The Remarkable CEO for Chiropractors

The associate doctor role done right is essential for your business to scale well. Success in this relationship means having the answer to three critical questions. First, knowing what you want to accomplish as a business owner brings in an associate. Next, knowing what the associate doctors role will be within the business. And lastly, knowing how the relationship will end. This seems simple right, truthfully, it’s easier said than done. Thankfully, we have done this right many times and now we are here to help you.  Episode Highlights02:32 - A recap of Episode 191 about when it is time to bring in an Associate Doctor and how different doctors are hardwired for different outcomes.11:02 - Identify your own zone of genius so that you can pinpoint where you need to be and have an Associate that works in their zone of genius. 15:12 - What is your reason for bringing in an Associate; growth or freedom?20:54 - A look at the long term relationship building between a caregiver associate or a business builder27:21 - Setting up different compensation models based on the different expectations, agreements and roles.  Resources MentionedFor more information about the Remarkable Associate Doctor Program, please visit: https://theremarkablepractice.com/rem-associate/  To learn more about the REM CEO Program, please visit:  www.theremarkablepractice.com/rem-ceoSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

The reason why 67% of associate doctor relationships fail is because the CEO is missing at least one key piece of the puzzle. Remarkable CEOs must get this one key relationship right to scale the business successfully. In this episode, we uncover the 6 reasons associate doctor relationships fail and where you need to focus as the CEO to make the associate doctor experience win-win-win! Episode Highlights04:05 - As you are going from building into scaling, one of the criteria to transition is bringing in an associate doctor.08:54 - There is a disconnection with doctors who don’t know how to effectively bring in an associate as well as associates who do not understand the significance of their role. 12:07 - There's a whole spectrum as far as how people are hardwired to behave and this may be amplified for chiropractors. 18:14 – You have to have a bigger Why than what you could ever accomplish on your own. The Why has to be big to be able to make room for other people with their Why to come with you.23:50 – If you don't have a system in place for training, onboarding, developing, retaining and accountability, then it is not time to bring in an associate doctor.25:19 - A breakdown of the 6 things you need in place to be able to effectively bring in an associate.  Resources MentionedFor more information about the Remarkable Associate Doctor Program, please visit: https://theremarkablepractice.com/rem-associate/To learn more about the REM CEO Program, please visit:  www.theremarkablepractice.com/rem-ceoSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:What makes you unique in the marketplace?Find one thing, make that essential, then 10X itThe CEO must Drive the narrative - market message and promise Your unique success proposition for your patients and your community All additional recommendations should support and optimize the effectiveness of the chiropractic adjustment - not detract or distract  Episode Highlights02:26 - You have to ensure that all your patients understand the Main Thing, which is the Chiropractic Principle.  But as you incorporate other parts of a wellness lifestyle it is easy to lose sight of it. 08:10 - When you pivot, you still must have your pivot foot planted firmly on the principle of chiropractic. Everything you do in your practice should be to support and optimize the effectiveness of the chiropractic adjustment.15:08 - Because people are coming with more and more complex issues, as you bring in more services, ensure the patients understand how it relates to their chiropractic treatment.18:17 - Stay focused on the unique thing that you have to talk about, that chiropractic care is a lifestyle success strategy for healthy human beings and you have all these complement services around to support it.  Resources MentionedTo learn more about the REM CEO Program, please visit:  www.theremarkablepractice.com/rem-ceoSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:Everything we want out of our business can be found on the other side of greater accountability  The key difference between training and meeting Success hack and success strategies that pay you back 52 weeks per year Empowering leaders who need to lead Helping your overcome your inner control freak  Episode Highlights02:04 - Optimizing the rhythms of your business is truly taking it to the next level.06:45 - The action step of scheduling out your meetings, and meeting rhythm for the year creates greater accountability.11:12 - If you want your business to be one that everybody wins, it comes back to these rhythms having structure.18:07 -  The structure of the meeting enables the function of being able to delegate the leadership to another person.22:49 - Your meetings should lead to positive change, to growth, to transformation leading, to the outcome that you want to create. 23:37 - Your job as the visionary is to elevate the energy of the room and get everybody engaged. 26:17 - Dr. Nick Silveri, from LVRG Media joins Dr. Pete to share his insights on leveraging AI in content marketing for chiropractors.  Listen as he discusses how it can be used to speed up research, develop key talking points and provide a great start in creating your own authentic content. Resources MentionedTo download your copy of the Team Meeting Agenda PDF, please visit: https://theremarkablepractice.com/podcast-ep189-teammeetingFor more information about LVRG Media, please visit their web site at: www.lvrgmedia.comTo learn more about the REM CEO Program, please visit:  www.theremarkablepractice.com/rem-ceoSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode you'll discover:CEO’s need Remarkable Standards to optimize the business and maximize profitsYou need accurate and current financial reporting to make data-driven decisionsThe Remarkable Money Metrics Financial Snapshot is the complement to the Vital Signs Performance Metrics Report Data drives logic-based decision making…In the absence of data - emotions take overHigh emotion = low logic; high logic = low emotions (stress)  Episode Highlights04:37 - A recap of direct and indirect costs moving into an introduction of discretionary earnings.07:12 - How much should your chiropractic office be investing in training and development?14:34 - You must have the back office staff to support the business, especially when it comes to exiting it. Account for the positions in your accountability chart.17:55 - An example of payroll costs for a million dollar company. You have to know your payroll costs. 21:45 - How the economies of scale affect small and larger businesses when it comes to expenses. 23:51 - A look at the seller’s discretionary earnings within a business. 27:56 - Success Partner, Bill Esteb of Perfect Patients, joins Dr. Pete to discuss the effectiveness of websites for the chiropractic field.  Listen as they share the need to not only have a website but one that will turn your reputation into conversion through a well designed website and persuasive content that will turn your visitors into patients.  Resources MentionedTo download your copy of the Profit & Loss Metrics PDF, please visit: https://theremarkablepractice.com/podcast-ep188-profitlossTo learn more about the Team Building Immersion visit: https://theremarkablepractice.com/upcoming-events/For more information about Perfect Patients, please visit their web site at: https://www.perfectpatients.com/To learn more about the REM CEO Program, please visit:  www.theremarkablepractice.com/rem-ceoSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business About Our Guest:Prior to joining Barba CFO Robert spent 14 years as the Chief Financial Officer at Merida LLC which is a textile design and manufacturing company located in Fall River, MA. Robert Segal was responsible for implementing and maintaining all financial, and human resource aspects at Merida along with other companies he had the privilege of working with.While at Barba CFO Robert will draw upon 30 years of professional experience in both public accounting and private business and will advise and direct small businesses on financial and operational matters to achieve profitability and growth.Robert is adept at helping others understand business finance and how it can impact their business due to his experience in multiple industries dealing with owners with varied levels of experience. He is personable, patient and unflappable allowing him to join any team with ease.Robert holds a Bachelors of Business Administration with a concentration in Account from the University of Massachusetts, Amherst.Robert is a life long resident of Massachusetts, growing up in Randolph and currently residing in Mansfield with his wife, son and daughter, dog and cat. He spends most of my time with his immediate and extended family (parents, brother and sister's family) and enjoy traveling with the whole clan. He also enjoys playing golf during his free time.https://www.barbacfo.com/

Do you know your Money Metrics?...Most DC’s don’t.  Let’s fix that.Which Money Metrics matter?Financial Reporting For DummiesBalance Sheets vs. P and L vs. CEO’s Strategic ReportingIf you do not measure it - you cannot master it! The Remarkable Money Program teaser  Episode Highlights05:01 - Marrying the Vital Signs to the financials is next level, and you can just make such good decisions knowing what the downstream impact of things are.07:43 - You can look at your financial reports through different lenses depending on your goal and your role within the company.15:26 - The three basic financial statements that you need to be reviewing on a regular basis. 23:14 - In a chiropractic office your gross profit should be between 70 and 80%. 27:46 - Gain an understanding of what true fixed and variable costs are.31:57 - You should be investing in your business. Nothing is going to pay you the returns that your business will and you have total influence and control when it comes to your business.37:05 - The importance of profit sharing with the entire team as a way to build agency culture. 41:33 - Success Partner, Dr. Omar Ayouby from Innate Radiology, joins Dr. Pete in this bonus interview. Having merged his background as a radiographer and chiropractor, Dr. Omar was able to provide teleradiology services to Australian Chiropractors. Learn about his entrepreneurial spirit that drove the creation of Innate Radiology and how they can help you decrease your liability while increasing your services as well as your bottom line. Resources MentionedTo download your copy of the Profit & Loss Metrics PDF, please visit: https://theremarkablepractice.com/podcast-ep187-profitloss  To learn more about the Team Building Immersion visit: https://theremarkablepractice.com/upcoming-events/For more information about Innate Radiology please visit: https://www.innateradiology.com.au/  To learn more about the REM CEO Program, please visit:  www.theremarkablepractice.com/rem-ceoSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business About Our Guest:Prior to joining Barba CFO Robert spent 14 years as the Chief Financial Officer at Merida LLC which is a textile design and manufacturing company located in Fall River, MA. Robert Segal was responsible for implementing and maintaining all financial, and human resource aspects at Merida along with other companies he had the privilege of working with.While at Barba CFO Robert will draw upon 30 years of professional experience in both public accounting and private business and will advise and direct small businesses on financial and operational matters to achieve profitability and growth.Robert is adept at helping others understand business finance and how it can impact their business due to his experience in multiple industries dealing with owners with varied levels of experience. He is personable, patient and unflappable allowing him to join any team with ease.Robert holds a Bachelors of Business Administration with a concentration in Account from the University of Massachusetts, Amherst.Robert is a life long resident of Massachusetts, growing up in Randolph and currently residing in Mansfield with his wife, son and daughter, dog and cat. He spends most of my time with his immediate and extended family (parents, brother and sister's family) and enjoy traveling with the whole clan. He also enjoys playing golf during his free time.https://www.barbacfo.com/

In this episode you'll discover:Digital marketing has changed dramatically… Trust has plummeted and so has conversionYou must continue your digital marketing – but there is a specific way to do itToday marketers need to be looking for pockets of trust (Aligned Tribes)It is critical that you leverage the “merging of ecosystems” to attract new patients and build your business Episode Highlights02:27 - Every time you have an interview, you have an expert who is going to tell you everything that they know.06:14  -  Conversions happen at the speed of trust.13:15 - The marketplace has lost track of trust to become apathetic and the cost of reaching the marketplace has gone up.17:48 - Focus on creating great content that is representative of your practice, business, passion, purpose, and mission.21:23 - When you have established tribes of people (customers, teams, colleagues) you can merge ecosystems for mutual benefit.26:27 - Organize your current relationships and find those new relationships that will benefit your tribe. Resources MentionedTo learn more about the Team Building Immersion visit: https://theremarkablepractice.com/upcoming-events/To learn more about the REM CEO Program, please visit:  www.theremarkablepractice.com/rem-ceoSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Stage 1 - Strategy: What Does Your Ideal Exit Look Like?Stage 2 - Readiness: How to Get Your Practice Exit Ready  Stage 3 - Go To Market: Finding The Ideal Buyer and Successor  Stage 4 - Transaction: How To Make a Graceful and Profitable Exit Whether you are 3 years or 30 years away from selling your practice - this episode is for you.  You will want to maximize your sale price and minimize your tax burden.  You will want to make sure that your Team, your patients and your business is READY for your exit. You will want to see your legacy live on.  You know the saying: When is the best time to plant an oak tree?  50 years ago…When is the second best time?  Today!   Episode Highlights04:22 - You need to go through the 4 stages of the remarkable exit in a strategic fashion in order to position yourself well. 08:22 - Get the support you need to exit with a deep and rich team of experts including coaches, and legal experts. 12:35 - What does the ideal exit look like to you and do you have a strategy or plan to achieve that?16:18 - It's critically important that you go into the exit strategy exploring all opportunities, so that you can craft the plan that is going to lead us to the best outcomes based on what you are trying to accomplish.18:48 - Get crystal clear on your why.28:15 - Dr. Pete’s transition started with his heart, and then mentally wrapping his head around it.34:20 - Discover the two ways to arrive at a valuation of your business. Resources MentionedTo learn more about the Team Building Immersion visit: https://theremarkablepractice.com/upcoming-events/To learn more about the REM CEO Program, please visit:  www.theremarkablepractice.com/rem-ceoSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode you will discover: Why it’s vital to embrace the ascension of your perspective and your identity The 3 roles you function in every day and how to make it work best The value of thinking like an investor and functioning as the CEO How to take a 3 year view to generate a 3-5X ROI Episode Highlights04:26 - The key to being successful in all three levels; working in your business, on your business and above your business, is knowing that you're going to be functioning in all of those identities at any given week and the ability to transition from one to another.11:53 - Each of those identities has a different perspective, expectations, and agreements that are made around each of those roles.14:42 - If you own a business, you are an investor. You're the primary investor in that business and you have to think like an investor for limited resources, time, energy, focus, and money.16:42 - In order to make your ascension you need to not be the bottleneck but build and empower your team21:00 - What do the doctors that truly make the ascension have in common?Resources MentionedTo learn more about the Team Building Immersion visit: https://theremarkablepractice.com/upcoming-events/Schedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode you will discover: If your business is ready for the Office Manager in your practice The cognitive, affective, and conative profile for the manager role  How to pay for each role on the manager ascension pathway The attributes, experience and responsibility required for the different roles  Episode Highlights03:15 - People can be cornerstones for your business where you can just build your business around them.06:01 - When hiring you want to ensure the Four Rights: getting the right person in the right role, doing the right work in the right way.07:35 - The office manager track looks at four distinct roles in the ascension plan. 11:50 - A look at the distinctions between the roles of a Check In and Check Out CA and how they play into the ascension track. 18:10 - You, as the leader of the organization, need to be very observant and be attentive to the behaviors of our team members to determine if they are ready for ascension.23:19 - You also need to know where people are in their career goals and they may not want to ascend to new positions, no matter how competent they are. 27:26 -Having an ascension model means you are able to see the landscape of where the practice is going and as your team knows that there's an ascension for each role in your business.31:45 - When you're ready to make the ascension from an owner operator to the CEO, one of the prerequisites for you is to recognize that the CEO has to have its counterpart; one of you leads the business, the other one runs the business. Resources MentionedTo download your copy of the Office Manager Ascension Infographic from this episode, please visit us at: https://theremarkablepractice.com/podcast-ep183-ascensionTo learn more about the Team Building Immersion visit: https://theremarkablepractice.com/upcoming-events/To learn more about the REM CEO Program, please visit:  www.theremarkablepractice.com/rem-ceoSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll learn about:- Your annual theme should energize your team, create focus and prevent distraction- There is one essential ingredient when it comes to fulfilling your Vision, Mission, Premise, Purpose, and Product- Calculating the investment required to be fully committed - Being fully committed to achieving your 2023 Goals  Episode Highlights03:29 - When you are fully committed it always leads to the greatest results, always creates the greatest change and it's always the most fulfilling.08:19 - There will be no dabblers out there that are successful. Success will be reserved for the people that are fully committed.12:43 - If you find yourself growing fatigued, check your vision because anytime you lose sight, you lose perspective, you lose your vision.16:39 - From your vision comes your goals, and you need to commit them to all aspects of your business including your time, energy, focus, and money. 20:52 - If you are not fully assessing your business and its goals then you are trying to move forward without having full insight. 23:15 - Look across the entire landscape of your business and determine where you have just been dabbling. Resources MentionedTo learn more about the Team Building Immersion visit: https://theremarkablepractice.com/upcoming-events/Schedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll learn about: - Dr Pete sees his 10-year vision become reality in 2022- After 18 years, Dr Stephen see his biggest investment take off- How progress and growth happen on the other side of greater visibility- The significance of building the right team Episode Highlights03:00 - Dr. Pete’s win to intentionally live life.08:52 - Dr. Stephen discusses seeing the manifestation of raising “inside-out” kids14:20 - Looking back, the businesses that had their whole team participate in the immersions saw significant success than those who did not.17:59 - Making a business model shift to include the live events in the coaching program significantly saw higher outcomes with the clients.21:21 - Be committed to visibility because the level of visibility is directly proportional to the level of success in that part of the business.  Resources MentionedTo learn more about the Team Building Immersion visit: https://theremarkablepractice.com/upcoming-events/Schedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll learn about:- If your team can’t see it - they can’t help you build it- Clarity: Identify the top 4 constraints in your business right now- Determine the next Iteration of Your Accountability Chart - Align your 2023 vision with your goals and your Strategic Plan - Recruit your team with your vision story so that your team understands their role in achieving the vision - How to make “Goal-Getting” almost automatic in 2023 Episode Highlights04:47 - You have to actually start with your ultimate vision because you have to have a far enough view of where we're going.08:56 - Getting clarity of vision helps you to recruit your team into helping you manifest that vision.13:40 - If you're not connected, and you don't have accountability, and you're not really investing in that, that needs to change this year.17:33 - The accountability grid is where you expose your business, where you are winning and where you are learning.22:35 - Use affirmative language to speak life into the work that's gonna get done.  It is not a “constraint” but an “opportunity” for growth. 24:47 - Once you've done the assessment now you start planning and looking ahead to work on the business which is the plan, prepare, and execute.28:02 - Success Partner, Bill Esteb of Perfect Patients, joins Dr. Pete to discuss the effectiveness of websites for the chiropractic field.  Listen as they share the need to not only have a website but one that will turn your reputation into conversion through a well designed website and persuasive content that will turn your visitors into patients.  Resources MentionedTo download your copy of the resources from this episode, please visit us at: https://theremarkablepractice.com/podcast-ep180-visionTo learn more about the Team Building Immersion visit: https://theremarkablepractice.com/upcoming-events/For more information about Perfect Patients, please visit their web site at: https://www.perfectpatients.com/Schedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll learn about:- How to set your business up for GROWTH in 2023 - How to successfully conduct an annual review - Leveraging the Accountability Grid to audit your business - Harness the APPEAR process to create your better future - The 3 parts of Vision Casting  Episode Highlights02:52 - The work of the CEO is to take action and work on the business instead of in the business.07:07 - You have to put in time to assess the previous year before you can successfully meet the goals of the next.  You are looking back to go forward.13:42 - Data driven vision casting is the act of quantifying your goals and milestones to see if you are on or off track. 18:33 - An overview of how to effectively use the accountability grid and how to assess it based on the previous year’s grid. 26:23 - Get clarity in your own mind what success looks like for the next iteration of your business by learning from assessing the last iteration of your business and the journey that you just came through.31:00 - Dr. Pete is joined by Success Partner, Dr. David Fletcher of CLA. CLA is about making the invisible world visible and they do this by using neurological scan results to deliver objective findings.  Listen as they discuss how healthcare perceptions have changed, how people are realizing how important it is to manage the underlying health of their inner system, and how chiropractors are getting back into their roots with neuropathic technology.  Resources MentionedTo download your copy of the resources from this episode, please visit us at: https://theremarkablepractice.com/podcast-ep179-visionTo learn more about the Team Building Immersion visit: https://theremarkablepractice.com/upcoming-events/Schedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll learn about:- Goals will either energize your Team - or stress them out- Do not “yoke” your people with Goals that you “Best Guesses” - Great leaders don’t guess (or stress) because they run a data driven business - Lean how to calculate the Base Case, Best Case and Worst Case when setting goals for 2023 - Recruit your team: No Chime In = No Buy In - Create a simple predictable way to arrive at your goals Episode Highlights04:02 - Your goals should be personal, purposeful, possible, and profitable.07:09 - There's an actual formula: an actual strategy and methodology to goal setting intelligently10:08 - You must create clarity and a vision story for your goals so that the team understands what their role is in achieving them for this business.15:40 - Understanding your growth percentage and how you got there.20:40 - Learn how Base Case, Best Case and Bonus systems work together in your goal setting formula Resources MentionedDownload your copy of the Remarkable Goals Report here: https://theremarkablepractice.com/podcast-ep178-goalsTo learn more about the REM CEO Program, please visit:  www.theremarkablepractice.com/rem-ceoSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll learn about:- Where on your Team are you only “1 Player Deep”? - Losing Momentum is really expensive - Reduce your exposure and risk by building a world class team of A-Players - Your team is your business, and your business is your team- Spend the money you’re gonna lose: The Virtuous Cycle of Team Building Episode Highlights05:35 - You have to uncover where your vulnerabilities are and if you only have one key player able to do a particular role. 07:48 - There's a connection between the size of your vision and the depth of your bench.11:11 - The key is to always be hiring.14:38 - Build your team ahead of your growth.19:14 - Spend the money you're going to lose when a vital team member leaves and create some depth on your bench in order to avoid losing momentum. Resources MentionedTo learn more about the REM CEO Program, please visit:  www.theremarkablepractice.com/rem-ceoSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll learn about:- Don’t just land events, create relationships! - Generate relationships that you can leverage repeatedly where everybody wins! - Optimize the lowest hanging fruit by leveraging the Inside Approach- The #1 skill required to maximize the networking environmentEpisode Highlights03:03 - Networking is about creating relationships that you can leverage into opportunities outside the practice.06:44 - With the pandemic a lot of that external marketing decreased but now is the time to get back into it and leverage those relationships and make new connections. 10:52 - What is the difference between a warm lead and a hot one?15:21 - Take advantage of formal and informal settings and utilize the Socratic method to engage and attract21:17 - Be the leader of the conversation, but showing genuine interest creates a powerful dynamic relationship. Resources MentionedTo learn more about the REM CEO Program, please visit:  www.theremarkablepractice.com/rem-ceoSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll learn about:- Gifting Systems simplified – Top 3 problems to overcome - Type 1 gifting – Process Driven gifting - system based in the patient experience - Type 2 gifting – Responsive gifting – reward the behaviors you want repeated - Type 3 gifting – Gatekeeper gifting - building productive professional relationships  - 10 Rules for gifting – it is Remarkable! - Proven Method for determining your gifting budget  Episode Highlights03:01 - Gift giving is an incredible way to drive retention and referrals, which translates into revenue.05:58 - Systemize your gift giving because if you do it by memory management it will fail.09:31 - Gifting is not a cost but an investment.11:40 - Allocate 8 to 12% of your top line revenue goal of where we want to land at any given time period, towards your marketing budget.15:46 - Whenever you start an initiative like this it is important that you identify where's the time, energy, focus, and money going to be coming from.20:20 - If you are not doing this, don’t go overboard.  Pick one thing to start with and ensure that it is process driven and automatic. Resources MentionedTo learn more about the REM CEO Program, please visit:  www.theremarkablepractice.com/rem-ceoSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll learn about: - Accountability makes the difference between motion and movement - All the results you want in business and life are on the other side of accountability - It’s a jungle out there – understand the rules - Equip your people with the right tools so they can be successful helping youEpisode Highlights02:32 - Growth does not happen by accident. It must be intentional so that it is predictable and consistent.05:19 - Your role as a leader is to expose people's worth and value through their zone of genius and hold them accountable.10:54 - Clear expectations starts with getting the right person which means knowing your vision and your core values.15:21 - Accountability is what creates traction and turns motion into movement.19:51 - Set your expectation agreements for everybody on your team. Resources MentionedDownload the 90-Day Project Planner here: https://theremarkablepractice.com/podcast-ep174-projectplannerTo learn more about the REM CEO Program, please visit:  www.theremarkablepractice.com/rem-ceoSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

If your brand promise is the music, you play then your marketing team is the band. - Your GOALS say WHERE you want your business to go - your MARKETING says HOW you’re going to get there. - Remarkable CEO’s don’t have to be awesome at everything, they have to build a team that’s awesome at everything - Leverage the Accountability Grid to help you determine what’s important now - and WHO’s important NEXT with your Marketing TEAMEpisode Highlights05:11 - Take a three year view of your business as you're putting together the band.07:41 - One of the most important jobs you have is putting together the team, the right “musician for the right instrument”.09:54 - As you go through the four seasons of your career, what stays consistent are the three essential parts of that of your marketing arm of your business and they all require leadership, management and accountability.11:54 - An introduction to the accountability grid and how it allows you to get grounded on the 15 primary functions of your business.16:32 - Oftentimes CEOs end up wearing not only the director hat, but they end up taking all of it on and it's not being done or as well as it needs to be done.20:18 - Even if you know exactly what to do, exactly how to do it, and you have exactly the right people in the right seats doing the right work the right way, going through the accountability grid can be daunting but there is always help available.  Resources MentionedTo learn more about the REM CEO Program, please visit:  www.theremarkablepractice.com/rem-ceoDownload the Accountability Grid here: https://theremarkablepractice.com/podcast-ep173-acctgridSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business