Debbie Sardone, best known as “The Maid Coach” started residential cleaning to earn some pocket cash. She soon discovered, she could make more than just chump change and create financial freedom for her family. Debbie built her business, Buckets and Bows, into one of the top 1% of residential cleaning businesses in the nation, boasting $2.9 mil and more than fifty employees. Debbie has taken that knowledge and now spends every day guiding business owners toward becoming “mop free millionaires”.  In this episode, Debbie explains how to beat the number one problem faced by home service businesses: employee turnover. With decades of experience, she knows a thing or two about retaining her “VIP customers"aka her employees. “We charge what we’re worth and we’re worth what we charge” In this episode we discuss: 13:13 What most people are missing in their business model 19:45 Why do all the good ones quit? 32:02 What NOT to do during a recession; be a buffalo not a cow Resources from this episode: Debbie's book recommendations: The OG of books The E-Myth by Michael Gerber Must reads by Dan Sullivan The Gap and the Gain and Who Not How Think and Grow Rich by Napoleon Hill Clockwork and Profit First by Mike Michalowicz Traction by Gino Wickman Get help with your business or learn more about Debbie's consulting here. Get involved or recommend someone for Debbie's non-profit service Cleaning For a Reason Guest suggestions? Email me at sid@the8020show.com  Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Meet Kenny Chapman Entrepreneur, business consultant, public speaker, author. These roles are all rooted in the number one value of Kenny Chapman: freedom. In our conversation, Kenny reminisces on his early path from the military service into the service industry. After starting in HVAC, Kenny admits he was not the most skilled technician, but striving for personal freedom helped focus his course. His objectives: to be good at business and to help people at a higher level. While in the trenches, he conquered these challenges and a new dream was born: the Blue Collar Coach.  This episode is bursting with nuggets of wisdom as we discuss everything from customer retention to profit maximizers.  Listen in, then listen again, you won’t regret it. “People love to buy, they want influence, help and assistance” “The client does not want the lowest price, they want the best value”   In this episode we discuss: 9:25 How not being a high achieving technician could be advantageous 17:17 Ways to change the conversation from price to value 28:40 Self care: the answer for getting more done in less time? Resources from this episode: The Blue Collar Book Blue Collar resources The E-Myth Guest suggestions? Email me at sid@the8020show.com  Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Meet Brant Thurgood Call centers are often where dreams go to die, but for Brant Thurgood, it was a place of inspiration. As founder and owner of Jill’s Office, a virtual receptionist service that fields phone calls for small businesses, Brant has learned a thing or two about making small businesses function more efficiently. In our conversation, we touch on everything from weight loss goals to attracting the people to help you build your company. Listen in to find out how to set dragon slaying goals and conquer them. “If my goal is not written down, it’s not a goal, it’s just a dream.” In this episode we discuss: 7:17 The impetus to start Jill’s Office 16:16 The “best hits” from 2.1 million calls answered 22:15 Setting and conquering dragon slaying goals Resources from this episode: Find out more about Jill’s Office here. Looking for inspiration? Check out David Goggins   Guest suggestions? Email me at sid@the8020show.com  Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Nate Farrier Owner and founder of Northern Lightning Wash, a fleet and truck washing company in Traverse City, Michigan, Nate Farrier knows a thing or two about besting the elements. From nature to competitors, he shares how he began his company at the young age of 24 and quickly became #1 in the region. We touch on a variety of pertinent subjects, from unconventional solutions for the worker shortage to a brainstorm session on various subscription offerings. Nate likes to keep thinks simple, and his suggestions will inspire you to get creative in your own business. Enjoy! “The right answer isn’t the best, it’s the most duplicatable” In this episode we discuss: 10:13 Nate explains how he was able to dominate the market and become #1 15:03 Outside the box thinking: can a second location solve your worker shortage? 33:35 A free “cookie”? This sales skill could turn into recurring revenue Guest suggestions? Email me at sid@the8020show.com  Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Kary Oberbrunner Stop! Before you listen to this podcast, be ready for the truth bombs that you will hear. This is definitely an episode you will want to take notes on. Wall Street Journal and USA Today best selling author, Kary Oberbrunner, has a passion and clarity for life that will leave you invigorated and ready to take on your next big goal. Kary was a seemingly ordinary pastor with a desire to expand his reach outside the the walls of the church. Listen in to hear how Kary went from self-publishing his first book, to starting Igniting Souls Publishing Agency and training over 250,000 influencers. His words of wisdom are sprinkled throughout the episode, so while Kary will say "a book is a spectator's sport", life isn't and this podcast might just be the igniting fire you need.   In this episode we discuss: 17:58 “Clarity attracts, confusion repels” 24:50 What was Kary doing in Shawshank solitary confinement? 46:15 Stay tuned until the end for Kary’s mic drop quote. Resources from this episode: Kary's OPUS Ready to write your story? Find out how at Igniting Souls Publishing Agency Blockchain Life Podcast Learn all about EOS and what it can do for you Need a coach? Check out Strategic Coach   Guest suggestions? Email me at sid@the8020show.com  Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Ryan Fenn  Ryan Fenn has a passion for automation and entrepreneurship. This drive led him to create Chiirp: an automated text messaging platform that helps businesses communicate with instantly and automatically customers. As CEO and founder, Ryan knows all about the necessity of immediate contact with customers in world where people's attention spans are shorter than a TikTok video, but Ryan is not your typical Silicon Valley techie.  He was an autodidact with a vision. Listen in as Ryan explains how automation can make or break your business and his journey to creating Chiirp. “I have sent or received over 5 million text messages in my career; the only people that text more than me are teenage girls.” In this episode we discuss: 13:06 “Speed to lead”; Ryan shares stats on the money making magic minute 24:15 Automate or die? How not automating could end your business 50:03 Parting words of wisdom Resources from this episode: Check out Ryan and set up a demo at  chiirp.com/8020   Guest suggestions? Email me at sid@the8020show.com  Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Meet Matt Clark Matt Clark knows hustle. Hustle is in his bones. As a former NASCAR pit crew coach, he lives hustle at full throttle. Matt worked with drivers Jimmie Johnson and Jeff Gordon, but his real fuel comes from helping other people clarify their vision of their life. In our chat, Matt digs deep on the real questions that stop people from achieving their aspirations. “What can we automate? What can we delegate? What can we eliminate? What is your why?” Then we dive into the DiSC personality traits and how they can be leveraged to improve your communication and company culture. Enjoy! In this episode we discuss: 14:01 Who’s business are you building? Yours? Someone else’s? 30:20 Matt explains the DiSC personality traits and how to use them to your advantage 34:32 The three pillars of building a high performing team Resources from this episode: Free resources and coaching at Conquer Improve your website with the help of Elementor Get in touch with Matt Clark   Guest suggestions? Email me at sid@the8020show.com  Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Meet Victor Hubbard You won’t meet anyone with more knowledge of about SEO than Victor Hubbard. After many years in the yellow page sales circuit, Victor and his business partner, Dave Wade, figured out a way to help their customers move into the digital age. Thus was born Performance Driven Marketing. Grab your pen and paper, because this episode is packed full with everything you wanted to know about successful internet marketing. Victor explains everything from ALT text to how tell if your SEO company is credible. If you’re starting a business, or have plateaued in building up your new customer base, this is THE episode for you. Enjoy! In this episode we discuss: 8:39 Top things to know about SEO 16:17 Cage match: company website VS Google my business page 30:30 This ninja trick will add extra juice to your SEO results Resources from this episode:  Get your free website audit at PMD ALWAYS have someone to answer your phone with help from Jill's Office Quote and schedule seamlessly with Responsibid Call tracking made easy with Callrail   Guest suggestions? Email me at sid@the8020show.com  Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Author and consultant, Al Levi has over 25 years of experience running his family's plumbing and HVAC company in NY. Founded in 1936, it was well established and had "systems"; but not all systems are created equal. After putting out the same fires daily, Al set out to systematize and create operational manuals for every role within the company. You'll enjoy his witty recounting of the struggles and successes he encountered along the way.  For the past 15 years, Al has been using that experience to help other companies solve problems with his operational manuals. You'll glean a mountain of insight as Al explains his tried and true methods of systematizing most everything. Enjoy! “If you can manage the 80%, then the 20% weird is not your problem” “We were trying to slow down the bus coming at us by just throwing people in front of it.” In this episode we discuss: 8:40 An alternate application of the 80/20 principle that will save you time 16:58 The secrets of power staffing  21:42 How create the employee you want: “There are way more willing people with no skills, than willing people that are also well trained.” Resources from this episode: Chat with Al and learn more about the process at 7powercontractor.com/  Get Al's book here  Michael Gerber's Emyth Al's favorite book: Who Moved My Cheese?   Guest suggestions? Email me at sid@the8020show.com  Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Meet Julie Broad Real estate investor. Public speaker. Mom. Amazon best selling author. Julie Broad holds all these titles, but her favorite is self-ascribed “Book Broad”. Julie tells her story about how she was determined to share what she learned in the school of hard knocks AKA real life real estate investing. After being rejected by a publisher, Julie proved to herself, and the rest of the world, she had what it takes to be a best selling author. Julie recounts how she went about self publishing her book. This fast paced and fun interview will help you understand why you should write a book and better yet, how it can help your business. “It’s marketing that doesn’t get thrown out” “Your story itself, it will be boring, if you try to round out the edges people know that you there” In this episode we discuss: 6:44 A happy accident led to doubling her income 10:33 Why a small business owner should write a book 22:58 The average joe’s blue prints for writing a book Resources from this episode: Check out the 7 Steps for yourself! Julie's YouTube Guest suggestions? Email me at sid@the8020show.com  Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Meet Philip St. Jacques Philip St. Jacques is a marketing master with over 30 years of experience. He and his brother, Michael, always had an entrepreneurial streak. Philip had a passion for art and graduated from Rutgers with an illustration degree; Michael graduated with a computer science major and marketing minor. Together, they were the perfect balance of creativity and knowhow. When they first started their business, St. Jacques, it was an illustration  and graphic design studio. With the right mix of hard work and a little good luck, it morphed into St. Jacques Marketing specializing in franchising. This niche made them a great fit to join WorkWave, an operational software company that helps businesses of all sizes function more efficiently with their systemization. Philip knows the ins and outs of what it takes to put your business on the map. You won't want to miss Philip's insights and resources. Enjoy! “We were really ‘relationship people’, as a business owner that is the one skill that helps successful companies" In this episode we discuss: 15:27 Why your “google my business page” is the most important marketing tool you have 24:02 How to find out if your business is the right business in the right market for you 34:35 What service businesses regularly miss Resources from this episode:  Find out more https://workwave.com/ Dig into some business stats at census.gov  and naics.com   Guest suggestions? Email me at sid@the8020show.com  Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Episode 29: Meet Jersey Josh Cronin Josh is THE man for window cleaning resources. As podcast host of WCR Nation, he spends his time giving advice to over 100 people daily. He knows his stuff. Looking for just the right color of shammy? Josh has you covered. But like most window cleaners, his passion for the squeegee started as a side hustle. After realizing he could turn it into an actual business, he started USI. In pre-YouTube days, this was a real challenge. Finding resources was more complex than mining cryptocurrency, but Josh was able to grow his business for 15 years. After selling it, he become a sales representative for Window Cleaning Resource and recently bought the renowned American Window Cleaner Magazine. You won’t regret tuning in to this walking encyclopedia of window washing. Enjoy! “Its like riding a bike in the sand, you know kind of where you’re going, but you don’t know how you’re going to get there.” “More people have dreams than they have goals” In this episode we discuss: 24:47 How to fast-start a new business and make it profitable 30:05 “You can’t just get to California by driving west”; how to make a roadmap for your business goals… 45:16 Jersey Josh’s best resources Resources from this episode: Catch Jersey Josh’s podcast Have a question for Josh? You can reach him via Email email or text him at (862)312-2026 Need supplies? Check out https://windowcleaner.com/ Curious what all the hub-bub is about American Window Cleaning Magazine? Check out the revamped website here Ready to automate your bidding process? Check out Responsibid Guest suggestions? Email me at sid@the8020show.com  Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

What Meaghan Likes Likes Meaghan Likes LOVES business, especially home businesses. She grew up in an entrepreneurial family and jokes, “I was more active in the chamber of commerce at the age of twelve than the people in my town.” This passion for all things business has led her to some interesting jobs: over 60 for 75 employers in her short 35 years of life.  Armed with a deep well of knowledge, Meaghan has harnessed her passion for people and payables to her five successful business ventures. Meaghan masterfully manages  these with the help of- you guessed it- automation. Meaghan shares many resources and what has worked well for her. But it's not all bottom lines and benjamins for Meaghan. While we all want to work less and earn more, Meaghan also shares the prevailing purpose she has for implementing the 80/20 principle. Enjoy! “Angels singing, all the things happened the first time I opened a QuickBooks file” In this episode we discuss: 19:45 Meaghan fired 98% of her clients! Find out why 29:54 ALL the things: Meaghan’s favorite tools and how implementation could help you 38:01 Meaghan’s philanthropic challenge for 2022…   Resources from this episode: Looking to streamline your scheduling? ResponsiBid will help you: Schedule More Customers Up Sell More Services Close More Bids Spend Less Time Following Up Track Your Marketing Better Click here Want to hear more of Meaghan? Check out the podcast  Fight Club 4 Business Get in touch with Meaghan on LinkedIn Ready to become a bookkeeping boss? Check out Bookkeeping Academy Online Do you live near Davis, CA and want your windows sparkling and your gutters flowing freely? Connect with Jeff Likes Other resources mentioned by Meaghan: https://hirewho.co/ https://kajabi.com/ https://www.sendjim.io/signup-home https://zapier.com/zappy https://ifttt.com/ Guest suggestions? Email me at sid@the8020show.com  Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

As founder and CEO of the website and app SoTellUs.com, Troy Howard has built his career around helping the small business owner thrive. His secret: automation. Find out how automation can not only decrease your workload while maximizing profits, but also help you stay competitive for whatever the future may bring. Listen in as Troy brings the numbers to explain how he can turn your reviews into actionable marketing. In this episode we discuss: 12:10 Automating to increase efficiency and avoid the profit roller coaster 29:09 Nine out of ten people will pay more for this….  46:16 “Perfection is the enemy of profit”  Resources from this episode: Learn More About SoTellUs: www.sotellus.com Schedule a Demo of SoTellUs: www.sotellus.com/nick Got Questions? Email Troy at troy@sotellus.com   Also, SoTellUs wants to give our listeners 50% off. Give the promo code: 80/20 to their sales team and you will get 50% off of the monthly fee for life.    Resource pack  at 8020servicebusiness.com Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes The 8020 Service Business  (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Jim Dubois is The Godfather of the squeegee. He has been in the window washing industry for almost three decades. As a teen, Jim knew one thing for certain: he wanted to be an entrepreneur. After growing his first business to 600 storefronts and 300 residential homes, Jim sold it and was ready for a new goal.  One fateful day and a mattress store with dirty windows inspired him to start again, and that’s how Squeegee Pros began in 1996. Listen in as Jim explains his methodology for hiring events and offers sage wisdom on everything from systemization to pricing. “People will pay for the best” “We’re in the land of opportunity… there’s nothing wrong with making a lot of money” In this episode we discuss: 13:08 The interesting interview process 34:29 An experiment in pricing 49:10 Jim’s seven systems helped one company’s monthly revenue go from $0- THIS in 26 months Resources from this episode: Find out about  Squeegee Pros Want to talk shop with Jim? Give him a call (704)451-0409 or send him an email jim@squeegeepros.com Interested in started or improving your window washing or pressure washing company? Click here Guest suggestions? Email me at sid@the8020show.com  Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Meet Tony Morgan Are you looking to sell your service business? Tony Morgan is in mergers and acquisitions for Fleet Wash and he has the inside scoop on what it takes to have a sellable business. Tony shares parts of the process and what acquisition companies look for. However, Tony didn’t start here. Tony helped grow and run Krystal Klean with his family for more than 20 years. He knows the cleaning industry and has some great advice to help you grow your own business as well. “It’s embarrassing, but it was better when I walked away” In this episode we discuss: 14:24 What it takes to have your company ready to sell 27:02 Tony’s 80/20 lever: fish in the right pond 31:41 Parting wisdom from Tony; just change one thing Resources from this episode: Are you ready to sell? Learn more about Fleet Wash here Want to reach out to Tony? Check out Krystal Klean Guest suggestions? Email me at sid@the8020show.com  Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Jason Geiman lives to help people, but serving others doesn’t always pay the bills. After many years as a firefighter, Jason started pressure washing as a side-gig to gain financial freedom. Jason grew his business, learning ALL the mistakes the hard way. After selling his business, he has his eyes set on a new project.  Jason’s next goal: “to help people be successful and have financial freedom”. Help Jason reach his goal by listening in.  “Open your wallet or learn how to do it” “Take action and be positive and things will happen” In this episode we discuss: 11:45 Money bushes? This inexpensive marketing strategy has an unexpected payoff 18:27 The magnifying glass; Jason has sage advice for the best time to fix a problem 21:11 Can pressure washing save the world? You won't want to miss this story Resources from this episode: Find Jason on Youtube Or listen to his King of Pressure Washing podcast Ladders + lights = new opportunity Find out how to start your own Christmas light company from Jason here---> Christmaslights.io Finally, dying to hear the audiobook recommended by Jason and reenacted by me? Check out  "Extreme Ownership" Guest suggestions? Email me at sid@the8020show.com  Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Howard Partridge  What does it mean to be phenomenal? Howard Partridge is the founder of Phenomenal Products; business systems that can change your business distinctively and rapidly. His message:  YOU are phenomenal. Your business can be, too. Howard’s life story might read like the “American Dream”. Howard grew up on welfare and now owns a multi-million dollar turnkey business, but becoming phenomenal didn’t happen by accident. Howard learned from the best. Listen in as he shares the wisdom gleaned from those around him and what it takes to be phenomenal. “The best life lesson I’ve learned: find the person that is doing it the best and copy that person” In this episode we discuss: 5:49 A phenomenal journey begins… 31:11 Three ingredients for a phenomenal business: systems, people, and leadership 49: An unexpected, but phenomenal conversation…. Resources from this episode: Learn more about Howard and his Phenomenal Products here The book that changed the way Howard ran his business Michael Gerber's The E-Myth Revisited Another one of Howard's favorites: One Thing, by Gary Keller   Guest suggestions? Email me at sid@the8020show.com  Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Shawn Day Are you gearing up for the spring season and working toward being fully staffed? You might be behind the ball already. Shawn Day is the Managing Director of BlueSkies Services. He founded, managed, and sold his own cleaning business; Shawn knows the service business industry inside and out. His motto: "always be recruiting". He’s here to answer all the questions you need to know to be prepared and ready to hire your ideal employee. You won’t want to miss his responses to: What are our ideal employees doing right now? What do our ideal employees really want? Where do you find them? What’s a solid process on getting them hired? Shawn flips the script on the normal hiring process and he brings the receipts on how to compete with major corporations for your biggest sale: the employee.   “The most important customer that we have is the employee.” In this episode we discuss: 6:53 The biggest game changer in the job market in the last 5 years 9:47 Wage wars are over; sell the job to the employee like you would a customer 14:40 The mindset required to hire 40 employees, at a single location, during a pandemic! 31:27 This change in the process leads to 97% hire rate Resources from this episode: Find Shawn on facebook Learn how BlueSkies Services can help you at https://yourblueskies.com/ Finally, I use it; Shawn recommends it; check out mailchimp   Guest suggestions? Email me at sid@the8020show.com  Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!

Dom Williams Dom who? You won’t forget his name after this episode. Dom Williams started his first business when he was twelve years old and launched C&C Cleaning right out of high school. He has entrepreneurship and innovation running through his veins. Utilizing his the lessons he learned struggling to fill positions within his own service business, Dom developed HireWho, a hiring platform that automates and streamlines the whole process. Dom explains all of the "who's" in the hiring process: who is your competition? who is your ideal applicant? who is slowing down your recruitment process? Our conversation is packed with actionable advice that can help you work less and hire more. Enjoy! “Market to your number client: your employee”  In this episode we discuss: 10:02 Dom breaks down the major differences between the hiring process in today’s market, compared to the bygone days 32:36 The most important question to ask an applicant 39:02 One stat you need to know 57:12 Listen to the end to hear this little-known fact about indeed.com Resources from this episode: HireWho offers a free trial for their services. Find out more at HireWho.co or connect directly with Dom via email at Dominque@hirewho.co Guest suggestions? Email me at sid@the8020show.com  Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here   If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review. Why? Because it will help someone improve their life and business. Thanks!