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Videos can be a powerful, and profitable patient engagement tool especially when they are used to enhance your in-office patient experience. In this podcast episode, I’m going to share 6 Ways you can use Videos to Enhance your In-Office Patient Experience. It’s no secret that patients prefer to see videos of complicated procedures to help increase their knowledge about it, make them feel more comfortable about getting treated as well. This episode is all about understanding how to use videos effectively to enhance the in-office patient experience so that patients engage with your brand in a more positive and impactful way. Everything I said I'd link to :)  (down below) Online Courses, Marketing Agency, YouTube SEO Tips Subscribe & Review in iTunes Are you following this podcast? I'm adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I’d be really grateful if you left a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” - Let me know what your favorite part of the podcast is. Cheers, Shanice.
In 2022 medspa marketing is all about meeting your patient's needs by adapting outdated marketing strategies for more online engagement, authentic communication, and accessibility that enhances the patient experience. In this episode, I'll discuss the top medical spa marketing trends that will be most effective in delivering results in 2022 and beyond. Everything I said I'd link to :)  (down below) Online Courses, Marketing Agency Subscribe & Review in iTunes Are you following this podcast? I'm adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I’d be really grateful if you left a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” - Let me know what your favorite part of the podcast is. Cheers, Shanice.
Now is the perfect time to review your marketing strategies and take an in-depth look at your marketing and branding efforts over the last 12 months. In this podcast episode we'll take a look at what worked for marketing your medical aesthetic business and a dreadful, but (much needed) glance at what didn’t. I'm going to break down your end-of-year marketing checklist for medical aesthetic businesses. Everything I said I'd link to :)  (down below) Online Courses, Marketing Agency, Patient Testimonial Template I really hope you found some value in this end-of-year checklist and make some well-needed changes to help scale your business this year. I wish you and your business ALL the success this year and beyond, happy new year!! 🎉 Subscribe & Review in iTunes Are you following this podcast? I'm adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I’d be really grateful if you left a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” - Let me know what your favorite part of the podcast is. Cheers, Shanice.
Here is the Link to Grab the Downloadable Template containing 10 Questions to ask your patients for a testimonial video. Finding questions to ask your patients for a patient testimonial video can be difficult, especially when you want their responses to be aligned with the overall objective of your patient testimonial video. Let's breakdown the story arc of your video, so that you're not just randomly asking questions but instead you'll use an outline to navigate the patient to make specific responses that keep them on track with the overall theme of your patient testimonial video. Story Arc Outline for Patient Testimonial Videos: Address the patient's initial problem Highlight why they chose you The solution - (You\Your business) How you helped them overcome it Why they'd recommend you to others The purpose of creating a story arc is not just because expert filmmakers do it, but because it actually works! Ps. If you'd prefer to watch this episode on YouTube here you go! I hope you found these patient testimonial video questions helpful and have downloaded our free template to use in the future. If you need help with video production, marketing or video planning, you can always reach out to our team here. We'd love to help! 🎬 Marketing Agency: **If you need extra help book a free complimentary virtual consultation to see how my Marketing Agency can help you at visualvybzstudios.com. Online Learning Programs: If you'd like to learn more about how you can implement these instagram strategies yourself, then check out our online learning program, go to patientgrowthaccelerator.com. Subscribe & Review in iTunes Are you subscribed to this podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I'm adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I’d be really grateful if you left us a review over on iTunes, too. Those reviews help other people find our podcast and they’re also fun for us to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” - Let me know what your favorite part of the podcast is. Cheers, Shanice.
A New Bonus Episode with Guest Speaker Chris Schlehr of Innovative Healthcare Systems🎙 In this Podcast Episode, we'll discuss the importance of patient education in healthcare and how can educating your patients can  improve patient growth and retention at your business. 👏🏽 The Importance of Patient Education in Healthcare Discussion Questions: Is patient education an important investment for medical practices? Hoe does patient education help patients make more informed decisions? How can patient education decrease the provider’s liability? How can patient education increase adherence to medication and treatments? Does educating patients ensure continuity of care and reduce complications? Does patient education encourage more follow through with treatment plans due to a better understanding? How can patient education lead to better patient satisfaction with providers and their overall care? For more info and free tips on how to use patient education to grow your business, visit patientgrowthaccelerator.com  **Check out Chris Schlehr's business at pelvicfloortherapy.com Marketing Agency: **If you need extra help book a free complimentary virtual consultation to see how my Marketing Agency can help you. Online Learning Programs: If you'd like to learn more about how you can implement these instagram strategies yourself, then check out our online learning program, ‘Patient Growth Accelerator Academy’ which covers everything you need to know about social media content marketing in a simple and actionable 10 step content  marketing plan. Subscribe & Review in iTunes Are you subscribed to this podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I'm adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I’d be really grateful if you left us a review over on iTunes, too. Those reviews help other people find our podcast and they’re also fun for us to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” - Let us know what your favorite part of the podcast is. Thank you! Cheers, Shanice.
How to Attract New Patients to a New Practice (10 Step Checklist) How can you enhance your online marketing strategies to meet the needs of potential patients and ultimately attract new patients to your practice? Consider this 10 step checklist on how to attract new patients to a new practice. Offer High Quality Services List your Practice on Local Directories Use Visually Captivating Content Optimize your Website for Conversions Target New Patients with Social Media Ads Provide an Incredible Patient Experience Diversify your Services Ask Patients for Review + Testimonials Stay Active and Responsive on Social Media Grow your Email List with Lead Magnets My Marketing Agency: **If you need extra help book a free complimentary virtual consultation to see how my Marketing Agency can help you. Online Learning Programs: If you'd like to learn more about how you can implement these instagram strategies yourself, then check out our online learning program, ‘Patient Growth Accelerator Academy’ which covers everything you need to know about social media content marketing in a simple and actionable 10 step content  marketing plan. Subscribe & Review in iTunes Are you subscribed to this podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I'm adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I’d be really grateful if you left us a review over on iTunes, too. Those reviews help other people find our podcast and they’re also fun for us to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” - Let us know what your favorite part of the podcast is. Thank you!   Cheers, Shanice.  
How to Improve your Patient Experience (8 Step Checklist) It's easy to get carried away into perfecting your skill and delivering amazing patient results, especially when you're passionate about what you do; but what about the other interactions that patients have with your brand? What is their patient experience like? And could it use some improvement on your end? Here's an 8 step checklist on how to improve your patient experience so that current and future patients will want to keep coming back to you later on. But first... grab our free episode downloads here: https://www.patientgrowthaccelerator.com/downloads Easy & Accessible Online Appointment Scheduling Just take a look at these statistics from WP booking plugins. 42% of patients prefer to book appointments online. 77% of patients think that having the ability to book, cancel, or change appointments online are important. 64% of patients are seen to use self-scheduling in the coming years Automated Appointment Confirmations and Reminders Once a patient books an appointment send them a confirmation email that includes the date, time, location of the appointment and any additional information that they'll need to prepare for it. Before their appointment consider sending them an appointment reminder email or text, giving them enough time to prepare for it and to arrive on time. This will help improve your patient experience and show your customers how efficient you are. Patient Paperwork Should be Accessible Online Just think how much more patients you could see each day if you provided your patients with an online link to complete all required paperwork online. All of this information will have to be entered digitally at some point anyway, so why not have your patients complete the form remotely so that it can be digitally stored in your customer relationship management system. Politely Respond to Patient Queries ASAP This means responding to social media leads, emails, website inquires and answering phones promptly with enthusiasm, introducing yourself to patients, and being helpful and willing to answer all of their questions. Share Helpful Content on Social Media and your Website Social media is the perfect way to connect with your new and existing patients online. As online users continue to turn to social media to learn more about brands and what they have to offer, it is important that you consistently show up online with valuable content. Patient testimonials, before and after progress photos and screenshots of patient reviews are a great way to promote brand credibility on social media and your website. I’d also highly recommend checking out this video for more free tips on sharing helpful content on social media. Send Emails to Keep your Patients Engaged Online If your goal is to improve your patient experience then definitely consider sending engaging emails to your audience at least once per month. This video covers everything you need to know about sending emails that your customers will want to open and engage with. Send Patient Surveys for Feedback Surveys can be crafted based on the questions that you'd like to get feedback on from your patients, here are an example of a few questions that you can ask: How did you find the experience of booking appointments? Were our staff empathetic to your needs? How long did you have to wait until the doctor attends to you? How easy is it to navigate our facility? How happy are you with the doctor’s treatment? How satisfied are you with the results? How likely are you to recommend us to your friends and family? How much do you rate us? (5 being the highest rating)   Internally Review your Patient Reviews Take some time to review what your patients are saying about their experience at your practice by reviewing their reviews on Google, Facebook, Yelp etc. If a patient truly has a great experience, they will want to share it with others, and the same is true for negative patient experiences. My Marketing Agency: **If you need extra help book a free complimentary virtual consultation to see how my Marketing Agency can help you. Online Learning Programs: If you'd like to learn more about how you can implement these strategies yourself, then check out our online learning program, ‘Patient Growth Accelerator Academy’ which covers everything you need to know about social media content marketing in a simple and actionable 10 step content  marketing plan. Subscribe & Review in iTunes Are you subscribed to this podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I'm adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I’d be really grateful if you left us a review over on iTunes, too. Those reviews help other people find our podcast and they’re also fun for us to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” - Let us know what your favorite part of the podcast is. Thank you!   Cheers, Shanice.  
How to Write Captivating Instagram Captions Instagram has confirmed that comments and captions are super important when it comes to feed ranking so it's a great idea to start crafting more captivating instagram captions to boost your ranking on the platform. At the core of every instagram caption (done well) you'll find a story, a conversational tone and a purpose; not to state the obvious here, but it also needs to be 100% related to the image, video or audio content associated with the post. 1. Instagram Captions should have a Purpose 2. Write Conversational Instagram Captions 3. Your Instagram Caption should tell a story 4. Use Emojis and Blank Spaces   5. Write Captivating Caption Copy   Instagram captions are like valuable real estate on the platform and it’s super important that you use it well to fuel your Instagram marketing efforts. I get that writing a good instagram caption will take additional time to craft them on your own, but it’s worth the time and effort, and will captivate your audience which will ultimately get you better results from your instagram marketing. If you need help with instagram management, post creation and caption copywriting and don't have the time to invest in any of these strategies then we can help. Book a free virtual consultation to get started. OR If you'd like to learn more about how you can implement these instagram strategies yourself, then check out our online learning program, ‘Patient Growth Accelerator Academy’ which covers everything you need to know about social media content marketing in a simple and actionable 10 step content  marketing plan. Subscribe & Review in iTunes Are you subscribed to this podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I'm adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I’d be really grateful if you left us a review over on iTunes, too. Those reviews help other people find our podcast and they’re also fun for us to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” - Let us know what your favorite part of the podcast is. Thank you!   Cheers, Shanice.
How to Increase Email Open Rates (5 Ideas) Hopefully you're sending an email newsletter at least once per month. If not, here's why you should start. Data from Pew Research shows that 92% of adults in the United States use email, and 61% of these email users are checking and sending emails on an average day. This presents a great opportunity for businesses of all sizes to reach their target market, no matter what their audience looks like. Are you taking advantage of this opportunity by showing up for your audience with email newsletters? Sending email newsletters can help you attract and retain customers with personalized messages that promote your content, brand and services. You can segment contacts and use personalization techniques to deliver messages that customers can’t ignore. The bottom line is, your email newsletter database is valuable. After all, these people signed up to receive your content, so they're expecting you to engage with them on a regular basis. And yet, the average email open rate in 2020 was 18%. That means less than one of every five subscribers you’ve earned looks at the content you send. If you need help with email marketing and don't have the time to invest in any of these strategies then we can help. Book a free virtual consultation to get started. OR If you'd like to learn more about how you can implement these email marketing strategies yourself, then check out our online learning program, ‘Patient Growth Accelerator Academy’ which covers everything you need to know about content marketing in a simple and actionable 10 step content marketing plan. Subscribe & Review in iTunes Are you subscribed to this podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I'm adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I’d be really grateful if you left us a review over on iTunes, too. Those reviews help other people find our podcast and they’re also fun for us to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” - Let us know what your favorite part of the podcast is. Thank you!   Cheers, Shanice.
How to Self Motivate and Be Consistent as a Healthcare Business Owner One of the most essential parts of content marketing is consistency and being able to motivate ourselves to keep showing up for our audience online, whether that’s through newsletters, social media, podcasts, webinars or even blogs. The point is that content marketing will not work without consistency, and that’s exactly why Jordan Streever is joining us today… She’s a highly motivated entrepreneur and fitness trainer.. And even though Jordan may not be specifically in the medical field, her ability to be consistent is a universal skill that we can all learn from… and we couldn’t think of a better person to share tips on being consistent, than a highly motivated fitness trainer like herself. Who is Jordan Streever? Jordan was born and raised in Atlanta, Georgia and is a proud ATLien and Falcons fan! Jordan owns her own private training business, J.Streev Fitness and Nutrition Coaching LLC and is the co-owner and co-founder of Thirst Trap Fitness LLC. She graduated from Oglethorpe University in 2015 with her Bachelors of Arts in Communications. Jordan has been in the fitness industry, impacting lives and motivating clients for 5 years and counting and has her Certified Personal Trainer certification through the National Academy of Sports Medicine (NASM), is a Corrective Exercise Specialist through NASM and is a Level 1 Nutrition Coach with Precision Nutrition. When she isn’t training clients or herself, she loves to spend time with her family and best friends and read. Fun fact: she loves to cook! Her specialty is anything with seafood. During this Episode Jordan shares tips for consistency, self motivation and answers a few questions: 1. How has consistency helped you as an entrepreneur and what advice do you have for people who struggle with it? 2. Has social media helped you get clients? And how do you use it professionally? 3. How has your ability to show up everyday and add value for your clients in turn help them achieve their goals? 4. What advice would you give to people who struggle with being consistent? 5. How do you continue to stay consistent on days when you literally feel like throwing the towel in? 6. What’s the biggest challenge you have a fitness instructor and entrepreneur right now and how are you going to overcome it? Subscribe & Review in iTunes Are you subscribed to this podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I'm adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I’d be really grateful if you left us a review over on iTunes, too. Those reviews help other people find our podcast and they’re also fun for us to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” - Let us know what your favorite part of the podcast is. Thank you!   Cheers, Shanice.
"5 Step Content Marketing Checklist for Social Media Success" Today we’re discussing a very important topic for anyone who manages or has their own medical or aesthetics business and wants to scale that business on social media with content marketing. But more specifically, this episode is for anyone struggling to do one of 3 things: -generate awareness around their brand -build trust with potential patients.  -and attract new patients online Grab my FREE Downloadable Content Marketing Guide The video recording for this episode can be found on the visual vybz studios Youtube channel. As promised, here are those Links: Patient Growth Accelerator Academy - Online Learning Program: Patientgrowthaccelerator.com If you've spent countless hours trying different marketing strategies and you're frustrated and tired of getting little to no results. Then register for my program, I'll personally give you simple actionable steps to create your own 12 month healthcare content marketing plan so that you don't have to feel lost or overwhelmed trying to figure it out alone. Sign up today, at ---> patientgrowthaccelerator.com More about My Marketing Agency: Visualvybzstudios.com Visual Vybz Studios is where physicians and medical practices turn to attract new patients online and retain them for life. Subscribe & Review in iTunes Are you subscribed to this podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I'm adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I’d be really grateful if you left us a review over on iTunes, too. Those reviews help other people find our podcast and they’re also fun for us to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” - Let us know what your favorite part of the podcast is. Thank you!   Cheers, Shanice.
"4 Ways to Pandemic Proof your Practice in 2021 & Beyond" The video recording for this episode can be found on the visual vybz studios Youtube channel. As promised, here are those Links: Patient Growth Accelerator Academy - Online Learning Program: Patientgrowthaccelerator.com Medical Marketing Agency: Visualvybzstudios.com   Episode Show Notes - 4 Ways to Pandemic Proof your Practice in 2021 & Beyond: 2020 was the perfect indication that we need to take online marketing more seriously, and if you still haven't invested in it. Now is the time to start. In 2021 online marketing in the medical and aesthetic industry is all about meeting your patients needs and adapting your previous marketing strategies for this 'new world' so that you are getting the most out of your marketing investment. The last thing you want is to be wasting your time and money on strategies that produce minimal results. In this episode I’m going to share 4 Strategic Ways to Pandemic Proof your Practice in 2021 & beyond. More About Patient Growth Accelerator Academy: PGA Academy is designed for people like you, who want to amplify their brand and accelerate their marketing - ultimately transforming their practice into a more profitable and rewarding one. Head over to patientgrowthaccelerator.com to get sign up. More about My Marketing Agency: Visual Vybz Studios is where physicians and medical practices turn to attract new patients online and retain them for life. Subscribe & Review in iTunes Are you subscribed to this podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I'm adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I’d be really grateful if you left us a review over on iTunes, too. Those reviews help other people find our podcast and they’re also fun for us to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” - Let us know what your favorite part of the podcast is. Thank you!   Cheers, Shanice.
"The Power of Visual Strategy & Psychology on Social Media"  This episode was recorded virtually during the COVID19 quarantine. - Subscribe to the visual vybz studios YouTube channel to watch this episode's virtual video recording. Episode Show Notes - Visual psychology can affect a potential patient’s decision to trust your practice or make future purchases. This is why understanding visual psychology and developing an effective visual strategy for social media is so important. Visual strategy creates guidelines and a visual framework for your brand, but most importantly it helps you connect your brand to your story. Think of your story as the bridge between visual strategy and visual psychology. The most effective stories include both psychological and strategic techniques. If you want to really connect your patients to your practice, you need to understand how they both work together. In visual psychology, one of the most fundamental skills you need to master is the art of controlling where your audience looks. In most design work, we control user attention by increasing or decreasing how noticeable specific visual design elements are. First impressions leave lasting impressions on your audience and you wanna make them count. And that goes to show you how powerful your brand can be if you bring visual strategy and visual psychology together to effectively tell your brand's visual story. EPISODE FREEBIE: We want to share our free downloadable content marketing guide with you. This powerful free guide will help you amplify your brand and accelerate your marketing -- your practice won’t just grow… you will thrive. To grab our free content marketing guide go to www.visualvybzstudios.com/content-marketing-guide. Subscribe & Review in iTunes Are you subscribed to this podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I'm adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I’d be really grateful if you left us a review over on iTunes, too. Those reviews help other people find our podcast and they’re also fun for us to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” - Let us know what your favorite part of the podcast is. Thank you!   Cheers, Shanice.
"How to Keep Your Practice Relevant During a Pandemic" The video recording for. this episode can be found on the visual vybz studios YouTube channel. Coronavirus: Everything your Practice needs to know to stay connected to your Patients. Discover how your Medical Practice can adapt your online strategies during the Covid_19 pandemic and prepare for what is ahead. Video Interview available on our YouTube channel: This episode features Shanice Cook, Medical Marketing Strategist of Visual Vybz Studios and Drew Thomas, Partner and CRO of HumazeMD. Subscribe to the visual vybz studios YouTube channel.   Additional Resources: 5 Best Practices to Stay Connected with Your PAtients During COVID-19 Coronavirus: How to Remotely Keep Patients Engaged with Your Medical Practice   Subscribe & Review in iTunes Are you subscribed to this podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I'm adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I’d be really grateful if you left us a review over on iTunes, too. Those reviews help other people find our podcast and they’re also fun for us to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” - Let us know what your favorite part of the podcast is. Thank you!   Cheers, Shanice. Subscribe & Review in iTunes Are you subscribed to this podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I'm adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I’d be really grateful if you left us a review over on iTunes, too. Those reviews help other people find our podcast and they’re also fun for us to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” - Let us know what your favorite part of the podcast is. Thank you!   Cheers, Shanice.
Episode Overview: “5 Mistakes to Avoid When Building Your Brand”  Building your first brand can be scary, but we promise you it’s 100% worth it. Today we’re discussing, ‘5 Mistakes to Avoid When Building Your Brand.’ We have managed to come up with a complete list of 5 lessons we wish we knew before officially starting to build our first brand, being able to identify these issues has tremendously helped to point our brand in the right direction. If you’d like to learn all of the essential strategies towards building a powerful brand that works, then check out Shanice’s free online course where she’ll personally guide you through the most effective solutions towards developing or enhancing your personal and professional brand. EPISODE FREEBIES.   (The 5 Behind-the-Scenes Secrets to Generate Revenue All Year-Round) Discover How to Set Your Business Up to Thrive (No Matter What’s Going On In the World) by Simply Enhancing Your Patient's Experience and Perception of Your Medical Brand. Free Medical Branding Masterclass   Here are the 5 Lessons we learned when building our first brand: Align Your Personal and Professional Brands Narrow your customer focus Always use strong branded visuals Make sure your message is simple, clear and consistent Don’t assume your new brand will take off rapidly   Align Your Personal and Professional Brands It’s so important that whatever values or content that you share for your professional brand is consistent with the overall message of your personal brand. Every post is an extension of your brand and your brand is an extension of who you are and what my clients can expect of you. Align Your Personal and Professional Brands to be consistent in their message and to demonstrate the ideal image of your brand that your customers want to see. Their trust is the most valuable part of your business.  It might feel a bit intimidating when you think about bringing your personal and professional brand together. And for some of you it may feel a little weird making them similar in that sense. But it allows your audience to connect with you more. Plus, if you have already made the bold decision to start your own business, you have already decided to put yourself in the spotlight… so it’s a little late to avoid it now. And I guarantee that your clients, prospects or employees will look you up ..which is why you want to make sure that everything checks out.  Now we don’t recommend creating a false personal image of yourself, because you should definitely keep your brand authentic. But just make sure both your personal and professional brand are aligned with a consistent message. Narrow your customer focus Literally every successful business is niche specific. “Specificity breeds success” and it actually works guys! It’s important to speak to exactly the type of audience you’re wanting to market to.  Key takeaway: It doesn’t do your brand a lot of good if you don’t know who your brand should be marketed to. Determine who your target audience is early on and then make a dedicated effort to research and understand them. Essentially: Build your brand around the needs of your target niche.    You want your potential clients to feel that they NEED your services, and your branding and marketing should be really specific to that. This is such value, value we wish we knew when we started our first brand. And we hope these lessons learned will help you as well. Always use strong branded visuals Everything from graphics to photos and videos of your brand, should all be consistent. You definitely want to leave a lasting impression and strong branded visuals will definitely help you excel in that arena. But if that sounds like too much work, just check out visualvybzstudios.com where they do literally everything for you! They literally do. Make sure your message is simple, clear and consistent For instance, if your social media platforms are inconsistent with the content on your website that can be very misleading for your audience. Earlier in this episode we recommended that you focus on a target customer group. For instance, If you have recently decided to create meals for vegans but your brochures still have photos dedicated to meat lovers then i’m sure you see how that can be a problem. Another thing you want to avoid with this lesson are the chunky hard to read paragraphs that make people just want to close the tab. I’d recommend using 2-4 sentences max per paragraph and try not to use fancy jargon that your target audience does not understand. Keep it short, simple and proof read it before finalizing your content. Once you're done, publish it consistently everywhere. And by Making sure your message is simple, clear and consistent...we don’t always just mean text. This can be literally everything- from overly complex visuals or videos that are hard to follow or understand to brand logos that don’t make sense. For better or worse, these are things that people will use to form an opinion of you or your brand. Don’t assume your new brand will take off rapidly For the love of your own SANTIY,  do not put yourself through the anxiety of having unrealistic expectations for yourself and your brand.  Because I think it IS safe to say that most of us are victims of assuming our brand will go viral post launch and unfortunately, that’s not how it actually works. We really wish it were that simple though. It’s important to understand that it takes time and accept that you have to be dedicated and patient for this to really work. I truly believe that if you learn from these lessons and strategically work towards applying the brand development techniques learned in this podcast, you will create a memorable brand that people will be able to close their eyes and envision when they hear the name of your business. Subscribe to the visual vybz studios YouTube channel. That’s all we’ve got for now friends, but I wanna quickly mention that our next episode is extremely exciting! Shanice and I are gonna discuss what happens when visual strategy meets visual psychology. Subscribe & Review in iTunes Are you subscribed to our podcast? If you’re not, we want to encourage you to do that today. We don’t want you to miss an episode. We're adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, we’d be really grateful if you left us a review over on iTunes, too. Those reviews help other people find our podcast and they’re also fun for us to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” - Let us know what your favorite part of the podcast is. Thank you!   Cheers, Shan & Lacy. :)
Bonus Episode: How to Double Website Conversions with Lukas Haensch Today we actually have a special guest joining us, he was apart of Google's Mobile Performance Optimization team and is one of the founders of Pathmonk.  Meet Lukas Haensch, he’s an expert at design, user experience and is here today to share a wealth of knowledge about how we can enhance the buying experience for our customers.  Disclaimer. If you do not have a notepad nearby, we'd highly recommend grabbing one!
​Episode Overview: “5 Step Content Marketing Checklist for Social Media Success”  We’ve created a 5 Step Content Marketing Checklist for Social Media Success. We’re discussing a very important topic for anyone who has their own practice or spa and wants to grow their business on social media with content marketing. But more specifically, this episode is for anyone struggling to build awareness, trust and attract new customers online. Now, I’ve created a 5 step content marketing checklist just for you. But before we get started I want you all to grab my Free downloadable content marketing guide. I’ve linked to the free guide in our show notes below but you can also find it at visualvybzstudios.com/content-marketing-guide, so definitely grab it. ​ Start with a strategy Decide on a platform for distribution Choose a Medium that works Create Valuable Content Promote your content ​ 86% of B2C marketers think content marketing is a key strategy. ​So if the marketing experts are clearly taking full advantage of content marketing. Then we definitely need to be applying content marketing to our strategies and tactics as well. For anyone who isn’t familiar with the term ‘content marketing’. It’s the most cost effective, inbound marketing strategy that can help your business attract quality leads by consistently educating your target customers about your products or services while building awareness of your brand. ​ So how do we do this?   By consistently showing up online and by providing useful, and valuable content to your target audience. ​ Start with a content strategy  ​ Did you know that 63% of businesses do not have a documented content marketing strategy? Which means that they are probably spending a TON of time creating content that does not provide value to their customer. And as a result they are not getting the desired return on their marketing investment or the time spent creating their content. That can be really frustrating, and we don’t want to waste valuable time creating content that does not help your business grow.   By creating a content marketing strategy, you’ll have a clear understanding of what content to create, you’ll understand why you should create it and get a crystal clear understanding on who you're creating it for.  ​ So if you’d like to dig a bit deeper into ‘how you can create a content strategy’ definitely download our free content marketing guide.   You’ll find a mini step by step list that will help you complete each of these key points in detail.  ​ ​ Decide on a marketing platform for content distribution   I know you want to get carried away and publish your brand absolutely everywhere. But instead, I want you to choose an online marketing platform that speaks directly to your target customer and consistently publish to it every single week!  ​ For instance, if your target customer lives on Instagram or pinterest then focus on those two platforms for content distribution. ​ Now I know that sounds like a ton of work but I guarantee that it will help improve your marketing results and increase your return on investment.   Side note: If that didn’t convince you enough, visit Visual Vybz Studios online, where we’ll do everything for you!  ​ Once you have that nailed down you can then move on to researching the best content mediums to help you communicate your message.  ​ Choose a Content marketing medium that works! ​ There are so many different mediums to choose from! I will warn you. ​ This is another step where you can easily get carried away. ​ I challenge you to choose no more than 3 mediums to focus on. And then I want you to spend 60% of your time creating content so valuable that your target customer wants to keep following your brand for more. Now if you’re wondering what to do with the other 40%, stick around for the final step. ​ A recent study shows that 58% of consumers prefer visual content with their main preference being video. I’ll link to the case study in the notes below. But I would highly recommend that you make video content an essential medium in your content marketing strategy. Why? Because it’s the most impactful visual marketing medium available and it can work wonders for communicating your brand’s story. ​ So I'll share a few content marketing mediums with you, but remember to only select and perfect 3 of them. I also want you to think about ways that you can repurpose the same content across all 3 mediums so that you’re not constantly creating new content per medium.   Because that… would be dreadful. And I really want you to spend the majority of your time creating valuable content. ​ Create Valuable Content ​ You wanna spend about 60% of your time creating valuable content that your target customer wants. Create content so good that it leaves your audience wanting more!  ​ But don’t give it all away! Hold on to your good stuff because you still need them to become paying customers.   By creating content that your audience cares about, you’re teaching them about your products and services and generating awareness of your brand. You’re building trust, creating relationships and THEN driving revenue. ​ If you would like to explore visual content creation best practices a bit further -  ​ And I also wanna encourage you to download our FREE content marketing guide, because it is layered with step by step solutions to creating content that is effective, valuable and impactful. ​ Video content Podcasts Blog Posts Ebooks Case Studies Webinars Infographics White papers Checklists Interviews Social Media Posts Gifs and memes ​ Promote your content ​ Remember when I mentioned that 60% of your time should be used for creating valuable content? Now that other 40% involves strategically promoting it. What good is your content if no one is able to see it? You want to make sure that your content is reaching the right audience and you also want to make sure that you have provided a way for them to share it online.  ​ Now if you’ve never ran promotional ads before, I would definitely recommend learning the basics on how to do it yourself and then outsourcing it. It’s important that you have a clear understanding of what goes into running promotion based ads before directing an expert to do it for you.  ​ And then lastly, I want you to monitor the performance of your ads and improve or enhance your content marketing strategy for next time. Because remember, the goal is to keep showing up consistently. ​ Don’t forget to join us again for our next episode all about branding. ​ Subscribe & Review in iTunes Are you subscribed to our podcast? If you’re not, we want to encourage you to do that today. We don’t want you to miss an episode. We're adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, we’d be really grateful if you left us a review over on iTunes, too. Those reviews help other people find our podcast and they’re also fun for us to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” - Let us know what your favorite part of the podcast is. Thank you!   Cheers, Shan & Lacy. :)
Bonus Episode Overview:   We genuinely love sharing valuable strategies, insightful discussions and free resources with you, but today we’re gonna break the rules a bit. During our last episode we teased an upcoming mystery episode!   We’re gonna take you behind the microphone to give you the inside scoop on who we are as we answer 15 really fun, weird and interesting facts about us!    We kind of jumped right in to the podcast because of how excited we were about sharing all of this valuable information with you about visual marketing. And then we realized that hey. Some of you may want to get to know us a little bit more outside of the usual content driven episodes.   So. As the title suggests, if you want to get the inside scoop on who we are behind the microphone, then definitely stick around until the end for a CRAZY reveal you’re not gonna want to miss!   If you love this podcast and would like to ask us questions specifically, we’ve included a Link for Q&A submissions in the show notes. So let us know below!   Be sure to subscribe to receive alerts for our net episode where we’ll discuss Content Marketing strategies for Small Business Success. Plus we’ve added a free bonus content marketing guide just for you!    If you’re a small business owner you definitely do not wanna miss that episode or the free downloadable content marketing guide that comes with it.   Subscribe & Review in iTunes Are you subscribed to our podcast? If you’re not, we want to encourage you to do that today. We don’t want you to miss an episode. We're adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, we’d be really grateful if you left us a review over on iTunes, too. Those reviews help other people find our podcast and they’re also fun for us to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” - Let us know what your favorite part of the podcast is. Thank you!   Cheers, Shan & Lacy. :)  
​Episode Overview: “How to use Videos to Captivate your Social Media Followers”  Here are 5 Cinematic Storytelling Techniques that are guaranteed to keep your audience engaged with you on social media. Episode #2 Overview: “How to use Videos to Captivate your Social Media Followers” 1. Follow the Framework 2. Instantly Captivate 3. Pose a Problem 4. Provide a Memorable Solution 5. Leverage Curiosity Follow the Framework - Consider the cinematic storytelling arc, but first define your target audience and qualify them as an ideal candidate within your story. An easy way to do this is to ask specific questions to them directly. Here's the standard Cinematic Storytelling framework. Act one introduces the hero, act two introduces the conflict and act three resolves it. For the sake of video marketing, approach each of these acts with [3] simple questions: 1. Act 1: the beginning - Ask yourself who is my audience? 2. Act 2: the middle - Ask yourself what do they need? 3. Act 3: the end - Ask yourself how can I help them? Instantly Captivate - Create your 'inciting incident' - The trick is to make it short but as compelling as a movie trailer, you can do this by teasing the solution or foreshadowing what is to come if they opt in. Demonstrate your problem in a way that makes your audience stick with you until the end to arrive your valuable solution. Pose a Problem - The best way to captivate your audience is to make the story about them, try including them within your narrative. Think about what problem you're actually solving for your audience and determine the most engaging ways to demonstrate that in your marketing. (Speak to them in a way that they understand) Provide a Memorable Solution - Challenge yourself to seamlessly transition from problem to solution. You got this, don't worry. Make your solution memorable, this is easily the 'climax' of your entire story arc. Get super creative and feel free to emphasize your best selling propositions here. We wouldn't try to squeeze them all in there, but try to focus in on your BEST selling point. Leverage Curiosity - This is the part where you want to leave your audience craving more information. Hopefully you've done a pretty good job at captivating them so far and now they are ready to take the next step. This is the perfect time to present a 'Call to Action' and that can be anything from 'Learn More' to 'Call Now'.   Subscribe & Review in iTunes Are you subscribed to our podcast? If you’re not, we want to encourage you to do that today. We don’t want you to miss an episode. We're adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, we’d be really grateful if you left us a review over on iTunes, too. Those reviews help other people find our podcast and they’re also fun for us to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” - Let us know what your favorite part of the podcast is. Thank you!   Cheers, Shan & Lacy. :)  
​Episode Overview:   “How to Nail First Impressions with Strategic Visuals” Here are our 5 BEST Visual Marketing Techniques - But first! Episode #1 Overview: (Our first official episode)  Our 5 BEST Visual Marketing Techniques - 1. Define your Message 2. Convey your Message Effectively 3. Research, Research, Research! 4. Set Actionable and Achievable Goals 5. Rinse and Repeat the Process ​ ​ Visual Marketing Technique #1 - Determine what you want your audience to think once they first encounter you or your brand - Define your message. ​ Visual Marketing Technique #2 - Determine how to visually convey your message effectively. But first, make a list of 10 things that people see when they first interact with you or your brand. For each item in your list ask yourself 'is my message clear? If not, how can I fix that?" ​ Visual Marketing Technique #3 - Research, research, research! See what others are doing to successfully achieve a similar goal and learn from it. Key word, personalize... What you're trying to do is give yourself something to reference, not imitate but to personalize and improve.  Visual Marketing Technique #4 - Set Actionable and Achievable Goals. What’s the point in discovering a problem if you don’t plan on working towards a solution? Actions speak louder than words! So create a list of realistic goals and set some realistic deadlines for each of them. Visual Marketing Technique #5 - Rinse and Repeat the Process. Once you’ve found a process that works, you should continually modify and improve it then do it all over again because great visual marketing is always consistent. We hope you found our visual marketing techniques useful, now go forth and start nailing first impressions online and even in person! This giveaway is now closed. Sorry!   Subscribe & Review in iTunes Are you subscribed to our podcast? If you’re not, we want to encourage you to do that today. We don’t want you to miss an episode. We're adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, we’d be really grateful if you left us a review over on iTunes, too. Those reviews help other people find our podcast and they’re also fun for us to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” - Let us know what your favorite part of the podcast is. Thank you!   Cheers, Shan & Lacy. :)    
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