TAG! Sales & Marketing Podcast

Victoria Fleming is probably one of the best-kept secrets in sales right now. If you aren’t following her content, you should be! We had Victoria on the TAG! Sales & Marketing Podcast and she was SO MUCH FUN to hang out with! We talked a bit about Star Wars, Pirates and how she “accidentally” got into sales. Victoria is am amazing sales trainer hailing from the U.K. On this episode she covered:How EVERY business owner is in salesHow to do great discovery during the sales processThat almost everyone lies about their budget, and how to truly get an understanding of what someones REAL budget is. How options pricing can help you increase your billingsAnd that you should avoid proposals and provide a “discussion document” insteadI think you will LOVE this conversation. Victoria is amazing! She will be sharing the stage with some marketing LEGENDS at the upcoming atomicon conference on April 28th. You can connect with Victoria at: LinkedInhttps://www.linkedin.com/in/victoriafleming/Facebookhttps://www.facebook.com/BeSalestastic/Twitter https://twitter.com/BeSalestasticBuzztastic Sales Training & Consultancyhttps://www.buzztastic.co.ukAtomicon Conference in Newcastle UK April 28th https://www.atomicon.co.uk

This was one of my favorite interviews ever. Ann was incredibly fun to hang out with. She was also in my top 5 marketers in my "interview bucket list."During this interview we got personal and talked about how Ann got started in writing, how she connects with her audience and what she does to slow down. I have an emotional connection with Ann's book 'Everybody Writes.' We talked about my mom, her struggle with cancer and how the words of a professor telling her that she couldn't write deeply affected her and they became the deciding factor on her dropping out of college. Ann shares how this professor was dead wrong, and that everyone CAN write and she covered some of the basics that you can work on to become a better writer. On this show we also cover what Ann is most passionate about in marketing, what marketing trends she would kill, what she would do if she had to start over from absolute scratch, and how slowing down and being strategic with your content is going to be key for business success. Connect with Ann Handley at: Marketingprofs.comAnnhandley.com/newslettertwitter.com/marketingprofstwitter.com/annhandlyhttp://annhandley.com/everybodywrites/

Do you want to grow your audience, get more sales and scale your business quicker? I had the honor and privilege of interviewing Andrew & Pete not long ago, and we had an absolute blast 🧨💥 hanging out on this show.This is probably the most jam-packed podcast I have ever had!!!! (Legit a TON 🏋️‍♂️ of great advice)
Andrew & Pete are the dynamic duo of marketing! (and probably the two FUNNEST 🤣 guys in marketing)
Their whole goal is to help small business owners and entrepreneurs grow their business the smart way!
They have been keynote speakers 🎤 at some of the biggest events in the marketing industry such as Social Media Marketing World, Content Marketing World, Interact, Social Media Examiner and a whole LITANY of others.
They have also created Atomic and their own conference in the UK called:
Atomicon  🔥🔥🔥🔥🔥🔥
Seriously this is one of the best line-ups for any conference I have ever seen ever!

On this episode we cover
👉 main reasons why people don’t grow their businesses
👉 We also cover the Big Domino Theory
👉 The 90/10 Rule
👉 3 ways to get more time back in your business
👉 5 ways to create content that drives action
👉 Creating a sales proposal (Free Resource)
(Told you it was packed!!!)
🍕🍍#podcast #entrepreneur #smb #teamATOMIC #tagpodcastListen to the podcast here: Https://tagteamup.com/57Connect with Andrew and Pete Here: https://www.andrewandpete.com/https://www.atomicon.co.uk/YouTube:https://www.youtube.com/user/andrewANDpeteTVInstagram:https://www.instagram.com/p/B4UmLNGJD59/Twitter:https://twitter.com/AndrewAndPeteFree Sales Proposal Templatehttps://www.andrewandpete.com/sales-proposals/

Every now and then you get a podcast guest that just blows you away. For me this guest was Brittlestar (aka Stewart Reynolds). I had a FANTASTIC time just hanging out with him and getting to know his story. (seriously I HAD SO MUCH FUN on this one!)His story is simply amazing because it is quite literally the journey of his entire family - going from just a regular family to becoming internet celebrities.Hundreds of thousands of people watch Brittlestar’s comedic and family-friendly videos each week. They have been viewed well over 500 MILLION times between all of his social media channels. I remember seeing one of his first videos on Vine and he walks our listeners through the heartache his family went through when that platform just SHUT DOWN and they lost 1.2 million followers that just disappeared.Brittlestar shares his best advice to people who are getting started on social media, how to find your authentic voice and he encourages you to go all in and just go for it. He shares tips on how to monetize a social audience and how to build your brand across multiple platforms (something he has truly mastered)Stuart has created the event Social Media North - which is an event built for social media creators, influencers and businesses. His goal is to galvanize a community of creators and fans and create an event where you can come learn from the pros and meet your heroes. Listen to the TAG! Podcast with Brittlestar: https://tagteamup.com/56Connect with Brittlestar:@brittlestar on just about every platformCheck out Social Media Northhttps://www.socialmedianorth.ca/

Being a one-person marketing department can be hard!But Sarah Noel Block shows how you can be incredibly effective as a team of one!I was so glad that I had discovered Sarah and her content! She is super passionate about helping small teams and providing them the resources that they need to be excellent at their jobs! Sarah has a lot of experience going solo in marketing. She once a 1-person marketing team for 5 companies all at the same time. To say her time was stretched thin would be an understatement. But - event stretched thin - Sarah prevailed. She’s turned that experience into excellent learning moments for hundreds of other marketers. Sarah gives SOLID SOLID SOLID advice on this episode! She covers how important niching down your message is, ESPECIALLY if you are a small business. “Each audience and each message and each purpose behind the message needs the right strategy - and finding that strategy is my passion” - Sarah Noel BlockOn this show we cover the common pitfalls of being a 1 person department and what ends up derailing most! We also cover tips on HOW to focus on what matters the most! And, how to even determine what that is if you are overwhelmed and at a loss! Sarah uses an array of tools to help streamline her process and she outlines what her ideal tech stack might look like (and why it may be unique for each business she works with) She also covers what you should do if you are a small company with a super limited budget on marketing. You can connect with Sarah at: https://www.sarahnoelblock.com/Or on LinkedIn at: https://www.linkedin.com/in/sarahnoelblock/

I had an opportunity to interview 🔮 “The Brand Sorceress” 🔮 Chantel Soumis for the TAG! Sales & Marketing Podcast. Chantel has just been recently named on the Top 15 LinkedIn Creators to follow by Viral Nation. She was mentioned alongside some well known people such as Jeff Weiner, Richard Bronson, Bill Gates, Kevin O’Leary, Simon Sinek.If you don’t know Chantel I can tell you that she is one of the kindest, most authentic people I have ever met! Her personality was so bubbly and positive. I had an absolute blast interviewing her. Chantel is on a mission is to spread awareness, hope and inclusion for those in the differently-abled community. In this episode she covers how she faces adversity with MS and how she was able to overcome a tremendous amount of social anxiety to become who she is now! On this podcast Chantel teaches🔮 How she grew her following organically to over 45K followers💫 LinkedIn Connection Etiquette🎩 Connection Webbing🐰 What people get wrong with the personal branding process✨ How to get better at LinkedIn🃏 How to truly build authentic relationships with sales & marketing 🔮 how to support and empower differently-abled people💫 Advice for women on how to keep yourself safe from men who may harass on LinkedInThis was a power-packed episode and I truly hope you enjoy this conversation as much as I did! Connect with Chantel:On LinkedIn: https://www.linkedin.com/in/chantelsoumis/Or at her websites: ChantelSoumis.com stardustcreative.net

Everybody knows entrepreneurship is hard - you are guaranteed to go through the highs and the lows. On this episode of TAG! We talk with Corey Patrick of the Youngstown Business Incubator. Corey talks about how when your business is at your “lows” it’s their job to keep you going forward and keep pushing you because when you push through that’s when you hit that next breakthrough. The Youngstown Business incubator is definitely a unique incubator. They focus on growing businesses not just in Youngstown Ohio but all over the world. They offer help to any entrepreneur - no matter where they are located. In fact one of their mottos is “You can have an effective and successful start up company anywhere in the world - no one cares where it’s located.”Some of their clients include tech/software companies, 3D Printing Companies, Consumer Packaged Goods, Lifestyle Businesses as well as businesses founded by minorities and women. They are INCREDIBLY good at helping entrepreneurs grow by providing them resources, helping them with funding and getting them connected to the right people and businesses that will help them flourish. Corey shares about some of the biggest challenges entrepreneurs face. For most it’s funding. Corey says it has gotten better over the years for sure due to different opportunities for funding that are out there now, but there is always a demand for more. He also shares that most businesses fail because they are not willing to pivot or they are not coachable, or perhaps they lose interest over time because the business isn’t paying the bills or they are frustrated because they didn’t become an overnight success. On this show Corey offers advice and tips on how a new business can bring themselves to market more effectively. He also walks through how to do proper roadmapping and market research for your business as well. He also shares about how important a brand is and how a brand can make or kill a startup sometimes. If you are an entrepreneur and you are trying to grow your business - You DEFINITELY want to work with Corey and the YBI. https://www.linkedin.com/in/coreypatrick/https://ybi.org/Twitter : https://twitter.com/ybitweetsInstagram: https://www.instagram.com/youngstownbusinessincubator/Fb - https://www.facebook.com/ybincubatorBlog that Corey Recommends: Social Media Today: https://www.socialmediatoday.com/Book that Corey Recommends:Traction: How Any Startup Can Achieve Explosive Customer Growthhttps://amzn.to/2QsS4HV

Generation Z, is the youngest, most ethnically-diverse, and largest generation in American history, comprising 27% of the US population.They have a combined buying power of $43 billion and influence an additional $600 billion of family spending.If your brand doesn’t know how to connect with them and reach them, then you are going to be in trouble. In this episode we talk with Jayde Vincent - TikTok superstar with 1.2 Million Followers and Gregg L. Witt - Author of the book “The Gen Z Frequency: How Brands Tune In and Build Credibility’.We talk about how brands can better connect with Gen-Z from both Jayde’s and Gregg’s perspectives. They both give advice on how to listen, co-create, and commit to this generation in order to really connect with them.We also cover trends and were we see this Battle Royale between Instagram and TikTok heading. Jayde shares how it’s so important to be true to yourself and authentic with your content. This was a great conversation with these two and if brands followed advise they both gave they would definitely be able to connect with Gen Z in real authentic ways. Follow the show at https://tagteamup.com/52Connect with Gregg L. WittThe Gen Z Frequency: https://amzn.to/2rBkuHeLinkedIn: https://www.linkedin.com/in/thinkwithwitt/Instagram: https://www.instagram.com/thinkwithwitt/Connect with Jayde Vincent:TikTok: @jaydecandanceLinkedIn: https://www.linkedin.com/in/jaydevincent/Instagram: https://www.instagram.com/jaydevincentx/

"If you don’t understand your competition and who you’re facing - you’re kidding yourself.”This affects your pricing strategy, what features and benefits you’re offering and your go to marketing strategy. The competitive analysis isn’t just to check a box. It is to affect your future plan, and it affects the speed of your innovation. If you have a fast competitor you better be faster. Jeff shares how to properly roadmap your company to success by knowing your competition, your strengths, your weaknesses and he walks through how to aligning your segmentation, targeting and positioning for your business.Metisentry is knows as “The SaaS Factory” and they have helped dozens of SaaS companies find success. Jeff outlines that one of the biggest challenges in marketing a tech company is just understanding where you are best able to serve. Targeting and segmentation are crucial in your marketing efforts.“When problem solving for a client, do it with their end in mind instead of your own, If we aren’t a fit, we aren’t saving anybody any time or creating any value, its important to be honest with yourself and say Here’s where we fit and here’s where we don’t”.Be able to say NO to businesses because you may not be their best solution, but when you are, it won’t be overselling yourself and it will be a natural fit.This is a great episode and one of my favorite quotes from it was: “If you promise the world to your customer and don't deliver on it, that’s what they will remember.”

Want to know when the right time to start hiring for your business is? On this episode, Nathan walks through how to manage the timing on when to expand and he covers some of the easiest ways to scale your business. Nathan is the founder and CEO of FreeeUp, an online marketplace connecting business owners with top tier freelance talent.Nathan walks through his entrepreneurial journey from being a broke college student to running a multi-million dollar business (twice). He covers communication tips with freelancers and remote workers, mistakes most people make with hiring freelancers and offers some of his best advice to young entrepreneurs. If you are stuck in day to day operations, wondering what tasks you should offload and when, or are facing a project with your business that may be outside of your core competency, this episode is for you.

I had a great time interviewing the leader of “The Sales Rebellion - Dale Dupree” Dale has such a refreshing take on sales, it was like a breath of fresh air. He is challenging salespeople all over the world to ditch the hard pitches, the swarm conversation, and their egos. Dale seeks to shape the future of sales, to bring empathy, compassion, and integrity back to the forefront. He encourages salespeople to adopt the principles of servant leadership and to build their community, brick by brick. You can tell during this conversation that Dale truly cares about everyone he talks to and it’s NOT just about the pitch. He shares how having true empathy can actually radically transform the success of your sales, but more importantly the success of the legacy that you are leaving behind. Dale gets real on this episode about the loss of his father, and how his father’s character and true compassion for others shaped him into the man that he is today. I’m so glad I got the opportunity to meet Dale and I hope you enjoy this episode!

I had a lot of fun hanging out with AJ Wilcox from B2Linked.com on this episode. AJ is probably the worlds leading expert in advertising on LinkedIn, his agency - B2Linked - is responsible for over 110 MILLION (with an M) dollars of ad spend on LinkedIn. AJ Represents 4 out of 10 of LinkedIn’s largest ad spend accounts worldwide.On this episode we cover:The best ways to build your personal network on LinkedIn.Why your business would choose to run ads on LinkedIn vs. Google or Facebook.How to budget your LinkedIn ads based on your lifetime value of a deal. What your LinkedIn ad creative should look like.What type of LinkedIn ads convert the best. What your budget SHOULD be in order to get the most out of LinkedIn and How to maximize that budget to get the best bang for your buck.What Statistics and Metrics you SHOULD be looking at for your LinkedIn ads. AJ also covers some of his biggest fails/whiffs in his career (so that you can avoid making the same mistakes) and he covers what he is learning and growing from.Want to connect with AJ? You can find him on LinkedIn at https://www.linkedin.com/in/wilcoxaj/You can find his agency here: https://b2linked.com/AJ has also provided some other resources for our listeners:Video about what it takes to have success on LinkedIn Ads: https://www.youtube.com/watch?v=j6Pm9tNkqrAThe LinkedIn Learning course I did on LinkedIn Advertising: http://j.mp/linkedin-ads-courseFree checklist to get started on LinkedIn Ads: b2linked.com/checklist

Each year, brands spend over $600 billion (and counting) to convince us to buy their products. Yet, as consumers, we have become insensitive to most advertising. Brands that succeed are the ones that help us find meaning. In this process, the brands became meaningful in and of themselves.On this episode Emmanuel Probst - Author of the book “Brand Hacks” shares how your brand can develop true meaning in the eyes of the customer and how you can develop an emotional connection with them. Connecting emotionally with your customers is incredibly important because emotion drives loyalty.

Want to know how to come up with an incredible unforgettable brand name? I had the incredible opportunity to interview Jeremy Miller for the TAG! podcast. Jeremy is the author of the newly released book “Brand New Name” as well as the book “Sticky Branding”During this interview, Jeremy covers so much ground!We talked about: How do you get your customers to know you, like you and trust you so ultimately they will choose you first. How your name is your most important branding asset and why it is your longest living marketing asset.Jeremy answers how long it should take to come up with your new brand name, how much a brand name should cost you and the different types of categories of names and their formations. He covers the strategies to find the perfect name for your business.He also talks about what you can do afterwards to grow your brand by making your brand “sticky” in the minds of your customers.Get a copy of his book “Brand New Name” at https://amzn.to/2pmQ8a7Want to get in touch with Jeremy? https://stickybranding.com/https://tagteamup.com/46

Want to know how to use personalized account-based marketing (ABM) to win new clients as well as protect and expand existing accounts? On this podcast, we interviewed Kristina Jaramillo and Eric Gruber of Personal ABM. 

They share their story of how they shifted away from a content management agency into an AMB agency by creating their company ‘Personal ABM’. They share how they moved from “One-To-Many” marketing to a much more personalized form of marketing because while One-To-Many might drive awareness, it’s too impersonal to move hearts and minds.Kristina and Eric both work with supply chain & tech marketers to add a personal account layer that enables them to influence revenue with new business & account expansion.  By shifting profiles, content, and messaging for specific accounts and conversations related to account-specific gaps and impacts, they have helped their clients have reversed “no” positions. They have created a turnaround for accounts like P&G that were provided notice that their commitment with a distributor would most likely end and that the business would most likely go to a national competitor. They have also created $2M sales cycles for a client with accounts that were unresponsive for 5+ years.On this episode, they share personal account-based approaches that help to align sales, marketing, and customer experience teams and drive million-dollar wins for their clients.

Give exceptional value. Enjoy extraordinary results.On this episode, we had the distinct honor of interviewing Bob Burg, the co-author of the ‘Go-Giver’ series of books. This was a great episode full of great insights from Bob. I promise you, if you were to apply these insights to your personal life and your business, you will see dramatic results.Bob also shares the five laws that will bring you both personal effectiveness and professional success. He also outlines how selling is not just about the “how-to” but it’s really about growing as a person inside and out. He shares how true growth then manifests itself as success on the outside. He also shares how great salesmanship is never about the salesman or about making the sale. He suggests shifting the focus from “making money” onto serving your client, and once you make this shift, dramatic success will follow. This was a great episode, and I’ve personally applied these principles to my personal life and business and can absolutely tell you that they work.

Q4 is nearly here! Do you have the right people on your team right now to meet your 2019 and 2020 goals? Want to know how to master your company culture and attract & retain top talent? We interviewed Maria Stevens and she offered fantastic advice on how to equip and engage your team and how to attract employees who are at the top of their game! On this episode she covers:Culture fit vs. competency when hiring. How to survive when your workplace culture just sucks. When is it time to cut yourself from the team?The #1 key to employee retention.How having empathy and building trust can reshape your entire business.How business leaders can better communicate using the LAPD + R method. If you are a business owner and manage a team - you WON’T want to miss this power-packed episode. Connect with Maria here:http://stevenscoaching.com/https://www.linkedin.com/in/stevenscoaching/https://twitter.com/stevenscoaching

Dhariana shared some amazing insights on this episode. She shares her social strategy with our audience, what works, and what doesn't. She says on the show "What you put out is going to be what you attract" and she walks you through the importance of storytelling on social and how to properly use your brand voice. She also covers:How to future proof your social when the algorithms change.The top 3 business goals a company should set for their social media strategy.The top 3 things you should cover when working with influencers.You won't want to miss this episode! It is full of great advice, tips, and strategy on how you can up your businesses social game. Connect with Dhariana:https://www.dharilo.comhttps://twitter.com/DhariLohttps://www.instagram.com/dharilo/https://www.linkedin.com/in/dharianalozano/

3 Core Pillars That Will Maximize Your Social Media This episode is 🔥. Pure 🔥. I highly recommend. Adam Brown is the founder of Sircle Media in NYC and they are definitely on the cutting edge of social media marketing.Sircle is an amazing agency and they fantastic work for their clients. Their social channel is proof of this. As an agency they have decided to focus more on marketing their clients than marketing themselves. They put their clients and their corporate culture ahead of any kind of shameless plugs (that most other agencies make). And because of this successful strategy, they have clients who have been with them for a LONG time and they have cultivated very happy customers. At Sircle they believe in a 3 pillar approach to social media management. ContentEngagementGrowthAdam walks through tactics and suggestions for each of these three pillars and explains how your brand can leverage them to their maximum potential. He also explains that business strategy should always drive social strategy- not the other way around.Whatever the business objectives are - you layer in social on top of it, when you do that, and you continue to do that consistently, thats when you have success.He lets us know what brands usually get wrong with social media - They underinvest financially and emotionally in social media, most companies look at it as a nice-to-have or a luxury rather than a must-have. Most brands shrink back on social when times get tight. When times are tough it’s not the time to let off the gas. Most brands are also very siloed, they are either all content (art, video, photos post) or all engagement or all metrics (ROI’s), and not always a good balance of all 3.Adam wishes more people/brands knew that in social media, followers are NOT the metric you should be looking at. Instead Look at cost per thousand REACHED *not cost per thousand impressions*. He also advises to measure your engagement because it is the gold 💰 in the hills of social media - most brands don’t work this like they should. A lot of brands leave “money on the table” when they don’t invest time into engagement. You can connect with Adam Brown here: https://sircle.me/https://www.instagram.com/sirclemedia/https://www.linkedin.com/in/adamjbrown23/https://twitter.com/SircleMediahttps://www.facebook.com/SircleMedia

How to Create Content Your Audience Binge Watches with Rachael Kay Albers from Awkward MarketingRachael creates excellent, though-provoking and hilarious 🤣 content regularly with Awkward Marketing. She blends storytelling and sketch comedy with marketing and business advice for entrepreneurs who want to build epic, unforgettable brands online. On this episode of TAG! she covers: * How to use Facebook as a market research tool * Why crappy content is JUST what your business NEEDS (yes you read that right)* The questions to ask yourself/your audience to create binge-worthy contentRachael teaches us about Facebooks most overlooked superpower 🦸 that will really help you to get to know your audience, their needs, what they are paying attention to and what they are responding to. Once you know this, you can create content built for them that will be irresistible. She also shares how the branding, web design, or marketing strategy process is kinda like doing therapy on your business. People are going to have a personal breakthrough by going through this process. Business can be an extremely emotional journey...especially for small businesses. The business owners' hopes and dreams are baked into their business. It is the culmination of all of their strengths, as well as all of their weaknesses. She will also share how momentum is far more important than a perfect presentation, especially since most people don’t EXPECT perfection anymore.To connect with Rachel check her out here: https://www.rkaink.com/awkward-marketing/