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Real World Behavioural Science

Author: Stu King

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Welcome to the Real World Behavioural Science (RWBS) podcast, where we look at how behavioural and social sciences are being used in the real world to help change the public’s health, for good.

The RWBS podcast is created by the Behavioural Science and Public Health Network (www.BSPHN.org.uk) and is aimed at people working in public health, academia and industry, who have an interest in how behavioural science is being used to improve health and wellbeing.

Each month, Stu King (BSPHN Committee Member and founder & CEO of behaviour change specialists BeeZee Bodies) and Dr Tiago Moutela (Head of Behavioural Science at BeeZee Bodies), interview professionals from the worlds of public health, academia and industry, who are using behavioural science to help change people’s lives.

We have episodes featuring:

- Professor Jim McManus - Co-founder of the BSPHN & Director of Public Health, Hertfordshire County Council, UK

- Dr Amy Bucher – Behavioural Scientist at MadPow, Boston, USA

- Dr Nick Cavill – Quasi-academic and Director of a Public Health Consultancy, UK

- Professor Chris Armitage – Professor of Health Psychology, University of Manchester, UK

- Rich Sheridan – CEO and Chief Storyteller at Menlo Innovations, Ann Arbour, USA

- Dr Justin Varney - Director of Public Health at Birmingham City Council, UK

- Mike Kelly - Visiting Fellow at Cambridge University Institute of Public Health, UK

- Wendy Wills - University of Hertfordshire

- Kim Roberts - HENRY

We have some great guests in the pipeline from across industry, public health and academia and from across the world, including:

- Samuel Salzer - Habits Weekly, Sweden

- Tim Chadborn - PHE Behavioural Insights Team


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43 Episodes
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Send us a Text Message.We are really excited to bring you this episode with Dr Kurt Nelson and Tim Houlihan of the Behavioral Grooves podcast fame! Apologies for the lateness of the show, but this one is a great one! Hearing about themany guests that have been interviewed on the Behavioral Grooves podcast, as well as delving into the excellent 'They Thought We Were Ridiculous' series, was so much fun and really enlightening. You can find it here: Ridiculous-podcast.com We hope you enjoy the s...
Send us a Text Message.Casey opens this podcast by explaining that she designs for behaviour change in the lab of messy everyday life. It’s right up our street! Casey Hughes is a digital health leader and applied behavioural scientist with 15 years of experience designing novel behaviour change interventions for the prevention and management of chronic disease. Working at the crossroads of behavioural medicine, public health, and digital technology, Casey has led the ground-up desig...
Send us a Text Message.Theories, digressions, amazing points, laughs. Wow! I’m not sure I would describe this as an interview, but instead a tour du force from one of my favourite people in behaviour science.In 1hr and 42 minutes, we cover examples of the earliest behavioural scientists (Jesus and Aesop), to dog s*&t, horsepower, John Cleese, serial killers, naturism and a whole lot more!Rory Sutherland joined Ogilvy and Mathers as a graduate trainee and planner in 1988, becoming the crea...
Send us a Text Message.A cognitive economist, Leigh has gone on a journey through psychology, experimental economics and is now on a mission to bridge the gap between what people SAY they do, and what they REALLY do… This is a fascinating chat and will have takeaways that will spark thinking in all fields of work or study. A few of the things that we cover include. The power of stories in gathering rich insightWhy it’s essential to have rigour behind storytelling research methodolog...
Send us a Text Message.This time the tables have turned on regular show host, Stuart King, MD & Head of Distraction at BeeZee Bodies. In this special edition, Stu is interviewed by an esteemed panel including BeeZee Bodies Behavioural Insights Lead, Dr Tiago Moutela, Dr Lou Atkinson, Head of Research at EXI, and Dr Neil Howlett, Senior Research Fellow in Behavioural Science at the University of Hertfordshire. Stu shares his journey; from first creating physical activity interven...
Send us a Text Message.In this episode, Stuart King and Dr Tiago Moutela, have the pleasure of chatting with Dr Heather McKee. Heather is a known leading lifestyle behaviour change specialist and keynote speaker, with a background in health behaviour change psychology.Heather is on a mission to provide sustainable, evidenced based alternatives to an industry saturated by quick fixes and fads.Crediting her natural curiosity and “following her nose”, Heather’s career spans the many possible app...
Send us a Text Message.In this episode of the Real World Behavioural Science Podcast, my colleague Dr Tiago Moutela Tiago Moutela and I get geeky with Pete around behavioural science and transport. ​​A self-confessed “transport enthusiast”, Pete’s work has spanned the private sector; as one of the founding team members of the Ogilvy UK Behavioural Science Team, to the public sector; building a team of behavioural scientists at the Government's Department for Transport (DfT), United Kingdom, a...
Send us a Text Message.Dr Rachel Carey is back for the second of two podcasts, hosted by Stuart King and Dr Tiago Moutela. The first podcast (episode 26) was recorded back in 2021, and Rachel kindly came back on the podcast to update us on progress at ZINC VC.Now Chief Scientist at ZINC VC, Rachel is a behavioural scientist with a background in health psychology. Following on from our previous conversation about how she applies (and advocates for the application of) behavioural science within...
Send us a Text Message.Dr Rachel Carey is this episode’s guest - and this is the first of two podcasts with Rachel, which were previously recorded back in 2021 - hosted by Stuart King and Dr Tiago Moutela.This fascinating conversation covers Rachels career; from academia into the world of applied behavioral science in the field of science-based, mission-driven, tech start-ups.We explore how Rachel utilizes behavioural science frameworks in her work, the importance of behavioural science at th...
Send us a Text Message.Professor Marie Johnston is our guest on the first episode back, hosted by Stuart King and Dr Tiago Moutela…what a start!Marie epitomises what this show is all about. Her passion, dedication and steadfast commitment to her values shine through as she describes her journey to where she is today. A Registered Health and Clinical Psychologist, and Professor Emeritus of Health Psychology at the University of Aberdeen, Marie has been at the forefront of health psycholog...
Send us a Text Message.Professor Angel Chater is a Chartered Psychologist, Associate Fellow of The British Psychological Society and a Health & Sport & Exercise Psychologist with the Health & Care Professionals Council. She is a Professor in Health Psychology and Behaviour Change at the University of Bedfordshire, where she leads the centre in health, wellbeing and behaviour change. She is also an Honorary Senior Lecturer in Health Psychology and Behavioural Medicine at UCL and pa...
Send us a Text Message.Maddy Arden is Professor of Health Psychology and Director of the Centre for Behavioural Science and Applied Psychology (CeBSAP) at Sheffield Hallam University. She is a Chartered Psychologist, a full member of the DHP, and a Registered Health Psychologist (HCPC). Maddy is co-editor of the British Journal of Health Psychology and director of the Behavioural Science Consortium, which provides expertise to government on the application of behavioural science to publ...
Send us a Text Message.Professor Sharyn Rundle-Thiele is a social marketer and behavioural scientist. She is the Founding Director of Social Marketing at Griffith University, Queensland, Australia, which is the largest university-based group of social marketers in the world. She is Founding Co-Editor of the Journal of Social Marketing, has led projects that have changed behaviours for 10,000’s of people in areas including health, the environment and for complex social issues, has publish...
Send us a Text Message.Professor Richard Wiseman has been described as ‘…one of the most interesting and innovative experimental psychologists in the world today.’ His books have sold over 3 million copies and he presents keynote talks to organisations across the world, including The Swiss Economic Forum, Google and Amazon.He holds Britain’s only Professorship in the Public Understanding of Psychology at the University of Hertfordshire and is one of the most followed psychologists on Tw...
Send us a Text Message.Susan Michie is Professor of Health Psychology and Director of UCL's Health Psychology Research Group. She is also chartered clinical & health psychologist, and elected Fellow of the Academy of Social Sciences, the European Health Psychology Society (EHPS) and the British Psychological Society (BPS). Early Life & CareerSusan starts the episode by talking about the huge shoes she felt she had to fill from a young age, with a father who was instrumental in se...
Send us a Text Message.This is a special episode with the Current Chair, Past Chair, and Past-Past Chair and Treasurer of the BSPHN! Having had the BSPHN's annual conference in February, this is the perfect time to get some of the founding committee members together.We begin by understanding how each member of the committee found their way to creating the BSPHN and how the collaboration between health psychology, behavioural science and public health is becoming more and more integral.T...
Send us a Text Message.The BSPHN's Annual Conference is running from 9th - 11th February 2021. Sign up to attend now and get a year's free membership.Stu is joined by Dan Makoski; an executive that brings an organisation’s deepest purpose to life by weaving technology and strategy together through brilliant design.Dan is Chief Design Officer at Lloyds Banking Group, leading a multi-disciplinary human-centred team with the goal of helping Britain prosper through empathetic & pioneeri...
Send us a Text Message.The BSPHN's Annual Conference is running from 9th - 11th February 2021. Sign up to attend now and get a year's free membership. In this episide, Stu is joined by Adam Ferrier, Founder & Chief Thinker at Thinkerbell, an agency that practices measured magic - bridging marketing science and hard core creativity. Thinkerbell won AdNews' 2019 Creative Agency of the Year. Adam is also author of two books: "The Advertising Effect: How to Change Behaviour" & "Stop...
Send us a Text Message.Recorded 15th December 2020Guests:Professor Jim McManus - Director of Public Health at Hertfordshire County Council and VP of the Association of Directors of Public Health. He is a Chartered Psychologist, British Psychological Society Fellow & Co-Founder and Chair of the Behavioural Science and Public Health Network. Dr Daniel Jolley - Snr Lecturer in Psychology at Northumbria University, Chartered Psychologist of the British Psychological Society & member ...
Send us a Text Message.Recorded 8th December 2020.Guests joining Stu King:Professor Jim McManus - Director of Public Health at Hertfordshire County Council & Vice President of the Association of Directors of Public Health.Wayne Bateman - Behavioural Science Specialist in the Behaviour Change Unit at Hertfordshire County Council.Dr Paul Chadwick - Associate Professor and Deputy Director Centre for Behaviour Change at University College London & Consultant Clinical and Health Psyc...
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