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Slow & Steady
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Slow & Steady

Author: Brian Rhea & Benedikt Deicke

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Join us as we share what it's like to build and launch a bootstrapped startup while working for yourself full-time. Benedikt is working on Userlist with two other co-founders and Brian is running solo on a product to combat loneliness on remote teams.
66 Episodes
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Back To Work

Back To Work

2020-11-1830:56

Brian is back from a week away from everything in the Grand Canyon. Benedikt is trying to increase momentum by shipping smaller, less polished, increments.
Brian's got some new client work lining up to ease some anxiety and Benedikt's schedule continues to be a bit hectic.
Brian is working on (in)validating the idea for Brand Patrol and might be close to signing a consulting deal related to Headlamp. Benedikt is trying to stay focused and talks about upcoming pricing changes for Userlist.
Busy weeks & Burnout

Busy weeks & Burnout

2020-10-2151:56

Benedikt had a stressful day when a code change accidentally sent 1000+ emails and Brian shares that he's feeling completely burned out.
Benedikt is back from vacation and already swamped with work. Brian share's some details about the new thing he's working on.
Benedikt is out again this week, so Brian is joined by his good friend, startup partner, confidant, and sometimes co-conspirator, Richard Miller. They talk about Richard's current project, the origins of the idea, and the importance of laying in a hammock so people will think you're sleeping. No, really. It's important.
Benedikt is out, so Brian talks with Justin Jackson of Transistor about Headlamp's market, the risks and benefits of going upstream, and how the heck to pronounce "portage."
Vacation Starts Now!

Vacation Starts Now!

2020-09-2339:16

Benedikt is trying to tie up a few things so his vacation can get started and Brian is settling into truly believing that "Slow & Steady" is the way to go.
Double Negative

Double Negative

2020-09-1627:20

Brian wants to get himself more margin by improving his consulting offering around remote work. Benedikt's deploy of a new feature didn't go quite as planned.
There are some encouraging trends in Userlist's numbers as some efforts have begun to pay off, and Brian wonders if SEO tools are even worth using.
What to focus on?

What to focus on?

2020-09-0234:16

Brian considers changing the primary focus of Headlamp, while Benedikt wonders what's an opportunity and what's a distraction.
Flying Solo

Flying Solo

2020-08-2620:45

Benedikt is out this week so Brian gives a solo update on his SEO efforts and recent customer discovery calls.
Brian talks about his plans to promote his guide for remote employee engagement and Benedikt navigates the fine line between adding new features and getting lost in refactoring stuff.
Benedikt and Jane celebrated the 1-year anniversary of Userlist last week and Benedikt has been busy! Userlist has also started advertising on Facebook and we discuss a few hesitations he has about that. Brian is trying to find an effective mix of direct sales, content marketing, and paid ads.
Software Social

Software Social

2020-08-0544:14

Brian and Benedikt ran into some recording troubles today, but luckily Colleen Schnettler and Michele Hansen agreed take over the feed with their recently launched Software Social podcast.
Benedikt launched the new Userlist website and is trying to play catch-up on some other tasks. Brian is back from the wilderness and is wandering around in the confusing terrain of SaaS pricing.
Into the Wild

Into the Wild

2020-07-2228:15

Brian got up super early today to get an episode in before his next camping trip. He also talks about his recent demo calls and next steps for Headlamp. Benedikt is working on the new Userlist website and close to shipping it later this week.
Benedikt is rested up after some time off but still feeling a bit overwhelmed by his todo list. Meanwhile, Brian has what is probably his most exciting update yet!
Benedikt talks with Arvid Kahl about his recently published book Zero To Sold and how having too much momentum after selling one's business can lead to unexpected opportunities.
Round the Campfire

Round the Campfire

2020-07-0129:07

Benedikt is feeling burned out and Brian makes good on his promise to have a demo recorded for this episode!
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