The Brandtelling Podcast

As a business owner or founder, there’s a good chance that you used to work for someone else. Some of us were focused on the future and always saw ourselves launching and building our own business. Others became "accidental" entrepreneurs following an exit from a corporate position. In any case — directed or accidental — your perception of what a business should look like is shaped by your past experiences — the good, the bad and the ugly.There is a good chance that you built your own brand to create a more empowering experience in business. For some people, that means feeling less stressed and indebted to their job by pivoting inside a job, or taking the leap to build their own business. That requires a big shift in their perception of what they should expect from a business.And that’s what we’re going to discuss on today’s episode of The Brandtelling Podcast. Our guest is Joan Gaffney, founder and Chief Executive Coach at ShiftNova Coaching & Advisory where she helps people create a healthy relationship with their careers and businesses.The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor.ShiftNova Coaching & AdvisoryWebsite: https://shiftnova.com/LinkedIn: https://www.linkedin.com/in/joangaffney/

If you’re a business owner or founder of a growing business you may find yourself hiring a variety of employees into your company. You want people who can help your clients in the same way that you would. You really don’t want another you. Instead, you want employees who provide a different set of skills. You want to hire for a good fit. Someone who plays well with others. Someone who brings something different to your table.And sometimes, instead of hiring — now you find yourself involved in firing. What does that do to your brand?For most business owners, this isn’t what you imagined running a business would be. And that’s what we’re going to discuss on today’s episode of The Brandtelling Podcast. Our guest is Nicole Craveiro, founder of CraveHRO, a boutique HR firm dedicated to providing HR solutions to small business employers.The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor.CraveHROWebsite: https://www.cravehro.com/LinkedIn: https://www.linkedin.com/company/cravehro/

As a business owner or founder, you may run a couple of different brands. You may have sub-brands or brand extensions. Different brands may have a different look and feel — and certainly a different message for different audiences. But imagine you were overseeing a thousand brands or ten thousands brands. Each of those brands also needs its own identities and audiences. That’s what we’re going to discuss on today’s episode of The Brandtelling Podcast. Our guest is a true media wrangler — Dave Behar, of Behar Brands, founded ion networks, the self-proclaimed, Network of Champions. Ion Network operates over 25,000 local channels in North America spanning across sports, personal brands, and content creators. The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor.Dave Behar - Ion NetworksWebsite: https://ions.com/ Email: dave@ions.com

In business, we say two things all the time — first, you only have a short amount of time to connect with your prospects. And second — you want to tell them a story to capture their imagination. But one of the biggest challenges facing many business owners and founders is choosing the right stories to tell — both to their prospective customers AND to themselves.With proper guidance and a bit of courageous work, business owners can discover a NEW story that can totally set them and their business apart. That’s what we’re going to discuss on today’s episode of The Brandtelling Podcast. Our guest is Seth Donlin who works with coaches, consultants and other subject-matter experts to help them become better, more authentic and more inspiring storytellers so they can confidently be themselves and tell the stories that help them connect with their ideal audiences.The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor.Seth DonlinWebsite: https://www.sethdonlin.com/LinkedIn: https://www.linkedin.com/in/sethdonlin/

Every business owner or founder has a secret wish — a secret desire. They want to be the magic ingredient in their customer’s success story. We're thinking magic, like Obi Wan in Star Wars — someone who brings some mystery, wizardry and guidance that makes the main mission possible. It’s like a special thumbprint that you leave with your clients.How can brands take that formula and use it with their own clients?That’s what we’re going to discuss on today’s episode of The Brandtelling Podcast. Our guest brings a little mystery and magic to branding. Jimi Gibson, in his day job, is Vice President of Brand Communications at The Thrive Agency, a huge full-service digital marketing agency that delivers massive and sustainable growth. BUT, Jimis is also is a magician and a TedX speaker. He has produced large-scale illusion shows for theme parks, operated his own magic theatre, appeared on the Food Network, and created product launches for major corporations. Jimi has performed across the U.S. and Canada including the MGM Grand in Las Vegas. He was a two-time finalist in a prestigious competition against other magicians, worldwide. He's going to bring a little magic to our podcast!The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor.Jimi GibsonLinkedIn: https://www.linkedin.com/in/jimi-gibson/Thrive Agency: https://thriveagency.com/Jimi on TedX: https://www.ted.com/talks/jimi_gibson_you_have_magic_power_use_it_for_good

As a business owner or founder, there is no better friend you can have then a knowledgeable accountant. Not your graphics designer, not your web developer, and sorry to say — not even your branding expert — can provide you with the level of guidance and direction that you get with an experienced accountant. But, as an industry? They seem kind of boring. Some accountants can appear a little stuffed shirt -- a little smug, pompous, a know-it-all. A guy who seems at home in a traditional office, but not a lot of fun at a party. So how does a progressive, forward-looking brand find a good fit with an accounting firm that they can work with? That’s what we’re going to discuss on today’s episode of The Brandtelling Podcast. Our guest is anything but bland and traditional. Joshua Kreitzman is a partner at Kreitzman & Kreitzman CPAs. But forget that — what he says on his LinkedIn bio is that he is “An entertaining and exciting Certified Public Accountant. A rare breed. Business owner's consigliere. Guru of Tax Estimation. Servant to the poor, butler to the great Comforter, philosopher, and lifelong mate!” The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor. Kreitzman & Kreitzman, CPAs Website: https://www.kreitzmancpas.com/ Email: info@kreitzmancpas.com Phone: (631) 582-6060 Asaf "The Brand Chef" Bochman in his chef's "toque": https://www.bochcreative.com/

As the owner or founder of your brand, you are likely the person who knows the most about everything your brand has to offers your customers. You’re the main technician. You’re the main salesperson. You’re the man. Or woman. Or person. What happens when your business starts to grow? Then you begin to hire a sales team - and train them - and hope they can do the same job as you. But will they know how to sell just like you do without you being on every sales call? How do you ensure sales consistency? That’s what we’re going to discuss on today’s episode of The Brandtelling Podcast. Our guest is Kevin Barry, founder of Harbor Sales Management, where he delivers outsourced sales management for Long Island small businesses at a fraction of the cost of hiring a full-time sales manager. The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor. Harbor Sales Management Website: https://harborsalesmgt.com/ LinkedIn: https://www.linkedin.com/company/harbor-sales-management-llc/

You know our least favorite word of all time?   It’s entrepreneur. We can’t stand it.   We tell everyone that on this podcast, we speak to owners and founders. And we always avoid using the E word.   According to the dictionary, an entrepreneur is “a person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so.”   What makes them different from every business owner and founder? They take chances in their business? Same for us. They may fail. Same for us. It doesn’t sound like they need their own special title.   Well today’s guest may have a different take. On today’s episode of The Brandtelling Podcast our guest is Matt Rivera, who says on his LinkedIn that he is “a passionate entrepreneur and CEO, who thrives on transforming innovative ideas into successful realities.” He owns and/or operates several brands including Advanced Utility Solutions, Zoomin Groomin, The Inspection Boys, and ATAX, and Advanced Aerial Solutions.   The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor.   Matthew Rivera Advanced Utility Solutions: https://autilitysolutions.com/ LinkedIn: https://www.linkedin.com/in/matthew-rivera-90775a23/

There is a word that strikes fear in the heart of every founder and business owner, no matter the size of your business — Lawyer. Did you get a chill just now? It’s like seeing a cop on the side of the road when you know you’re driving a little too fast. We hate seeing cops sitting beside the road when we’re driving a little too fast, but we love seeing them drive by when we’re having a problem. Lawyers can be like that too. You’re not happy when you get an official letter demanding that you stop using an image on your website because you don’t have rights — unless you’re the image rights holder. Then your attorney is someone wise who knows exactly what to say and do to get you out of a jam. Having a solid relationship with your lawyer can bring a positive impact on your brand. That’s what we’re going to discuss on this episode of The Brandtelling Podcast. We're pleased to welcome our guest, Timothy Wan, CEO of the Wan Law Group and Smith, Carroad, Wan, & Parikh. Tim is a Legal Enforcer, Business Influencer and Needle Mover. His practice focuses on protecting your business and making sure your outstanding debts are collected. He is the recipient of a prestigious volunteer service award from the Commercial Law League of America and the Area Director and Chapter Success Coach for Long Island BNI. The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor. Timothy Wan Smith, Carroad, Wan, & Parikh: https://smithcarroad.com/ Wan Law Group: https://wanlawgroup.com/ LinkedIn: https://www.linkedin.com/in/timothy-wan-businesslawyer/

We're not fans of what’s often called “inside baseball” — the details and minutia of an industry. It can be fun talking shop and spilling the tea about others in your industry, but people outside your industry are not always as interested. Having said that, we *are* going to talk a little inside baseball about branding, marketing and websites — focusing as always on what that means for owners and founders. We want to provide practical takeaways from a brand expert’s point of view. That’s what we’re going to discuss on this episode of The Brandtelling Podcast. We're pleased to welcome our guest, Andy Milligan of MMG Design. Andy leads MMG and takes a holistic approach to design and strategy that helps brands grow. And he’s no stranger to content — his LinkedIn post are filled with insights and he is also the host of The Creative’s Journal Podcast where he features interviews with industry leaders in marketing and more. The Brandtelling Podcast⁠ is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor. Andy Milligan | MMG Design LinkedIn: https://www.linkedin.com/in/mmgdesign/ MMG Design: https://www.mmgdesign.net/ The Creative's Journal Podcast: https://podcasts.apple.com/us/podcast/the-creatives-journal-podcast/id1696517789

If you're a founder, owner or entrepreneur there is a good chance that you've considered whether your business offers something unique and different. But how many of us think about whether our product or service is actually "innovative?" And what does it mean to innovate anyway? That’s what we’re going to discuss on today’s episode of The Brandtelling Podcast. Our guest for this episode is an expert in how businesses innovate. It's kind of his thing. Gregory Zeller is the vice president and editor of Innovate Long Island, a digital media company covering and promoting the Long Island innovation economy. The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor. Innovate LI Website: https://www.innovateli.com/

If you live with your partner, there’s more than a 50/50 chance you’ve worked on some type of home construction or decoration project together. There’s also more than a 50/50 chance that you and your partner argued during the project. What if your brand depended on strong collaboration with your partner to achieve your client’s vision? How do you put aside all the internal domestic issues to build an externally facing brand? That’s what we’re going to discuss on today’s episode of The Brandtelling Podcast. Our guests for this episode are Samantha and David Colon, co-founders, co-owners and a husband and wife team at Husky Design and Build where they simplify the complex process of home renovation or commercial build-outs by offering both design and construction services under one roof. The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor. Husky Design & Build Website: https://www.huskyconstructionllc.com/ Instagram: https://www.instagram.com/huskyconstructionllc/

When is the last time you attended a wedding, a corporate event or a big backyard party? They’re fun, your friends and family are there — it can be a little loud and chaotic — and at the end of the night you go home, with a lot of great memories and the designated driver behind the wheel. But guess who got there way before anyone else and left after the final guest staggered out? The event planner and tent rental company. That's what we call a "hidden in plain sight" brand. That’s what we’re going to discuss on this episode of The Brandtelling Podcast. Today's guest today knows all about being the first to arrive and the last to leave — and staying hidden while doing so. Justin Baliunas is co-founder of Magnif-A-Tent, the metro New York and Long Island region’s premier tent and party rental company. We're going to discuss how a “hidden in plain sight” brand, if they’ve done their job right, can leave you and your guests with a fantastic experience. The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor. Magnif-A-Tent https://magnifatent.com/http://www.partyrentalsli.com/ Instagram https://www.instagram.com/magnifatentli/

You probably have a special memory of going to a grocery or supermarket as a kid growing up. Maybe you went with your mom, dad or grandmother. But what if you actually grew up in the family business? That’s what we’re going to discuss on this episode of The Brandtelling Podcast. Today’s guest is Edwin Gutierrez, vice president of Gala Supermarkets, a family-owned business. Gala is a specialty grocer with a diverse and international customer base. Gala brings the world of Latin flavors to ethnic communities in America. Through authentic experiences in their stores, they provide multiple generations with a one-stop shop to find the flavors of their home country. He offers insights into growing and managing a family-run business of multiple stores that have a tremendous impact on the local communities they serve. The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor. Gala Foods / Gala Supermarkets https://galasupermarkets.com/

You dream of owning your own home. We all do. But buying or selling your home is second in joy only to working with a used car salesman. You feel pressured. You feel unsure. You feel like this should be someone else’s job. And that’s why you work with a real estate broker who you like and trust — whichever side of the buying/selling table that you find yourself sitting at. If you’re that broker, you hold a license or work for someone who does. You have to follow all kinds of rules. You have to present homes that range in size from the modest — or if you’re here on Long Island where our podcast records — to the McMansion or the actual 18-bedroom, 21-bathroom mansion that Billy Joel is currently selling. How do you represent and differentiate your real estate brand as well as all the different homes and communities where your home owners and buyers exist. That’s what we’re going to discuss on this episode of The Brandtelling Podcast. We're pleased to welcome our guest, Shaughnessy Dusling, a licensed associate real estate broker with Real Broker NY. Shaughnessy has become a game changer for local -- and now national -- real estate by focusing on making her brand as authentic as possible and she offers a number of ideas and lessons for other owners and founders in this episode. The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor. Shaughnessy Dusling Instagram: https://www.instagram.com/shaughnessysells/?hl=en LinkTree: https://linktr.ee/shaughnessysells

Every brand has twists and turns as a founder or owner. You might find that you've expanded or narrowed your target audience. You might change your service or product offerings. Maybe you're representing a new set of vendors that need you need to explain to your audience. Or you've taken on a new partner or expanded your footprint. But what happens when your brand takes a left turn? In this episode of The Brandtelling Podcast we're pleased to welcome two guests -- Tiffany Rivera of The Winston and Pastor-in-Charge Father James of the St. Paul's Episcopal Church in Patchogue on Long Island. They're an unlikely pair of entrepreneurs who have gone through what Asaf and I describe as a left turn in the brand. The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor. The Winston https://www.winstonlongisland.com/ https://www.instagram.com/thewinston_longisland/

A lot of what we do is think about ourselves. We wonder how something in our world will impact us, our families, our friends, our employees and our businesses. It’s natural. But as a business owner or founder, a lot of your day is probably spent thinking about the impact your business and brand has on your customers and employees — or your other business stakeholders. I think that’s the wrong thing to worry about. In this episode of The ⁠⁠Brandtelling Podcast⁠⁠, co-hosts Arthur Germain and Asaf Bochman discuss why changing your perspective is a powerful exercise for building a strong brand story. The ⁠Brandtelling Podcast⁠ is brought to you by ⁠Brandtelling⁠, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and ⁠Boch Creative⁠, helping founders with strategy and implementation of their unique brand flavor.

In this episode of The Brandtelling Podcast, co-hosts Arthur Germain and Asaf Bochman speak with Mitch Brendle, president and founder of Integrity Expediters. Mitch discusses the challenges of explaining to customers, partners and employees how to understand what his business does and how it is different and absolutely necessary for homeowners.   We discuss ways to tell a brand story so that customers and referral partners can retell a brand story. By understanding your core message, you can more easily develop individual stakeholder stories and FAQs.   Mitch’s team takes its values and brand promises seriously. They have literally worked with homeowners who have given birth while awaiting the process that often accompanies home buying.   The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor.

Welcome to The Brandtelling Podcast 2.0 where we are taking branding discussion to the next level. The Brandtelling Podcast is brought to you by the team at Brandtelling with your host Arthur Germain, Principal & Chief Brandteller at Brandtelling, and co-host Asaf Bochman, Brand Chef at Boch Creative. This podcast is for business owners, founders and entrepreneurs to better understand the impact the their marketing decisions have for their brands and business profitability. There are plenty of great podcasts available that discuss "branding basics" or "branding for other branders" but we wanted this to be different. We want to go deeper into the WHY, WHAT, WHO, WHERE, WHEN and HOW of branding including brand launches, refreshes, brand storytelling and branded visuals. We will be talking with other brand marketing professionals as well as other business owners, founders and entrepreneurs about their brand journeys. Join us! The Brandtelling Podcast https://TheBrandtellingPodcast.com Brandtelling: https://brandtelling.com Boch Creative: https://BochCreative.com

Can the way that you tell a story - the sound of your voice - impact the way that your brand story is received? On this episode of The Brandtelling Podcast we interview international voice coach and trainer Cynthia Zhai from her home in Singapore about how the sound of your voice can reflect your past, present and potential.