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The Copy Coach Podcast

Author: Ciara Gigleux

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Welcome to The Copy Coach podcast – the go-to destination for online business owners and CEOs who want their copy to do its job. I’m Ciara Gigleux – expert conversion copywriter, owner of The Copy Atelier and unofficial cheerleader for women doing hard things (#goyou). On the podcast, we bring everything back to my Million Dollar Messaging™ framework to make sure that the messaging and copy you’re putting out into the world is designed to convert and help you scale to 7 figures with ease. Come for the copy tips, stay for the strategy on how you can use your copy and messaging to cut through the noise, stand out online and maximise your results, revenue and impact.
85 Episodes
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In this episode, you’ll hear why having a shared mission is so important, how it can help you build community and loyalty with your audience, and the impact it can have on your business overall. The impact of getting to a place where you are confident in the transformation your offer provides and how that can shift you into a whole new level of messaging and marketing. (5:27)Questions to ask yourself to help you stand out, cut through the noise, and position yourself apart from others and connect with your ideal client. (8:43)Why the nine major points of the million dollar messaging framework are necessary to lay the foundational pieces for your marketing and messaging. (12:01)A shared mission allows you to build community and a legion of audience members who have chosen you and will refer you to others. (17:15) An exercise with multiple reflective questions to help you get clearer on your mission statement and elevate it to a shared level. (20:56)How to identify a shared mission you want to invite your audience to join which allows them to become future clients and part of your mission. (26:26)
In this episode,  I discuss why it is so important to be yourself in your business and marketing and how that helps you to stand out and attract the right followers, leads and customers.One of the massive benefits of serving clients or students and how it can help you reflect on what’s happening in your own business and ways to improve. (01:20)Why messaging is a foundational piece of how you connect with your audience, convert them into clients and brand yourself. (04:17)A vital piece of branding necessary to make your business work, help it to be scaled and ultimately enjoy it all. (08:20)No one is you and that's your superpower because you are different with unique stories, experiences, thoughts, opinions, and beliefs. (10:31)Different questions to reflect on that help cut through the noise, stand out online, and become a thought leader in your niche. (15:33)Unfiltered thoughts and opinions about the popularity game on Instagram and the mindset to choose when engagement is less than expected. (20:30)
In this episode, you’ll hear why building a list and email marketing is crucial to having a successful business and tweaks you can make today to get better click through rates and conversions from your sales emails. How email provides a more effective environment to communicate with your audience when social media becomes too noisy. (3:47)A reminder that the ultimate goal of what we do on social media, running ads, and creating content is to bring people onto our email list to build a deeper connection. (5:18)The difference contexts in our businesses that we should use sales email sequences. (9:50)If you are experiencing a lack of conversions or click throughs in your sales emails then this might be the problem. (13:50)How to set up a segmented email list with multiple opt-ins and when to strategically sell to your audience. (19:07)Why it’s important to show up consistently with the same overarching message and what it means to provide value without giving everything away in your content and emails (24:47)The people who will open sales emails are the ones who are primed and ready to solve the problem they know needs solved. (26:45)
In today’s episode, I am sharing some behind the scenes of my most recent launch and how it’s possible to get great launch results without elaborate sales funnels, email sequences, and social media campaigns. The importance of considering the structure and sustainability of your business model and launch cycles  (3:54)How having a framework can make content creation and all stages of your launch cycles seamless because you always have your core foundation to build upon (6:29)Using your framework to demonstrate your unique approach and to consistently be priming your audience for any offers you launch (9:53)Why you need to have clarity on your offer when launching and have a strategy in place of communicating how to provides a solution and transformation to your ideal client (17:43)The value of testing, tweaking and experimenting with different strategies and what I will do different for my next launch of BMME (21:44)
In today’s episode, we are talking about the key to creating copy that converts on webinars, sales pages, Facebooks Ads, and more. You’ll hear:Encouragement to take some time today or this week to look at quarter two goals and review how things are going and see if expectations need to be adjusted. (2:30)Strategy to create a roadmap with goal milestones marked so that you don’t get caught up with doing a lot of busy work. (4:19)Copy conversion is a common goal for business owners and requires regular review to optimize and analyze it. (6:17) About conversion copywriting and how to look at the data from your conversions and different ways to increase it. (10:34)The messaging used in business dictates the conversion rate and that impacts the tangible success of your business. (12:18)It's not just about the money. It's also about the people you're welcoming into the program to have that transformational experience with you. (16:10)Many business owners don’t have the clarity they need to communicate to their ideal clients the transformation of their product. (20:24)Tools to help fix copy issues and increase conversions, increase business revenue, scale your business and make a huge impact on the world. (28:09)
It’s time for you to be able to get your messaging to a place where it allows you to expand your reach, build authority, stand out online, cut through the noise, be seen as the go to in your niche.In this episode, you’ll hear:Being a thought leader means you're inspiring innovation, you're disrupting the status quo, you're changing up the industry for the better. (3:45)The importance of your messaging and being able to use it to scale your business, and leverage your messaging to see better results from your marketing. (6:31)A solution to the root cause of any problems with seeing results from messaging, content, copy, or marketing. (11:51)Why your unique story is valuable in your industry and niche, even when other business owners share similar opinions to you. (15:46)How to get your messaging to a place where you expand your reach, build authority, stand out online, cut through the noise, serve your clients and make an impact. (22:48)Our messaging & marketing mastermind BMME kicks off in June. Learn more and apply to chat with me about it here before applications close on May 17th.
In this episode you’ll hear:The messaging workshop to help you pinpoint the areas of your messaging and marketing that need a little bit of TLC. (1:30)The real problem behind a lack of conversion and connection is that your messaging is not making an impact that underlies everything and the solution to fix it. (5:30)A step by step exercise to elevate your messaging, shape your story, and find your audience. (9:15)How to build know, like and trust with your audience as well as position yourself as an expert in the industry. (15:13)Why it’s valuable to have a consistent flow of leads and sales in business through funnels and how to set them up if you don’t have them in place. (24:51)Different ways to approach the hiring process in business and take tasks off of your plate and delegate to team members. (45:33)The tool that will get you the results that are going to get you where you're trying to be with your business and your life. (50:36)Our messaging & marketing mastermind BMME kicks off in June. Learn more and apply to chat with me about it here before applications close on May 17th.
In today's episode, I'm talking about what you need to be doing to build out your marketing ecosystem. Listen in to learn why having a marketing strategy in place is so important AND why it is directly related to the kind of results you will see from your marketing efforts (so it's kind of a big deal). Ready to build out your own marketing ecosystem? We'll be doing this in BMME – our messaging & marketing mastermind BMME that kicks off in June. Learn more and apply to chat with me about it here before applications close on May 17th.
In today's episode, I'm talking about how you can have "hell yes" copy – you know, the kind of copy, messaging and content that means any potential clients who get into a sales conversation with you are inches away from saying "HELL YES" to wanting to work with you. Honestly? We're not here for any other kind. Listen in to learn how you can make sure your copy, content and messaging is designed to get people ready to buy from you. Come to the free messaging workshop I'm hosting Thursday 29th July!
In today's episode, I'm talking about what it truly means to up-level your business and why you should be already thinking about what the "next level" looks like for you. Listen in to learn why I advocate for building a business that supports you and the kind of life you want to have, how I make decisions about where I invest my time, energy and money in my business, AND what you can start doing today to understand what steps you need to take to get from where you are now to where you want to be. Ready to elevate your messaging & up-level your business? Come join BMME!
In today's episode, I'm speaking about how you can (and need to) be building authority with your copy, content, messaging and overall marketing strategy in your business. Listen in to hear what building authority is NOT, and why you already have everything you need in order to show your ideal clients that you are an expert and the person they need to help them. I'm giving you 3 things you can start doing today to showcase and build your authority in your copy, content and messaging that don't rely on arbitrary "evidence" of your value. Learn more about The Brand Messaging & Marketing Elevator – my new mastermind that kicks off in June.
In today's episode, I'm speaking about heart-centered selling. Listen in to hear me talk about why you don't have to resort to hard, pushy or sleazy tactics in order to sell in your business – and why reframing the idea of "selling" might just be the thing you need to do in order to start seeing better results in your business. Plus, you'll hear me talk about how you can use your copy and messaging to help you do this – and to help you show up and serve your ideal clients in a way that actually feels authentic. If you're a heart-centered entrepreneur who feels unaligned with the traditional idea of selling, then this episode is for you! Apply to learn more about The Brand Messaging & Marketing Elevator here
In today's episode, I'm diving into the transformation you provide to your clients. Listen in to learn why you actually really only provide 1 simple transformation with your solution, and how you can ensure that your clients understand how that 1 simple shift is going to change their lives for the better.  Plus, I'm sharing some key tips for how you can ensure that your messaging and copy around your offer adequately express the transformation you provide and the multi-level benefits this leads to so that your ideal clients understand that YOU are the person they need. Ready to learn more about how The Copy Atelier can help you reach your goals? Visit our website to see how we can work together.
In today's episode, I'm speaking about the relationship between the vision you have for your business (i.e. your big-picture goals for your business and brand) and the messaging you put out into the world. Listen in to learn why having a vision is so important, what it means for your messaging and marketing, and how you can leverage your vision and plan to help you see more meaningful results from your marketing. Are you loving what you’re learning on The Copy Coach podcast? Leave a review of the podcast by clicking here
In today's episode, I'm talking about streamlining your offers and why this (pretty simple) act can change your business for the better. If you're not currently seeing the results or growth in your business that you want or need to see to keep achieving your goals and scaling to the next level, then it might be because your offers are getting in the way. Listen in to learn why streamlining your offers is important, why you shouldn't be afraid to course-correct or pivot in your business when needed, and what your offers have to do with you becoming a thought leader in your industry. Next steps? TAKE THE QUIZ to learn which aspects of your messaging need your attention by clicking here and when you're ready for a partner in your business come see how we can help you at The Copy Atelier.
In today's episode, I'm talking about the idea of the marketing trio and why you need to build it out in your business if you want to ensure that everything you're doing and saying in your marketing is actually leading to results. Listen in to learn what the marketing trio is, how you can begin to build yours out, and how you can use it to achieve your goals of building your authority, branding yourself, cutting through the noise, standing out online, and maximising your results, revenue and impact. For more tips & insights, come connect with me on Instagram @ciaragigleux
In today's episode, I'm speaking about the importance of you identifying (and then expressing through your copy, messaging and marketing) your core values. These values are essentially the big beliefs you have around what you do and why you do it. They are the hills you are willing to die on – and they are an integral part of how you can cut through the noise, stand out in your industry and build a brand that has the runway to scale. Next steps? TAKE THE QUIZ to learn which aspects of your messaging need your attention by clicking here or book in for your free consultation call to see how The Copy Atelier can help you get closer to your goal of using your copy and messaging to scale to 7 figures by clicking here!
In today's episode, I'm talking about something that is at the heart of what I do (and why I do it) both here on the podcast and through my copywriting agency, The Copy Atelier: the need for you to have a messaging strategy. Listen in to learn why you need one, what it will enable you to do, and how you can start strategizing your messaging and seeing better results from your marketing in the process. Not sure what's getting in the way of you see better results from your marketing? Take our "What's missing from your messaging?" quiz to find out!
In today's episode, I'm speaking about how you can show the magic wand moment of your offer – and why you need to. Listen in to learn how you can effectively show your ideal client the big transformation your offer is going to bring them and how you will change their life. Plus, I touch upon the idea of vulnerability in marketing and how it can aid in fostering deeper connections with your audience and potential clients. Are you on Clubhouse? I am! Come find me over there @ciaragigleux and don't miss my "Ask a Copywriter" Q&A sessions I run every Thursday at 4pm GMT (11am Eastern). 
In today's episode, I'm talking about voice of customer data – what it is, why you need it and where you can find it. Listen in to learn why making sure your copy, messaging, content and EVERYTHING you say in your marketing is aligned with how your ideal clients think and speak is so important. If you've ever wondered what's getting in the way of your message fully resonating with your ideal clients, then listen to this episode. For more tips & insights, come connect with me on Instagram @ciaragigleux
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this is amazing , thanks

Feb 2nd
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