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We’ve all been there: feeling like an imposter, not sure if your business will survive or if your clients will think you know what you are doing. In this chat we uncover some of the things that lead to self-doubt in your real estate business and then we tackle ways to build your confidence. We cover a great list of ways to “trick” yourself into having more confidence right away while you are doing those things that will build your confidence over the long haul. It’s time to talk about how mental clutter and overwhelm derail your path to clarity and confidence and we are here to hold your hand, give you a little pep talk and maybe some much needed podcast therapy. So sit up straight, make yourself big and get ready to get a confidence boost!
We’ve all been there: you show up to closing and meet the co-op agent only to be faced with someone you don’t recognize who is nearly 30 years older than their “current” real estate photo. This has been a running joke in the industry for years, and it’s funny because it’s true. In today’s conversation we call in our favorite brand photographer(and money guru), Sarah Becker, to help us take our business photography to another level. Agents are their brand and need to have images for business cards, websites, email signatures, signs and most importantly, social media. Listen in for the big “no-no’s” when it comes to headshots and get some better alternatives as far as posing goes. Sarah gives us great tips on choosing a photographer, location, outfits and even props for a photoshoot. She also gives some great tips if you don’t have the budget for a photographer yet and want to take killer photos yourself. So much practical advice in one episode! Sarah Becker is a photographer in the New Orleans area and you can find her on social media, @SarahBeckerphoto.
144: Numbers to Know

144: Numbers to Know

2022-05-0901:03:02

Ah, real estate math, no one told you this career was going to be more math than pretty houses. LOL! In this episode we try to demystify real estate terms and the formulas to figure out all the numbers. From how you get paid, to how your clients finance their home, you can’t escape the needed numbers. In this episode we cover simple concepts like downpayment all the way to the more tricky formulas like cap rate. Knowing your numbers and your clients’ numbers is hugely important in order to reach both of your goals. Math doesn’t have to be scary, and we are here to help!
Working with sellers is the secret sauce to long term success in real estate, so let’s dive in on how exactly to work with them! In this episode we cover from the initial call/message, through the preparation and to the listing appointment. What should you ask a new seller lead? What are some important things you may not have considered that are crucial pieces of information? Armed with the information from that first call, what do you do next? How long should it take you to prepare for a listing appointment? What will you bring with you? What do you change in your prep if the seller is interviewing multiple agents? You’ve got questions and we are tackling all of the answers.
Grab your pitchfork and shovel! It’s time for some real estate farming. Real estate geo farming is one of the tried and true marketing plans that so many agents overlook in their business, but it still holds up in the modern real estate landscape. Unlike cold calling and door knocking, geo farming can be done strategically and successfully without making you feel like a sleazy salesman. In this crazy time of low inventory, geo farming is a great strategy to implement in your business. In this episode we give you concrete parameters of what area to pick and then give you practical advice on how to market to that area. If you are willing to give this some time and stay consistent, this business practice can bring you joy and increased business. Who wouldn’t want to grow their business simply by loving where they live and sharing that with their community?
141: Money Talks

141: Money Talks

2022-04-1851:12

What better topic for tax day than digging in and talking about money?! Sarah Becker from the “Becker Talks Money” podcast joins us to help remove the stigma and confusion around talking about money. As entrepreneurs in a career with so much uncertainty, financial planning can be very scary. We tackle entry level retirement investing and talk about what it really means to diversify. Sarah shares with us keys to budget planning when you aren’t quite sure when your next paycheck will show up. Historically women have shied away from talking about and taking control of their financial life and Sarah is breaking down those walls for us. As with so many of our topics the underlying problem when it comes to finances is usually mindset and education. Come listen in on a great conversation about taking charge of your finances and your life. Find Sarah Becker on social media @beckertalksmoney and @sarahbeckerphoto.  About Sarah: After 10 years as a wedding photographer, real estate investor and small business owner, Sarah Becker kept hearing the same story from her friends over and over again. While outwardly successful in their businesses, they were utterly failing in their financial goals - if they even had financial goals. So, she started asking every business woman she knew about their money. Along the way, she learned that only 2% of the female entrepreneurs in her network were happy with the state of their finances. Sarah believes that money doesn’t have to be scary, that curiosity is more important than correctness and that everyone can become an expert of their own money with a little help. When she’s not crunching numbers, you can find her renovating a river cabin with her partner Barry, taking her dachshund Gus for a long morning walk, and planning to have Asian food for dinner (again). Contact Info/Course Links: hello@beckertalksmoney.com website: https://beckertalksmoney.com/ course: https://beckertalksmoney.com/master-your-money IG: https://www.instagram.com/beckertalksmoney/
Where is the market going and how can we make sure our business survives?  In this episode Alissa interviews her Broker, Connie Kyle, who has decades of experience in real estate from being an agent to a broker to an office manager. Connie has worked through several recessions and many peaks and valleys and gives us the much needed wisdom and insight into handling those fluctuations. By taking a look at history, we can better prepare for the future. Is it better to be over prepared and conservative when the future is uncertain? Are we headed for a recession after the last 2 years of a housing boom? This time in history is unlike any other and we’ve never wished for a crystal ball more than now. The good news is Connie reminds us that real estate is a sustainable business and even with the rise and falls; it always comes back. People need shelter and they will find a way to make it happen even when the interest rates rise. During tough market conditions, Connie says the strong agents get stronger! So tune into this episode to get an overview of the historic trends in the real estate market & how to set yourself up for success.
Never heard of a real estate pop-tart? Then this episode is one you can’t miss! What exactly is a real estate pop-tart? Why shouldn’t you be one? What early habits lead to adapting the pop-tart mindset? In this show we discuss the importance of vetting your clients and how you can navigate an extreme low inventory market where it feels like every showing is super urgent. We talk through ways to communicate your boundaries to clients and how finding a real estate buddy can allow you to keep up your quality of life even in a tough market. Come listen and find out if you or someone you love needs a pop-tart intervention.
In this episode we get to do a little Bachelor nation fangirling while also getting invaluable career and financial advice from the one and only, Jason Tartick! Jason is the founder of Restart, a company centered on career navigation and money management. In this episode we talk about what a career restart is and how to mindfully make changes in our career path. Jason’s advice on how to make a career transition gracefully is perfect for our new agent audience. We get Jason’s take on some of our favorite topics as well: boundaries, hustle, comparison and much more! Jason’s new book, The Restart Roadmap: Rewire and Restart Your Career, is now available for pre-order! Connect with Jason @jason_tartick on social media and check out his podcast, Trading Secrets! Jason is the host of a top charting business podcast, Trading Secrets. He is the founder of Restart, a career management and personal financial consulting company. His Restart All Access group has created international networking opportunities for those focused on career navigation and small business startups. In addition he is an investor in a financial trading app and a social media talent agency. He has utilized his professional platform to speak on a wide array of subjects at universities and corporate associations.
We all know the three most important things about real estate: location, location, location! But let’s really talk about what it means to know and understand selling real estate in a specific, local market. In this discussion we talk about the importance of local based knowledge and how you can go about finding that needed education. A local mentor, local classes, and a local support system are key elements to your success! Understanding the nuance of your area, learning to appreciate it, and becoming an advocate for your community is a huge opportunity for your business. Showing how much you love where you live will give your clients confidence that you are the right person to guide them in buying or selling! 
136: The Flip Report

136: The Flip Report

2022-03-1452:32

It’s time to hear Alissa’s recent flipping journey from beginning to end! We hear the story of how she acquired an off market property including the price negotiation. We learn about the ups and downs of this flip and get a little background on her previous flip projects. We also get an inside look at ALL of the numbers including what she thought it would sell for in the beginning, what she paid to renovate, what she ultimately decided to price it and exactly the terms of her sale and profit. If you are ready to hear all the details in one episode join us for the final Flip Report! Do do do do do do do do do! Don’t forget the doors to Agent Systems 101 close this week! Find more at agentsystems101.com. Hustle Humbly email templates can always be found at emailtemplates101.com.
It’s time to revisit a list of practical suggestions for getting your business off the ground or giving it a shot in the arm when the market slows down. As agents we are thrown into the deep end and no one breaks down for you EXACTLY what you should be doing on a day to day basis. In this episode we give you a list of business building activities that will fill your time more intentionally and almost all of them are FREE. If you are feeling lost or overwhelmed then this episode was made for you! After listening if you aren’t sure how to lay the foundation of your real estate systems, then now is the time for you to jump into Agent Systems 101. Doors open March 8th and you can find all of the information at agentsystems101.com.
It’s about time we had Anna, our time management guru, on again. Anna is a wealth of time management knowledge and we love hearing her tips and tricks to take control of our time. In this episode Anna walks us through her newest role and how she is adjusting to the continuous changes of life. We talk about how useful it can be to know your own personality when planning your time and that time management cannot be a one size fits all approach. We talk about how to build good habits and Anna even shares which time management tip is the most impactful with her coaching clients. You can find Anna on her podcast, It’s About Time, as well as on instagram @annadkornick.
This market is challenging to say the least. We felt like it was time to revisit this sellers’ market and how we need to prepare all clients, buyers and sellers, for what they will be experiencing. Being prepared and having a plan is crucial and we cover how to do that. We also get creative thinking about HOW to get new listings, so we can be part of the inventory solution. Let’s talk about what you should be looking for on social media to find new listings and what in the world is an orphaned neighborhood. This is a timely discussion on low inventory, which by all data and reports may be a thorn in the real estate world’s side for quite a bit longer.
132: Referral Love

132: Referral Love

2022-02-1401:00:36

It’s time to celebrate that thing that we LOVE the most in our business, referrals! Today we talk about the best way to get referrals and why we love them so much. We share stories of our favorite referrers and that sometimes referrals can come from unlikely places. What do your clients need to do if they have a referral for you? What should the letter to your database say that asks for referrals? We have you covered. We also dig in on reviews/testimonials. When is the best time to request them? Where is the best place to post them? How should you share them? Reviews and referrals are like sweet love letters to your business and we want to celebrate them!
One of our favorite things to do is motivate our listeners and we’ve been getting requests to drop another motivation episode on you. So grab your pom poms and let’s GOOOOO! We will try to keep the “tough love” to a minimum while pumping you up for this crazy real estate career. Dealing with negative self-talk? Stuck in a funk? Want some ideas on who and what to listen to? How about 6 high performance habits as studied by Brendan Burchard? It’s time to refill your motivation cup!
Ever wonder what the public wants to know about Realtors? In this episode we take a look inside the mind of your potential clients and what they are googling about Realtors. From questions about dual agency to how agents get paid we share with you what information you should be consistently sharing with the public. The more we get this information out; the less we leave our clients reliant on google to solve the mystery of buying and selling real estate. Come take a journey with us into the mind of your client thanks to the power of the interwebs.
Well, we could have guessed, but when we polled our listeners there was one way to be a good cooperating agent that came up time and time again. Tune in to hear what it was plus more ways to be a good co-op agent and a list of what you don’t want to do. We also go through several practical tips for being the kind of agent other agents, lenders, title offices, and inspectors want to work with again. What exactly makes an agent easy to work with? We are going to tell you!
Numbers don’t lie. And boy do we cover A LOT of them in this episode! It’s time to break down for you the 40th anniversary of NAR’s 2021 Profile of Home Buyers and Sellers! Numbers give us power and the confidence to make informed business decisions. This report is integral in understanding consumer behavior and how it affects your success. How many people used the first agent they talked to? How many buyers were single ladies? How many sellers went FSBO? We’ve got all the answers for you!  If you’d like to read the full report you can find it here, https://www.nar.realtor/research-and-statistics/research-reports/highlights-from-the-profile-of-home-buyers-and-sellers
Seems like everyone has dreamed of successfully investing in real estate at one time or another. You may have already realized that newby investors are going to have lots of questions for you. In this episode we dive into what it is like to work with investors whether they are fresh on the scene or old pros. Working with investors means an emotionless decision based on numbers and lots and lots of research and legwork on your part. We share our list of qualifying questions to ask your investors before the search begins. Investor business may be some of the hardest work you do, but a good investor client can mean solid repeat business for years to come.
Comments (3)

Brandy E

Great episode!

May 2nd
Reply

Paige Macias

I just got my license in August of 2021 (I'm one of the 180K) and I've listened to every single podcast, I started in September. I even went back and took notes on What to Do When You're New, or Slow. It is an absolute MUST listen for newer agents. Without it I would have blamed my client for 20 showings in 3 days rather than taking ownership for my mistakes in client management.

Feb 9th
Reply

Brandy E

This is must listen to for newer agents.

Oct 11th
Reply
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