Business Books & Co.

In 1976 Steve Jobs and Steve Wozniak founded Apple. In 1985 Jobs was forced out of Apple after a dramatic corporate power struggle. He immediately founded NeXT, another computer company that built revolutionary technology but struggled to find a market and was consistently barely surviving. 12 years later, Apple, on the brink of bankruptcy itself, would purchase NeXT and the prodigal son would return leading Apple to eventually become the most valuable company in the world. The renaissance of Apple would be built on the incredible technologies developed at NeXT and the hard-won leadership lessons that had transformed Jobs along the way. Renowned journalist and author Geoffrey Cain has written the definitive book on NeXT and the transformation of Steve Jobs as a businessman during those difficult 12 years. We are privileged to be joined by Geoffrey to discuss Steve Jobs in Exile: The Untold Story of NeXT and the Remaking of an American Visionary. Show Notes Steve Jobs in Exile via Amazon Geoffrey Cain's Website Geoffrey Cain on X Follow us on X, Facebook, and YouTube. Edited by Giacomo Guatteri Find out more at https://businessbooksandco.comRead transcript

The New New Thing by Michael Lewis is the story of entrepreneur and computer scientist Jim Clark, the heady days of the 1990s .com bubble, and the companies he started. Namely, Silicon Graphics, Netscape, and Healtheon. Written in 1999, it captures a particular era in Silicon Valley, including the unbridled enthusiasm of venture capitalists and startup-stock compensated software engineers thinking they can change the world at every turn. In this episode we’ll discuss the book, the time, the place, and the man, Jim Clark. Show Notes The New New Thing via Amazon S4E3 How The Internet Happened with Brian McCullough via Business Books & Co. Follow us on X, Facebook, and YouTube. Edited by Giacomo Guatteri Find out more at https://businessbooksandco.comRead transcript

We went to the depths of hell in Doom Guy with John Romero and to the heights of Apple’s success in Apple: The First 50 Years with David Pogue. Season 5 of Business Books & Co. had it all. From author interviews to deep analysis we read through some insightful, cinematic, and powerful books. Join us as we look back at the last season of Business Books & Co. We discuss the best, and yes, the worst, books of season 5. And at the end of the episode we’ll tell you a little bit about what’s planned for season 6. Thank you to our friends at Audible for sponsoring this episode. Check out AudibleTrial.com/biz for a 30-day free trial of Audible and free credits toward an audio book. Show Notes Business Books & Co. Website Business Books & Co. on X Business Books & Co. on YouTube Follow us on X @BusinessBooksCo and YouTube. Find out more at https://businessbooksandco.comRead transcript

Apple, one of the largest and most influential companies in corporate history, just celebrated its 50th anniversary. From its romantic beginnings as the visionary project of Steve Jobs and Steve Wozniak to its current global dominance of the smartphone market, Apple has always engendered passionate customers and legendary business stories. Now, prolific and award-winning technology writer and “CBS Sunday Morning” correspondent David Pogue has written the definitive history of Apple. We are privileged to be joined by David to discuss his new New York Times bestselling book, Apple: The First 50 Years. Thank you to our friends at Audible for sponsoring this episode. Check out AudibleTrial.com/biz for a 30-day free trial of Audible and free credits toward an audio book. Show Notes Apple: The First 50 Years via Amazon David Pogue's homepage David Pogue on X Follow us on X @BusinessBooksCo and join our low volume newsletter. Edited by Giacomo Guatteri Find out more at https://businessbooksandco.comRead transcript

Although the field of Artificial Intelligence has been around since the 1950s, it's only in the last few years, with the rise of Large Language Models (LLMs), that the general public has truly taken notice. Apps based on LLMs, like ChatGPT, have already upended the labor market, creating productivity gains in some roles, while eliminating others. In James Wang's new book, What You Need to Know About AI, he walks us through not only how modern machine learning works, but also what one needs to know to stay competitive in an AI-inclusive world. The book provides a wide perspective including historical context, practical advice, recent developments, and enough technical explanation to give everyone a sense of the possibilities and limits of this exciting technology. Join us as we talk to James about the book and this transformative time for our economy. Thank you to our friends at Audible for sponsoring this episode. Check out AudibleTrial.com/biz for a 30-day free trial of Audible and free credits toward an audio book. Show Notes What You Need to Know About AI via Amazon Weighty Thoughts James on X Follow us on X @BusinessBooksCo and join our Amazon book club. Edited by Giacomo Guatteri Find out more at https://businessbooksandco.comRead transcript