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The Remarkable CEO for Chiropractors
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The Remarkable CEO for Chiropractors

Author: Dr. Peter Camiolo and Dr. Stephen Franson

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Join remarkable CEO coaches and transformation experts Dr Stephen and Dr Pete on the audacious journey that is guaranteed to challenge, inspire and empower you to create a remarkable business as part of a remarkable life, not instead of one! Dr. Stephen and Dr. Pete have already trained thousands of chiropractors and leaders on how to create scaleable, durable and transferrable businesses. Each week you'll learn lessons from their growing experience and insights, generating acceleration for your personal and business transformation. The results will elevate you from having a job to owning a business that is remarkable, and help you become the CEO!
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In this episode, you'll discover:Do the preparation so that when you speak you can focus your attention on your audienceThe secret sauce that will make the information lead to transformation.Understand what people want so you can give them what they needHow to anchor yourself into in CERTAINTY - the ultimate people magnetEpisode Highlights02:40 - Marketing and educating clients through virtual and live events.05:12 - The importance of execution in a five-part process.08:53 - Being in the moment for presentations - letting go and having fun.11:04 - Speaking to a room with the mindset of speaking to one person.14:26 - Treating people based on their destiny, not history.16:14 - The importance of understanding audience and message in chiropractic marketing.20:04 - Shifting from focus on self to audience, reducing anxiety and increasing excitement.22:01 - Delivering a message that resonates with the audience's wants and needs.23:58 - Dr. Eric DiMartino welcomes Success Partner, Dr. Jason Green from Simplified Functional Medicine to discuss how their program helps chiropractors incorporate functional medicine into their practices without the need for additional extensive training. Offering comprehensive support in clinical systems, business management, and marketing to drive new patient acquisition, their approach streamlines the treatment of common chronic conditions with simplified protocols. They have also seen an attractive ROI, aiming for a 6 to 7 times return on investment for their clients. Tune in to learn how this system works and can benefit your practice. Resources MentionedTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoBuild your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/For more information about Simplified Functional Medicine please visit: https://simplifiedfunctionalmedicine.com/Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477  Schedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:How we mentally prepare for productive LIVE EVENTS / SPEAKINGInvest 50% of your preparation focusing on these 2 things Make it easy for the people to learn from you Stories move people out of their heads and into their hearts Commit to being TRANSFORMATIONAL - not just informational What to FOCUS on 5 mins before you take the stage Create a COMPELLING Call to Action that MOVES people Episode Highlights02:03 - An introduction to planning and executing live events, including immersions, marketing, and team building.05:45 - The importance of consistency in repeating key messages.07:33 - Developing continuing education for both patients and practitioners.10:12 - Using frameworks and color-coding to help practitioners learn and stay on track, with a focus on creating a consistent and predictable outcome.12:29 - Focusing on the right things during preparation for events, such as mindset and execution, rather than just working on a PowerPoint deck or presentation.14:38 - Preparing for events by visualizing attendees' intentions and goals.19:34 - The importance of clear objectives and measurable outcomes for events.22:17 - Understanding patients' needs and delivering on both their wants and needs to create a compelling experience and long-term trusting relationship.24:52 - Join Dr. Malcolm Rudd as he sits down with Sam Ogutucu, CEO of Medicloud, an IT solutions company based in Australia. Learn how Medicloud ensures regulatory compliance, offers strategic IT planning, and assists clinics in focusing on patient care. Sam also provides a compelling case study of how one clinic expanded from three to over fifty locations with his team's help. Whether you're in healthcare or business, this episode is packed with insights on leveraging technology for growth and compliance.  Resources MentionedTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoBuild your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/For more information about Medic Cloud please visit: mediccloud.com.auSubscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477  Schedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:Resist the Tyranny of Distraction Step 1: Build a World-Class Chiropractic PracticeStep 2: Do Whatever the Heck You Want To Do How to navigate the distractions in both your business and life Building a great business is going to take 100% FOCUS for a while Episode Highlights04:54 - The importance of vitalistic chiropractic colleges and the launch of a new club on Sherman College Campus.07:13 - The importance of promoting chiropractic values and the significance of aligning actions with the mission and vision of chiropractic.10:57 -  The significance of focus and commitment in achieving success and producing meaningful results.13:23 - Finding that fulfillment on purpose and with success being able to invest in other businesses as an equity partner and advisor.15:41 - Drawing parallels from baseball, the key to success is like keeping you eye on the ball; being focused and productive. 18:03 - Focus is a binary concept. Either you are focused or distracted, and there's no in-between.21:47 - How the lack of focus can lead to mediocrity, unfulfillment, and unfulfilled potential. Build a successful practice, then focus on other endeavors.22:32 - Dr. Pete sits down with Success Partner, Dr. Clint Steele,to dive deep into the transformative world of Brain Based Health Solutions. Dr. Steele shares his inspiring journey from struggling practice to incredible success by shifting his focus towards the brain and nervous system. He discusses how this paradigm shift not only revitalized his practice but also enabled him to help other chiropractors make a bigger impact in their communities. From measuring brain function to improving patient outcomes and increasing practice referrals, Dr. Steele offers practical insights and powerful strategies. Resources MentionedTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoBuild your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/For more information about Brain Based Health Solutions please visit: brainbasedhs.comSubscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477  Schedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:Understand the difference between your muse and your avatarMarketing is messaging and you are the messenger.How to stop broadcasting and mobilize with your marketing messageSpeak to your target audience and you will pick up an additional 30% of the surrounding audienceEpisode Highlights00:48 - The importance of finding your gratitude in your practice and your life. 04:20 - Tailoring messages for specific audiences for connection and trust. 06:00 - Utilizing “you”messages to make your communication feel personal and relevant.08:22 - Learning to speak directly to your ideal customer, whether in person or virtually,  to elicit empathy and create connection.12:44 - The difference between avatars and muses when it comes to your communication. 15:25 - Speaking directly to the patient or their representative when creating a message or offering.17:46 - Dr. Lona is joined by Success Partner, Dr. Kendall Price, the mind behind Elevate Marketing Solutions. Dr. Price discusses the core mission of Elevate Marketing in helping chiropractors scale up their patient influx with customized digital marketing strategies and follow-up systems. He emphasizes the importance of personalized market analysis and creating nurturing sequences to re-engage prospects. Plus, discover how Elevate's coordinators can boost your practice's appointments. Tune in to gain insights on optimizing your marketing efforts and making a larger impact in the chiropractic community with these innovative approaches.  Resources MentionedTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoBuild your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/For more information about Elevate Marketing please visit: https://www.goelevatemarketing.com/Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477  Schedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:You are leaving a lot of money on the tableWhy Optimizing every function of your business will increase profitWhat does OPTIMIZE mean for your practice/business? What is the Remarkable Standard for Optimization? What is your business capacity? In the end, all roads lead to revenue and profit Episode Highlights00:52 - A problem is an opportunity for optimization, not just a practice issue.02:45 - The potential for chiropractors to increase their revenue by optimizing their business operations.05:14 - Pushing the envelope to see what's possible in business and personal growth.07:51 - Testing limits to uncover hidden opportunities.10:36 - The challenges of scaling a practice, including managing complexity and optimizing productivity.12:55 - Profit is the ultimate target for optimizing business, beyond just focusing on revenue.16:36  - Dr. Kale sits down with Success Partner Dr. Erik Kowalke, co-founder of SKED, a software designed to improve efficiency in chiropractic practices. Dr. Kowalke shares his journey from running a busy clinic to developing SKED in 2016 to automate patient communication and scheduling, thereby saving time and enhancing patient experience. He highlights SKED’s ability to increase show-up rates and streamline operations with intelligent automations. Dr. Kowalke underscores SKED’s reliability and commitment to future innovations.  Resources MentionedTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoBuild your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/For more information about SKED please visit: www.sked.life Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477  Schedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:Identify the Operational Pain Lines of your PRACTICE right now Identify the Economic Pain Lines of your BUSINESS right now  When does your Team start to “pump the breaks”?  Reset business Superior (the ceiling) and Inferior (the floor) pain lines Where is your current Operational Ceiling?  Where is your current Economical Floor? Episode Highlights01:45 - Insights on pain and scar tissue, emphasizing that pain is not the problem but a gift leading to the root cause.03:29 - The importance of addressing pain in businesses, providing insights and strategies for growth05:56 - How the "pain line" concept is applied to the chiropractic practice, using the three operational domains of attraction, conversion, and retention.08:16 -  Understanding the ceiling and floor in each domain to optimize business performance.10:30 - An introduction to the Capacity Tachometer as a tool to check in with team members' capacity and identify areas for improvement.13:09 - Knowing the requirements for each stage of the patient journey to stay in the zone of optimization.15:47 - Optimizing business metrics and data analysis.18:53 - How to analyze a business using leading metrics, not just lagging metrics.21:36 - Keeping an eye on the floor and ceiling to avoid pain associated with outsized returns.24:13 - The importance of listening to team members and considering their input when making decisions.29:22 - The impact of compliance rates on chiropractic practices.33:01 - Dr. Bobby chats with Dr. Andrew Powell from Success Partner, Better Balance Orthotics about a unique product that enhances patient outcomes through proprioception rather than traditional arch support. These orthotics stimulate foot muscles, improving posture, balance, and gait. Initially designed for scoliosis, they've been found to benefit people of all ages. Dr. Powell discusses how implementing these orthotics can boost patient results and significantly increase a practice's revenue. Discover the effectiveness of the product and its potential to boost profitability. Resources MentionedDownload your copy of the Capacity Tachometer here: https://theremarkablepractice.com/podcast-ep256-capacityTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoTo register for the 2024 Conversion Retention Immersion, please click here: https://theremarkablepractice.com/conv-ret-immersion/Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/For more information about Better Balance Orthotics please visit: https://betterbalanceorthotics.com/Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477Schedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:The best businesses in the world are established on 2 solid rocks: E and AExpectations: stating clearly what you expect to bring to and get from a relationshipAgreements: the explicit and written pledge and promise; a pact The only way to get what you want is to get what you needEpisode Highlights02:20 - The importance of the mindset of setting expectations and agreements in leadership.05:00 - An introduction to a four-column format to set expectations and form agreements.08:36 - Utilizing retention-focused conversion strategies from the start. 13:26 - Helping the patient get what they need, now just what they want.16:54 - Setting core values and policies to optimize practice potential. 18:37 - Dr. Pete sits down with Success Partner,  Dr. Omar Ayouby of Innate Radiology, which provides teleradiology services for Australian chiropractors. Driven by a desire to solve a problem and leveraging his background in radiography, Dr. Ayouby found a way to bring government-funded X-rays to chiropractors and create a win-win situation for all parties involved. Join us as we explore how they can help you decrease your liability while increasing your services as well as your bottom line. Resources MentionedTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoTo register for the 2024 Conversion Retention Immersion, please click here: https://theremarkablepractice.com/conv-ret-immersion/Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/For more information about Innate Radiology please visit: https://www.innateradiology.com.au/Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477Schedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:Proven best practices and strategies to drive productivity and profit How to becoming the leader worth followingHow Accountability is will get you the GROWTH that you want5 elements to effectively manage peopleEpisode Highlights01:02 - All management and leadership styles have their place at the right time and in the right way.02:26 - Challenging common beliefs about management and accountability.05:16 - How coaching helps guide teams with proven principles and cultural revolution.08:07 - The importance of understanding cultural nuances in leadership.10:42 - Leadership, teaching, training, coaching, and managing are essential elements of development.14:12 - Immersion training for chiropractic teams to grow practices.16:01 - The need for accountability, coaching, and regular check-ins to achieve desired outcomes.18:27 - The role of accountability in all aspects of leadership.22:24 -  The value of discipline in maintaining a cohesive community.25:39 - Join Dr. Eric DiMartino and Success Partner, Jonathan McAlees from Fortis.  Jonathan shares his moving chiropractic family story, stemming from his father’s life-changing experiences with chiropractic care. Dive into how Fortis has innovated payment processing solutions specifically tailored for chiropractic practices, enhancing efficiency and patient care focus. Join us to discover the transformative impact of these advancements on the chiropractic profession. Resources MentionedTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoTo register for the 2024 Conversion Retention Immersion, please click here: https://theremarkablepractice.com/conv-ret-immersion/Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/For more information about Fortis please visit: www.fortispay.comSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:Change your expectation and relieve your frustration  Shift your perspective and your experience If you made this one mindset shift, how would that change things for you? You will not experience true scalability or durability unless you do this right Episode Highlights00:44 - The frustration with chiropractors' quality and work ethic coming out of the schools. 03:34 - Shaping future chiropractors through mentorship and leadership.06:59 - Shifting perspective to prioritize Associate Doctor growth and success.08:42 - Recognizing the need for training and development within your businesses.11:25 - Building confidence to raise performance.14:47 - The challenges of integrating new doctors into a clinic and recognizing the need for trade-offs.17:42 - Investing time and energy in Associate Doctor development.23:31 - The importance of viewing associate doctors as investments rather than expenses28:08 - Dr. Eric Martino is joined by Success partner, Today, Michael Tokash, the visionary behind Imaging Services. With over four decades in the X-ray business, Michael specializes in providing cutting-edge imaging solutions exclusively for chiropractors. With an impressive 47-year tenure in the X-ray business, focusing primarily on solutions for chiropractic practices, Michael shares his journey of significant business growth from $2 million to $5 million and discusses new, innovative products that are revolutionizing chiropractic care. Michael is here to shed light on how advanced imaging solutions are enhancing patient care and operational efficiency for chiropractors nationwide.  Resources MentionedDownload your copy of 10 Steps to Onboarding a Remarkable Associate here: https://theremarkablepractice.com/podcast-ep253-assoconboardingTo register for the 2024 Conversion Retention Immersion, please click here: https://theremarkablepractice.com/conv-ret-immersion/Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/For more information about Imaging Services please visit: https://www.theimagingservices.com/Schedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:Raise the relationship bar in your practice and your practice will growNeeding everyone to “like you” is a terrible place to lead fromReplace the need to be liked with the desire to be trustedIf people TRUST you, they will do what you tell them to doIf people do what you tell them to do, they will get great results - and LOVE youEpisode Highlights00:53 - How the struggle with having people like you can hinder your vision.03:16 - Leading patients by anchoring to chiropractic story and principles.08:12 - The importance of setting intentional anchors for patient outcomes.12:37 - Overcoming need to be liked in chiropractic practice, focusing on trust instead.15:48 - Being rooted in principles to build trust with patients.17:48 - How developing oneself is key to building trust within a team.22:17 - Prioritizing consistency over perfection.26:40 - Dr. Pete is joined by Dr. Steve Tullius, a Success Partner who along with building his own practice, now helps other doctors through his company Waitlist Workshops. Dr. Tullius shares his journey from overcoming a fear of public speaking to using workshops as a powerful tool for educating the public about chiropractic care. He discusses the expansion of his topics to include neurodevelopment, mental health, and autoimmune conditions, and the impact it has had on attracting new patients. Dr. Tullius also provides insights into the ROI of workshops and the importance of not overselling to patients. Resources MentionedTo register for the 2024 Conversion Retention Immersion, please click here: https://theremarkablepractice.com/conv-ret-immersion/To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoBuild your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/ For more information about Waitlist Workshops please visit: https://www.waitlistworkshops.com/Schedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:You must choose 1 of 3 possible relationships with every team member Do you want to be their “Boss”, their “Friend”...or their “Leader”?Let your Office Manager / COO be the BossYou can be friendly - but don’t try to be their “Friend” Be their doctor - and never risk compromising that relationship   Episode Highlights02:59 - Relationship issues can be the root cause of challenges in businesses.05:02 - Understanding the differences in relationships with CPAs and DCS associate doctors.06:49 - The three relationships a leader can have with their team.10:06 - The importance of positioning team members as leaders.13:14 - The shift from Doctor to Trainer in team meetings.15:51 - Maintaining boundaries in professional relationships, avoiding blurred lines between personal and professional life.17:54 - Prioritizing building meaningful connections with team members over transactional management.21:45 - The role of consistency and leadership in elevating relationships with team members. 23:19 - The importance of maintaining a professional demeanor in a medical setting.29:17 - Success Partner, Dr. Naota Hashimoto, chiropractor and CEO of TrackStat joins Dr. Lona to discuss his journey from running a dynamic chiropractic practice to developing TrackStat, a transformative software that boosts operational efficiency and profitability for healthcare practices. He'll share pivotal experiences that influenced him, insights on improving business productivity, and the driving forces behind his innovative approach. Join us for a compelling discussion on integrating technology with healthcare to enhance practice management.  Resources MentionedTo register for the 2024 Conversion Retention Immersion, please click here: https://theremarkablepractice.com/conv-ret-immersion/To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoBuild your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/For more information about TrackStat please visit: www.trackstat.orgSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:Of all the investment opportunities, one consistently outperforms the restPrioritize your investments in this specific orderIs your portfolio a reflection of your expertise?This perspective will bring you peace - and abundanceEpisode Highlights01:48 - Investing money as a chiropractor, with a focus on optimizing limited resources.05:00 - The importance of aligning with one's values and managing your risk tolerance07:33 - Understanding an investment before making it.10:08 - Investing in areas where you have knowledge and experience.12:33 - Investing in your inspirations, not desperation.16:40 - Understanding the differences between investing in real estate and a business.20:45 - The four areas of your business that you should prioritize investing in. 23:24 - Taking a long-term view when investing in a business.26:27 - Investing in business growth through marketing and team development for peace of mind. 32:26 - Dr. Eric DiMartino welcomes Success Partner, Dr. Jason Green from Simplified Functional Medicine to discuss how their program helps chiropractors incorporate functional medicine into their practices without the need for additional extensive training. Offering comprehensive support in clinical systems, business management, and marketing to drive new patient acquisition, their approach streamlines the treatment of common chronic conditions with simplified protocols. They have also seen an attractive ROI, aiming for a 6 to 7 times return on investment for their clients. Tune in to learn how this system works and can benefit your practice.  Resources MentionedTo register for the 2024 Conversion Retention Immersion, please click here: https://theremarkablepractice.com/conv-ret-immersion/To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoBuild your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/For more information about Elevate Marketing please visit: https://www.goelevatemarketing.com/Schedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:Are you delegating tasks - or outcomes? The difference maker is data driven accountability The 1-3-1 Rule and how to apply it in your business starting todayAre you a Transactional Manager or a Transformational Leader? Change this dynamic and durability will be the outcome Episode Highlights01:50 - The difference between transactional management and transformational leadership in delegation.03:58 - Insights on transformational leadership, feedback loops, and delegation methodology.06:36 - The difference between delegating tasks and delegating outcomes.09:31 - Assigning responsibilities and holding people accountable for achieving specific outcomes.14:03 - The importance of having the right people in the right roles for successful delegation.19:43 - Delegation and trust in leadership, and establishing a culture of transformational leadership.24:23 - Dr. Lona is joined by Success Partner, Dr. Kendall Price, the mind behind Elevate Marketing Solutions. Dr. Price discusses the core mission of Elevate Marketing in helping chiropractors scale up their patient influx with customized digital marketing strategies and follow-up systems. He emphasizes the importance of personalized market analysis and creating nurturing sequences to re-engage prospects. Plus, discover how Elevate's coordinators can boost your practice's appointments. Tune in to gain insights on optimizing your marketing efforts and making a larger impact in the chiropractic community with these innovative approaches.  Resources MentionedTo register for the 2024 Conversion Retention Immersion, please click here: https://theremarkablepractice.com/conv-ret-immersion/To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoBuild your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/For more information about Elevate Marketing please visit: https://www.goelevatemarketing.com/Schedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover: How to recognize when you’re off track in your business and life Why it must start with getting yourself back on track first. The Rhythms that are almost guaranteed to keep you on track in your business and lifeSetting yourself and everyone you care about up for sustainable success Episode Highlights00:00 - The importance of getting energy back on track when things are feeling flat or stagnant03:01 - Accepting the current situation and focusing on moving forward with energy and focus.06:21 - An analogy of surfing demonstrating the art of regrouping and resetting.10:44 - The need for a "timeout" to regroup and prioritize your passions.13:03 - Regrouping and checking in with oneself, when feeling overwhelmed or struggling with self awareness.15:48 - Checking in with your “tribe” to align your actions with core values and vision. 20:13 - Scheduling regrouping sessions and committing to the process to maintain focus and growth.25:55 - Embracing board meetings as a way to regroup and relaunch your practices and providing resources for those who want to learn more.28:28 - Dr. Adrian and Success Partner, Dr. David Fletcher converse about the benefits of using CLA technology in chiropractic practices. They emphasize its role in patient care improvement, practice efficiency, and enhancing patient-practice interactions. They underscore its use in growing practices through effective patient communication, retention, and internal referrals. Additionally, they highlight the benefits of tracking patient care progression with systematic re-exams, and the substantial patient data collected by CLA, illustrating chiropractic's profound effects on the nervous system. Resources MentionedDownload your copy of the Board Meetings Training and Guidebook here:  https://theremarkablepractice.com/podcast-ep248-boardmeetingsTo register for the 2024 Conversion Retention Immersion, please click here: https://theremarkablepractice.com/conv-ret-immersion/Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/For more information about CLA please visit: https://insightcla.com/about/Schedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:Do you have a Personal Succession Plan? (Is your Estate Plan complete and current?) What would happen to your business if you were out of the picture?Does your spouse / family know what to do if you pass?Is there a written plan of action for your beneficiaries?Included: the Remarkable Succession Plan Guide (PDF) Do not procrastinate: Start this / complete this todayEpisode Highlights01:03 - The importance of succession planning for chiropractors and having a system in place. 03:11 - Having a succession plan in place, especially for chiropractors, to mitigate potential consequences.07:16 - Estate planning process, including a will, trusts, and a board of trustees to execute wishes and values.09:15 - Retirement planning for entrepreneurs, who are often risk-averse but need to prioritize their financial futures.12:01 - Clear planning and execution will protect your legacy and create a generational experience.17:33 - The importance of organization and documentation in succession planning, using the law of Dominion as a powerful reference.22:28 - Updating one's vision story and business succession planning annually.26:36 - Essential steps for a successful business transition.28:17 - The importance of being a ready leader and business in today's fast-paced world30:26 - Dr. Andrew White, the founder of Align & Co, is this week’s Success Partner. Join Dr. Lona Cook and Dr. Andrew as they discuss the evolution of launching Align & Co and how it aims to revolutionize the delivery of chiropractic care. With a focus on bringing chiropractic care into the workplace, Dr. Andrew outlines how Align &  Co partners with businesses to provide on-site services, while highlighting the innovative approach to working with insurance companies. Explore the vision and passion driving the movement to make chiropractic care more accessible and impactful in the healthcare landscape. Resources MentionedDownload your copy of the Succession Planning Worksheet here: https://theremarkablepractice.com/podcast-ep247-succession   To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoBuild your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/For more information about Align Co. please visit: https://www.alignco.life/trpSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:Do you have a Business Succession Plan?What would happen to your business if you were out of the picture?Does your spouse / Team know what to do if you pass?Is there a written plan of action for your successor?Included: the Remarkable Succession Plan Guide (PDF) 3 things every buyer is looking for when evaluating a business. Episode Highlights00:56 - A reflection of a colleague that tragically passed away which highlights the need for preparedness for an unexpected exit.08:24 - The importance of preparing a business for sale, even if the owner doesn't plan to exit immediately.10:29 - Building a remarkable business with leveraged operations, bankable profits, and transferable value.14:15 - Creating durability in a business, highlighting the difference between scalability and durability.16:09 - The default mindset of "if everything went away, I'm still here" can lead to burnout and a lack of delegation, as CEOs try to handle everything themselves.18:41 - The dismal reality of chiropractic practices failing to transition successfully.21:08 - Optimizing and owning the 15 primary functions of a business to achieve success.24:07 - Establishing transferable value in a business.29:03 - Utilizing the Accountability Grid tool to identify areas of exposure in a business and potential changes to be made.31:01 - Dr. Sebastion Bonnin is joined by Success Partner Billy Sticker from Chiro Candy. Listen as they delve into the importance of building authority and leveraging digital strategies to generate high-quality patients. Billy emphasizes the significance of consistent video content to engage and educate potential patients and together they explore the challenges of digital marketing in tough markets and ways to overcome them. Learn what Chiro Candy offers and their commitment to helping chiropractors increase their impact in their communities.  Resources MentionedDownload your copy of the Succession Planning Worksheet here: https://theremarkablepractice.com/podcast-ep246-successionTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoBuild your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/For more information about Chiro Candy please visit: www.chirocandy.comSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:You will either pay now or pay later, you decide. A mature business perspective will reveal the limiting beliefs holding you back In the absence of value, the only reference point is cost. Whatever it takes, make the investment required to create the best possible productAre you investing in the creative process, or playing Problem Whac-A-Mole?Episode Highlights00:48 - The importance of having an attitude shift towards investing to create value in one's business.02:30 - The costs of failing to make investments in your practice and yourself. 05:00 - Partnering with other businesses to provide value to clients.07:14 - The limitations of the "mom and pop shop" mentality in the chiropractic industry.09:46 - Investing in your vision to manifest your desired outcome.11:48 - Delivering value to your clients to create a reference point beyond cost. 13:41 - Training and building a world-class experience can increase value and lead to growth.17:11 - The importance of leadership and taking the first step of investing in your vision.21:44 - Don’t miss this week’s Success Partner interview as Dr. Pete sits down with Dr. Tatum Johnston, co-owner of Mind Tweak, shedding light on their influential role in the chiropractic industry. Dr. Johnston shares her personal and professional journey as a chiropractor, emphasizing the challenges she encountered when educating patients and driving referrals. The discussion delves into the significance of patient education, offering a deep dive into the modern design and branding of their materials. They discuss how these resources can be leveraged to streamline practices, save time, and elevate professional impact. Resources MentionedTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoBuild your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/For more information The Mind Tweak about please visit: www.themindtweak.comSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:Most Chiropractors are leaving money on the tableThe Process: 3 stages to every productive eventThe Post-Huddle will increase Accountability, Productivity and Profitability  4 steps of the remarkable debrief Establishing the implementation culture Episode Highlights00:53 - Increase productivity and profitability by 33% with the power of the debrief.04:11 - The importance of debriefing after events to gather feedback and make informed decisions.06:45 - Valuing progression over perfection07:48 - Debriefing after events is key to success, captures takeaways and action items.11:47 - Assessing preparation and execution, and to ensure productivity over busywork.14:43 - The need for a documented system and process that everyone knows and is held accountable to, to ensure continuous improvement and learning.16:48 - Use the debrief process to bring transformation to their team.19:14 - Dr. Pete is joined by Dr. Steve Tullius, a Success Partner who along with building his own practice, now helps other doctors through his company Waitlist Workshops. Dr. Tullius shares his journey from overcoming a fear of public speaking to using workshops as a powerful tool for educating the public about chiropractic care. He discusses the expansion of his topics to include neurodevelopment, mental health, and autoimmune conditions, and the impact it has had on attracting new patients. Dr. Tullius also provides insights into the ROI of workshops and the importance of not overselling to patients. Resources MentionedTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoBuild your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/For more information Waitlist Workshops about please visit: https://www.waitlistworkshops.com/Schedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:How to Create The Remarkable DayThe 4 Quadrants of a Remarkable Business Owners Day How Remarkable CEO’s strategically plan their day Most DCs want to BE remarkable - This is how you “DO” remarkableEpisode Highlights00:48 - Rethinking how entrepreneurs approach their day, prioritizing their time, energy, focus, and money to maximize productivity and joy.05:34 - The downfall of becoming too focused on the traditional "9am to 5pm" workday.08:21 - The impact of counting days and making the most of time, reflecting on a different 9-to-5 schedule.13:25 - Reassess priorities and focus mastery to make the most of your time and energy.16:41 - A framework to break down your day into four phases: self-rituals, serving others, family, and personal health.20:25 - Success Partner, Jerry Hillesheim of Hockert Sales joins Dr. Pete this week. With over 35 years of experience in the chiropractic space, Jerry shares valuable insights into how Hockert Sales is solving critical problems for chiropractors through their innovative products and dedicated support. Together, they discuss the evolving landscape of chiropractic care, the importance of equipping practices with the right tools, and strategies for staying competitive in the marketplace. Resources MentionedDownload your copy of the REM Clock PDF here: https://theremarkablepractice.com/podcast-ep243-remclockTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoBuild your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/For more information Hockert Sales about please visit: www.hockertsales.comSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
In this episode, you'll discover:The 4 Engines of Your BusinessDCs do not lay awake worrying about their PRACTICE - they worry about their BUSINESS Turn your pirate ship into a battleship. Team is your business, and your business is your team.Why it’s possible to have a great practice but not a great business. To 10X your practice, you must 10X your skillset in business RPE is the HRV of your business. Episode Highlights02:50 - The importance of understanding the connection between the practice and the business side of chiropractic care.06:06 - Utilizing the accountability grid as a framework for managing both practice and business domains.08:54 - Transitioning from a practice-focused mindset to a business-focused mindset in order to achieve success.11:22 - Distinguishing between building the practice and building the business when hiring an associate or COO.14:40 - How the industry has been undercapitalized due to a focus on practice busyness rather than business success.17:24 - Many successful practices are built on passion and brute force, but lack fundamental business processes.21:51 - Small business with a great product and purpose can fail due to lack of business acumen.23:42 - ​​The importance of understanding both practice and business metrics to optimize a chiropractic practice.28:43 -  Dr. Pete sits down with Jeff Van Kampen, the CEO and co-founder of Clinic Growth Accelerator. He discusses the challenges in the marketing industry related to data attribution and emphasizes the importance of using accurate and hard-coded data for decision-making. Their discussion delves into how they provide accountability and visibility to their clients, the ROI of digital marketing, and the future trends in the industry. This interview is filled with valuable insights and practical advice on building authority and trust.  Resources MentionedTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoBuild your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/For more information Clinic Growth Accelerator about please visit:  https://www.accelerateyourclinicgrowth.com/20bookingsguaranteed or contact Jeff Van Kampen at jeff.clinicgrowthaccelerator@gmail.com and phone (414) 206.1543. Schedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
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