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Let's Get Digital

Author: ROI Revolution

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In today’s fast-paced digital climate, it’s hard to keep up. Where should you invest your budget? How can you improve your overall growth fast? What trends are actually going to impact your business? Join paid search specialists Alex Wynn and Hallie Altman as they interview subject matter experts, tackling developments in digital marketing on a new hot topic each episode. If you’re interested in discovering best practice strategies, and tactics for success that will transform you into an expert of all things digital and ecommerce marketing, then this is the podcast for you. Expect personality, witty banter, priceless insights, and fascinating facts that will keep you up to date with emerging trends. Each fast-paced episode has several educational segments, packed with insights for retailers and lead gen in B2B and B2C that cover a range of services, including PPC, Social Media, SEO, CRO, and Amazon Advertising. Let's Get Digital is brought to you by the brand growth experts at ROI Revolution in Raleigh, North Carolina.
14 Episodes
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Are Your Campaigns Designed to Maximize Long-Term Revenue? Upper-funnel attribution is messy. And when brands separate strategies in terms of top and bottom of the funnel - essentially optimizing each half in isolation - marketing performance suffers. The buyer’s journey isn’t divided. So what needs to change? In this exciting and thought-provoking episode of Let’s Get Digital, hosts Alex Wynn & Hallie Altman are joined by Sr. Marketing Manager Chris Crompton to discuss a new model called Brand Attribution Marketing (B.A.M.). B.A.M. unifies brand and ecommerce marketing under a single mission: cultivating a rich relationship with your market to produce a long-term harvest of revenue. The ENTIRE marketing funnel is about branding, because the entire marketing funnel is about mutual relationship-building. B.A.M. unites all marketing efforts under common goals and success metrics to create winning campaigns that communicate the brand message in a compelling, memorable way. Tune in to discover new attribution insights brands can leverage to boost performance and unify the marketing funnel, how to overcome common ecommerce marketing weaknesses that cripple long-term growth, and the essential shift to drive more customers and brand advocates. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at letsgetdigital@roirevolution.com. Tune in next episode to remain in-the-know with all things digital marketing! Cool stuff to check out:Download the B.A.M. Whitepaper Roirevolution.com/podcast Check out our blogFacebookTwitterLinkedInYouTubeInstagramInterested in learning how to out market and out maneuver your competitors? Measure your Brand with a complimentary Competitive Analysis Report and get relevant, intelligent analytics & insights to adjust your marketing strategies proactively.Request a C.A.R. Today
Will the shorter timeline impact conversions? Can automation be fully trusted? Our hosts Hallie Altman and Alex Wynn bring you the answers and more, with special guest Amanda Gerard, a Paid Search Analyst at ROI Revolution. This week, the three experts cover a variety of topics including early preparation based on all of the changes that have occurred since last year, bid management, and the automation strategies you should leverage versus what should remain manual. Gerard discusses takeaways from the major Cyber Holiday successes she has already seen this year, as well as best practices for ad copy, Search vs. Shopping promotion, and seasonality adjustments. For brands whose products aren’t holiday-specific, the three have got you covered too, as they address tactics and strategies that can still be leveraged during the season. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at letsgetdigital@roirevolution.com. Tune in next episode to remain in-the-know with all things digital marketing! Cool stuff to check out:Check out How to Thrive in Cyber 5 with this whitepaper Check out our blogFacebookTwitterLinkedInYouTubeInstagramInterested in learning how to out market and out maneuver your competitors? Measure your Brand with a complimentary Competitive Analysis Report and get relevant, intelligent analytics & insights to adjust your marketing strategies proactively.Request a C.A.R. Today
Do you know how to E.A.T. according to Google? In this mouthwatering episode of Let’s Get Digital, our hosts are joined by SEO Content Manager Carolyn Wilborn to discuss Expertise, Authoritativeness, and Trustworthiness (E.A.T.). This term comes from Google’s Quality Rater Guidelines, a lengthy document that Search Quality Evaluators use to assess the quality of web content. So, why should you care? Well, over the past few years, Google has received a lot of criticism for over-delivering inaccurate search results or, at the very least, potentially problematic ones. As you can imagine, this is no good for a platform that prides itself on trust and delivering the best search experience possible for users. Users need results that can be relied upon, especially for websites related to health, medical, and financial topics - which are transparently referred to as Your Money or Your Life pages (YMYL), as this advice or information could potentially negatively impact someone's health, happiness, or wealth. But it doesn’t stop there. Ecommerce sites that don’t even deal with medical or financial products can’t afford to ignore E.A.T. either. If you want to discover exactly why that is, as well as E.A.T. ranking factors, E.A.T. best practices, and how to stand above your competition, you’ll definitely want to tune in to this episode! Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at letsgetdigital@roirevolution.com. Tune in next episode to remain in-the-know with all things digital marketing! Cool stuff to check out:Check out our blogFacebookTwitterLinkedInYouTubeInstagramInterested in learning how to out market and out maneuver your competitors? Measure your Brand with a complimentary Competitive Analysis Report and get relevant, intelligent analytics & insights to adjust your marketing strategies proactively.Request a C.A.R. Today
Final Thoughts & Tactics to Wrap Up Your Holiday Season Strategy. In the final episode of our seasonality series, Hallie Altman and Alex Wynn are joined by Sr. Paid Search Analyst, Alicia Tobey to discuss how brands can win at ecommerce this holiday season. The three dive into the account side of things to review lessons from the record-breaking 2018 holiday season that brands should keep in mind, as well as recent features that have been introduced this year that you can leverage to really boost sales. Elf you have questions about “must-do’s” for a successful season, or even what can go wrong that you should look out for, well we’ve got you covered there too. Lastly, as the gift that keeps giving, our experts also offer advice to account managers for a low-stress season, anticipated shifts from typical performance metrics, and when to implement strategies.Yule definitely be sorry if you miss this episode. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at letsgetdigital@roirevolution.com. Tune in next episode to remain in-the-know with all things digital marketing! Cool stuff to check out:Check out our 2019 Holiday Success Plan for BrandsCheck out our blogFacebookTwitterLinkedInYouTubeInstagramInterested in learning how to out market and out maneuver your competitors? Measure your Brand with a complimentary Competitive Analysis Report and get relevant, intelligent analytics & insights to adjust your marketing strategies proactively.Request a C.A.R. Today
The Time Is Now: Are you Prepared for the Holiday Ecommerce Season? In part two of our Seasonality Series, Brennan & Alex are joined by Paid Search Team Lead, Mary Harrison to take an in-depth look at the holiday season from the client's perspective. Tune in to discover out of the box strategies over the years, what preparation looks like now that automation is a major focus, and how the shift in dates this year will impact results. If you’re looking for top priorities to focus on ahead of cyber week as a business, as an advertiser who isn’t explicitly holiday promotion focused, or as the individual actually managing the accounts, this is definitely the part of the series you want to pay attention to. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at letsgetdigital@roirevolution.com. Tune in next episode to remain in-the-know with all things digital marketing! Cool stuff to check out:Check out our 2019 Holiday Success Plan for BrandsCheck out our blogFacebookTwitterLinkedInYouTubeInstagramInterested in learning how to out market and out maneuver your competitors? Measure your Brand with a complimentary Competitive Analysis Report and get relevant, intelligent analytics & insights to adjust your marketing strategies proactively.Request a C.A.R. Today
Prepping for the holidays: are you ready for the season? In this episode of Let’s Get Digital, Brennan Hall and Alex Wynn are joined by digital marketing expert and Google Strategist, Katie McCabe. With less time to shop this year due to shifting dates, this episode discusses the most important dates for the holiday season, different ways for your brand to build awareness using Display and Video, and important tips that marketers need to understand around this holiday season. McCabe also offers listeners the latest and greatest tactics available from Google for your brand to take advantage of in preparation for the season. So, if you’re interested in how you can prepare to ensure your brand’s has the most successful holiday, you’re not going to want to skip this episode. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at letsgetdigital@roirevolution.com. Tune in next episode to remain in-the-know with all things digital marketing! Cool stuff to check out:Check out our 2019 Holiday Success Plan for BrandsCheck out our blogFacebookTwitterLinkedInYouTubeInstagramInterested in learning how to out market and out maneuver your competitors? Measure your Brand with a complimentary Competitive Analysis Report and get relevant, intelligent analytics & insights to adjust your marketing strategies proactively.Request a C.A.R. Today
Episode 08: Back to School

Episode 08: Back to School

2019-10-2100:40:37

Are you ready for back to school season? In this episode of Let’s Get Digital, Dylan Padula and Brennan Hall enter class with paid social media advertising expert, Doug Cameron to discuss the importance of Back to School for businesses, and how you can use paid social media to capitalize on the season. Get your notebooks prepped and pencils sharpened, because this year is going to be a big opportunity for brands to smash into the market, and capture shoppers who are anticipated to spend roughly $27.8B on school-related supplies. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at letsgetdigital@roirevolution.com. Tune in next episode to remain in-the-know with all things digital marketing! Cool stuff to check out:Check out our blogFacebookTwitterLinkedInYouTubeInstagramInterested in learning how to out market and out maneuver your competitors? Measure your Brand with a complimentary Competitive Analysis Report and get relevant, intelligent analytics & insights to adjust your marketing strategies proactively.Request a C.A.R. Today
Episode 07: Paid Search Ads

Episode 07: Paid Search Ads

2019-08-1400:37:06

Keeping up with Google: Do You Know the 7 Properties that Follow Your Life? In this revealing episode of Let’s Get Digital, Dylan Padula and Brennan Hall connect with paid search expert and Google guru, Elizabeth McRae to review Google’s new and expanded multi-channel ad formats as part of their shift to focus more on audiences. Search, once the hub of AdWords is now becoming just one of the spokes in Google Ads as these developments challenge the norms of search query intent now that Google knows exactly where people are in the funnel. Creeped out yet? Tune in to understand the future of Google Ads, what all they really know about you, and the tactics you should start thinking about applying for your brand. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at letsgetdigital@roirevoltuion.com. Tune in next episode to remain in-the-know with all things digital marketing! Links Mentioned in Episode:  Are your DSAs really outperforming standard ads? Find out with this ad copy length performance analysis scriptCool stuff to check out: Check out our blogFacebookTwitterLinkedInYouTubeInstagramInterested in learning how to out market and out maneuver your competitors? Measure your Brand with a complimentary Competitive Analysis Report and get relevant, intelligent analytics & insights to adjust your marketing strategies proactively.Request a C.A.R. Today
Episode 06: Prime Day Recap

Episode 06: Prime Day Recap

2019-07-2400:40:43

Amazon Prime Day 2019: What Happened and What Will it Impact? This year’s Amazon Prime Day spanned over 48-hours from July 15th through the 16th. It included massive sales, millions of new customers, and deals so great that they made this the biggest sales event in its history. Join our hosts alongside marketplaces expert, Taylor Moore, as they talk through all of the sales, client success, and the impact Prime Day has on retail and marketplaces across the country. With detailed insights from advertisers in the trenches, and a vacuum named whiskers, this is definitely one episode you don’t want to miss. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at letsgetdigital@roirevolution.com. Tune in next episode to remain in-the-know with all things digital marketing! Interested in more Prime Day Content? Check out our blog! Interested in learning how to out-market and out-maneuver your competitors? Measure your brand with a comprehensive Competitive Analysis Report and get relevant, intelligent analytics & insights to adjust your marketing strategies proactively. Request a C.A.R. TodayFollow us on: FacebookTwitterLinkedInYouTubeInstagram
Episode 05: IRCE Recap

Episode 05: IRCE Recap

2019-07-1500:35:49

IRCE 2019: What happened at the world's largest ecommerce marketing conference? On this episode of Let’s Get Digital, our hosts Dylan Padula and Brennan Hall discuss the major takeaways from IRCE with ROI’s Director of Technology, David Austin. In this exciting episode, you’ll discover the importance of omnichannel commerce, hybrid marketplaces, direct-to-consumer trends, and the rise of artificial intelligence. We take a deeper dive into the overall technology maturity curve in ecommerce, as David summarizes what he saw in regards to how vendors are preparing for the new direction of holistic digital marketing that we’re moving toward within the industry, as well as platform capabilities, Amazon's approach, and trends that will start to have a major impact on brands in 2020. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at letsgetdigital@roirevolution.com. Tune in next episode to remain in-the-know with all things digital marketing! Interested in more IRCE Content? Check out our blog! Interested in learning how to out-market and out-maneuver your competitors? Measure your brand with a comprehensive Competitive Analysis Report and get relevant, intelligent analytics & insights to adjust your marketing strategies proactively. Request a C.A.R. TodayFollow us on: FacebookTwitterLinkedInYouTubeInstagram
Did you know that not everyone should participate in Prime Day? On this episode of Let’s Get Digital, our hosts Dylan Padula and Brennan Hall discuss the good, the bad, and the ugly of Prime Day with Marketplaces expert, Sam Salathe. In this enticing episode, you’ll discover the importance of prime day and what it can do for Brands long-term, as well as the strategies that will win-big for those Brands that are a good fit. For those Brands that should sit this Prime day out… well, you’ll learn exactly why that is. Last, but certainly not least important, we dive into how to properly measure Prime Day success in order to determine if this year was a major success or flop. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at letsgetdigital@roirevolution.com. Tune in next episode to remain in-the-know with all things digital marketing! Interested in more Prime Day Content? Check out our blog! Interested in learning how to out-market and out-maneuver your competitors? Measure your brand with a comprehensive Competitive Analysis Report and get relevant, intelligent analytics & insights to adjust your marketing strategies proactively. Request a C.A.R. TodayFollow us on: FacebookTwitterLinkedInYouTubeInstagram
Have you ever wondered if you should be advertising on Facebook? Is it really worth the investment? Well in this week's episode of Let’s Get Digital, our hosts cover that and more along with their guest and expert in the Social Media realm, Social Media Analyst Hallie Altman. In this lively and informative episode, the hot topics of social media ad formats, mobile presence, and Facebook Advertising presence are discussed as we dive into why these avenues are important, why you should be there, and how to measure success. Facebook is ever-growing, and with new advertising formats in place, Brands will definitely want to equip their marketing strategies with this full-funnel approach. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at letsgetdigital@roirevolution.com, and you may hear your question on the next episode! Tune in next episode to remain in-the-know with all things digital marketing! Interested in more Social Media Advertising Content? Check out our blog! Interested in learning how to out-market and out-maneuver your competitors? Measure your brand with a comprehensive Competitive Analysis Report and get relevant, intelligent analytics & insights to adjust your marketing strategies proactively. Request a C.A.R. TodayFollow us on: FacebookTwitterLinkedInYouTubeInstagram
Episode 02: Amazon DSP

Episode 02: Amazon DSP

2019-06-2600:30:48

Are you aware that 9.6x more high-intent shoppers can be reached with display ads vs. search alone? In this riveting episode of Let’s Get Digital, our hosts Dylan Padula and Brennan Hall are joined by a seasoned veteran in the Amazon space, Marketplaces Strategist Evan Davis, who shares his insights on Amazon Display. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. In this episode, we get into what exactly Amazon DSP is, why it’s important, and what it can do for your brand. You’ll want to keep your ears perked as different strategies for prospecting and re-marketing are divulged, and our guest gets real honest about the kind of returns you can expect your brand to see with DSP. If you’re ready to understand how to actually gauge success and properly manage expectations with DSP, this episode is definitely one you don’t want to miss. If you have any questions for the hosts, write us at letsgetdigital@roirevolution.com. Tune in next episode to remain in-the-know with all things digital marketing!Interested in more Amazon Content? Check out our blog! Interested in learning how to out-market and out-maneuver your competitors? Measure your brand with a comprehensive Competitive Analysis Report and get relevant, intelligent analytics & insights to adjust your marketing strategies proactively. Request a C.A.R. TodayFollow us on: FacebookTwitterLinkedInYouTubeInstagram
Did you know that YouTube is the second largest search engine? Discover why video advertising is so relevant and the impact it’s having on the industry with Dylan Padula and Brennan Hall this week on Let's Get Digital. Let's Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. This week, the dynamic duo tackles Video Advertising with Principal Paid Search Strategist, Millie Brooks. Brooks, a seasoned ROI’er lends her expertise on the rise of video and walks you through what you should expect when utilizing video and how to get the most out of it for your marketing strategy. In this episode, you will learn what makes a good video, when to use sound and captions, how you should be targeting, and how to gauge success with video. The team also includes a riveting lightning quiz round, and keeps you up to date with all the latest and greatest news and events going on in the industry. This week, instead of asking you a question, we’re leaving it up to the listeners. What do you guys want to hear from us? How can we help? Write us your response at letsgetdigital@roirevolution.com. Tune in next episode to remain in-the-know with all things digital marketing! Interested in more YouTube Content? Check out our blog! Interested in learning how to out-market and out-maneuver your competitors? Measure your brand with a comprehensive Competitive Analysis Report and get relevant, intelligent analytics & insights to adjust your marketing strategies proactively. Request a C.A.R. TodayFollow us on: FacebookTwitterLinkedInYouTubeInstagram
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