, and Vault, the technology which underpins today's Cultural Workplace Revolution.
Jolene A. Lampton, Ph.D., CPA, CGMA, and CFE, Professor of Management/Accounting and Area Coordinator of MBA - Accounting Programs at Park University | Austin Campus School of Business, joins Count Me In to talk about the meaning of Global Ethics Day. As a member of IMA’s Committee on Ethics, Jolene has a strong belief that all organizations should have their foundations rooted in ethics. And ethical foundations start with people. Giving-voice-to-values is a powerful tool for the development of a strong ethical culture and Jolene helps listeners understand how they can align their values with their organization. Download and listen now!
Family businesses are an integral part of the regional economic landscapes and stand to be impacted the most with current circumstances. In this episode of Count Me In, Loutfi Echehade, a seasoned financial advisor to family businesses in Saudi Arabia and the region discusses implications of COVID-19 and shares much needed insight on how such business owners can maneuver at such a critical time in their history.
Liv Watson, Sr. Director of Strategic Customer Initiatives at Workiva, and David Wray, Sr. Director of Accounting and Reporting at Huawei, join Count Me In to talk about the recently published paper by IMA that they co-authored, which calls for a digital transformation to solve a critical market problem of cost and risk of compliance. The International Federation of Accountants (IFAC) estimates fragmented regulations cost the financial industry sector alone $780 billion annually. IDC has predicted that worldwide data will grow 61% per year, from 33 zettabytes to 175 zettabytes by 2025. IBM estimated annual costs incurred from low-quality data in the United States alone in 2016 reached $3.1 trillion. These staggering numbers highlight the critical need for accounting and compliance professionals and processes to transform in order to overcome these challenges—and do so fast. And Liv and David discuss exactly what that all means for you and your organization! To hear more about the RegData process, the imminent data revolution, what the future holds for data and compliance or what accounting professionals need to do to remain invaluable organizational resources, download and listen to the episode now!
Deepika Chawla, VP Finance in a Fortune 500 company in India, joins Count Me In to talk with Rouba Zeidan about how she has built a successful career in the finance sector over the past two decades in India. A well-known professional in the industry, Deepika shares her journey to the top and discusses the various challenges women face in the accounting and finance field in India. Download and listen now to hear her inspiring and successful journey!
Andy Kettlewell, VP of Inventory & Analytics at Walgreens, joins Count Me In to talk about the recent volatility of demand due to COVID-19 and the impact of volatility in supply when it comes to answering the question, "How much inventory can/should I procure?". During the last few months, many look at the consumers when exploring various demands, but it is important to recognize the effects on supply chain, too. Andy, who has over 15 years of experience working in supply chain and inventory, talks about how your accounting and finance team can shape its budget to take into consideration the various volatility factors and make better business decisions through the use of technology. Download and listen now!
Mai Luu, CMA, CPA, CFE, COO of Commonwealth Capital LLC, joins Count Me In to talk about the recent results small businesses have been faced with following the global pandemic and explains what funding options they have to rebuild and stay true to their vision. Mai is also the Founder and Owner at Outsourced CFO, Controller, and Back Office Accounting, and recently co-founded and serves as the CEO of White Mountain LLC, an American firm specializing in Made-in-Vietnam personal protective equipment (PPE). In this episode, she summarizes the economic impact of COVID-19 and shares her perspective on how small businesses can renew and reset their strategies to improve cash flow and liquidity. Because of the high-risk nature of small businesses and the selectiveness of venture capital firms, these small- to mid-size enterprises may need to look at alternatives to funding. Download and listen to the episode now to hear how!
Karin Baggström is the co-founder and Chief Financial Officer (CFO) at STARZPLAY (, the leading subscription video on demand (SVOD) service that streams to over 20 countries across Asia, Middle East and North Africa. As the CFO, Karin has driven the development and implementation of the company’s financial strategy and operating model. She has played a key role in securing investments, from the first seed investment to the later rounds, through to its subsequent growth and expansion taking STARZPLAY to its market leading position with more than 1.7 million subscribers. Thanks to a sound financial strategy, STARZPLAY is now on the brink of profitability just over five years from its launch, a very short time frame for an SVOD service in an emerging market. Karin has spent the best part of the last two decades working with technology start-ups throughout Europe and more recently in the MENA region. Before joining STARZPLAY, she co-founded a taxi-app start-up that pioneered in Stockholm and in 2012 she joined the HBO Nordic venture, a joint venture between HBO Inc. and a Swedish technology services company. In this episode of Count Me In, Karin talks about how the digital transformation in finance and accounting has played a role in the STARZPLAY business model, explains how her company has reported an increase in the number of subscribers throughout this pandemic, and shares her thoughts on how difficult times can accelerate business. Download and listen now!
Jason Pierce, CPA, CMA, CFM, CVA, MAFF is a partner with the firm Edelstein & Company LLP in Boston. Prior to moving to Massachusetts, he was a partner at an Alaskan CPA firm and a valuation manager for an RSM McGladrey network firm. Jason specializes in financial forensics and business valuations for dispute and transaction-related engagements. In this episode of Count Me In, he talks about how he got into this specialization and how all his accounting skills have been transferable. He also explains the importance of data and data analytics when it comes to completing his assignments. Jason is a lead instructor for NACVA’s Master Analyst in Financial Forensics (MAFF) and a regular speaker at other professional organizations. Jason is an active member of the Massachusetts Society of CPA’s (Business Valuation Committee) and the Boston Chapter of the Institute of Management Accountants (Vice President - Education). Download and listen now to hear an interesting and engaging conversation!
Mitchell Powell, CFO at H.J. Russell & Company, is a versatile, creative, well-rounded, and hands-on CFO who brings broad functional breadth and team leadership. Throughout his career, he has a successful and demonstrable track record of putting in place scalable, best-in-class finance teams and financial infrastructure. In this episode, Mitchell shares his insight and perspective on financial performance management software. He explains the basic benefits for those who may be new to FPM and shares some use cases to illustrate how it can further improve the operations of those who do have a background with the software. For practical applications and more information on financial performance management, download and listen now!
Sangeeta Shankaran Sumesh, CFO of Dun & Bradstreet Technologies, joins Rouba Zeidan of Count Me In to talk about women as leaders in the finance industry. Sangeeta has received recognition and numerous accolades, including “Leading Woman Chief Financial Officer in India”, “India’s most influential women in Finance” by, "Innovator in Finance” at International Women Leaders Forum, “100 inspiring authors of India”, and was awarded the "Outstanding Professional” Award by FICCI. In this episode, Sangeeta and Rouba tackle gender equality in India, rising up the corporate ladder and leadership amid COVID-19. Sangeeta also shares her expertise on managing company finances during this pandemic as well as her advice on optimizing career opportunities for young finance professionals. Download and listen now!
Russ Porter, Vice President of Finance and Planning for IBM, joins Count Me In to talk about how he adapted his leadership and management strategies to manage his team during the global pandemic. Russ has been with the company for over 27 years in a variety of financial leadership positions, and has worked across finance disciplines and cultures around the world. Russ believes that while Accounting and Finance are often perceived to be only about numbers, our profession is really about people. When facing crises like the current pandemic, that focus on people takes on an even greater importance, as teams collaborate across organizations to help companies and institutions survive, or even thrive. In this conversation, he shares some strategies for employee engagement when nearly everyone is working out of the office. Download and listen now!
Jason Krantz, Founder and CEO of Strategy Titan, joins Count Me In to talk about data, analytics, strategy, and risk mitigation. Jason has over 10 years of business analytics, data science, and strategic leadership experience in public and private equity owned business. With like-minded data scientists and strategists, he formed Strategy Titan, a data analytics company that helps organizations grow their top lines, bottom lines, and valuations by "weaponizing" data and transforming it into a competitive advantage. In this episode, you'll hear Jason talk about the difference between "data and analytics" and "data analytics", how these analytics strategies need to drive the overall business strategy, and how aligning your organization's strategies will help mitigate risk. Download and listen now!
Sandhya Sriram, VP of Finance and Global Head of Audit & Risks at Wipro Enterprises, joins Count Me In to talk about planning, prioritizaiton, and motivation. With most finance professionals looking to make sense of the current economic climate, Rouba Zeidan speaks to Sandhya to find out more about where the priorities lie in business. Before her current role, Sandhya was with Wipro Technologies as the Global Head of Finance for Consumer Business Unit. Prior to joining Wipro, Sandhya worked close to a decade and a half with Unilever in various roles including Business Partnering, Controllership, Shared Services, IT, Project Management, Supply Chain Finance etc. Sandhya is One Among India’s Top 100 Women in Finance, has been awarded the CA CFO - Services Sector, an Economic Times Top 50 Young Leader, and a Public Speaker. During this podcast, she shares her expertise on strategic planning during a pandemic and how professionals can best balance organizational priorities while managing their teams--particularly remotely. Download and listen now!
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