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The Royal PalmCast

The Royal PalmCast

Author: Jim Sanville

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The Royal PalmCast is a show about people and things that Realtors®, homebuyers and home sellers care about. Produced in the studios of the Royal Palm Coast Realtor® Association in Fort Myers, Florida, the podcast is hosted by RPCRA's Jim Sanville with producer Jerry Johnson, and features top real estate professionals from throughout Florida and beyond.
42 Episodes
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On our last episode, we got so much useful information about trash and recycling from our friends at Lee County (Fla.) Solid Waste, we invited them back for more! Molly Schweers and Ray Sarracino tell us about the most common mistakes and misperceptions about putting the trash out, and also delve into the many services LCSW offers to residents at no cost. If you're a Realtor®, for example, you can get reusable recycling bags and educational materials to hand out to clients along with the keys to their new homes.  Part 2 of 2 shows about LCSW. Host: Jim Sanville. Producer: Jerry Johnson. 
If you like fun facts about trash, this episode is for you! Did you know that Lee County, Florida, leads the state in recycling? Or that Lee County Solid Waste converts enough trash to energy to supply electricity to power more than 30,000 homes year-round? Listen now for even more fun facts. Plus, Molly and Ray play our Lightning Round. Guests: Molly Schweers and Ray Sarracino. Part 1 of 2 shows about LCSW. Host: Jim Sanville. Producer: Jerry Johnson. 
What exactly is the Florida homestead exemption? How does it help with your taxes? How do you qualify? Find out the answers to these questions and others and  learn all the benefits of this exemption from Real Estate Attorney Ned Hale. Originally published Aug. 19, 2020. 
This week's episode of The Royal PalmCast is our holiday re-gift to you! In this classic episode, Cape Coral Realtor® Jennifer Desrosiers tells you how to convert social media fans into buyers. She also explains that using Facebook and Instagram is not just about pitching a house. Jennifer says that by authentically showcasing your personality, you can build your business and move more real estate. Plus, Jennifer plays The Lightning Round.  First released 1/7/20.  Enjoy! Host: Jim Sanville. Producer: Jerry Johnson.
What happens when you donate items to Goodwill? Where do they go? Are there donations they will not accept? And what do you do if you donate an item by accident? (This happened to Jim!) This episode includes answers to these questions and more and Jim and Jerry welcome Michele Prox-Foos to the microphone. Michele is Director of Transportation and Donor Services for Goodwill Industries of Southwest Florida, Inc., which includes Lee, Collier, Charlotte, Hendry and Glades Counties. Michelle says the organization has its own internet auction site for valuable items and  offers a home pickup service for large items — plus a concierge-level service that could come in handy for Realtors®.  Part 2 of 3 shows about Goodwill. Host: Jim Sanville. Producer: Jerry Johnson.  
Realtors®: What would you do if you were suddenly attacked while showing a property? Whether you have a weapon or not, there are actions you can take to thwart someone with bad intentions, says Dr. Kim Swanson of the Lee County (Florida) Sheriff's Office. In this episode, Dr. Swanson shares advice developed over a 25-year career at LCSO, and even offers her top three personal safety tips for Realtors®. When your spidey sense starts tingling, she says that's when you should go into alert mode. Part  2 of 2 shows with Dr. Swanson. Host: Jim Sanville. Producer: Jerry Johnson. 
Safety first! That's the message Dr. Kim Swanson wants all Realtors® to hear. As a crime prevention specialist and personal safety instructor with the Lee County (Fla.) Sheriff's Office, Dr. Swanson shares lessons learned over her 25-year career helping local citizens stay out of harm's way. In this episode, our guest details the best ways for real estate professionals to prepare for the unexpected when showing homes and meeting clients. Part 1 of 2 shows with Dr. Swanson. Host: Jim Sanville. Producer: Jerry Johnson. 
For this episode, we’re doing something special — we’re replaying one of our favorite shows and one of the most downloaded. It’s also the very first episode of The Royal PalmCast. It’s a show that was recorded in mid-2019 with Sheena Reagan, who had just been named Florida’s Funniest Female. Because she’s also a Realtor® and a member of our association, we couldn’t resist inviting her into our studio to find out how she works her side hustle into her day job of selling houses.  Enjoy!
If you think you know Goodwill Industries, there may be more to the organization than you realize. Carolyn Johnson from Goodwill Industries of Southwest Florida, Inc., dispels some of the myths surrounding the organization and explains how it helped more than 25,000 disabled or disadvantaged people in Southwest Florida last year alone. Goodwill is about more than just bargain shopping and donating unneeded items, according to Carolyn, Goodwill's VP of Communications and Development in Lee County, Fla. For example, many retail locations include a Community Resource Center, where anybody can use a computer to compile a resume, apply for a job and even experience a mock interview with a volunteer employment consultant. Part 1 of 2 shows with Carolyn. Host: Jim Sanville. Producer: Jerry Johnson. 
In the final installment of our three-part conversation about advertising for Realtors®, we cut to the chase and ask each of our guests for their top five tips. If you're a real estate pro who wants to turbo-charge your business, listening to these tips is a great place to start. Guests: Tim Hennessy from Waterman Broadcasting and Wendy Payton of Payton Brands in Fort Myers, Florida. Both guests are members of the American Advertising Federation of Southwest Florida, where Tim is president and Wendy is a past president. Host: Jim Sanville. Producer: Jerry Johnson.
If you're a new Realtor® — or any business owner — you probably have a few questions about advertising. What's the most effective medium? Is social media the best place to start? How about TikTok? Do I need to work with an agency? The answers to these and other common questions may surprise you. Join us for our discussion with Tim Hennessy from Waterman Broadcasting and Wendy Payton of Payton Brands as we explore best practices for promoting your business with advertising. Both guests are members of the American Advertising Federation of Southwest Florida, where Tim is president and Wendy is a past president. Host: Jim Sanville. Producer: Jerry Johnson.
Are you an advertiser or potential advertiser? What if you could pick the brains of two of Southwest Florida's most knowledgeable experts in that field? We did, and we bring you that conversation in this episode. This is the first of three shows with our ad pros. In this one, we talk about the basics of advertising, particularly as it relates to real estate professionals.  Join us for our discussion with Tim Hennessy from Waterman Broadcasting and Wendy Payton of Payton Brands.  Both are active members of the American Advertising Federation of Southwest Florida, where Tim is currently president and Wendy is a past president. Host: Jim Sanville. Producer: Jerry Johnson.
In Southwest Florida, Realtors® sell water. Clean water in both coastal and inland areas is one of the biggest factors driving real estate purchase decisions among consumers. On this episode, we talk with two water quality experts who come at the issue from different perspectives. Dr. Michael Parsons is the head of The Water School at Florida Gulf Coast University and Andrew Rutledge spends his days in Tallahassee® advocating for water quality on behalf of Florida Realtors®. Both guests say the state of Florida is making strides to ensure water quality, although challenges continue on several fronts.  Host: Jim Sanville. Producer: Jerry Johnson.  
Restaurateurs know the value of good online reviews and Realtors® should too, according to Jason Jakus. The author and former RPCRA president explains why on this episode of the podcast. Jason says Zillow and Google have the most credible reviews because they require login credentials, which greatly discourages bogus writeups. One key to building up a strong reservoir of reviews, he says, is to earn a large quantity of the five-star variety, thus minimizing the impact of the occasional bad review — an inevitable consequence of inviting the public to opine.  This "Short Takes" episode is the second of a three-part conversation with Jason. Host: Jim Sanville. Producer: Jerry Johnson. 
Realtor®, author and national speaker Jason Jakus explains why "red carpet" customer service is the name of the game for successful real estate pros. He says he treats his customers "better than family," sometimes even suggesting a home purchase be scrapped if he believes it is not a good deal for his clients. Quoting NAR statistics, Jason says 90 percent of clients say they'd use the same Realtor® again, but only 25 percent do. The difference, he says, is paying attention to the little things, including post-transaction communications. This "Short Takes" episode is the second of a three-part conversation with Jason. Host: Jim Sanville. Producer: Jerry Johnson. 
There's nothing better than getting a hug from a first-time homebuyer at closing, according to Realtor® Jason Jakus. The idea of helping people has long driven Jason's passion for connecting clients with their new homes in Southwest Florida. During these unusual times, he says, more and more clients want to view homes virtually. Jason talks about the merits of the many options available to Realtors®: from simple smartphone videos on YouTube and FaceTime to more advanced options like BombBomb and Matterport, which produces a true 3-D experience viewable from anywhere over the internet. Jason is the author of "Cracking the Real Estate Code" and just finished his second book on real estate. On this episode, he talks about virtual marketing options for Realtors®. This is the first of a three-part discussion with Jason. Host: Jim Sanville. Producer: Jerry Johnson. 
Cape Coral, Fla., Police Officers Carl Cannady and Philip Mullen continue their discussion of Realtor® safety. In this episode, they provide lots of useful tips on how to make homes safer through "environmental design." For example, Officer Cannady says that the weakest part of an exterior door is often the deadbolt. He explains why and what you can (easily) do about it. Sliding-glass windows are another problem area that can be remedied at minimal cost. Also: Tips for personal safety during an open house. This is the second of two episodes with the officers. Host: Jim Sanville. Producer: Jerry Johnson. 
On Oct. 1, 2020, the Royal Palm Coast Realtor® Association and Bahamas Real Estate Association will participate in a Virtual Trade Mission designed to build stronger relationships among their respective members. RPCRA is the Ambassador Association to the Bahamas and has maintained an active relationship with BREA since 2018. The Virtual Trade Mission is open exclusively to members of both organizations. In this episode, BREA President Christine Wallace-Whitfield provides all the details in advance of the upcoming event and explains the benefits to both groups. 
This episode is all about Realtor® safety. Although Cape Coral is one of the safest cities of its size in Florida, the bad guys are still out there in Southwest Florida. Cape Coral Police Officers Carl Cannady and Philip Mullen join us on this episode to tell us how to spot them, avoid them and thwart their intentions. Plus, our law enforcement friends play along during our always-fun Lightning Round! If you're a Realtor® or a homeowner, you don't want to miss this one. Host: Jim Sanville. Producer: Jerry Johnson.   
It's fundraising time at the RPCRA RPAC, and that spells A-U-C-T-I-O-N! RPCRA Director of Public Advocacy Kevin Besserer and RPAC Committee Chair Karen Borrelli provide gavel-to-gavel details of our advocacy fundraiser. The event is virtual for 2020 and will originate from our facility in Fort Myers, Fla., via Zoom. Details below.Realtor® Party at the Caddyshack AuctionFriday, Sept. 18, 2020Register/bid at: rpcraauction.givesmart.comSilent auction: 9 a.m. Sept. 14 to 7 p.m. Sept. 18Live auction: 6:30–7 p.m. Sept. 18If you're a Realtor®, spouse of a Realtor® or staff member at a Realtor® association, you're eligible to participate. Join the fun on Sept. 18, 2020!  Host: Jim Sanville. Producer: Jerry Johnson.NOTE: Contributions are not deductible for federal income tax purposes. Contributions are voluntary and will be used for political purposes. Contributions are not a condition of membership in the Association and a member may refuse to contribute without reprisal. Seventy percent of each contribution is provided to the Florida Realtors PAC in Florida to support state and local candidates and state and local issues. The balance is sent to the National Association of REALTORS Political Action Committee and will be charged against your contribution limits prescribed by 52 U.S.C 301106, except when donations are made from corporate funds or are designated cases in which case the balance is provided to the National Association of REALTORS Political Advocacy Fund for use for federal political purpose.
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