DiscoverGeneration Social Media
Generation Social Media

Generation Social Media

Author: Chatterkick

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Millennials aren’t on Facebook, Baby Boomers don’t know how to use Snapchat, and Gen X is only active half of the time. As as a social media agency, we’ve heard it all and are here to challenge the status quo. You don’t have to be a millennial to be socially savvy. We believe anyone can join Generation Social Media. On each episode of the Generation Social Media Podcast, we share our philosophy on social media and are giving the tools and tactics to help you get there. At the end of each episode we’re highlighting a user’s social media use and how you can use social media to reach them.
35 Episodes
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2020 has been a wild year; we don't even need to say it anymore. It's time to lean into human connections and building culture within your teams. In this episode, Kelsey and Bri share a ton of EPIC ideas to create moments to boost your team culture through games, events, or memorable moments. Listen, watch & read more on the podcast at https://generationsocialmediapodcast.com Learn more about Chatterkick at https://chatterkick.com
How does a random cellphone video of a middle-aged man skateboarding, chugging juice, and jamming to a 40-year old banger from Fleetwood Mac go viral on a platform for Gen Z? A viral video might just be as lightning in a bottle as Fleetwood Mac's songs topping the charts, but there are replicable elements you need to draw inspiration from. Honeywave owner Taylor Grote, and Chatterkick COO, Kelsey Martin talk influencers, finding content creators, and creating relatable, engaging human stories. Listen, watch & read more on the podcast at https://generationsocialmediapodcast.com Learn more about Chatterkick at https://chatterkick.com
Creepy tool alert! You've always wanted to see what ads your competitors are running, and there's a FREE tool that lets you do it. Facebook created the Page Transparency section to increase accountability and transparency on the platform. In this episode, Kelsey and Bri dig into the Page Transparency tool, what you can see, and ideas on how you can use what you find for inspiration. If you haven't checked the Pages Ads Library before, prepare to have your mind blown. Listen, watch & read more on the podcast at https://generationsocialmediapodcast.com Learn more about Chatterkick at https://chatterkick.com
Geo-targeting, Geo-fencing, and hyper-local, oh my! These are some of the hottest buzzwords in marketing, which means they often get misused and abused. In this episode, KeyMedia Solutions CEO, Korena Keys, chats with Beth and breaks down what each term means and why businesses need to be paying attention to them. If you're looking for a trade show strategy or a way to increase student enrollment, Korena shares a killer strategy for you. Listen, watch & read more on the podcast at https://generationsocialmediapodcast.com Learn more about Chatterkick at https://chatterkick.com
On Facebook activity, location sharing, transcripts, and data being tracked when you're off Facebook, the list goes on and on. It's time to review and update these Facebook settings to help you get the most out of the platform without giving up all of your data. Kelsey Martin shares some of Facebook's creepiest settings and how you can shut them off to save yourself from frustration down the road. Listen, watch & read more on the podcast at https://generationsocialmediapodcast.com Learn more about Chatterkick at https://chatterkick.com
Warning: this is the REAL WORLD, true stories, fear factor episode! We've talked about social account access in multiple episodes, but we're going to stop being polite and start getting real; this is episode 30! Beth and Kelsey tell three horror stories that could have been avoided if the accounts were set up more securely. Trust us; you do NOT want to become familiar with these situations. Follow the tips from this episode to avoid making these social account mistakes that you may not be able to recover from. Listen, watch & read more on the podcast at https://generationsocialmediapodcast.com Learn more about Chatterkick at https://chatterkick.com
Facebook advertising really paved the way for a lot of the social targeting, bidding, and optimizing tools available now. Investing in social ads is all about finding the people who will love your business. Custom audiences and lookalike audiences are some of the advanced audience selection tools widely used across platforms. In this episode, Kelsey, Bri, and Molly talk about using Custom Audiences and Lookalike Audiences to find people who are most likely to find your ads relevant. Buckle in for this one; these ladies are digging into the trenches of the differences between these two targeting tools and sneaky ways to use them. Listen, watch & read more on the podcast at https://generationsocialmediapodcast.com Learn more about Chatterkick at https://chatterkick.com
Businesses are reviewing their marketing budgets and efforts and trying to develop economical ways to approach their strategies. In this episode of the podcast, Beth and Kelsey share three FREE tools that you can use, and a few more because they got super inspired on number three. All of these tools are 100% free and just take a little time with a secret ninja approach. Listen, watch & read more on the podcast at https://generationsocialmediapodcast.com Learn more about Chatterkick at https://chatterkick.com
We love the topic of TikTok because the emerging platform lends itself to exponentially more judgment on the typical "stereotypes of users."  The whole point of this podcast is to bust those myths and talk about how any business, any industry, and users can leverage these platforms as tools to tell your business' story. In this episode, Beth and Kelsey walk through ways B2B, and really any organizations can use TikTok for inspiration, research, and content creation. Listen, watch & read more on the podcast at https://generationsocialmediapodcast.com Learn more about Chatterkick at https://chatterkick.com
Getting content from clients worldwide that is authentic, creative, and unique has been a challenge that our organization has to innovate through daily. Beth and Kelsey talk through some of the easy ways the Chatterkick team has been able to capture, innovate, and create content without taking up a ton of extra time. Use these tips to help your organization put a new plan in place for developing unique, high-quality pieces of content. Listen, watch & read more on the podcast at https://generationsocialmediapodcast.com Learn more about Chatterkick at https://chatterkick.com
The two things about social media that are always true are that it is always changing and never shuts off. As a member of a social media team or a lone ranger wrangling digital assets on your own, organizing and planning your social media strategy is a gamechanger when it comes to efficiency. This episode came out of the vault to share organization tips on access, content planning, and reputation management. Bri chats with Tiffany and Mackenzie about easy organization tips. Stay tuned to the end of the episode, where they regroup on how these tools have helped during COVID-19. Listen, watch & read more on the podcast at https://generationsocialmediapodcast.com. Learn more about Chatterkick at https://chatterkick.com
If there's one thing that can make or break your team during a crisis, it is communication. Revela and Chatterkick come together for one last crossover episode on the topic of communication. Needs evolve during a crisis, so the frequency of your communication needs to increase. Not to mention, the verbiage and tone of your message need to change. Beth and Michelle share experiences, tools, tips, and some ideas for your organization to steal. Listen, watch & read more on the podcast at https://generationsocialmediapodcast.com Learn more about Revela at https://revelagroup.com/ Learn more about Chatterkick at https://chatterkick.com
When we asked employees about the benefits of working remotely, 56% of respondents are fueled by the benefit of flexibility. Employees want support from their employers by maximizing their hours and physical working environment. In this episode, Michelle of the Revela Group asks Beth Trejo, CEO at Chatterkick, about how the organization defined and integrated flexibility into the Chatterkick workplace. They share tactics on how your business can determine flexibility, roll it out to your team, and cheerlead its success. Other exciting topics are onboarding a team member remotely, the value of virtual co-working, and communication tips in a flexible environment. Listen, watch & read more on the podcast at https://generationsocialmediapodcast.com Learn more about Revela at https://revelagroup.com Learn more about Chatterkick at https://chatterkick.com
The results are in! After our last crossover episode with Michelle and the Revela Group, we sent out a survey for employees' perspective on how they're handling work flexibility during COVID-19. We also asked their thoughts on how their employers are handling remote work, flexibility, and communication during COVID-19. Beth Trejo, CEO of Chatterkick, and Michelle talk through the results, what they thought was interesting, and how businesses can use this information to better connect with their team during this crazy time. Find the survey results on blog.chatterkick.com
We can't unlearn what we've learned or seen during COVID-19! Now that we've been forced to approach our businesses differently, it's going to be really hard to go back to what our norm was six weeks ago. Many businesses have challenged their beliefs and have found different ways to be successful, whether it's going remote, providing alternative services, being more flexible. People aren't just going to forget that. How we respond to that is going to have a huge impact as we move our businesses forward. In this Chatterkick X Revela crossover episode, Chatterkick CEO, Beth Trejo, chats with Michelle Hill, one of Revela's ambitious leaders, on how to navigate what's next.
COVID-19 has completely disrupted consumer habits. Most businesses are wishing they would have had a crisis communication plan in place to keep their consumers in the loop with all changes. During a crisis is not be an ideal time to whip up a crisis communication plan, but it's necessary. As the situation evolves, it's time to prioritize putting a plan together of who needs to be involved in continuing your crisis communication, what assets you have, and what messages you're going to prioritize. Beth and Kelsey share some quick tips in this short Generation Social Media Podcast episode. Listen, watch & read more on the podcast at generationsocialmediapodcast.com Learn more about Chatterkick
ROI really is the ultimate social media question. This question has changed over the last ten years, but the core concept has remained the same. It turns out we need to approach the conversation a little bit differently. In this episode, we're not talking about how to calculate ROI; simple math can help you do that. Instead, we're talking about the whole concept of "return on investment." We're diving into the value of the relationships, and how to qualify and quantify your return differently. Listen, watch & read more on the podcast at generationsocialmediapodcast.com Learn more about Chatterkick
Social media tends to get a bad wrap for being the hotbed of trolling and that anonymous courage from customers or former employees who are willing to say ANYTHING in reviews, comments, or posts to trash organizations. In this episode, Beth Trejo, CEO, and Kelsey Martin, COO, talk about when it is okay to ban someone from your page, delete comments, hide comments, and other monitoring actions. We know you care about your organization, but always take a step back and think about how you’d handle this at an event. Beth and Kelsey are sharing the steps they take to adjust their perspective and put a plan of action together in this episode. Listen, watch & read more on the podcast at generationsocialmediapodcast.com Learn more about Chatterkick
This episode is the second part of our two-part series on digital law. Copyright and licensing, attribution, sponsored content, and fraud, these topics aren’t new to media, but how they apply in the digital space can still be extremely confusing. Sometimes it’s still unclear if your businesses are being unethical or downright breaking the law when it comes to content. In today’s episode, Chatterkick CEO, Beth Trejo, and Goosmann Law Firm CEO, Jeana Goosmann, share some of the most frequent violators of social and digital law. More on Goosmann Law Firm Goosmann Law Firm’s Podcast: Talk with the Flock Listen, watch & read more on the podcast at generationsocialmediapodcast.com Learn more about Chatterkick
Do I really need to be thinking about web accessibility, privacy policies, and the CCPA? Website Accessibility isn’t a new topic, but it’s definitely a trending one. From the limelight of the Domino’s case moving all the way up to the Supreme Court, businesses are just starting to understand the severity. Don’t shrug this topic off just because you’re a small business. There’s been a 200% increase in small business cases over the last three years. To get in the know, we’ve collaborated with Jeana Goosmann of Goosmann Law Firm to talk about website accessibility, privacy policies, user terms, the CCPA, and what actions your business needs to start taking… like tomorrow. More on Goosmann Law Firm Goosmann Law Firm's Podcast: Talk with the Flock Listen, watch & read more on the podcast at https://generationsocialmediapodcast.com Learn more about Chatterkick
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