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Slow & Steady
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Slow & Steady

Author: Benedikt Deicke, Benedicte Raae, and Brian Rhea

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Join us as we share what it's like to build and launch a bootstrapped startup while working for yourself full-time. Benedikt is working on Userlist, and Benedicte is establishing herself as a Gatsby expert and developer advocate for hire.
228 Episodes
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Benedicte takes a trip down memory lane. The Userlist team wraps up the redesign project.While writing the newsletter edition focusing on Omway, Benedicte stumbled across old photos from when she worked on a demo called Oslo Stories. On the work front, Outseta’s MCP server is now an npm package that can be used with Cursor, Claude, and more.The Userlist team has been in full crunch mode these past few days to get everything polished for the September 9th launch. Benedikt also figured out the solution to a database performance issue.Mentioned on the show:Oslohistorier (Oslo Stories)Outseta Admin MCP Server
Ship it already

Ship it already

2025-08-2137:23

Benedicte builds an MCP server for Outseta. Benedikt and the Userlist team set a launch date for the redesign. Now that school is back on in Norway, Benedicte is trying to validate the idea for an audio guide platform called Omvei by reconnecting with former clients. Benedikt has been working on a new API to manage topics, as well as templating support for workflows in Userlist.Mentioned on the showMicroConf Europe
Family-product Fit

Family-product Fit

2025-08-0847:18

The Pirate family searches for family-product fit. Benedikt shuts down his first SaaS product.The Userlist team makes more progress on their app and website redesign project, which will be shipped a couple of weeks from now. And after running it for 10 years, Benedikt has made the decision to shut down his very first SaaS product.Despite feeling a little blah about the tech industry, Benedicte was able to code for fun again by testing out Laravel for Whee’s log in page. She and Ola are also digging into their old product ideas, using their family-product fit approach to figure out what’s actually worth pursuing.Mentioned on the show:Episode 100Episode 200
Summers in Europe

Summers in Europe

2025-07-2426:50

Benedicte and her Pirate family enjoy their new summer plans. Benedikt comes back from his two-week vacation.Two weeks after jumping ship, the Pirate family have made new plans and are enjoying different activities. On the work front, Benedicte did a solid week of AI work for Outseta, and she and Ola are revisiting their old SaaS ideas.The Userlist team’s redesign project is coming along nicely, with Benedikt focusing on the redesign of the website. They also brought back their co-working sessions so he and Jane can get more stuff done.
Pivot

Pivot

2025-06-2629:40

Benedicte and the Pirate family have new summer plans. Benedikt deals with a number of things before his vacation. After sailing for 11 days, Benedicte and the Pirate family decided to jump ship because of a misalignment in expectations. Now back in Oslo, the family looks forward to a fun summer of chillaxing at home, doing work on Galleon, and more.Benedikt and the Userlist team are quite busy these days: polishing the redesign, dealing with more technical tickets, and dealing with some database performance issues. He also shares how Stripe’s complexity is making it hard to move forward with their billing code.Mentioned in the episode:The lost bacon (short by the Pirate Princess)
Benedikt finishes a few projects. Benedicte and the Pirate family are busy packing.With Leo mainly focusing on the redesign project, Benedikt wraps up other projects: two new features and their migration to Dragonfly Cloud. He also shares why it’s challenging to pick up business books when you’re running a business.Just two weeks away from their great sailing adventure, Benedicte and the Pirate family are busy packing their stuff as contractors will do renovations on their home within the 11 weeks. She and Ola have been hanging out on forums that helped refine their ICP for Galleon. They also celebrated the Pirate Princess’ first circus performance.Benedikt and Benedicte talk about kanban boards, escapism, and more.Mentioned in the episode:RedisShake
Naming colors is hard

Naming colors is hard

2025-05-1539:49

Benedicte shares her goals for the year. The Userlist team goes deep into their redesign project.Benedicte recently met up with her mentor group for a planning session and shares her goals and projected timeline for the next two years. Meanwhile, Ola has been taking charge of the user interviews for Galleon. And with just 4 weeks before their great sailing adventure, the Pirate family is also busy making preparations.Benedikt and the Userlist team has made good progress on their big UI redesign project. And to address one of their customer’s needs, they are also working on a feature for array filters.
The Userlist team is undertaking their next big project. The Pirate family spends a nice vacation at the cabin.Keeping up with their quarterly planning, Benedikt and the Userlist team have decided on their big project for the second quarter: the UI redesign. Feeling excited and a bit nervous about the project, Benedikt hopes that doing it in phases will keep it from exploding into a huge project.Benedicte and her Pirate family spent a nice vacation at the cabin during Easter and also doing some maintenance work. Work wise, the team at Outseta is currently doing paid search experiments to track where first touch referrals are coming from. Benedicte and Ola are also planning to do interviews with potential customers for Galleon.Mentioned in the episode:Why you should stop coding your way to failure Treasure | Stop Motion Movie by Lillian Raae-Vea
Benedikt and Benedicte share how they’re leveraging AI to help with their current projects.For their Galleon Gateway project, Benedicte’s been working with Claude to come up with a Laravel implementation that she can feed to Cursor. While it’s going well for a couple of her projects, here’s one thing that AI can’t help with just yet: time zone bugs.Benedikt gave AI another try to help with the revamp of their Python library. While it turned out nice after a lot of revisions, he also ended up reading Python documentation to write better prompts. They’ve also just beta launched their transactional emails at Userlist.Benedicte and Benedikt also talk about AI overviews, April Fool’s pranks, and more.
Benedicte and Benedikt talk about vibe coding and more.Recently named one of Norway’s Leading Women in Tech for 2025, Benedicte feels honored and realizes the importance of having role models in your life. And despite feeling scattered these past weeks, she’s getting to know the API katas for Outseta and was also able to deploy the first version of the script for Galleon Attributes.Benedikt and the Userlist team are still wrapping up their transactional email endpoint. And in the process of making the documentation for this, they ended up rewriting and rebuilding their entire API documentation.Benedicte and Benedikt talk about the cons of vibe coding, what you should actually use AI for, and more.Mentioned in the episode:Norway’s 50 Leading Women in Tech 2025Watch the Benedicte’s video for Norway’s 50 Leading Women in Tech 2025Vibe coding takes a hitGalleon Attributes script V1
The Userlist team is wrapping a couple of product stuff up. Benedicte and her Pirate family are testing a new sport.With the first quarter of the year almost coming to an end, Benedikt and the Userlist team are working on finishing and shipping a couple of projects including their transactional messages API. He’s also figured out how to do partial date matches (hint: leap years make it complicated).Benedicte has been productive in the past few weeks: Galleon.tools is now live, she coded a new booking flow for Whee, and they just had the best month ever at Outseta. She also talks a bit about being filmed for a video that’s coming out this week, and the Pirate family’s new activity.Mentioned in the episode:Galleon - Unlock the treasure of user data on your Webflow siteOutseta’s best month ever
Benedicte feels recharged. Benedikt shares the bright side of a customer cancellation.After the crazy beginning to her year, Benedicte is feeling recharged and productive. With the support load down, she finally released the article on WeWeb + Outseta and a companion expansion guide to the integration. Benedicte and Ola are also working on their latest project, Galleon.It’s been pretty busy on the product-side for the Userlist team: they shipped company trigger support for nodes and the first version of the transactional messages endpoint and UI. With the product continuously evolving, Benedikt and Jane are thinking about doing a UI redesign of the platform. And while a customer cancellation is a bummer, Benedikt shares the bright side of the situation.Mentioned in the episode:Why We Sleep – a book by Matthew WalkerGalleon - Unlock the treasure of user data on your Webflow site
Benedikt and Benedicte share their plans for 2025.
Benedikt and Benedicte take a look back at the highlights of their 2024.
After a couple of eventful weeks, things are finally slowing down for the holidays.Queen Raae’s let-it-snow scriptUserlist’s Conversion Goals featureThings have been pretty busy on the product side for Benedikt and the Userlist team: launching the Conversion Goals feature, releasing new workflow node types, and more. And after working around a hard problem for quite a while, the team has finally refactored how the platform works with conditions.With Webflow cutting their membership feature in 12 months, Benedicte is planning to make some good demos that would hopefully attract former Webflow customers. And despite being a bit nervous about the templates being filled up correctly, she successfully pushed the payment reminders for Whee customers. On the fun side of things, she and James applied a script to the Outseta website so it’s snowing for the holiday season.
Benedicte and Benedikt share life and work updates, and some debugging horror stories.Benedicte and her Pirate family have been low key sick all month. Despite feeling under the weather, they were able to bake and pack more than 100 cookies for the Christmas Market at school. She finished her Xano + Outseta (XO) Vanilla Demo for Outseta, and is doing price adjustments for Whee.Benedikt feels recharged from his birthday vacation last weekend. On the work front, they recently shipped improvements on how they do condition on Userlist, making it possible to filter users by companies that are within the segment.They also talk about some debugging horror stories, token exchanges, and more. 
Benedikt is in productive mode. Benedicte plays around with Xano.Benedicte is done with fun and modular furniture A fun fact about the world’s first 4G networkTo cope with the stressful events in the world, Benedikt went into productive mode these past week. They’ve made great progress with their company triggers, built some command line tools to help with debugging workflows, and more.Benedicte recently attended a startup program by Telia with the Whee team. She’s also been playing around with Xano and met someone who’s currently using the tool for a large real estate business.Benedikt and Benedicte talk about coping with the overcast, minimizing the bus factor, AI, and more.
Pushing boundaries

Pushing boundaries

2024-10-3128:41

Benedicte is winning at her quarterly goal. Benedikt makes great progress with company triggers.Benedicte makes the Twitter-viral butter chicken recipeWith only two months left in the year, Benedicte is crushing her quarterly goal: to have an enjoyable everyday life. At Whee, she’s pushing the boundaries of their Make plan, and will be testing out a tool for their customer SMS.Benedikt and the Userlist team are making good progress with the company triggers feature. While there’s still a long way to go, Benedikt shares that they’ve now got a rough idea of how they can streamline this feature with everything else.
Benedikt comes back from MicroConf. Benedicte returns from their fall vacation.Benedicte’s view while coding on the boatBenedicte and tech are in a situationshipBenedikt is feeling a bit drained after having an eventful time at MicroConf. While the conference itself was great, he experienced interesting things along the way: from getting flights cancelled to being in the same hotel with a world leader.Benedicte and her Pirate family spent a nice fall vacation on a boat with Captain Ola’s friend. But with the Framer Plugin launch happening in the middle of the vacation, she had to do some last minute changes because of a Framer API change. Benedicte also shares their summer plans for next year.Benedikt and Benedicte talk about cache busting, if we really need an app for everything, and more.
Get up off the desk

Get up off the desk

2024-10-1133:56

Benedicte and Benedikt talk about how taking breaks actually help your projects, and more.The power of breaks, a story in three partsLeo’s talk at EmberFestBenedicte’s excited for the wins at her fractional roles: they’ve just launched their Framer plugin at Outseta; and she discovered the wonders of Make.com while creating a Stripe webhook for Whee. But despite doing a lot of stuff at work, Benedicte now makes sure she has time to take care of herself.Meanwhile, Benedikt is enjoying the conference season. He just returned from EmberFest in Dublin where he met Leo in person for the first time. He’ll also be going to MicroConf Europe. The Userlist team’s also making great progress on company triggers.
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