Evidence Talks

Podcast two in the series looking at EDI in the research and insight sector.With James Endersby, CEO & Partner, Opinium and Priya Minas, Associate Director, OpiniumTalking to Dr Mark Thorpe, Board Director, Truth.

In this edition of Evidence Talks, we’re talking about a topic that has taken the research sector by storm - synthetic data. But what do we mean by synthetic data? Are we just talking about filling gaps and augmenting real data based on primary research, or are we talking about taking the human out of the picture altogether, and asking questions of ChatGPT or another similar large language model? What are the opportunities for the industry, and what are the risks for clients? Can AI...

‘To be a window on the world we must reflect the world.’ Jane Frost CBE, CEO of MRSWhat does being an MRS Inclusion Pledge signatory mean? Hear from Jane Frost, CEO of MRS and Mark Thorpe, Board Director at Truth on how MRS is supporting signatories to action their commitment to EDI in everyday work practices.

Welcome to Evidence Talks, the podcast that explores the latest trends in how we understand customer behaviour. In this episode we turn our attention to the UK market research industry itself which has undergone quite a shakeup in the last few years. Barely a week passes on research-live.com without a new deal being announced. Just look at the dozens of notable sales in 2019: including Kantar to Bain Capital; Join the Dots to InSites; and Com Res to Savanta. The list goes on... The ...

Today we're talking about representation and inclusion. Insight professionals are here to discover the truth and are in a unique position to increase understanding and amplify all voices within society – and organisations need to listen to what these communities have to say if they are to retain customers and staff, and grow their business.We may feel that many battles have been won – everyone is talking about diversity; laws are in place and doors have been opened. But when we dig below...

Social media research is an important source of insight for most organisations today. But fake profiles, fake sentiment and fake data is a growing problem. This podcast gets to the heart of how data analysis and traditional research can work better together, or fail spectacularly. In 2018 Facebook suspended 1.3bn fake accounts. The Mueller report stated 126 million Americans were influenced by fake profiles and content created by a Russian agency to influence the outcome of the 2016 US electi...