DiscoverScaling Up B2B SaaS & PaaS with salesXchange
Scaling Up B2B SaaS & PaaS with salesXchange
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Scaling Up B2B SaaS & PaaS with salesXchange

Author: Nigel Maine

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Unleash the Power of B2B Digital Selling for New SaaS & PaaS Business

🚀 Dive into the ultimate podcast and live stream experience tailored for B2B SaaS & PaaS. Streaming live on LinkedIn, YouTube, and Facebook, we're speaking directly to savvy business owners, CEOs, and new business enthusiasts!

🎯 The Challenge:
B2B revenue generation falters when applying B2C strategies (that's who marketing automation was designed for!). Traditional methods, like relying on salespeople to cold call or using marketing automation to snag contact details, falls short in the B2B landscape. Why? Because business buyers operate differently – they’re seeking impactful ROI and wish to stay anonymous until they’re purchase-ready.

🔥 The Game Changer:
Imagine unrestricted access to content, perfectly crafted image adverts circulating on social media, and weekly engaging live stream shows targeted directly at your market. That’s right, no more waiting for leads; instead, enjoy a continuous flow!

📈 The Reward:
Every week, 1% to 15% of your target market is gearing up to buy. With live shows, you can engage massively, efficiently, and at a fraction of the cost of traditional methods. The result? More leads, greater business growth, and unparalleled profitability.

🌟 Join "Scaling Up!" and elevate your business to unprecedented success. Subscribe now and revolutionize the way you do B2B! 🌟

www.salesxchange.co.uk

41 Episodes
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Probably the most significant show so far as we talk about what we've learned about B2B new business development during this year.We maintain, 'if you do what you've always done, you'll get what you've always got'. B2Bs have been misled to follow big tech and over the years new business development has been handed over to marketing, who have never sold direct or communicated direct to decision makers, yet they have been driving all activity that determines new sales.Pipelines have dimini...
If your prospects don’t know who you are or what you do, you’re finished! After decades in the trenches, and a massive amount of research and analysis, we have discovered and documented the strategy you need to communicate to your ideal prospects, keep them engaged and get their respect to the point of wanting to do business with you. If you’ve been in sales for any amount of time, you will know by now that marketing departments keep failing and they refuse to research and change fo...
In today's rapidly evolving business landscape, staying ahead in the B2B space demands innovative approaches to sales and marketing. One such groundbreaking strategy is the integration of live broadcast programs, akin to magazine-style shows, into your business development toolkit. This concept, while relatively new, is proving to be a game-changer for those who embrace it.For sales professionals and CEOs, understanding and mastering this approach is no longer just an option, but a necessity....
Ask your questions about new business development and prospect engagement on LinkedIn - or you can post/ask beforehand.Call: 0800 970 9751Text: 07547 187383Email: nigel@salesxchange.co.ukChat: https://lnkd.in/eUH6aEWKThis is an opportunity to get advice, help or ideas on direction when it comes to new business development for B2B technology, SaaS and Services organisations and exploring ways of changing the outcome on your existing activities.We’ll also be giving some updates on the wor...
Missed Your Sales Target Again? Discover The Only Viable New Strategy For Getting New Business in 2023/4 and Beyond!How’s your pipeline? Are you on target? What do your next few months look like? Still waiting for leads?Is marketing ‘smashing’ their KPI’s? Do you feel like you’ve been shut down and silenced if you complain about their performance?We both know that not much has changed in B2B sales for the past ten years or so, and so it’s unsurprising you might be questioning what’s going to ...
The most popular page on most business websites is the About Us page. The reason being, browsers, prospects, i.e., potential customers want to know who the people are who they might decide to buy from.This doesn’t mean it’s another opportunity to pitch the company. You already do that on your sales pages and throughout your website – I hope you do anyway!Join me in this week’s live show where I walk you through my journey from starting out in technology sales in London’s West End through to w...
When starting a new business or making plans to scale up, there is always a flurry of excitement and anticipation. Everyone wants the new idea, product, or plan to work. But the reality is the foundation of our new strategies are based upon previous experiences, perhaps with a tweak here and there.What if the foundation is flawed? What if the basis of our business intelligence is misguided but we have never had these errors pointed out? What if we are too blinkered, or ...
26/10/23: How Talent Acquisition and Recruitment is Broken for B2Bs! - Unless you know a raft of different people, you will need to employ someone in Talent Acquisition or the services of either a recruitment agency, LinkedIn or a consultant to help you.When it comes to sales and marketing in the B2B arena, I can safely say you’re going to be in for a bumpy ride and quite possibly you’ll lose your company – why – because in the main, you are being told a bunch of ‘huey’ because very few...
🔥 Ignite Your B2B Ambitions or Perish in Mediocrity! — The Live Show Series You Can't Afford to Miss 🔥Ditch Your Marketing Team & Tear Up Your Business Playbook — The Clock's Ticking!Listen up! You’ve been force-fed a 20-year LIE. The B2B landscape? Crippled. Why? Because we've been using marketing tools and strategies originally designed for B2C. Wake up! You don't buy enterprise software the way you would impulse-buy trainers.👉 Business leaders, you've been duped, tricked, and bamboozle...
🔥 Ignite Your B2B Ambitions or Perish in Mediocrity! — The Live Show Series You Can't Afford to Miss 🔥Ditch Your Marketing Team & Tear Up Your Business Playbook — The Clock's Ticking!Listen up! You’ve been force-fed a 20-year LIE. The B2B landscape? Crippled. Why? Because we've been using marketing tools and strategies originally designed for B2C. Wake up! You don't buy enterprise software the way you would impulse-buy trainers.👉 Business leaders, you've been duped, tricked, and bamboozle...
Dismiss The Digital Dilemma and Rebuild Your Growth Trajectory.This new live series will be as exciting as it is controversial. Your host Nigel Maine is not only outspoken when it comes to the failed marketing strategies being promoted to B2Bs, but he has researched and uncovered some shocking revelations that have been damaging businesses for decades.This is the 'New Business Expose' you have always wanted to hear… this show is unscripted, giving businesses both barrels when it comes to what...
Dismiss The Digital Dilemma and Rebuild Your Growth Trajectory.This new live series will be as exciting as it is controversial. Your host Nigel Maine is not only outspoken when it comes to the failed marketing strategies being promoted to B2Bs, but he has researched and uncovered some shocking revelations that have been damaging businesses for decades.This is the 'New Business Expose' you have always wanted to hear… this show is unscripted, giving businesses both barrels when it comes to what...
Live Streaming Live Show #06 - After delivering five live shows, it makes sense to review them, tell you how they went, what flew and where it crashed and burned…In this article, I share my valuable insights of hosting the previous live shows along with my co-host Liz Maine, my wife and business partner. This final live stream show in this series, discusses how businesses can use Live Streaming for Digital Selling to include email and social media advertising to reach their total addres...
SummaryLive Streaming - Live Show #05 - In this penultimate show, I talk about all the possibilities of live streaming B2B events and roadshows and illustrating what you can achieve from doing shows at strategic locations to possibly revolutionising the way your whole industry engages with prospects.I share a groundbreaking approach to B2B sales and business development. You will learn how combining email marketing, social media ads, and weekly live streams can skyrocket your company's growth...
Live Streaming Show #04 - This is the big one! Live Streaming to B2B prospects at Scale. This is the Digital Selling strategy that only a few businesses will do straight away because they’re the innovators and early adopters! There is a window of opportunity for business who embrace this strategy because it will be first-come-first-served and because those businesses will create the maximum awareness and engagement before their competition can.In this article, you will learn how y...
Live Streaming - Live show #03 - The next part in your journey is to prepare for battle to make sure every possible aspect is covered, starting with your largest new business asset, your website. Traditional B2B sales strategies like telesales and cold calling have long been the standard for companies looking to grow their businesses. However, these methods are often time-consuming, inefficient, and can lead to missed opportunities. As a seasoned business professional with over 30 years ...
The first step of every business relationship begins with your prospect learning about you and your company. Sadly, this is where most B2Bs fail, and it just goes downhill from there. Here’s the show outline: -Show #2 Creating Content Prospects WantThe Problem with Marketing & ContentDark Funnel & Dark SocialBrochures & BooksThe Difference Between Blogs & ArticlesPersonas vs Relevance – Primary/Secondary…Create Anything a Prospect WantsJust to make you aware of our video...
B2B new business development is in desperate need of change. After many years I have developed the ideal strategy for technology, SaaS and Services businesses to adopt immediately at very little cost.The issues surrounding poor business performance in terms of sales is self evident.Listen to this podcast and make your own decision what your business should do next.
So much has changed over the past couple of years for B2B organisations and no more so than in the area of generating new business. The trouble is, the main players involved are realising that the activities they were used to undertaking don't work.It's not that they don't work anymore, they never worked properly in the first place and as a result CMOs are being fired or moving on at an alarming rate, dipping below eighteen months as the average tenure.Nigel and Liz explore the reasons ...
When everything seems to be crashing down around you, there has to be one person who is the voice of reason, and in business, it always falls on the shoulders of the CFO. However, when it comes to new strategies and direction, one can only execute plans based upon the available information.When it comes to sales and marketing, CFOs can tend to shy away because much of the conversation is irrelevant unless they want more budget. And that's exactly why there's a problem. The b...
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