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Mobile Presence

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The future of the Internet is mobile. Mobile Presence examines all things mobile from devices to software, services and SEO. Mobile Presence discussed current topics regarding mobility in a world increasingly without wires.

507 Episodes
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In-app events, a new feature of iOS 15, allow app developers and marketers to promote content and events in their app in multiple places throughout the App Store. The immediate benefit is buzz, but optimizing placement delivers a massive boost to organic visibility and discoverability. In episode #448, our host Peggy Anne Salz catches up with Thomas Kriebernegg, Managing Director and Co-Founder at app marketing company App Radar. They discuss when and where you should use Apple’s in-app events event for maximum reach and results. Thomas also shares examples to help marketers across all app verticals increase their apps’ visibility by targeting core keywords.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
From music and movies to meals and clothing, the subscription economy is firing on all cylinders. But marketers who want to cash in on the opportunity have to do more than sell one-time transactions to consumers. They have to tap real-time data and harness relevant context to remove friction and rocket conversions. In episode #447, part of our Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz talks with Sasha Kurdiuk, Head Of Customer Experience at Shahid MBC. Shahid, the leading Arabic language video-on-demand service globally known for the largest library of Arabic movies, shows, and dramas – including two Emmy-nominated series. Sasha shares smart tips to convince subscribers not to cancel their service. Listen in to valuable learnings to elevate customer experience, and a fun chat about the cool shows available right now (think Narcos Saudi Arabia). Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
A raft of deals in the ad tech space is driving consolidation and the growth of super-networks. These titans aren't just achieving impressive size and scale. Many are acquiring the capabilities and components to be one-stop-shops for everything from marketing intelligence to measurement. What does this mean for advertisers and publishers? How should they evaluate the impact and the alternatives? In episode #446, our host Peggy Anne Salz catches up with Matt Tubergen, EVP of Global Strategy & Corporate Development at Digital Turbine, and Linda Ouyang, VP Demand, Global at Fyber, for a candid look at consolidation in the ad tech space. They discuss how Digital Turbine's on-device access and insights drive content discovery and publisher opportunities to engage and monetize their audiences. They also talk about hot trends and place their bets on industry winners and losers.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Mobile marketers are pros at measuring profits, but how can they gauge the level and the value of the customer experience their campaigns deliver? In episode #445, part of our Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz catches up with Ronen Mense, President, Managing Director - APAC at AppsFlyer. The mobile attribution and marketing analytics platform allow app marketers to easily measure the performance of all their marketing channels. Ronen, a mobile veteran, weighs in on the recent string of acquisitions in the mobile marketing space, a drama he correctly compares to Game of Thrones. (Or is it Game of Phones?) Either way, it’s entertaining. We also learn about Return on Experience (RoX), the new metric marketers will need to monitor as they refocus campaigns to drive retention value over short-term acquisition goals. Finally, Roen walks us through the highlights of two seasons of The Epicenter, his own amazing thought leadership show shining a light on leading senior execs with stories to share. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
A new episode Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Consumers are hooked on fintech apps, and time spent using them is off the charts. It’s a global shift in behavior that presents marketers with an unparalleled opportunity to engage customers primed to act -- provided they also localize and personalize messaging to meet consumer needs. In episode #443, part of our Reimagine Growth series sponsored by CleverTap, we learn how you can do both from Paysend, a fintech on a mission to change how money is moved around the world and a pioneer in personalization automation. Our host Peggy Anne Salz talks with Arkadiy Glazov, Paysend Product Marketing Manager, who shares a fascinating communications “matrix” that allows him to segment users according to how they choose to engage with messaging or not at all. He reports that the “retention rate of engaged groups is more than 10% higher than those not engaged” and shares tips to help you achieve such impressive results. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Publish or perish. It sounds extreme but creating new, frequent, and insightful content is a healthy and necessary practice of any business or brand. But how do you turn up the volume and magnify the reach of your content without hiring staff or putting in late hours? In episode #440, our host Peggy Anne Salz catches up with Kate Bradley Chernis, Founder & CEO of Lately.AI. The content marketing platform uses AI to learn your brand voice and turn blogs, videos, and podcasts into dozens of social posts. Kate shares how she turned a challenging handicap into a path-breaking business that liberates marketers, influencers, and ordinary people who want to make their mark.  Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Good apps help users get stuff done. Great apps show them how, by harnessing customer education and personalized messaging to providing guidance and instruction that creates value for everyone. In episode #439, part of our Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz talks with Manasi Shah, Head of Communications at Khatabook. The fast-growing app has experienced 40x growth since 2019, achieving more than 10 million active users. Manasi discusses how customization in communication and education empowers users, creating new opportunities for her company to power lifecycle campaigns, encourage the use of new app features, and build trust. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
For consumers, mobile apps are the go-to for everything from shopping to streaming. For businesses, they are the on-ramp to agility and added value. Meeting the needs of both will require a massive number of new apps in an incredibly short time. Analysts reckon 500 million digital apps and services will need to be created by 2023. That's where no-code comes in, empowering ordinary citizen developers to build apps and tools without having to know code or programming. In episode #441, our host Peggy Anne Salz catches up with Gautam Nimmagadda, founder and CEO at Quixy, a powerful platform for citizen developers to solve their unique challenges and bring ideas to life. Listen to Guatam to learn why the no-code is the New Normal and how citizen developers and enterprises can get in on the action. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Your performance marketing agency doesn’t just help buy media or choose channels. Their role is expanding to become your champion, watching your back so you can negotiate better deals with your ad network partners, and offering advice to help you reach deep-funnel goals. In episode #440, our host Peggy Anne Salz catches up with Liz Emery, Senior Director, Mobile & Ad Tech Solutions at Tinuiti, the largest independent performance marketing firm across the Triopoly of Google, Facebook, and Amazon, with over $2.2 billion in digital media under management. Listen as Liz shares what to look for in an agency and where you should draw the line. She also tells us about DAWN (Digital Ad Women’s Network) and its mission to educate and empower women in the industry. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
If you think the work to engage and convert app users kicks into high gear after the install, think again. This approach overlooks a golden opportunity to engage consumers on the home screen at the time of device activation. It's a critical stage in the customer journey when Digital Turbine and its on-device media platform powers frictionless app and content discovery, as well as new opportunities for app marketers and brands to engage and monetize their audiences. In episode #438, part of our Reimagine Growth series, our host Peggy Anne Salz talks with Matt Tubergen, Digital Turbine's EVP of Global Strategy & Corporate Development. Matt talks about the business benefits of engaging users on the beachfront property of the home screen, and the uplift companies can expect. He also reveals research around how life events impact user interest in setting up their devices and searching for new apps. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Data is like snow, it comes in a wide variety, and the sheer volume of it can catch you by surprise. From demographic data to behavioral data, it’s easy to get lost in the details. But smart marketers take a more holistic approach, prioritizing the right data types to drive customer engagement. In episode #437, part of our bi-weekly series Reimagine Growth, our host Peggy Anne Salz talks with Meredith Tretiak, VP Product Marketing at  CleverTap. Meredith discusses which data types best inform customer segmentation strategies and how this differs from the data types marketers need to personalize the customer experience. She also walks through data frameworks and formulas that deliver results across the customer lifecycle. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Mastering the capabilities needed to reach a critical mass of subscribers is not the same skillset (and data set) marketers need to monetize and retain customers willing to commit to recurring costs. In episode #436, our host Peggy Anne Salz catches up with Dan Burcaw, co-founder and CEO at Nami ML. This SaaS provider helps mobile app developers at all stages launch and grow their subscription businesses. An Apple alum-turned-serial entrepreneur, Dan shares actionable insights on propensity modeling, combating churn, and how marketers can best apply machine learning to get the most out of their data Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
The mobile app space is red-hot with acquisitions, sparking a whirl of chatter about who might get picked up next. For gaming apps, the key to driving up value is monetization, most often through ads. But how can gaming publishers work together with ad tech companies to compete and win in a market rife with uncertainty and distrust over conflicts of interest? In episode #435, our host Peggy Anne Salz catches up with Andy Ulery, co-founder of Aequus, a company forging a third way. Aequus calls itself the industry’s first MaaS (mediation as a service) model with 100% transparent subscription costs and no blind revenue shares. Andy talks candidly about transparency, mediation intermediaries, and the industry’s M&A & IPO extravaganza. We also chat about how publishers and brands can work together for mutual benefit, what’s next for ad tech after IDFA, and much more. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Global events have darkened the outlook for many event organizers. Still, App Growth Summit, an international invite-only conference series for mobile app growth professionals, has weathered the storm thanks to an approach that streamlines sessions, curates content and challenges convention. How can you plan and execute events that are edgy and educational? Why does it pay to get personal during interviews? In episode #434, our host Peggy Anne Salz drills down into key questions with Louis Tanguay, Managing Director at App Growth Summit. Louis, who has built a business on breaking the mold, shares candid tips you can follow to command your niche and outmaneuver the competition. He also highlights some of the big-picture topics you might do well to focus on in your own B2B content. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Lockdown leaves people with more time than ever to explore and enjoy music on mobile devices. Providing listeners choice is important, but it’s also a bonus to surprise users with fun playlists supported by personalized messaging to pique their interest. From one-hit-wonders to Dogecoin soundtracks, the sky is the limit if your messaging strikes a chord with your target audience. In episode #433, part of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Corey Jones, co-founder, and head of music and engagement at Trebel. The ad-supported music app is growing rapidly, breaking barriers and bringing free streaming to users who prefer not to buy a subscription. Corey shares the secrets to some of Trebel’s most successful cross-channel campaigns, as well as priceless insights on benchmarking engagement and metrics to watch to make sure listeners keep tuning in, not dropping out. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
From running multi-channel campaigns to organizing multi-functional teams, marketing leaders have to make tough calls on strategies and spending. Accomplishing all of this requires more than management savvy. Leaders must also embrace a holistic marketing framework. In episode #432, our host Peggy Anne Salz catches up with Christian Eckhardt, CEO, and co-founder of Customlytics, a leading full-stack mobile technology, analytics, and marketing consultancy. A mobile tech expert and accomplished product manager, Christian walks us through the Marketing Master Map framework for customer acquisition and retention. Listen in for key insights on ways to recognize marketing blind spots and forge new pathways to engage and retain customers on their terms—even on a tight budget. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Infusing marketing and messaging with personalization is always a plus. But mapping user journeys to align with how multiple customer segments interact with your app can get complicated as you add new features and functionality. Product improvements can attract new customers, but they also require marketers to cater to more customer segments and map more user journeys. So, how can marketers adapt and personalize communications to appeal to new users, educate valuable ones and ensure the entire customer base understands and uses the value they provide? In episode #431, part of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz gets the inside track from Mile Grnacov, a growth manager at Mercedes-Benz.io. Mile manages Bertha, the fuel app from Mercedes-Benz that helps users save time and money by easily finding the cheapest, closest, and favorite station to fill their tank regardless of the car they drive. He talks about the addition of contactless payments and how his team uses personalized marketing and user journeys to communicate the benefit to customers. He also shares valuable insights on segmentation, onboarding, and why marketers have to listen to what their users are telling them through their behavior. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
From healthcare and research to AR and web accessibility, eye-tracking is a powerful component that, until now, has been prohibitively expensive and energy inefficient. The future demands better solutions, and one company has stepped up to the challenge with prototype glasses that unlock the connection between the eyes, the brain, and the world around us. In episode #430, our host Peggy Anne Salz catches up with Neil Sarkar, CEO of AdHawk Microsystems and inventor of Mindlink, the world’s first cameraless eye-tracking system. Will the be a FitBit for our brain? Listen as Neil details the R&D behind this groundbreaking invention and discusses the possibilities for sports, gaming, and a new kind of experience marketing. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Powerful storytelling is often the most effective means of capturing mobile users’ attention and keeping them hooked. Few in the industry have perfected this art better than the companies behind the leading gaming apps. In episode #428, our host Peggy Anne Salz catches up with Melanie Zimmermann, head of marketing at Wooga, a developer of wildly popular mobile games, such as June’s Journey and Jelly Splash. Melanie, a Mobile Hero who previously held creative leadership roles at Disney Interactive and Riot Games, draws from her wealth of experience to explain how Wooga makes its games both exciting and addictive. Listen in for key tips on storytelling, brand building, performance marketing, and assembling the right team to navigate a post-IDFA world. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
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