The Magpie Executive

Arizona State University Alumni, Herm "Hands" Harrison was one of the best tight ends who ever played in the Canadian Football League. He played for the Calgary Stampeders from 1964 to 1972, and won a Grey Cup in 1971. He was inducted to the Canadian Football Hall of Fame in 1993. This podcast is a narration of one of the speeches Herm used to give when he spoke to schools and youth groups.

In social media, numbers are impressive, but only the work gives you credibility. If you grow organically, you gain followers who are actually interested in you and your posts.

"Marketing is everything" said Tony Dyson, the creator of R2-D2. Especially when it comes to writing and publishing a book.This podcast is an archived interview with Tony, who was a British SPFX designer and the creator of Star Wars' most beloved droid, plus Chantal Harvey, a gifted artist, animator, and machinima producer. I did this interview for my book: Publishing and Marketing in the Digital Age.Chantal and Tony discussed their animated book project: Bobbekinworld, book publishing, and the challenge to make a buck as an author. Sadly, Tony died on March 4, 2016 but he lives on through Chantal through her website (www.chantalharvey.nl) and her projects. I wanted to share this with you because there are many nuggets of information, should you be considering writing a book for yourself or to help market your business.

Thanks to the free digital tools available at everyone's fingertips, the little guy can now compete with, and many times, surpass the big guy. Here are a few tips on how to put your business' digital marketing into the top ten percent.

By adding a few simple tasks to each of your blogs, YouTube videos, and developing an online resume, your SEO rankings will soar.

Is it possible for a business to get by without a website? Yes, but your digital presence is stronger with one. This podcast tells you how to set up a free or affordable one.

What Internet actions do you take for granted? What if your accessibility was different in another country?