Blackbelt Business Podcast
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The Blackbelt Business Podcast is for martial arts school owners and managers.
Each episode features guests with stories, strategies and resources which can help you establish or enhance your business with best practices.
Most importantly, we’ll help you get back to doing what you love.
Visit Easton.Online for more.
Each episode features guests with stories, strategies and resources which can help you establish or enhance your business with best practices.
Most importantly, we’ll help you get back to doing what you love.
Visit Easton.Online for more.
41 Episodes
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Easton Training Center's CEO, Mike Tousignant, and Vice President, Ian Lieberman, join the Black Belt Business Podcast to discuss how we open new Easton Training Center schools and get into the black within 3 months of opening. Opening a new academy? Check out our 100 member bootcamp to open your doors with 100 paying members: https://www.easton.online/100-member-bootcamp-offer-1 Watch or listen to the full podcast on our blog: https://www.easton.online/blog/ Visit https://www.easton.online to sign up for our mailing list!
Easton Training Center's Director of Kids Martial Arts, Jordan Shipman, and Director of Marketing, Michael Phipps, join Eliot to discuss how Easton run's our Kids Martial Arts programs and give some tips on what you could do to improve your kids Jiu Jitsu program.
Easton Training Center's Director of Kids Martial Arts, Jordan Shipman, and Director of Marketing, Michael Phipps, join Eliot to discuss how to build skillful students from day 1. As a martial arts academy owner or operator, the lifeblood of your academy will most likely be new students with little to no previous experience. If you want to keep them coming back, you have provide value, which means building students into skillful practitioners. Watch or listen to the full podcast on our blog: https://www.easton.online/blog/ Visit https://www.easton.online to sign up for our mailing list!
Easton Training Center's Director of Kids Martial Arts, Jordan Shipman, and Director of Marketing, Michael Phipps, join Eliot to discuss the basic necessities of building a successful martial arts school. From marketing, to running classes and crafting a systematic sales process. Watch or listen to the full podcast on our blog: https://www.easton.online/blog/ Visit https://www.easton.online to sign up for our mailing list!
Easton Training Center's Director of Kids Martial Arts, Jordan Shipman, and Director of Marketing, Michael Phipps, join Eliot to discuss creating alignment in Martial Arts Academies with growing coaching staffs and how to make sure everyone is delivering a great product every time. Watch or listen to the full podcast on our blog: https://www.easton.online/blog/ Visit https://www.easton.online to sign up for our mailing list!
Amal Easton joins the podcast with Ian and Mike to discuss how academies, business owners, and martial artists must adapt and grow with the times or see themselves becoming irrelevant. Amal adds details about the way things used to be done and how Easton has changed and adapted over time, while Mike and Ian discuss the process of implementing and managing these changes in a large martial arts business with multiple schools.
Easton Training Center's Director of Kids Martial Arts, Jordan Shipman, and Director of Marketing, Michael Phipps, join Eliot to what it's like to change roles in a Martial Arts Company, helping front line staff through leadership transitions, and finding purpose in your martial arts academy work. Watch or listen to the full podcast on our blog: https://www.easton.online/blog/ Visit https://www.easton.online to sign up for our mailing list!
Easton Training Center's Director of Kids Martial Arts, Jordan Shipman, and Director of Marketing, Michael Phipps, join Eliot to discuss the structure of an academy, the roles that need to be filled, and how those roles progress and change as the academy grows. Watch or listen to the full podcast on our blog: https://www.easton.online/blog/ Visit https://www.easton.online to sign up for our mailing list! Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/6DjwesV... Stitcher: https://www.stitcher.com/s?fid=450298 Overcast: https://overcast.fm/itunes1474677661 Google Podcasts: https://www.google.com/podcastsfeed=a... Castbox: https://castbox.fm/ch/2225445
Easton Training Center's CEO, Mike Tousignant, and Vice President, Ian Lieberman, join the Black Belt Business Podcast to discuss the thinking and processes behind delegating responsibilities and roles to people in your martial arts academy as well as how to build your academy on core values that you and your staff can stand behind. Check out the people analyzer here: https://www.eosworldwide.com/people Watch or listen to the full podcast on our blog: https://www.easton.online/blog/ Visit https://www.easton.online to sign up for our mailing list!
Easton Training Center's Director of Kids Martial Arts, Jordan Shipman, and Director of Marketing, Michael Phipps, join Eliot to discuss the importance of departmental meetings for martial arts academies, as well as living and dying by your academy's metrics. Watch or listen to the full podcast on our blog: https://www.easton.online/blog/ Visit https://www.easton.online to sign up for our mailing list!
Casey Halstead is a 10th Planet Black Belt and owner of 10th Planet Las Vegas. He's opened multiple successful 10th planet schools in the last 10 years and coaches several high-level BJJ athletes. Casey joins the Black Belt Business Podcast to discuss his unique strategy when it comes to opening and growing schools, how he discovers and develops talent from within the his schools, and the importance of culture to ensuring a martial arts academy continues to thrive. Watch or listen to the full podcast on our blog: https://www.easton.online/blog/ Visit https://www.easton.online to sign up for our mailing list!
Easton CEO, Mike Tousignant, and Vice President, Ian Lieberman, join the Black Belt Business Podcast to discuss the systems, methods, and beliefs that helped Easton's schools to not only survive, but thrive throughout the pandemic.
Phil and Jim are co-owners of two successful Martial Arts Academies in Georgia, SBG Atlanta and SBG Buford. Both recently joined and completed Easton Online's first mastermind for academy owners. Phil and Jim join the Black Belt Business Podcast to discuss their beginnings in martial arts, why they chose to join the mastermind even though by almost any standard they are running very successful schools, what they gained from working with Easton, and where they plan on going from here.
Alberto Crane is a Jiu Jitsu O.O.G., and his connections with Easton go way back. He received his black belt under Vinicius “Draculino,” becoming the first American to become a black belt under the Gracie Barra Academy banner. He has also been a successful competitor in both BJJ and MMA. Now, Alberto runs martial arts schools in New Mexico. He joins the Black Belt Business Podcast to discuss everything he's learned over the years operating his schools and to offer advice to new school owners. Watch the full episode here: https://youtu.be/rez3vo4N0q0
Paul Halme is Travis Lutter's first Black Belt, a Master No GI Black Belt World Champion, and author of the book "How To Make Money With Your Martial Arts Gym: Even If You Haven’t Won Anything Yet". Paul also owns and operates his own school, Peak MMA, in Keller, TX. In this episode of Black Belt Business podcast Paul joins Eliot to discuss narrowing your focus as a school owner and how doing so can make your school successful. Watch the full episode here: https://youtu.be/kawEl-XJ9kc
Eliott credits John Hassett for being the person that introduced him to Jiu Jitsu. Hassett began his martial arts training with Soo Bahk Do, a Korean style of karate, in which he achieved the rank of 5th degree Master. In the late 90's Hassett transitioned to Jiu Jitsu, first as a student of Steve Maxwell, and now trains under Phil and Rick Migliarese of Team Balance/Balance Studios in Philadelphia. John details his journey from Karate to Jiu Jitsu and discusses what running two of his own schools has taught him about the martial arts business. Watch the full episode here: https://youtu.be/kawEl-XJ9kc
Ricardo Almeida is a Brazilian Jiu Jitsu Black Belt under Renzo Gracie. Ricardo previously fought for the UFC and Pride FC as well as other well-known promotions. He is an accomplished grappler and multi-time silver medalist at ADCC. Ricardo operates and teaches at multiple, successful Jiu Jitsu schools along with coaching high level fighters like Frankie Edgar. He joins the Black Belt Business Podcast to discuss how he learned to operate his Jiu Jitsu academies like a business without sacrificing the quality of the martial arts being taught. Watch the podcast: https://youtu.be/iK2kvY3kttI
Elliott Bayev is a BJJ Black Belt, academy owner, and author of "Sales Jiu Jitsu," all about how sales and Jiu Jitsu are similar. Elliott is also the first person to have a women-only school and women-only competition team in Canada. Elliott joins the Black Belt Business Podcast to discuss building inclusive martial arts schools, best business practices for school owners, and the responsibility we have as martial artists to grow the reach of our respective arts and push them forward. Watch the full podcast here: https://youtu.be/0ieuk0N0D6s
Karel Pravec, AKA the “Silver Fox,” is a 4th degree Brazilian Jiu-Jitsu Black Belt, and one of Renzo Gracie’s very first students in the United States. Pravec’s BJJ expertise has him regularly sought out for seminars and classes across the world, and his Silver Fox BJJ Academy in Northern New Jersey has been grooming grappling and MMA champions since 2006. Karel joins Eliot on the Easton Online Podcast to discuss the business of Jiu Jitsu, including how academies must adapt as they grow and how to set priorities to succeed during COVID. Watch the full podcast here: https://youtu.be/bfY8AHLpWyo
Michael Garaguso has been running his school, Garaguso Karate, since the early 1980’s. He is professor Eliot Marshall's first martial arts instructor. Garaguso is also a master at adapting to the times, including adding BJJ into his curriculum. In this podcast he discusses how he has adapted his business practices to remain successful as times continue to change.
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