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Hustle Humbly Podcast
Author: Alissa Jenkins & Katy Caldwell
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Join us for Hustle Humbly where we hope you will build the confidence to find your voice and your way to a successful real estate business and beyond. Listen in as Alissa & Katy, two top producing Realtors, talk about fostering community over competition while navigating the often times cutthroat real estate industry. With over 1000 homes sold between them and 13 and 19 years each in the business, they have seen it first hand. Deep dive into conversations and interviews about mindset and best practices with real life stories mixed in. The goal of Hustle Humbly is to reach out and encourage Realtors and business people alike to stop comparing themselves and start embracing their own strengths.
293 Episodes
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It’s time to tackle one of our most requested topics: MONEY. How do you manage it? How do you save it? And how do you plan for the future? In this episode, we’re answering YOUR questions about real estate finances, including: How much to save in your emergency fund? What percentage of your income to allocate for taxes, marketing, and fun? When and why to consider an LLC or S Corp? How to structure your commission checks and plan for quarterly taxes? Why it’s okay to start small when building your financial safety net? Whether you’re in your first year or your fifteenth, this episode will give you practical tips to feel more in control of your money. 💵 Key Quotes/Takeaways “The most important thing you can do is track your numbers. Know how much you’re making and spending.” “Start small. You don’t have to do everything perfectly from the beginning, but you have to start.” “It’s okay to take time to figure out your financial goals—just make sure you’re moving in the right direction.” “Pay yourself first, set aside for taxes, and keep your business account separate. Simplicity is key.” “Don’t fall for every shiny object in real estate marketing. Keep your spending intentional.” Products, People & Previous Episodes Mentioned Episode 76: CPA Karen Bahn on Realtor Taxes – A must-listen for tax strategies: hustlehumblypodcast.com/76 Who Do You Know? List – Perfect for building a database: hustlehumblypodcast.com/start-here Agent Systems Course – Get your business (and finances) organized: hustlehumblypodcast.com/agent-systems Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com
The holidays are over, and it’s time to hit the ground running! If you’re looking for a meaningful, non-salesy way to reconnect with your database, we’ve got you covered with this genius strategy: The Vendor List Campaign. In this episode, we walk you through: How to create and update a vendor list your clients will love. The exact script to use when reaching out to your database for input. Why this campaign is perfect for adding value without “selling.” How this campaign helps you fill in gaps in your database (addresses, emails, and more). Tips for collecting recommendations and presenting your final list in a professional way. This is hands-down one of the best ways to stay top of mind while showing up as a resource—not a salesperson. Plus, it works any time of year, so there’s no excuse not to get started today! Grab the vendor list campaign for free at hustlehumblypodcast.com/vendor Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com
🎉 Happy New Year! It’s the perfect time to spruce up your business, and we’ve got the ultimate checklist to help you refresh, reorganize, and reset for success. This is a replay of one of our very favorite episodes, #178 Spruce Up Your Business! In this episode, we’re talking about: Cleaning up your database, email, and digital files. How to refresh your branding, headshots, and marketing materials. The importance of setting routines, organizing your workspace, and creating efficient systems. Easy ways to revamp your social media and client follow-up plans. Why small changes can lead to big results in your mindset and business. Whether you’re feeling overwhelmed or ready to tackle it all, this episode is packed with actionable tips to help you get organized and stay motivated. Take it one step at a time, and you’ll be amazed at how far you can go in 2025. Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com
Happy Holidays! We’re keeping it light and festive with a special replay of one of our favorite past episodes: Our Favorite Things(episode 72)! We’re sharing everything from holiday traditions to snacks, gift-giving tips, and even our favorite tools for keeping life (and work) simple. Whether you’re wrapping presents or just need a breather during the busy season, this episode is perfect for bringing some cheer to your day. In this episode, we chat about: Christmas traditions we love (and some we’ve let go). Go-to holiday foods (and why marshmallows belong on sweet potato casserole). How we organize holiday decor for stress-free decorating. Thoughtful gift ideas (including a 2-tier Lazy Susan and homemade cookies). Why simple joys, like clean countertops and naps, are our ultimate favorites. 🎧 So grab your cocoa, turn on the holiday lights, and join us for this lighthearted episode. We’re so grateful to celebrate another year with you. Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com
🎄 It’s the middle of December, and we’re bringing you a light and funny episode perfect for listening while you wrap gifts or sip hot cocoa. This week, we’re diving into the world of hilarious and over-the-top real estate listing descriptions. From unhaunted homes to properties with “bizarre and ominous energy,” these descriptions had us laughing, cringing, and scratching our heads. Plus, we’re decoding common phrases like “charming” and “needs TLC” to reveal what they really mean. We’ll also share: The worst house on the street (and why it’s still worth buying). A pumpkin spice-themed listing that went all in on the fall vibes. How ChatGPT can help you write better listings (with a big dose of caution). Tips for making your listing descriptions stand out without crossing the line. This episode is packed with laughs and a few valuable takeaways, so grab your gift wrap and tune in! 📩 Have a funny listing description you’ve come across? Send it to us! We’d love to include it in a future episode. Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com
Welcome to Hustle Humbly University! 🎓 Whether you’re new here or a longtime listener, we’ve put together the ultimate orientation episode to help you navigate everything Hustle Humbly has to offer. With 279 episodes (and counting), we know it can feel overwhelming, so we’re breaking it down to make things easier for you. Here’s what we’re covering in this episode: A quick intro to your hosts, Katy and Alissa, and how the podcast started. Why you should start with episodes 1–3 and how mindset is the thread that ties it all together. How to find episodes by category on hustlehumblypodcast.com/categories and how this can simplify choosing your next episode to listen to. A tour of our free resources, including the database template, staging tips, and more. The Hustle Humbly Community breakdown: monthly live sessions, a referral network, and AI-powered podcast search to make finding answers a breeze. An overview of our courses, templates, and other tools designed to simplify your real estate business. Whether you're here to learn, connect, or just laugh along with us, this episode will give you the lay of the land and ensure you don’t miss any of the tools or freebies that can help you build a sustainable, successful business. Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com
Join us today as we ask ourselves a very important question to check the pulse of our business…If you hired yourself as a client, would you fire yourself? It's time for a candid end-of-year accountability check. In this episode, we dive into the hard questions you need to ask yourself as a real estate agent. From communication missteps to lack of follow-through, we share stories and practical advice to help you own your mistakes, fix them, and move forward stronger. Alissa opens up about a tough situation where she dropped the ball and had to face her clients honestly. We also talk about why the only way to feel better after a mistake is to take action. You’ll learn: Why avoiding difficult conversations makes things worse. How to handle mistakes without damaging your reputation. The importance of transparent communication with your clients. Why contracts should never be a “gotcha” moment. Practical ways to keep yourself accountable and improve your systems. We also explore why being a good co-op agent, setting boundaries, and following through on commitments are essential to long-term success in real estate. Plus, stick around for a fun segment on how different Enneagram types might get fired—don’t worry, it’s all in good fun! Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com
This week, we’re keeping it real and cozy with a short and sweet pep talk. It’s time to be thankful, recharge, and get ready to close out the year. We’re talking about letting go of work expectations, setting priorities, and the importance of being truly present with loved ones. Work isn’t everything, and sometimes, you need permission to unplug—this week, we’re here to remind you to do just that! In this lighthearted episode, we dive into how to balance your real estate business with some much-needed downtime, plus our favorite quotes to get you in a reflective, grateful mood. Let’s talk about how to embrace the “don’t miss twice” rule, lower those holiday expectations, and celebrate our successes without burnout. Grab your pie, turn off your phone, and join us for a Thanksgiving moment of gratitude, laughter, and self-care. Here’s what we’re covering: How to set boundaries and truly relax over the holiday Why your work is not your identity—and why that matters How “don’t miss twice” can help you keep up with goals without guilt Quotes that remind us to focus on family, friends, and gratitude The best advice for finishing the year strong and setting realistic goals Why it’s okay to lower your expectations and simplify the season Happy Thanksgiving, y’all! We’re so thankful for you and can’t wait to finish the year strong—together. Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com
If you’re getting ready to sell a home, this episode is for you! Today we’re going all in on staging tips for sellers—from what to clean to what to add (and what to hide!). Join us as we break down the most effective ways to prepare your home for the market, help buyers imagine themselves living there, and ultimately, get the best possible sale. Whether it’s clearing clutter, freshening up with neutral colors, or staging each room with intention, these strategies can mean the difference between “For Sale” and “Sold!” Some of the tips we cover: The checklist of “must-dos” for any seller to make a great first impression Why your online listing photos matter and how to prep for them Levels of staging: occupied vs. vacant homes and what to consider for each Budgeting for staging and the impact of making simple updates How to manage smells, lighting, and even music during showings Specific tricks to make kitchens, bathrooms, and closets feel open and fresh Outdoor must-haves: making sure the landscaping enhances the home, not detracts When to invest in upgrades like carpet replacement or fresh paint Don’t let your home go on the market without this advice! It’s all about setting the right mood and creating a space that invites buyers to see their future home. Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com
With the holidays right around the corner, it's the perfect time to revisit the ever-challenging topic of boundaries—especially when your schedule feels maxed out. In this episode, we dive deep into finding the balance between capacity and demand as business heats up and life gets even busier. We share one listener’s personal struggle with managing her calendar, especially when new clients throw off her well-laid plans (we’ve all been there, right?). We’ll explore the concept of capacity vs. demand, a lesson borrowed from physical therapy that translates perfectly to real estate. Your capacity is how much you can handle before hitting burnout, while demand covers everything from client needs to family responsibilities. The key takeaway? If you want to handle a busier season without losing your sanity, you've got to increase your capacity—whether that’s by adding systems, streamlining processes, or getting help. Plus, hear how Alissa found her own capacity sweet spot and tips for differentiating between real demands and the ones we create in our minds. Get ready to set some boundaries and approach this holiday season with more clarity and calm! Tune in, take a breath, and let’s tackle this together! 💪 Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com
It’s time to elevate our client experiences with these high touch ideas you may be missing. Are you a Realtor who feels like social media is a necessary evil? Do you struggle to come up with content, or feel like you're just shouting into the void? In this episode, we're breaking down how to simplify your social media strategy and actually make it work for you with the help of our guest, Shannon McKinstrie. Forget the pressure to create perfectly polished posts every day. Instead, focus on documenting your real estate journey and connecting with your local community. We'll share practical tips for engaging with your followers, overcoming the fear of hitting "post," and incorporating your unique personality into your content. Remember, you don't have to be a social media expert to succeed. By being consistent, authentic, and providing value to your audience, you can build a strong online presence that will attract new clients and strengthen your relationships with existing ones. So, grab your phone, hit record, and make it fun! Shannon McKinstrie is a social media mentor & strategist on a mission to eliminate the neverending content-creation guesswork and overwhelm so business owners can actually enjoy promoting their business and engaging with their audience on social platforms without burning out. Find Shannon on social media @shannonmckinstrie or www.shannonmckinstrie.com. Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com
It’s time to get spooky with another group of listener-shared haunted house stories! DISCLAIMER: If you are triggered by death, crime, paranormal activity and general creepy stuff, then this is not the episode for you. We meant no disrespect to the deceased referenced in the show. With that being said we tell some seriously wild listener submitted stories and we have quite a few laughs. We had a hard time getting through some of these due to general icks and a few cases of the uncontrollable giggles. We learned a lot about our listeners including they are incredibly brave, sometimes to a fault, and are excellent writers. In honor of their writing prowess and the O.G. scary story teller, Edgar Allen Poe, we are bringing back our favorite game: “name that short story”. If Halloween week brings out your love for all things spooky then this episode is for you! Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com
It’s time to elevate our client experiences with these high touch ideas you may be missing. We'll be exploring how to go beyond the basics and create a truly exceptional experience for your clients, all without breaking the bank. We are sharing free high touch ideas that will make you stand out from the crowd and explain how understanding your clients' goals and pain points to make their lives easier is crucial. We give you the actionable tips for providing valuable communication and building lasting relationships with your buyers and sellers. We even share with you our philosophies on closing gifts and what our favorite closing gift ideas are. It’s time to start seeing yourself as a service provider, not a salesperson, and bringing in ways to surprise and delight your clients with thoughtful gestures. Join us as we chat about how to deliver a high end experience that builds trust, loyalty, and ultimately, more business for you! Address stamp link: https://www.masonrow.com/personalized-stamp-gift-set Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com.
Want a quick story and a laugh with a lesson too? Tune in to hear the funniest thing that happened on our recent podcast trip to Dallas and what you can take away from it. Oh, and shoutout to Lionel!
Not sure if you are going to renew your license for next year? Are you stuck in a real estate rut? You're not alone! In this episode, we're tackling the tough decision of whether to renew your license when faced with financial struggles and a slow market. We'll share stories from agents in the trenches, explore practical strategies for boosting your income, and offer mindset reminders to help you navigate this challenging season. Plus, we'll dive into the importance of confidence and adaptability in your real estate career. We are even giving you a 6 question test to determine if it really is time to walk away. So, tune in and let's figure out your next steps together! Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com.
If your listings are gathering dust, it’s time to talk about what to do when listings sit! Crickets chirping instead of offers rolling in? Don't stress! In this episode, we're tackling the tough topic of stagnant listings. We'll share strategies for re-energizing your marketing efforts, navigating a slow market, and keeping your sellers motivated. We are sharing our list of questions to ask yourself as the agent plus an important seller question, “what’s your budget to sell?”. From staging and photography to social media and open houses, we've got the tips to turn those crickets into a chorus of offers. So, tune in and let's conquer those listing woes together! Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com.
We are pulling from our personal flood experience to share with others that are dealing with disasters now. Jay and Katy sit down to get the word out to anyone suffering through the unimaginable aftermath of a natural disaster. In this bonus episode of Hustle Humbly, Katy turns the microphone on our podcast producer, Jay, to pick his contractor brain. In 2016 our area experienced devastating floods that resulted in 110,000 homes being damaged. At the time, Jay was a licensed contractor with a remodeling business. He quickly became inundated with customers needing help to renovate their flooded homes. Based on that experience, Jay is sharing the tips you need for dealing with clean-up, avoiding being taken advantage of by contractors, getting a fair insurance settlement and rebuilding your home. Please email any additional questions to team@hustlehumblypodcast.com. We are happy to help in any way we can! Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com.
Are you ready for a mindset check as we learn to embrace change in the real estate industry? Are you tired of the "Negative Nancy" narrative? It's time to embrace change and ditch the what-ifs and complaining. In this episode, we're leaving behind the feeling of resistance and talking about the importance of focusing on our businesses, building systems, and staying confident amidst industry shifts. We'll tackle toxic positivity, share stories from the trenches, and remind you why clients choose YOU. We share how hundreds of our listeners responded to our survey asking how they are feeling and what this change looks like for them. Have buyers refused to sign buyer rep’s? Did the brokers do a good job of training and prep? Are agents looking for loopholes to go around new rules? We are answering all of these questions with help from you! Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com.
This is your go-to guide for agent-to-agent referrals! We are breaking down what agent referrals are, how they work, and the typical referral amounts you can expect. Discover the best strategies for sourcing referrals, from networking at conferences and classes to leveraging online communities and social media platforms. Learn why brokerage colleagues might not always be the best fit for referrals and how building a nationwide referral network could be a game-changer. Plus, we share insights from a listener's question on handling referrals, building an agent database, and managing commissions and paperwork. Whether you're a seasoned pro or just starting out, this episode is packed with actionable advice to help you master the art of agent-to-agent referrals and grow your real estate business. Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com.
Are you looking for specific suggestions for how to get more listings? This is the episode for you! In this chat we give a pretty comprehensive list of different methods for drumming up new listing business. With recent changes in the industry growing a thriving listing business is more important than ever. We share the specifics of using open houses, geographical farming, circle prospecting, just listed/sold campaigns, contacting expired or FSBO sellers, optimizing your google profile, online leads, and our favorite: database campaigns. Find out the specific niche of neighborhoods you might want to focus on plus why you don’t want to contact an expired listing seller the first day it expires. And what about homes that need to get listed due to divorce or death? We are talking about those too. We touch on door knocking and our thoughts as well as what you can do on social media if you prefer an online approach to lead generation. We remind you that you don’t need to do ALL of these things to be successful, in fact we hope you’ll take away from this episode that when you do everything you can’t be great at anything. Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to team@hustlehumblypodcast.com.
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I have been listening for 4 years & this podcast has absolutely changed my real estate career, how I do business, & my mindset. For my first few years of real estate, I felt like a “fake agent”, like I really didn’t know what I was doing or why I was doing it, just doing what I was told “should” be done. I have also purchased the courses & utilize them every single day, & have so many say to me how informative and professional the email templates are. Gamchangers & thankful I was introduced!
Love this Pod Cast! I’m just in my 2nd year and when I start to feel defeated these are my go to girls! Thanks for all you do!! ❤️💕
I have been a huge fan of this podcast for almost two years now! I have listened to every episode, some more than once, and I have purchased their email templates and agent systems 101. I'm also a member of their community and everything has been SO worth it! Alissa and Katy are such positive role models for our industry and are doing what they can to influence the next generation of Realtors®️! I tell everyone I can about this podcast and the amazing and useful info they're always putting out. Thank you for all you're doing ladies!! (sorry it took me so long to write a review! 😅)
Did not like this guy. He was kind of mean hearted when you asked about new agents and steps they take to learn
Great episode!
I just got my license in August of 2021 (I'm one of the 180K) and I've listened to every single podcast, I started in September. I even went back and took notes on What to Do When You're New, or Slow. It is an absolute MUST listen for newer agents. Without it I would have blamed my client for 20 showings in 3 days rather than taking ownership for my mistakes in client management.
This is must listen to for newer agents.