Building Your Million Dollar Brand™

In this episode, I’m talking about building community– why you should be prioritising this in your business (no matter your industry or niche), how you can start doing it AND how you can bring a disconnected community back to life. Listen in to learn why building community is the cornerstone of a successful business and how you can make sure you're doing it right.I need your help!I want to know what you want and need to see from me in THIS community. If you can spare 5 minutes to fill in my short questionnaire (completely anonymous!), I would be so grateful. https://forms.gle/WDXuwxjDaHTveLDMAThank you in advance, friend!

In this episode, I’m speaking with PR and branding expert, Hannah Nieves. Hannah's  clients regularly garner media mentions in top-tier national publications including Forbes, Business Insider, Create & Cultivate, The New York Times, and The Oprah Magazine – so she is definitely THE woman to speak to about getting your brand ready for PR. Listen in to learn what PR is, why it matters for your brand, what you need to have in place before seeking out placements AND the simple ways you can start leveraging PR for yourself right now.Connect with Hannah:www.hannahnieves.coOn Instagram @hannahmnievesWhat next? Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. Looking for our expert help?Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.

In today's episode, I'm expanding on the idea of your mission, your why and the importance of your shared mission and taking it a step further by diving into the need for you to show people WHY what you do matters. Listen in to learn how creating the context within which you show up and do your work, further your mission and help your people will have a massive impact on the community you're building. What next? Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. Looking for our expert help?Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.

In this episode, I’m talking about your social media marketing strategy and what 3 kinds of content you should actually be sharing on social media. Listen in to learn the categories of content you need to be leveraging in order to build your authority, position yourself as a thought leader, connect with your audience AND sell your services. If using social media platforms is part of your marketing strategy then you need to listen to this episode!What next? Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. Looking for our expert help?Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.

In this episode, I’m talking about your copy – what you need to include in it, what you CANNOT leave out, and how to make sure your copy is saying what it needs to say so that your ideal client or customer knows that your solution is for them. Listen in to learn why leading with the problem is a non-negotiable if you want converting copy – and how you can make sure you’re always balancing out the ‘pain’ with a whole heap of pleasure.What next? Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. Looking for our expert help?Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.

In this episode, I’m speaking with Agency & Team Operations Coach Tatiana O’Hara all about building your team the RIGHT way. As a corporate leader turned business coach, Tatiana has helped dozens of leaders optimize and build their teams, and learn essential leadership skills that have yielded hundreds of thousands of dollars in sales growth – and today she’s sharing her wisdom on all things hiring from determining who your very first hire should be, to the leadership skills you need to develop if you want to lead your team to success. Whether you’re just getting started with bringing on help in your business or you’ve been doing it for a while, this episode will help you see how to avoid the hiring and delegating mistakes that can get in your way of building a stellar team.Connect with Tatiana:​​On her websiteVia her group programOn InstagramPlus, download Tatiana’s free Task Matrix here What next? Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. Looking for our expert help?Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.

In this episode, I’m talking about doing more with your marketing. Listen in to learn my approach to figuring out what marketing efforts you should double down on (and what ones you should leave behind). Plus, hear my take on how you can keep things simple and sustainable and still see more results from your marketing in 2022. What next? Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. Looking for our expert help?Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.

In this episode, I’m speaking with Niche Coach, Gabrielle Laura, all about finding your niche. Gabrielle helps women turn their stories into thriving coaching businesses through her signature trio – niche clarity, profitable programs, and aligned sales. Gabrielle helps women all over the globe figure out their niche and find alignment in their business so she is definitely THE woman to speak to when it comes to the subject of niching down – whether it’s finding your niche in the first place or pivoting into a brand new niche.Connect with Gabrielle:On Instagram: https://www.instagram.com/gabrielleelaura/On her website: https://gabriellelaura.com/On her podcast: https://podcasts.apple.com/us/podcast/the-gabrielle-laura-show/id1510005613Download her free “how to find your niche” video : https://view.flodesk.com/pages/6182f55b0b51fd1569c55013What next? Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. Looking for our expert help?Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.

In this episode, I’m talking about the Yin and Yang of your marketing. Listen in to learn what feminine and masculine energies have to do with your marketing, why you need to make sure both energies are present and BALANCED in your marketing, and how you can easily spot if one or the other is lacking. If you’re ready to look at your marketing (and your business as a whole) from a more holistic perspective then this episode is for you!What next? Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. Looking for our expert help?Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.

In today's episode, I’m talking about the basics of marketing: what it is, what it requires and why it matters. Listen in to learn how you can use the basic principles of marketing – and one very simple question – in order to market ANYTHING. Whether you’re selling a high-ticket coaching program, a pot of face cream or the latest must-have sneakers, the same basic premise underlying your marketing rings true and if you want your marketing to be EFFECTIVE then you cannot afford to ignore it. What next? Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. Looking for our expert help?Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.

In this episode, I’m speaking with Meghan Stevenson all about how to get a six-figure book deal. Meghan helps entrepreneurs and experts write book proposals that sell to major publishers and to date, she’s helped clients earn more than $3 million in advances from major publishers. Meghan has spent her entire career in traditional book publishing and since launching Meghan Stevenson Books, she has helped over 100 authors write book proposals, sell their ideas and publish books – so if there is someone who knows what it takes to land a 6-figure book deal, it’s Meghan! Listen in on our conversation to learn more about how you, as an entrepreneur, can get a book deal, share your message and impact the masses.Connect with Meghan on Instagram and get Meghan’s free Build-A-Book-Platform cheat sheet here!What next? Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. Looking for our expert help?Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.

In today's episode, I'm talking about why you need to be tapping into your buyer’s journey in your sales copy. Listen in to learn what your buyer’s journey is, why it matters so much and how you can make sure your sales copy is designed to move your buyer (aka your ideal client) along their journey to the point where they say “YES”. Plus, listen in to hear me give you a breakdown of how you can make sure your sales page is tapping into this journey and is designed to convert. What next?Join The Copy Atelier school:Available for instant access now, Secrets of a 5-figure Sales Page is my 90-minute pre-recorded copywriting workshop where you’ll learn some of the key conversion copywriting techniques and strategies behind writing sales pages that sell – so you can improve your sales page conversion rates and see better results in your next launch.Learn more here.Looking for our expert help?Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.

In today's episode, I'm sharing 4 brand building lessons from that 1996 classic movie "Jerry Maguire". Listen in to learn the importance of having people believe in what you're trying to do (whether you've done it already or not), and why being unafraid to disrupt the status quo is THE step you need to be taking with your messaging and marketing (and business in general) in order to build your million dollar brand and achieve your biggest goals. What next? Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. Looking for our expert help?Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.

In today's episode I'm speaking about the need for you to prioritize self-care in your business (and how this is directly linked to your success AND happiness as a CEO). The fact of the matter is that building your million dollar brand is HARD. It involves a lot of hard work, sacrifice and dedication. And you cannot pour from an empty cup. That's why it is so crucial that you get on board with the realization that in order to kill it in your business, you need to be putting yourself and your self-care first. Listen in to hear my best advice for doing this and learn my simple strategies for taking care of myself first so I can take care of business.What next? Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. Looking for our expert help?Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.

In today’s episode, I’m speaking with Virtual COO and Systems Expert, Rachael Mueller, about the systems every entrepreneur needs in their business. Rachael is THE gal to speak to when it comes to setting up your systems to scale, and as someone who helps her clients banish overwhelm, fuel their productivity and streamline their businesses, in this episode she drops so much wisdom related to the kind of systems you need when building your million dollar brand™ .Connect with Rachael on Instagram – https://www.instagram.com/hey.rachaelAnd on her blog – https://www.heyrachael.comWhat next?Grab your free copy of our Create Your Million Dollar Brand Story workbook here!

In this re-release of episode 56, I’m speaking about why your “why” is so important (and how you can use it to foster a deeper sense of connection with your ideal clients). Listen in to learn how to identify your why AND how to express it through your copy and messaging. Plus, learn about what having a shared purpose with your ideal clients and audience means for your business. What next? Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. Looking for our expert help?Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.

In this re-release of episode 51, I'm talking about how having a shared set of beliefs with your ideal client actually plays a massive role in fostering a deep connection, building community, and standing you out. But how do you create a shared set of beliefs? By having polarizing messaging. Listen in to learn what it means to be polarising with your messaging and brand identity, how to identify your own polarizing beliefs, and why it's ALWAYS better to be a disruptor shaking up your industry than a sheep following the crowd.What next? Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. Looking for our expert help?Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.

In this episode, I’m speaking with Wellness & Confidence Coach Misty Nobrega about how to have radical self-confidence when building your brand. Misty is an Integrative Nutritionist and Health Coach trained and certified by the Institute for Integrative Nutrition, and she has helped dozens of clients transform their lives by prioritizing wellness and positive body image, and extracting the confident version of themselves that already exists. In a nutshell? She helps powerhouse women get right with their bodies and build unshakable confidence so they can live out their dream lives – so she’s definitely THE woman to speak to about how to improve your self-confidence and self-image as an entrepreneur.Connect with Misty on Instagram at https://www.instagram.com/mistynobrega/ and check out her website www.mistynobregacoaching.com

In today's episode, I'm talking about creating your sustainable marketing strategy and why it's so necessary. If you're feeling lost or overwhelmed by your current marketing strategy, and unsure what you should actually be focusing on to see results in your business, then this episode is for you.  Listen in to learn why focusing on a marketing strategy that is effective, sustainable and fully aligned with your goals is the way forward – and how it can help you see better results from your marketing efforts in the process. What next? Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. Looking for our expert help?Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.

In today’s episode, I’m talking about how to turn the features of your offer, product or solution into tangible benefits for your clients and customers. Listen in to learn why this is such a vital aspect of your copy, messaging and marketing, and get an easy explanation of why you always need to be bringing things back around to what your offers actually mean for your ideal clients and customers.What next? Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. Looking for our expert help?Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. Send us an inquiry form here.