Rise of the Filmtrepreneur: The Entrepreneurial Filmmaking Podcast with Alex Ferrari

I'm very excited to bring this episode to the IFH Tribe. Today on the show we have filmmaker, Filmtrepreneur, and self-distribution expert Steven Lewis Simpson. Steven has been able to generate hundreds of thousands in revenue for his film Neither Wolf Nor Dog without ever releasing it online. He made all his money self-distributing theatrically. Not only in the US but worldwide.In conversation, we discuss how we, as filmmakers, can create our own creative reality, even in an industry as inaccessible as the film business. No one has ever attempted the pan-European distribution he doing or released the way I have in the US. That amazes me as it seems so obvious. The key thing is that people don't want to try what has never been done.Neither Wolf Nor Dog is one of the most culturally important American films in years and stars a 95-year-old Lakota elder who takes the audience into a contemporary landscape and reveals the echoes of the massive American Genocide that they still feel today. Not exactly a blockbuster-style film.At eighteen, Steven Lewis Simpson was Britain’s youngest stockbroker and trader. Four years later he moved to Hollywood to work at legendary Hollywood producer, Roger Corman’s studio. At twenty-three, he directed his award-winning first feature film, Ties.He recently theatrically self-distributed his sixth feature film, Neither Wolf Nor Dog, as he saw the few independent films that actually found distributors in the US were being poorly released. As a result of his re-imagining the theatrical distribution model, his film became the most successful self-distributed film in some time.The film achieved the longest theatrical run of any 2017 release in the USA – a wider release than the last two Palme d'Or winners and often out-grossing blockbusters when heading to head, even though he had no distribution experience. He even has a new masterclass that can help you on your path.This episode might just change the way you look at making money with your film. Steven is a true Filmtrepreneur. Please enjoy my eye-opening conversation with Steven Lewis Simpson.

Today on the show we have returning champion Stephen Follows. In this Halloween themed episode, we dive into Stephen's opus, The Horror Report. The report was created by using data on every horror film ever made, a data-driven dive into everything from development, production, and distribution to recoupment and profitability.Stephen Follows is an established data researcher in the film industry whose work has been featured in the New York Times, The Times, The Telegraph, The Guardian, The Daily Mail, The Mirror, The Evening Standard, Newsweek, The News Statesman, AV Club, and Indiewire. He acted as an industry consultant and guest on the BBC Radio 4 series The Business of Film, which was topped the iTunes podcast chart, and has consulted for a wide variety of clients, including the Smithsonian in Washington. He has been commissioned to write reports for key film industry bodies and his most recent study, looking at gender inequity in the UK film industry and was launched on the BBC Radio 4 ‘Today’ program.Stephen has taught at major film schools, normal business schools, and minor primary schools. His lessons range established topics from Producing at MA and BA level, online video and the business of film producing to more adventurous topics such as measuring the unmeasurable, advanced creative thinking and the psychology of film producing. He has taught at the National Film and Television School (NFTS), Met Film School, NYU, Filmbase, and on behalf of the BFI, the BBC, and the British Council.Stephen has produced over 100 short films and two features. Past clients range from computer game giants, technology giants, and sporting giants but sadly no actual giants. He’s shot people in love, in the air, on the beach, and on fire (although not at the same time) across over a dozen different countries in locations ranging from the Circle Line to the Arctic Circle.Enjoy my eye-opening conversation with Stephen Follows.

Today on the show we have writer/director Rob Smat. His niche film is THE LAST WHISTLE. It is a Football Drama with a budget of 125K, the crew was almost entirely film students, shot in 13 days in Texas, distributed worldwide by Vertical Ent. for 10 theater releases this past June, and originated as a pitch for Rebel Without a Crew TV show and was turned down so I made it myselfRob formed a cast from high-level B-list stars, fostered relationships with distributors before shooting, and focused on production value without losing sight of the story.  Trying to recoup the budget rather than use the festival circuit to find an audience he did not submit the film to any major festivals, we discuss the pros and cons of that strategy.He was 22 when I started developing the project and wanted THE LAST WHISTLE to lead him to a place where he could build a filmmaking business model that could sustain his filmmaking goals.Enjoy my conversation with Rob Smat.

After 500 episodes I need a break. To celebrate this insane milestone we are flipping the script. Many of you in the IFH Tribe has asked me to have someone interview me on the show.So I asked my long-time friend and current IFH Show appearance record holder (he’s been on the show 13 times) writer, producer, actor, and [REDACTED] to come in and take hosting duties for me. [REDACTED] and I sit down to look back at 500 episodes of Indie Film Hustle.[REDACTED] asks deep questions about my journey with Indie Film Hustle and the podcast. If you have heard any other episodes with [REDACTED] you’ll know that they were EPIC and this episode was no exception. [REDACTED] digs deep so I really think you will enjoy this episode.I also reveal some BIG NEWS. Indie Film Hustle has relocated cross-country to a new company location. I get into why I decided to move out of Los Angeles and much more. Here’s to another 500 episodes of the Indie Film Hustle Podcast. Thank you all for continue to allow me to serve you and do what I love.Thanks to my friend, [REDACTED] for interviewing me.

Today on the show I have Klaus Badelt. We do a deep dive into the state of independent film and self-distribution. We also discuss the Distribber debacle and how filmmakers can get access to their films back from Distribber.Klaus is not only a tech entrepreneur he also writes the occasional score for feature films including The Thin Red Line, The Prince of Egypt, Gladiator, and Pirates of the Caribbean: The Curse of the Black Pearl.He also founded Filmhub, a unique way to distribute your indie film. Filmhub allows filmmakers to upload your film for free, while streaming channels discover, order, and stream your work - worldwide. Once revenue starts flowing, 80% goes to you. No deductions or fees. That's it.Enjoy my epic conversation with Klaus Badelt.

Have you ever been in a place where nothing is going right creatively? Do you ever feel like you are standing in your own way? Me too. Today's guest is author Jeff Leisawitz who wrote Not F*ing Around— the No Bullsh*t Guide for Getting Your Creative Dreams Off the Ground.  This little pack is quite a punch.I wanted to have Jeff on the show to drop some knowledge bombs to wake up the tribe a bit. To help you get out of your own way; to get you out of any creative rut.This guidebook is a manual for creatives who can't quite get their creative juices flowing? The day job sucking your soul? Fizzled out before you put the finishing touches on your amazing creation? With relentless positivity, full-on authenticity, and a punk rock thunder spirit, author Jeff Leisawitz pulls back the curtain on the creative process and reminds us that we are all creative SuperStars.It's time to get off the couch and get on the path. It's time to tap into the cosmic heartbeat that thumps in your chest and shines from your soul. It's time to get NFA!About Jeff Leisawitz: Jeff is an award-winning musician/ producer, a critically acclaimed author, and an internationally distributed filmmaker who has devoted his life to creativity.As the guy behind Electron Love Theory, Jeff fused interviews with Seattle’s WTO demonstrators into electronic music, garnering more than a quarter-million downloads worldwide. Jeff has released five studio albums and has landed thousands of music placements in film, TV, and multimedia for clients like HBO, MTV, Discovery, Microsoft, NBC, and many others.As the founding writer for Seattle’s taste-making alternative rock station 107.7 The End, he chronicled the alternative grunge scene in the 90s.After training as a Life Coach and practicing NLP (Neuro-Linguistic Re-Patterning) Jeff landed a gig as an adjunct faculty member at Pacific Lutheran University— teaching college students to rock. (Seriously)When creative businesses, schools, and organizations like Brown Paper Tickets, Tacoma School of the Arts, Gage Academy of Art, Northwest Film Forum, and others need to amp up the creativity, Jeff leads workshops and events to fire up the creative spirit and empower people to tap into their true potential.Enjoy my conversation with Jeff Leisawitz.

Today on the show we have a director who shot a time travel feature film in two days, his name is Grant Pichla and his film is called Making Time. Making Time's 110 pages were shot in just two crazy, fast-paced days, separated by seven months and a house renovation.After traveling back in time, a divorced workaholic must repeat his past footsteps in order to return to an unaltered present but struggles when it means re-proposing to his ex-wife. How'd they shot​ a full movie in 2 days? This documentary series explains it all.This remarkable documentary is available on Indie Film Hustle TV. Grant and I discuss the insanity of shooting a film in two days, how he came up with this crazy idea, and what it took to put this beast together.Enjoy my conversation with Grant Pichla.

Today on the show we have film producer and distributor Shaked Berenson. Shaked has been on the show a few times now and each time he brings a wealth of knowledge bombs to the tribe. Shaked is the CEO of The Horror Collective company---a community of independent horror filmmakers, connecting their films to fans, transparently. It provides direct distribution combined with a cost-effective, high-impact festival, marketing, and release strategy.Shaked Berenson produced, and executive produced 22 features and two television series including many horrors and cult favorites such as Turbo Kid (2015), Big Ass Spider (2013), The Aggression Scale (2012), and most recently, The Man Who Killed Hitler, and The Bigfoot (2019), Extra Ordinary (2019), Pretending I'm A Spiderman - The Tony Hawk Video Game Story (2020), and The Lodgers (2018).In the past 15 years, Shaked financed, marketed, and distributed over 120 films across all genres. He served as a Board Director for IFTA™ (Independent Film & Television Alliance) since 2011, a PGA (Producers Guild of America) member since 2013, and currently on the advisory board of The Film Collaborative, a non-profit committed to distribution education and facilitation of independent film.In this episode, Shaked and I discuss the realities of film distribution in today's world, why most indie films fail to make money, why many film distributors screw over filmmakers, and how filmmakers can better position their films for the marketplace. The RAW TRUTH that Shaked and I discuss is not for the faint of heart but I truly hope it helps filmmakers better understand the marketplace they are entering.Enjoy my conversation with Shaked Berenson.

I've been getting asked almost daily if filmmakers should submit to film festivals during the pandemic since most festivals are moving online? Well, I went straight to an expert to discuss this.On the show today I have one of the leading authorities on film festivals, Chris Holland from Film Festival Secrets.com. Chris is a 20-year veteran of film festivals, journalism, marketing, distribution and literally wrote the book on the subject, Film Festival Secrets: A Handbook For Independent Filmmakers.If you are a listener of the show you also know that Chris and I created a FREE Podcast Series called the Film Festival Hacks Podcast. Chris and I discuss the pros and cons of submitting to film festivals in today's world, what value film festivals have in the current marketplace, and if festivals can bounce back after the brutal hit they took from COVID.Enjoy my conversation with Chris Holland.

I've been working on a new podcast for sometime now. Introduction Next Level Soul. The podcast that asks the big questions about living, evolving and thriving in the world today. The show attempts to answer those questions by having candid and inspiring conversations with thought leaders from every walk of life.Global icon, musician, and animal rights activist, Moby(né, Richard Melville Hall) has lived many lives right before the gazes and judgment of the world. Self-discovery is a continual process that each time, when done right, unravels a new purpose and even newer challenges. This conversation is about the rise and fall of ego, fame, fortune, self-destruction, and eventually self-rediscovery and redemption.Moby came onto the entertainment scene with his 1991 single, ‘Go’ --- the start of a remarkable critical and commercial success. He went on to sell over 20 million records globally; especially with his 1999 album ‘Play’. In the interview, Moby describes the success of the PLAY album as unanticipated. Each track on the record was licensed to films, television shows, and commercials making it one of the most licensed albums in history.The accomplishments brought in a wave, and he rode it. Alcohol and drugs became part of that wave, even missing his mother’s funeral because he was passed out drunk in bed.Moby’s journey to healing, self-peace, and sobriety has not been all unicorns and rainbows. In spite of living the dream life and having the world at his feet, the peak of his career was a period when he suffered deep depression. He sought to turn the course of his fears into a vision of purpose. By, regaining control of his life - sobering up since 2008, finding spirituality that works for him, and crystalizing his imperfect, yet extraordinary life and career in his new documentary, Moby Doc.Moby doc is the creative, offbeat, wry, music-filled chronicle of an eventful life examined. filled with existential discussions, extraordinary concert footage, deep cuts from 30 years of moby’s music, unconventional narrative, quirky animation, rare clips, and thoughts from moby’s friend David Lynch, it’s a vibrant, eclectic conversation between a man and his past. as music and a commitment to veganism and animal rights guide him, moby delves into himself to share honestly what he’s gone through, what it might mean to others, how he turned confusion about life into the beauty of art…and why the answers to some of the deepest questions we can ask as human beings may not be found in the way we’re actually living.It was an honor to have this conversation with this remarkable artist and human being. Please, enjoy my sit-down with the iconic, Moby.

After working in the IFH labs for the first part of 2021 I can finally announce what it is. May I introduce Indie Film Hustle's FILMMAKER PROCESS?Filmmaker Process offers comprehensive professional services for hire to help filmmakers and screenwriters, working at any budget level, get their film project to the finish line. I wanted to put the much-needed services filmmakers need but rarely have access to all under one roof.Filmmakers and screenwriters usually could only get access to these services if they "knew someone." Here are the services and products Filmmaker Process gives you access to:- Pitch Decks- Budget and Scheduling- Domestic and International Sales Estimates- Legal Contracts and Form Templates- Indie Film Investor Package- Consulting and Coaching- Script Coverage- Post Production Services- Trailer Editing- Poster, VOD, and DVD/Blu-Ray Artwork- Film Deliverables (Both Physical and Legal)- Production PayrollIn this episode, I go over what each service is and how you can use it to get your film project to the finish line.For more info go to: www.filmmakerprocess.com

So today we are going to go down the rabbit hole of NFTs. What the heck is an NFT. It is a Non Fungible Token. Basically, an NFT is a completely original digital file or a digital collectable which is registered on a blockchain ledger just like any cryptocurrency. But unlike cryptocurrency, like Bitcoin or Ethereum, an NFT is totally unique and because it lives on the blockchain it verifies who is the rightful owner of this one-of-a-kind digital collectable file.In February 2021, digital artist Peebles sold a digital artwork for $69.3 million at auction. You heard correctly almost $70 million for a digital file. The founder of Twitter, Jack Dorsey, sold his very first tweet as an NFT for $2.9 million.It took me a minute to understand what these things were and then it clicked. NFTs are digital baseball cards, comic books, Garbage Pail Kids or Pokemon cards. They are just a digital version and in many ways better because you know exactly how many copies exist.The NBA is sell "moments" as NFTs through NBA Top Shots. Basically, they are selling highlight clips as NFT and they are killing it. Fans of the NBA are gobbling these NFTs as fast as they are released. I really think there is now one doing NFTs better than the NBA right now.Musicians are having amazing success selling NFTs directly to their fans. This is turning the established music industry on its head. NFTs are essentially killing off the middle man. No more label, just a direct relationship with the artist's fans.The other amazing thin about NFTs is that the artist continues to make money on every sale of the NFT forever. Let me explain. When an artist creates a NFT by minting it. Minting is the process of create the digital file (NFT) and placing it on the blockchain. The artist then sets the residual percentage every time the NFT sells.So if I mint a short film and sell it for $500. I get $500. Now, if the new owner sells it 2 years from now for $10,000 I get 10% of that sale. Every time that NFT is resold I get my cut. All transactions transparent. All on the blockchain.So how can filmmakers make money? There are so many options because NFTs are in their infancy. Everyone is trying  to figure out how to use them  in indie film. Some ideas are:Selling the distribution rights to the entire film, like Kevin Smith is doing with is latest film KilljoySelling the distribution rights to your film in shares like the indie film LotawanaCreate  an NFT to a short film to finance itSell NFT collectables from the filmFund raise your film's budget with NFTsThese are just some ideas. I decide to throw my hat in the ring and created an experiment. I minted a few NFTs for my first short film BROKEN and some "legacy NFTs" of the first ever filmmaking tutorials ever uploaded to YouTube. Here is the description of one of the NFTs.This NFT is called Muzzle Flash Breakdown and is one of the first filmmaking tutorials to ever be uploaded to YouTube. It was uploaded on August 28, 2006 by filmmaker, author and Indie Film Hustle Podcast host Alex Ferrari from his 2005 award-winning short film BROKEN. It was taken from the best-selling DVD of the film. That DVD was one of the first indie short films to ever create a massive collection of tutorials and making of videos that explained how to make a low-budget independent film with off-the-shelf software and digital consumer cameras.  This is part of a limited series of filmmaking tutorials that were uploaded to YouTube from the short film BROKEN. All the videos were uploaded and released on the same day in 2006. The external link attached to this NFT will show the original upload to YouTube.Link: https://www.youtube.com/watch?v=yFPoBZY5BrAWhen you purchase this NFT you will also gain access to the short film BROKEN, the entire collection of tutorials and commentary tracks via private link and passcode. You will also receive the original QuickTime file that was uploaded to YouTube.To access my NFTs go to: www.ifhnft.comI released three of 6 of the total filmmaking tutorials I uploaded on YouTune back in Aug 2006. If these sell out I'll upload the rest and maybe some of my other popular short films I directed over the years. I wanted to give you an example of what an independent film NFT looked like and this is totally an experiment to see what happens.Maybe I'll never sell an NFT, maybe I sell  them three years from now or maybe they will sell out in 15 min. Who knows. What I am excited about is the potential of what this could mean for the indie filmmaking community.In this episode I break down everything you need to know about NFTs, how to make money with them and more. Enjoy!

DVD is NOT Dead! Making MAJOR Money with DVD Distribution with Jeff SantoDVD is dead! Not so fast. Today's guest is filmmaker Jeff Santo who has been making major money selling DVDs of his indie films for years.Jeff has been an indie filmmaker for over 20 years. After been ripped off by a predatory film distributor on his first film he came back with a vengeance with his second film This Old Cub. He turned that film into a big success selling over 40,000 DVDs on my own website, marketing my film directly to his niche audience where he sold a total of 85,000 DVDs.He repeated the process with his next film, Dead In 5 Heartbeats, which is a fictional feature based on the successful novel by Sonny Barger. The film was successfully released in a 14 city theatre tour, independently, in April 2013. Quickly followed by the 2 disc DVD release, selling in over 70 countries worldwide, and now released digitally on iTunes, Vudu, Google Play, and Sony Playstation platforms worldwide; swiftly becoming a cult classic amongst the motorcycle culture. He also sold over 30,000 DVDs worldwide, even when DVDs were supposedly a dead format.If you do not have a niche film you got no shot today! This is the Filmtrepreneur way. Jeff and I get into it in this episode, discussing his methods and techniques.Enjoy my conversation with Jeff Santo.

It was brought to my attention that there are predatory film aggregators and distributors out there selling promises that they don’t intend to keep.Yes, I know shocking.Specifically, I came across a few film aggregators, and use the term “aggregator” extremely loosely, that were promising filmmakers that if they use their service they could guarantee their film would be placed on Netflix, Hulu, Tubi, etc.“THIS IS 100% BS!”In this episode, I’ll break down the predatory tactics they use and will follow the money so you can see how the sausage is made using this scam.Some of these “aggregators” have no experience in film aggregation AT ALL. No history working with filmmakers. I mean they just buy a URL, open shop, use a fancy website and promise indie filmmakers the world. You need to do your homework. You need to ask around to see if you can find anyone who has done business with them. You can reach out to the amazing community of indie filmmakers over at the Private Facebook Group: Protect Yourself from Predatory Film Distributors/Aggregators and see if they have any insight.It’s just not predatory aggregators, we can’t forget the predatory film distributors. These companies promise you this and that but never deliver. If it’s not in the agreement it doesn’t matter what they tell you. DO YOUR HOMEWORK. Speak to a qualified entertainment attorney with expertise in film distribution.As I stated last year when the economic situation in the world changes predatory film aggregators and distributors will become more and more desperate.Stay vigilant out there tribe. Sharks are around every corner.Enjoy the episode.

Well I put out an episode back in 2019 putting my dream list of guests out into the universe and in the past four months I've been humbled to have some amazing filmmakers and screenwriters on the show. Incredibly one of those dream guests has made his way on the show today. We are joined by indie film icon and Oscar® nominated writer/director Richard Linklater. Richard was one of the filmmakers who helped to launch the independent film movement that we know today with his classic 1991 indie film Slacker. So today, we will not only dive into the extraordinary career of Richard Linklater but also that of collaborator and longtime friend writer/director Katie Cokinos.If this is your introduction to Linklater and his work, here are a few highlights you must know; Linklater helped launch the 90s indie film renaissance with his film Slacker.The producer, director has juggled the TV, film, short-film, and documentary genres seamlessly over his career - typically focusing in fine detail on generational rites and mores with rare compassion and understanding while definitively capturing the 20-something culture of his era through a series of nuanced, illuminating ensemble pieces which introduced any number of talented young actors into the Hollywood eco-system.One of the talents to emerge from this era is the Texas native, Matthew McConaughey in Linklater’s third movie and VHS smash hit, Dazed and Confused. Based on Linklater’s years at Huntsville High School and the people he encountered there, the film shadows the adventures of high school and junior high students on the last day of school in May 1976.Throughout his career Richard has chosen to tell stories about the human condition, while many times making us laugh and cry at the same time. I found an immense philosophical under current to most of his life's work. From The Before Trilogy to Boyhood, his films tackle topics in an honest, raw and deeper way that is not normally seen in filmmaking.Many of the actors who work with Richard call him the "Zen Director" on set. His philosophy can be felt throughout his work. He often tells long and transformative coming of age stories over years, if not decades, something that is unique to him.His Oscar® nominated film Boyhood is a groundbreaking story of growing up as seen through the eyes of a child named Mason (a breakthrough performance by Ellar Coltrane), who literally grows up on screen before our eyes. Starring Ethan Hawke and Patricia Arquette as Mason's parents and newcomer Lorelei Linklater as his sister Samantha, BOYHOOD charts the rocky terrain of childhood like no other film has before.Snapshots of adolescence from road trips and family dinners to birthdays and graduations and all the moments in between become transcendent, set to a soundtrack spanning the years from Coldplay's Yellow to Arcade Fire's Deep Blue. BOYHOOD is both a nostalgic time capsule of the recent past and an ode to growing up and parenting. It's impossible to watch Mason and his family without thinking about our own journey.Now the other remarkable filmmaker in this conversation is Katie Cokinos. She has made over ten short films and in 2000 wrote, directed, and acted in the feature film, Portrait of a Girl as a Young Catwhich premiered at SXSW.  Katie produced Eagle Pennell’s film, Heart Full of Soul (1990); was a publicist for Richard Linklater’s Slacker, (1990).  She was the Managing Director of the Austin Film Society, 1990-95.Her latest film is the coming of age story I Dream Too Much, co-produced by Richard. Here's a bit about the film:Presents a day in the life in Austin, Texas among its social outcasts and misfits, predominantly the twenty-something set, using a series of linear vignettes. These characters, who in some manner just don't fit into the establishment norms, move seamlessly from one scene to the next, randomly coming and going into one another's lives. Highlights include a UFO buff who adamantly insists that the U.S. has been on the moon since the 1950s, a woman who produces a glass slide purportedly of Madonna's pap smear, and an old anarchist who sympathetically shares his philosophy of life with a robber.So much was covered in this EPIC 2 hours conversation. I need to stop here and let you dive in.Enjoy my conversation with Richard Linklater and Katie Cokinos.