Claim OwnershipThe ROI of Why
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Seeking to uncover the correlation between purpose and business, The ROI of Why explores all things impact related within different markets and sectors. Every week, Graham and Andrew investigate the growing shift that is placing people over profits. The two connect with business owners, entrepreneurs, and influential members of organizations to better understand what drives their business models to place a heavy emphasis on doing good within their communities, their markets, and the world.
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In this week's episode of ROI of Why, Graham and Drew link up with JD Messinger to discuss the 12 Habits of Authentic Leaders. Jonathan D. (JD) Messinger is a corporate visionary, #1 best-selling author, inspirational speaker, and personal advisor. He began life as a fireman and went on to become CEO of Ernst & Young Consulting, South East Asia. Nominated as CNBC Asian CEO of the year, he was an advisor to the Singapore Prime Minister, Fortune 100 companies, members of parliament, and dignitaries around the world on global, industrial, and human evolution. His writing has been featured in major publications around the world.
On this week's episode of the ROI of Why, Graham and Andrew link up with Hamsa Daher of Small Giants to discuss the massive impact they have made within the purpose driven landscape. The Small Giants Community is a designated L3C organization, a hybrid between a for-profit and a nonprofit entity that prioritizes mission and social purpose. Passionate, purposeful business leaders from around the world look to Small Giants to train and develop future leaders in their organizations, connect with like-hearted peers, and learn how to run a values-driven business.
Graham and Drew kick off season two with a bang. They discuss silver linings, business as a force for good, and the concept of fellow travelers.
For the last episode of season one of The ROI of Why, we’re celebrating all the good we’ve discovered in our business community by looking back on our favorite conversations on this show. We’ll share the moments that inspired and enlightened us—and how we can apply these lessons to the unique world we live in now.
As everyday life shifts into a strange new normal, we’ve seen several nonprofits wonder how their fundraising fits in. These are tough times for everyone, but nonprofits can’t just pause their mission—those they serve still need them. GivingTuesday, the organization that usually facilitates charitable donations the Tuesday after Thanksgiving, has created GivingTuesday to take some pressure off concerned nonprofits. On Tuesday, May 5, GivingTuesday is hosting an online giving event that allows you to give to your local nonprofit organizations. Today, we’re discussing Firespring’s and Do More Good’s roles in GivingTuesday and how we can help nonprofits utilize the resources GivingTuesday provides. To learn more about GivingTuesday and how your nonprofit can participate, get in touch with us—we’re happy to help.
Electronic Contracting Company has provided custom designed electronic solutions to clients across the Midwest for over 60 years. Part of the reason they’ve survived for so long is willingness to adapt without compromising their service or vision. Matt Thorne, the executive vice president of Electronic Contracting Company, has been with the company for 24 years and is helping usher its culture into a new era. This week, Matt talks us through the process of redefining company culture by getting all team members involved in identifying company core values. When core values come from within and reflect the reality of all team members, everyone can take ownership of the principles that drive their purpose. This episode was recorded on 2/25/2020
Allo is a fiber optic internet, phone and cable provider powered by hundreds of team members based across Nebraska and Colorado. Allo’s core values—be honest, exceptional, local and hassle-free—are not only a reminder of what Allo stands for, they drive how the company acts and grows. Our guest this week, Dave Miller, Allo’s director of ethical engagement, discusses how and why core values should be a powerful driving force in any company. Even large, decentralized companies like Allo can benefit from staying honed in on their value system. As Dave says, “When your core values are the loudest voice in the room, everybody wins.”
Today at the round table of purpose and impact, we are joined by Randy Hawthorne and Graham Pansing Brooks to talk all things Launch Leadership. Randy, the executive director of Launch, has been involved in the organization for years and watched it grow from a student council organization to a comprehensive summer leadership workshop. The key tenet of Launch is that every student has the potential to be great leader in their own way—Launch provides them the skills and tools to put their leadership in action. This week, we discuss the power of developing leadership from a young age to build a stronger, more purposeful future. This episode was recorded on February 3, 2020. Visit launchleadership.org for updates on their summer programming.
In such a strange time as this, it’s not strange for individuals and organizations to feel a bit lost. And that’s okay—we’re all in this difficult time together. Luckily, there are a lot of amazing people and companies working hard to support their communities right now. Today, we would like to discuss some of the organizations we’ve seen go above and beyond to serve others in hopes of bringing our ROI of Why community some hope and inspiration. Stay safe, stay positive, stay rooted in purpose.
Graham Pansing Brooks joins us on the podcast once again this week with a treasure trove of knowledge from the Stagen Reunion—a conference for businesses who plan for the long, long game. Companies move quickly these days, but that doesn’t mean there isn’t value in planning through generations and legacy. Taking an occasional glance outside the scope of the day-to-day can provide a perspective that helps us set foundations that are built to last. Listen in for Graham’s experiences, insights and lessons learned from this future-focused conference.
Every day, your audiences are bombarded by endless content on the endless scroll of social media. It’s not hard to understand why people can feel social media fatigue—and why they cope by tuning out the majority of what they see. To cut through that endless scroll and really connect with someone must take magic then, right? Well in this day and age, a thoughtful, creative, intentional paid social post can be your magic. In this final installment of our social media storytelling series, we’ll be talking about how to harness the immense potential of social media advertising in ways that truly resonate with your audience. We’ll share our tips and tricks about how to create social media ad campaigns that actually accomplish your goals and move your brand forward.
As we discussed in the first installment of this miniseries, social media has so many awesome capabilities beyond just asking your audience to buy your goods and services. Selling shouldn’t always be your top priority on social—but eventually you gotta turn that devoted follower into a devoted customer. So how do we mindfully ask for sales in the volatile social media world? Today, we dive into some of our strategies for building awareness and relationships on social so audiences are ready to buy when the opportunity appears.
There are several competing philosophies about what social media engagement is and how to measure it. Tracking a number of likes, shares or comments is a valuable piece of engagement, but it’s part of something even bigger. The storytelling capabilities of social media open up a whole world of connections through engagement. So how can brands seek a kind of engagement that actually leaves an impact on people? In this social media storytelling minisode, we discuss our personal views on engagement and share some engagement-driving strategies to build a community around your brand.
Over the next four weeks, we’re taking a dive into the wild world of social media strategy with a focus on powerful storytelling. Purposeful brands have purposeful stories to share, and those stories can create invaluable connections with an invested audience. Week 1 is all about value-driven content—the fun, useful, intentional content that hooks your audience by giving them a taste of the wisdom you have and they need. We’ll discuss some ways we use value-driven content in our careers and strategies you can use to truly engage your social media audience.
All of us—individuals, brands, nonprofits, movements—have a story. But as we’ve learned from the great Joseph Campbell (check out Myths & Monsters on Netflix), we are all really telling the same amazing story of humanity. All we need to find is what we want to add to the story. This week, we discuss how storytelling is a key way organizations can create genuine community on social media. When organizations find what they contribute to our story and make content that guides people through that story, it can build a truly invested audience.
In business and life right now, there seems to be a need for speed and immediacy. Each task needs to get done ASAP so you can move to the next one ASAP. While moving quickly can be an essential skill, we want to talk about the value of planning, vision and tenacity for the 2020s. This week, we discuss how to keep an eye on the bigger picture when everyday demands and exciting new trends can pull us away from our true north. Playing the long game takes strategy and planning, but it might just be the key to a prosperous new decade.
People don’t like to be sold to. On the other hand, people love to learn and become empowered to make their own decisions, especially purchases. Too many brands overlook the opportunity of aiding consumers in their journey to discovery and prefer to sell, sell, sell. Something as simple as a Facebook ad has vast potential to leave a lasting impression on the right set of eyes. This week, we talk about social media’s unique ability to tell authentic stories, add value for customers and tie a brand genuinely to its purpose.
The meetings grind and distraction-ridden environments we’ve created for ourselves can lead to bad tendencies, hollow statements and communication breakdowns. But if we retrain to be more mindful, intentional and vulnerable, we can see work in a whole new light. There’s power in listening—not just hearing—and connecting with the people around you more genuinely. This week, we discuss becoming a better leader by forming new communication habits and bringing our best selves to work.
In order to change the culture of work to better fit modern families, we need start by changing our perspectives on how work should be conducted. We can then discover and solves the subtle inefficiencies that keep us tied to work. Decades ago, it was predicted that technology would help us attain a four day work week. So why does that concept seem more far away than ever? This week, we think beyond the 40-hour work week and discuss different ways businesses can maximize their resources to give employees more balanced, fulfilling lives.
Our chat with Jessica Charlsen last week inspired us to reflect on the modern work landscape, and we just had to spend another episode sharing our thoughts. Chasing career dreams is more possible than ever, but a side effect of this thriving entrepreneur landscape is a romanticization of overwork. This week, we discuss burnout, overwork and ways to combat them with efficiency and purpose to build a more focused, sustainable workforce.
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