Mostly Marketing with Matt Wilson

According to TikTok, buying a laundromat is a great way to generate passive income.But is it really?This week, I'm joined by my longtime friend and former radio colleague Cat Chalpin, who decided to open Pop In Laundry in Poughkeepsie, NY.We talk about what it actually takes to open and operate a laundromat, from spending a small fortune on equipment and finding good employees to marketing the business, attracting customers, and dealing with the unexpected.Cat admits it's the hardest thing she's ever done, the business hasn't broken even yet, and it's definitely NOT passive income.Would she do it again? Absolutely.We also settle the age-old question: Is it laundromat or laundrymat?Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about Marketing. Mostly.Facebook: @MostlyMarketingwithMattWilsonTikTok: @mostlymarketingpodcastTwitter/X: @MarketingMattWGive it a listen and let us know what you think!

Baseball is the best sport. But being the best product doesn’t necessarily mean you have the best marketing. In this episode, I make the case for baseball, explain why the NFL might be the best-branded sports league in America, and look at how the WNBA has figured out something every brand should pay attention to: people follow people. We’re talking playoff odds, NFL Sundays, fantasy football, RedZone, 18.7 million viewers per game, and how WNBA players are using social media to build fandom beyond the teams they play for. MLB: Best product. NFL: Best brand. WNBA: Best social personality marketing. Agree? Great. Disagree? Your opinion may be wrong. Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts and Spotify. Stay connected: 👍 Like us on Facebook: @MostlyMarketingwithMattWilson 🎵 Follow us on TikTok: @mostlymarketingpodcast 🐦 Follow Matt on Twitter: @MarketingMattW Give it a listen and let us know what you think! 

What happens when a car dealership decides to switch its CRM AND DMS at the same time? Dave Stalvey, Director of E-Commerce Sales at Bozard Ford, joins me to talk about exactly that, including why they made the move, preparing hundreds of employees for the change, flipping the switch over July 4th weekend, and dealing with everything that inevitably didn't work on Day 1. We get into dealership technology, CRM and DMS implementation, employee training, going paperless, breaking old processes, and why preparation and teamwork matter more than the technology itself. Plus: Would Dave rather do another CRM/DMS conversion or watch 45 minutes of Tom Brady highlights? Find out in this episode  Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, and Spotify. Stay connected: 👍 Like us on Facebook: @MostlyMarketingwithMattWilson 🎥 Follow us on TikTok: @mostlymarketingpodcast 🐦 Follow Matt on Twitter: @MarketingMattW Give it a listen and let us know what you think!  

Fun chat with Phil McTaggart, Director of Internet Marketing at Johnson Auto Plaza in Colorado.Phil has one of the more interesting jobs in automotive right now: helping a successful, old-school dealership figure out how to balance decades of traditional advertising with the realities of digital marketing in 2026.We talk about everything from convincing ownership that paid search is a thing, to cleaning up CRMs with 17-year-old service leads still sitting in them, to why so many dealers ignore their most valuable asset: their customer data.Along the way, we debate high-funnel marketing, why sales teams should know what marketing campaigns are running, whether Amazon really wants to sell cars, and how AI might eventually judge your dealership based on a random Reddit comment from someone you've never met.We also discuss why dealerships overcomplicate things, why "because I listen to that radio station" is a terrible advertising strategy, and how Phil reinvented his career after a serious health diagnosis forced him off the showroom floor.If you're in automotive, you'll probably find yourself nodding along. If you're not, you'll at least learn why car guys can spend 20 minutes arguing about a CRM.Enjoy the conversation.

If you live anywhere around Western Connecticut, you probably don’t check the weather app anymore… you check Jack Drake.In this episode, Matt sits down with the “Danbury Weather Guy” to talk about how he built a massive local following just by consistently showing up, explaining the weather in a way people actually understand, and not overhyping every storm.They get into:How it all started (with no real plan)Why avoiding sensationalism has actually built more trustWhat goes into creating his daily forecasts and contentAnd how he’s beginning to monetize it with sponsors and new ideasIt’s also a really interesting look at how local media is evolving, this isn’t a TV station, it’s one person with the right information, delivering value every single day.If you’ve ever thought about building an audience, this episode is a great reminder that consistency and trust still win.