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UN-Market Your Business

Author: Carol J. Dunlop

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The UN-Market Your Business podcast was born out of necessity. I saw a need for entrepreneurs to have access to effective ways to market in this new, digital economy and decided to do something about it.
Gone are the days when the only options you had to market your business were expensive magazine ads and cold calling the yellow page directory. Although those tactics still work, they’re so last century.
You’re about to learn tested, tried-and-true marketing techniques you can apply and master; ones that feel authentic instead of salesy; strategies that are true to who you are and how you want to present yourself to your ideal clients.
Join me every Thursday at 1:00pm EST to discover out-of-the-box, beyond the box, maybe there never was a box, techniques and strategies to assist you in attracting your ideal prospects and turning them into clients.
97 Episodes
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Marketing is about getting the word out about what you do to the people who will pay for it.Simple, yes?It really is especially when you know the correct vehicle to use.In this episode, I'll show you how to create multiple paydays using online summits. Stay tuned.~~~~~~~~~~~~~~~~~~~~~~~~Attention entrepreneurs! Ready to Pivot? Looking for correct advice and info?Where do you turn, how do you know what you’re reading, watching, and learning is correct?The answer . . .You turn to trusted sources, seasoned professionals, and experts who’ve been in the trenches and survived to tell you the tales and direct you to success.That’s why I’m so excited to present The UN-Market Your Business Virtual Summit. And when you Get Your Free Ticket to attend, you are also entered to WIN! The UN-Marketing Entrepreneur Success Bundle, value over $650 Get Your ticket now at www.csicorporation.com/summit2020--- Support this podcast: https://anchor.fm/unmarketyourbusiness/support
I hope you're well and safe and at home.Right now, everyone and their momma is either livestreaming or watching a livestream.Even the National broadcasters have had to resort to using the tools marketers like myself have been using for years like Skype, Zoom, and Facebook Live.However, there's a HUGE problem, YOU're NOT livestreaming!Right now, if you want to capture the attention of your audience and get them to work with you, you need to be livestreaming.Today, I'll share 3 tools that help you create livestream success.~~~~~~~~~~~~~~~~~~~~Are you waiting to livestream because . . . no More Waiting, the TIME is NOW.  Get Access to my FREE Workshop, Get Camera-ready for Livestreaming and start connecting with the audience who will pay you! --- Support this podcast: https://anchor.fm/unmarketyourbusiness/support
You thought there was a lot of noise in your email inbox? You really ain't seen nothing yet.Marketers and business owners are all vying for your attention and the attention of your audience, you know the ones who you're trying to get the attention of??What's an entrepreneur to do?First thing is Don't Give Up!Second thing is buckle down on your email marketing.In this episode, I'll teach you how to grown an engaged audience Automagically.~~~~~~~~~~~~~~~~~~~~~~Waiting on your piece of that 2 Trillion-dollar stimulus package that Congress passed? It will be a while. You need to create your own stimulus and I’ve got just the thing for you.The Authority Blogging ProjectRight now, while you’re home, under self-isolation and waiting on your stimulus check, you could be creating your own stimulus package and prospering on autopilot.Will you Take Action now to ensure your future success?Click this link so we can chat to see if you are a fit for this project.--- Support this podcast: https://anchor.fm/unmarketyourbusiness/support
Yes, this is an unprecedented  time we're in right now. So much of our daily lives, as we know it, has changed, especially meeting in person.I've received no less than 4 notices this week regarding scheduled events I'd planned on attending but are no longer happening. In-person networking events are one of the main ways most entrepreneurs get leads that convert into clients.But don't despair, I'll share how to salvage your event and your connections.~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~I'm starting a group of blogging entrepreneurs who are ready to create their own path to financial success.It doesn't matter if you have a blog now or not, you're thinking about starting a blog, or your blog needs dusting off. YOU CAN make money blogging!I'm looking for 10 success-minded people who want to create a blog that adds a minimum of $500 per month to your bottom line. Real money, no bait and switch, not an MLM (nothing wrong with them), no scam.Let's chat so we can both see if you're a fit for this project. What do you have to lose? Especially if you aren't making money with your blog right now anyway? --- Support this podcast: https://anchor.fm/unmarketyourbusiness/support
After training for over 10 years, in his brick and mortar facility, Shane Bonilla has ventured into the growing online space.Today, Shane shares with us how he became a sought-after personal trainer, tripled his gym space, and why his gym is known as the "Love Gym." He also shares with us why he created his new fitness app and how you can use it to get in shape no matter where you are.Click this link to learn more about Shane and III Nation Virtual Fitness Community``````````````````````````````````````Have you picked up your copy of the 90-Day Gratitude Journal for Your Business? Do it Today!--- Support this podcast: https://anchor.fm/unmarketyourbusiness/support
If it's one thing I've learned about people is that we all follow the crowd. We say we don't, but if the crowd is doing something, pretty much anything, we're IN.They call it FOMO-Fear of Missing Out. It's a thing. And it drives people to do things they may not otherwise do.What if you create that FOMO feeling around you and your business?Today, I'll share 3 ways you can create FOMO, be seen as the authority, and get all the clients you want.----------------------February is the month of love and concentrating on your heart. Love is a beautiful thing and can bring up so many feelings of gratitude and thankfulness. Capture that feeling of love and gratitude each day for the next 90 days and see your business and life explode with goodness. Get your copy of the 90-Day Gratitude Journal for Your Business Today!--- Support this podcast: https://anchor.fm/unmarketyourbusiness/support
I have several guilty pleasures  - don't we all? One of them is the TV show Married At First Sight. It's a modern take on the old concept of arranged marriage.This is the show's 10th season. My husband and I have watched since Season #2.As we watched the latest episode, it hit me that there are some great lessons that you can use in marketing. I break them down in this episode.--------------------------------Today is not only my birthday, but also the LAUNCH DAY for 90-Day Gratitude Journal for Your Business.The Purpose-Driven Entrepreneur’s Guide to Gratitude – in a few minutes each day. The 90-Day Gratitude Journey for Your Business focuses on the practice of gratitude and being grateful for everything your business has manifested for you. One, simple prompt guides you thoughtfully each day to reflect and appreciate all the goodness your business brings forth.Get Your copy at CSIcorporation.com/gratitude--- Support this podcast: https://anchor.fm/unmarketyourbusiness/support
If there's on thing that makes me pause and count my blessings, its Gratitude.In these crazy times of politicians fighting back and forth, the impeachment trial, losing great people from this earth, and ongoing international tensions and uncertainty, gratitude keeps me grounded.Gratitude can change your attitude, if you let it.Today, I'll share how your attitude of gratitude can be great for your business as well.Join me and my 9 co-authors for the launch of the 90-Day Gratitude Journal for Your Business on February 6, 2020. Go to CSIcorporation.com/gratitude for all the details.--- Support this podcast: https://anchor.fm/unmarketyourbusiness/support
We're still in January, YAY! Sometimes it feels like time is flying by. Who am I kidding? Most of the time, it is flying by!But we have to be the master of our time instead of it mastering us. That's why I want to make sure you take time out for gratitude. Specifically, gratitude for your business.In this episode, I'll share with you how you can show your business some gratitude in 5 easy steps.-------------------------------Join us for a special round of Gratitude Lives to celebrate the release our new book, the 90-Day Gratitude Journal for Your Business. Happening Monday, January 27 through Wednesday, January 29, 2020 LIVE on https://facebook.com/csicorporation at 11:00 am EST each day.--- Support this podcast: https://anchor.fm/unmarketyourbusiness/support
If you're in real business, meaning making money from what you do, you have to be out and seen by the people who want to hire and pay you.Today, I'll share 5 ways you can be visible to your target audience and get paid on the regular.*************************Have you joined the Business Visibility Challenge? It's not too late. All the training videos are still accessible, but they come down on Saturday, Jan 18, 2020. Don't miss out, sign up now and discover all you need to be visible.--- Support this podcast: https://anchor.fm/unmarketyourbusiness/support
Happy New Year!It's 2020, a new year and a new decade. Whatever happened or didn't happen in 2019 is over and DONE! Now is the time to look ahead, keep moving forward, and make your client-attraction plans.Today, I'll reveal my TOP 5 client-getting strategies that really work.If you want to get in front of the people that will pay you, join my FREE Business Visibility Challenge.--- Support this podcast: https://anchor.fm/unmarketyourbusiness/support
In less than 3 weeks you'll come face-2-face with the biggest and most wide-spread income opportunity ever -- the Black Friday Experience. That's what I call it anyway. Because there's 5 days of free-flowing spending going on and your list needs to be ready. Today, I'll tell you how to do it.-----------------------------If your website isn't Black Friday ready, use my 2-hour Web Design Special to get it done. Maybe website updates, maintenance, and/or design isn't your lane of brilliance, that's fine, because it is mine. Let me do the hard work and the heavy lifting of getting your website in tip-top shape for Black Friday. Get my 2-hour Web Design Special today and rest easy that you your website is all set for Black Friday.--- Support this podcast: https://anchor.fm/unmarketyourbusiness/support
When a for-profit company aligns with a not-for-profit, or non-profit organization what happens? A WIN for both and it's called Cause Marketing. I talk about it in my book, UN-Market Your Business: 10 Ways for Savvy Entrepreneurs to Stand Out, Stop Struggling, and Start Profiting. When you attach your business to an organization you believe in, it makes for a great opportunity to promote the cause and for the light to shine on your business as caring about more than just the bottom line. Cause marketing is big news. Today, I'll share with you how to set your company up for success using cause marketing.--------------------------------October is Breast Cancer Awareness month. Since I'm an 8-year survivor of a Stage II diagnosis, I feel it's my duty to support any way I can, so for the entire month of October, when you purchase the Social Media Success Strategy program, 20% will be donated to the Susan G. Komen Foundation.------------------------------Register to attend my FREE 5-Day Marketing Mastery Bootcamp that kicks off October 21, 2019. By entering you be registered to win the UN-Marketing Entrepreneur Bundle that's valued at over $2000 in tools, info, and strategies to help you finish 2019 strong. --- Support this podcast: https://anchor.fm/unmarketyourbusiness/support
Since September is collaboration month, I want to share with you how to find the right collaboration partners. It's very important to be Yoked - as the Bible says - with the right person who has your best interest at heart and you feel the same towards them. Take it from me, I've worked with the gamut; from someone who started out on fire but fizzled out to an overbearing yet underwhelming partnership that I couldn't want to close the door on. But I've also been blessed to meet and work with some of the greatest people on earth. I'll show you have to pick the best and leave the rest on this episode.If you're feeling overwhelmed about choosing a partner and need a little guidance, plus are wondering how collaborations can work for you, let's chat. Schedule your Online WOW! Assessment today. We'll look at where you're missing out on clients and how collaborations can help you attract more of the right people.--- Support this podcast: https://anchor.fm/unmarketyourbusiness/support
As the saying goes, whether you think you can or you can't, you're correct. Why does this saying ring true? Because you have everything you need within you to succeed and it's your choice whether or not to activate it. It all comes down to your thoughts and how you control them. Because mindset IS everything. As we move forward to the end of the year and the beginning of the last quarter of the year, I want you to take a long, hard look at your mindset and how it affects your marketing. We're diving into that in this episode.In my book, UN-Market Your Business: 10 Ways for Savvy Entrepreneurs to Stand Out, Stop Struggling, and Start Profiting, I take you through the steps of marketing and show you how low-cost and no-cost marketing strategies can bring you business success. Get the first 3 Chapters FREE!--- Support this podcast: https://anchor.fm/unmarketyourbusiness/support
The last couple weeks have been rough for me and apparently some of my colleagues as well. No less than 4 of my closest BizzBuddies have said to me that they're tired and thinking of quitting their business. Oh No! And then it hit me. What is going on? Today, I'm addressing this situation head on. Here's what to do when you want to quit, listen in.--- Support this podcast: https://anchor.fm/unmarketyourbusiness/support
SEO has always been one of those subjects that use to make my head hurt just saying the words. But I'm the kind of person who loves a challenge. When something seems impossible, too much to think about,or insurmountable . . . I'm like a firefly, I head straight to the light. (If it's what I want to conquer)So today, come along with me as I teach you how to land on Google, Page ONE!If you're struggling with SEO like I was, don't keep struggling! Schedule your complimentary Online WOW! Assessment with me today.#googlepageone #SEO #seomarketing--- Support this podcast: https://anchor.fm/unmarketyourbusiness/support
Your story: how you got started, what obstacles you've overcome, how you do what you do and why you do it, is what connects you to your target audience. You want to share it with them to inspire and motivate them and get them to work with you. However, what you don't want to do is scare them away by telling too much. On this episode, we're talking about how to share your story without telling it all.Stay in the know about upcoming masterclasses and training by joining the UN-Marketing Nation of entrepreneurs who know how to stand out from the crowd, plus get my free report, 7 Client-Getting Strategies.--- Support this podcast: https://anchor.fm/unmarketyourbusiness/support
Sharing is caring, as the saying goes. Today, we're talking about sharing your story. And of course when you share your story, you're showing your audience that you care about them and their problems and you are making it known that YOU are the one to solve those problems.But exactly how does that work? That's what we're talking about today, how to market and get clients while sharing your story.Before we get into it, check out my blog that gives you all the details you'll need in order to use your story to market your business.On the show today, you'll discover some important tidbits that I didn't cover in the blog because I saved them just for you!--- Support this podcast: https://anchor.fm/unmarketyourbusiness/support
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