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Slow & Steady
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Slow & Steady

Author: Benedikt Deicke, Benedicte Raae, and Brian Rhea

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Join us as we share what it's like to build and launch a bootstrapped startup while working for yourself full-time. Benedikt is working on Userlist, and Benedicte is establishing herself as a Gatsby expert and developer advocate for hire.
214 Episodes
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After a couple of eventful weeks, things are finally slowing down for the holidays.Queen Raae’s let-it-snow scriptUserlist’s Conversion Goals featureThings have been pretty busy on the product side for Benedikt and the Userlist team: launching the Conversion Goals feature, releasing new workflow node types, and more. And after working around a hard problem for quite a while, the team has finally refactored how the platform works with conditions.With Webflow cutting their membership feature in 12 months, Benedicte is planning to make some good demos that would hopefully attract former Webflow customers. And despite being a bit nervous about the templates being filled up correctly, she successfully pushed the payment reminders for Whee customers. On the fun side of things, she and James applied a script to the Outseta website so it’s snowing for the holiday season.
Benedicte and Benedikt share life and work updates, and some debugging horror stories.Benedicte and her Pirate family have been low key sick all month. Despite feeling under the weather, they were able to bake and pack more than 100 cookies for the Christmas Market at school. She finished her Xano + Outseta (XO) Vanilla Demo for Outseta, and is doing price adjustments for Whee.Benedikt feels recharged from his birthday vacation last weekend. On the work front, they recently shipped improvements on how they do condition on Userlist, making it possible to filter users by companies that are within the segment.They also talk about some debugging horror stories, token exchanges, and more. 
Benedikt is in productive mode. Benedicte plays around with Xano.Benedicte is done with fun and modular furniture A fun fact about the world’s first 4G networkTo cope with the stressful events in the world, Benedikt went into productive mode these past week. They’ve made great progress with their company triggers, built some command line tools to help with debugging workflows, and more.Benedicte recently attended a startup program by Telia with the Whee team. She’s also been playing around with Xano and met someone who’s currently using the tool for a large real estate business.Benedikt and Benedicte talk about coping with the overcast, minimizing the bus factor, AI, and more.
Pushing boundaries

Pushing boundaries

2024-10-3128:41

Benedicte is winning at her quarterly goal. Benedikt makes great progress with company triggers.Benedicte makes the Twitter-viral butter chicken recipeWith only two months left in the year, Benedicte is crushing her quarterly goal: to have an enjoyable everyday life. At Whee, she’s pushing the boundaries of their Make plan, and will be testing out a tool for their customer SMS.Benedikt and the Userlist team are making good progress with the company triggers feature. While there’s still a long way to go, Benedikt shares that they’ve now got a rough idea of how they can streamline this feature with everything else.
Benedikt comes back from MicroConf. Benedicte returns from their fall vacation.Benedicte’s view while coding on the boatBenedicte and tech are in a situationshipBenedikt is feeling a bit drained after having an eventful time at MicroConf. While the conference itself was great, he experienced interesting things along the way: from getting flights cancelled to being in the same hotel with a world leader.Benedicte and her Pirate family spent a nice fall vacation on a boat with Captain Ola’s friend. But with the Framer Plugin launch happening in the middle of the vacation, she had to do some last minute changes because of a Framer API change. Benedicte also shares their summer plans for next year.Benedikt and Benedicte talk about cache busting, if we really need an app for everything, and more.
Get up off the desk

Get up off the desk

2024-10-1133:56

Benedicte and Benedikt talk about how taking breaks actually help your projects, and more.The power of breaks, a story in three partsLeo’s talk at EmberFestBenedicte’s excited for the wins at her fractional roles: they’ve just launched their Framer plugin at Outseta; and she discovered the wonders of Make.com while creating a Stripe webhook for Whee. But despite doing a lot of stuff at work, Benedicte now makes sure she has time to take care of herself.Meanwhile, Benedikt is enjoying the conference season. He just returned from EmberFest in Dublin where he met Leo in person for the first time. He’ll also be going to MicroConf Europe. The Userlist team’s also making great progress on company triggers.
No perfect solution

No perfect solution

2024-09-1242:54

Benedikt comes back from a short vacation. Benedicte talks about their struggles with estimated arrivals at Whee.EmberFestPrior to his vacation in Munich last week, Benedikt and the Userlist team pushed a few of their upcoming features into production. He’ll also be meeting Leo for the first time in person this week at EmberFest in Dublin.With so many factors that might affect the estimated arrivals of their rented bikes, Benedicte and the Whee team are looking for better solutions to this roadblock. She also shares her observations while she watches Lillian and the other neighborhood kids work on their lemonade stands.
Lovely Everyday Life

Lovely Everyday Life

2024-08-2932:18

Benedicte and Benedikt talk about their hobbies.EmberFestCards Against ArtisansNow that the school year has started, Benedicte is enjoying a freer mental space. With this, she decided that her focus project for next quarter will be “Lovely Everyday Life” so she can do activities that make her everyday life lovelier. Benedicte also recently attended Laravel Live Denmark where she talked about the Joy of Side Projects.Benedikt is making great progress with his drumming and is thinking about signing up for in-person lessons to further improve his skills. Leo will be talking at EmberFest in Dublin this September and will also be the first time that the two of them will be meeting in person.
A not so slow summer

A not so slow summer

2024-08-0829:21

Benedikt and Benedicte talk about this year’s unusual summer pace, bug fixing, and more.With most people going on vacations during the summer, businesses usually anticipate things to slow down a bit for the season. But unlike previous years, it looks like businesses are not seeing much of a summer slump this year.Benedikt and the Userlist team have been chipping away at some small improvements on the product, dealing with weird bugs, and have an upcoming database maintenance.Benedicte is also dealing with bugs at Whee and is plowing through dependency hell. She and her Pirate family are also preparing their rustic Airbnb property for the first guest who’ll be staying with them this week.
Benedicte shares stories from their summer at the cabin. Benedikt talks about their latest product improvements.The summer brought nice summer nights and tropical storms in Scandinavia, giving Benedicte and her pirate family some memorable cabin office life experiences. She also shares that they’ve fixed up a part of their property and listed it on Airbnb. Meanwhile, It’s a hot and humid summer in Benedikt's part of Europe. Despite the heat, Bendikt and the team got a lot of things done: finishing the exports, improving imports, and now have a nicer overall batch operations architecture.Benedicte and Benedikt talk about two-factor authentication, content repurposing, and more.
It’s another bittersweet episode as our hosts talk about wins and some sad news.Whee! wins the Oslo environmental prizeQueen Raae and her family on the way to the cabin officeThe past couple of weeks have been a whirlwind for Benedicte: attending Lillian’s flute recital, spending a spa day with Salma (@whitep4nth3r on Twitter) in Larvik, and traveling back to Oslo to receive Whee!’s award. Last week was also very emotional for her and the family because they finally moved mom to the nursing home.Benedikt is feeling productive again this past week: finishing the Mixpanel integration and working on self-service CSV exports. He also enjoyed the meet up with bootstrapped founders at Frankfurt. And with everything going great with the new hire, Benedikt shares that this is Michael’s final week with them.
A bittersweet update

A bittersweet update

2024-06-1343:46

Benedikt shares a bittersweet update at work. Benedicte talks about Whee.WheeThe Userlist team went into hiring mode these past couple of weeks as a team member will be saying goodbye soon. On the upside, Benedikt has successfully completed the drum course and will be rewarding himself with some new gear.Benedicte shares how Whee works, and the ideas they’re currently exploring to serve more customers in the future.
Shai Schechter chats with Benedikt and Benedicte about his journey with RightMessage and what he’s been up to these days.Feelings WheelFollow Shai on TwitterCheck out Shai’s websiteExplore Shai’s reading listBoth coming from software backgrounds and coming into the online marketing world, Shai and Brennan created RightMessage to have marketing sites become a bit more dynamic and change based on who was visiting. Shai exited the company in 2023 after working on the product for six years. Since then, he’s been taking it slow and steady while he figures out what to do next.Shai, Benedikt, and Benedicte talk about the lessons he learned in his SaaS journey, why it’s important to be honest with yourself about your current realities, and more.
Benedicte enjoys the mix of remote and in-person activities that comes with her several fractional roles. Benedikt tries to get back into the work groove.WheeUrlboxBenedicte is enjoying the mix of her fractional roles with Outseta and Whee, giving her the best of both worlds of remote and in-person work. She also shares details about their upcoming collaboration with Urlbox.Coming back from a long vacation and taking days off for some holidays the past few weeks, Benedikt is still trying to get back to regular programming at work. He’s also thinking about which feature they’ll focus on building next.
🎊 200 🎊

🎊 200 🎊

2024-05-0301:10:29

To celebrate our 200th episode, Benedikt and Benedicte take a look back at their journey since 2019 and how these milestones have shaped where they are today.UserlistWheePOW!Queen Raae & Family on YouTubeFollow Benedikt on TwitterFollow Benedicte on TwitterFollow the Slow & Steady Podcast on Twitter
Benedicte enjoys her workation in Portugal. Benedikt and the team fixed two major bugs with the help of a user.Data in the WildSubscribe to Queen Raae’s YouTube channelBenedicte has been enjoying the slow life in Portugal for the past two weeks, enjoying the beach while still able to get some work done. She’s still polishing her latest services for devs and is preparing for the relaunch of Data in the Wild.Benedikt and the team resolved two major bugs with the help of a customer, which goes to show the importance of testing edge cases. Still struggling to have longer durations of focused work, Benedikt thinks of how to be more deliberate about it.
The Userlist team is seeing some progress with their sales process. Benedicte has some ideas of how to refine her live streaming service.Things are moving forward sales-wise for Benedikt and the Userlist team, sending a few custom-priced enterprise quotes in the past few weeks. Benedikt also shares his takeaway from his recent chat with Monica Lent.With her new Go Live with Queen Raae service, Benedicte is thinking about how to help those dev founders who are a bit hesitant about going live. And while it’s unfortunate that she didn’t get the caravan, Benedicte refocused her energy on improving their property and possibly the Volkswagen bus that’s sitting in Sweden.Benedikt and Benedicte talk about the importance of following up, greenfield projects, and more.
Benedicte is feeling playful with her latest service and project ideas. Benedikt makes it through a stressful week.Should Benedicte and Ola get the Caravan? Let them know in this thread.Mastering live streaming as a content creation flywheel for a couple of months now, Benedicte is now finalizing the details of her latest service for fellow dev founders. She’s also trying to convince Ola to get a Caravan to renovate as her office/studio.Benedikt is feeling a bit scattered after having a stressful week: he had to do a few demo calls in between everything, and had a bit of a rough time with one of their largest customers renewing its annual subscription.
Benedikt and the Userlist team celebrate a significant financial milestone. Benedicte leans into the human aspects of content creation.Join Benedicte’s biweekly live streams on YouTubeCheck out MixPod’s revamped web designDespite experiencing a few hiccups with their bank account and Stripe, the Userlist team celebrates a financial milestone as they’ve hit break even. As a bonus surprise, Userlist was able to sell a domain for a significant amount of money.After powering through the birthday bonanzas in January, Benedicte spent 24 hours at the spa and is now feeling re-energized and ready. And with all of the streams and content creation she’s been doing for the past few months, she’s now opening herself to those who need a livestream host, a mystery dev, or video creator.
We have Brian back on the show this week and tells us what he’s been up to.JobLens — Brian’s productThe Age of Spiritual Machines — a book by Ray KurzweilSpiritual Machines — an album by Our Lady PeaceEpisode 131: Brian is back in town, literallyEpisode 120: We Have a Contest Winner!Follow Brian on LinkedInMore than a year since he was last on, Brian tells us about his time at GitLab, JobLens, his consulting work, and his board games.Benedikt, Benedicte, and Brian also talk about tech layoffs, AI, why you shouldn’t monetize your hobbies, and more.
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