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Slow & Steady
Slow & Steady
Author: Benedikt Deicke and Benedicte Raae
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© 2026 Benedikt Deicke and Benedicte Raae
Description
We share what it's like to build and launch products as independent software engineers. Benedikt is working on Userlist, a marketing automation platform for SaaS applications. Benedicte is working as a fractional CTO at Whee!, a long term bike rental company in Oslo, Norway.
Join us on our journey and let's see where the road leads!
Join us on our journey and let's see where the road leads!
249 Episodes
Reverse
Benedicte and Ola tie the knot. Benedikt and Jane will be going on the Smart Bear Live podcast.Benedicte and Ola had a beautiful ceremony in their neighborhood two weeks ago. She also came back from a quick trip to London to go to a festival with her childhood friend. On the work front, Benedicte did a major lift on Whee!’s communication channels.Benedikt just came back from vacation and implemented OAuth2 CIMD in between calls. He also shared that he and Jane will be on Jason Cohen’s Smart Bear Live podcast, hoping to get fresh perspectives on the business.
Benedikt improves their HTML email post processing pipeline. Benedicte is prepping for her wedding and goes on another handywoman side quest.Mentioned on the show:Benedicte’s woodworking projects
Benedicte shares her takeaways from the plumbing course. Benedikt goes on a few AWS adventures.Benedicte had so much fun and learned a lot from her plumbing course, even sharing a mindblowing tip of using a balloon to help clear out water from the tap mechanisms during winter. On the work front, their system at Whee! is now live syncing prospects and customers to their email list. Benedicte’s also figuring out how to fix the data inconsistency between the bike availability on their website versus the actual availability of bikes at the workshop.The Userlist team reworked their entire data model for themes to support the new stuff. Benedikt also set up a proper CDN for user uploaded assets so there’s client side caching. He also took some time to set up Userlist on AWS but is quite unsure if they should move over for good because of the complexity and the unknowns.
The pirate family are on their third week at the cabin. The Userlist team works on their theme settings.Benedicte’s past two weeks could be summarized in three words: vacation, work, and plumbing. With her new plumbing skills and help from Captain Ola, Queen Raae fixed the sewage issue at the cabin. On the work front, she fixed an issue with Whee!’s SMS, redesigned the last step in the order flow, sent the first email broadcast, and more. The Userlist team is busy working on their theme settings: Leo’s been working on new styling components while Benedikt gets the server side working. He shares that the biggest challenge with this feature is transitioning to a new production process without breaking anything. Benedikt also went on a side quest with Fable 5 and scanned their platform for security issues.
Benedikt comes back from The Netherlands. Benedicte enjoys her summer at the cabin.Benedikt spent a week in The Netherlands with his family for his dad’s 70th birthday. On the work front, the team shipped new WYSIWYG features to a few customers and there have been no complaints so far.Benedicte is enjoying her summer at the cabin, filling her days with both fun and productive activities. She signed up for an adult summer camp where she learned basic plumbing. On the work front, Benedicte and Ola kickstarted some marketing initiatives for Whee!



