Claim Ownership

Author:

Subscribed: 0Played: 0
Share

Description

 Episodes
Reverse
Derek Osgood is a trained brand marketer with an entrepreneur's mindset who is experienced in leading teams in the startup growth trenches. Derek is both a marketing executive and consultant and has consistently delivered double-digit monthly growth across a variety of markets and business models. Here are a few of the topics we’ll discuss on this episode of Product Launch: How to define product marketing and why it’s in such high demand.  Different strategies for launching a product.  Common pitfalls companies fall into during their product launch.  How indirect and direct marketing complement each other.  How to know if you have a product that will be successful. When you should start shipping a product.  When to start charging for your products and how to price them.  Resources: Ignition Product Marketing Alliance NxtStep Podcast Chef Connecting with Derek Osgood:LinkedInConnecting with the host:Sean Boyce on LinkedIn
Scott Leigh is a lawyer by trade and an entrepreneur at heart, founding several businesses throughout the years while practicing law at the same time. After being involved in the legal industry for over 10 years, Scott leveraged his experience to buildAltFee. While Digby Leigh brings his 15 years of entrepreneurial and marketing background to the legal industry to provide a fresh strategic perspective to the traditional legal model. Here are a few of the topics we’ll discuss on this episode: What AltFee is and how it helps law firms The key features of AltFee that help law firms successfully transition away from hourly billing The traction AltFee has experienced since launch What a firm looks like before and after implementing fixed price and value based pricing models How the industry is transitioning away from hourly billing Resources: AltFee - Website AltFee - Resources AltFee - LinkedIn Connecting with Scott Leigh:LinkedInConnecting with Digby Leigh Jr:LinkedInConnecting with the host:Sean Boyce on LinkedIn
Caleb Avery has worked in the payments industry for nearly a decade and with the problems that he encountered, he decided to build his own solution, thus the birth of tilled.com. Here are a few of the topics we’ll discuss in this episode: Caleb discusses his background and how he got to where he is today. What is PayFac-as-a-Service What was life in the world like for tilled.com customers and how is that different today. Tilled.com’s growth progress, where they were, where they’re at, and where they’re heading. Strategy in scaling clients and moving upstream. Resources: Tilled.com Twitter Instagram Connecting with Caleb Avery:LinkedInConnecting with the host:Sean Boyce on LinkedIn
Rebecca Block is an experienced leader focused on continuous learning and innovation grounded in meaningful measures of success, data-informed decision making, and appreciative inquiry practices.Rebecca has built departments from scratch, managed small and large teams, and navigated a variety of environments from established institutions to the innovative chaos of social entrepreneurship.Rebecca served as the VP of Research and Evaluation at The Future Project, founding their R&E department and launching new impact evaluation tools, before joining Springboard Collaborative as their Assistant Vice President of Innovation and Improvement. Here are a few of the topics we’ll discuss on this episode of Product Launch: Who Springboard Collaborative is and how they help children. The innovative strategies Rebecca uses to scale Springboard's impact. The role of software and technology in scaling accessibility. The ways funding can limit innovation and how to reduce this.  How to present future forecasts while still leaving room for future innovation. Resources: The Future Project Springboard Collaborative Strategyzer Lean Impact The Lean Startup Equity Meets Design Daniel Stillman NxtStep Podcast Chef Connecting with Rebecca Block: LinkedIn Email Connecting with the host:Sean Boyce on LinkedIn
Lindsay Tabas is a public speaker and workshop leader at Tabas Consulting and has worked with over 100 startups & investors over a span of more than 15 years. She has worked with both Fortune 500 firms and early-stage tech startup founders, where she assists organizations to work with software developers in the best possible way.Lindsay also has experience working with investors, where she performs due diligence and provides industry insights so they make educated investments. Here are a few of the topics we’ll discuss on this episode of Product Launch: How Lindsay helps startups bring in revenue without hiring software developers. Common mistakes startup founders make. The problem with the term UX and what user experience is really about. How to know if your user experience fully compliments your product-market fit. The importance of having an easy user experience. The different UX for commonly used actions and advanced features. How UX design has evolved over the years. Resources: Labs Product Market Fit ebook The Design of Everyday Things How to Apply UX to Receive the Best Outcomes with Tim Eulie Clubhouse Q&A NxtStep Podcast Chef Connecting with Lindsay Tabas: LinkedIn Website YouTube Connecting with the host:Sean Boyce on LinkedIn
Linda Wittich has over 20 years of experience in the fintech industry and is currently the FinTech Advisor & Consultant at Top Line Focus where she helps B2B fintech CEOs focus on their top line activities, increasing sales into banks and wealth management firms and accelerating user adoption. Here are a few of the topics we’ll discuss on this episode of Product Launch: How Linda helps B2B fintech organizations work out how they can grow faster. Common challenges growing fintech organizations face. The process Linda goes through when working with her clients. The importance of focusing on the right metrics when optimizing your sales process. Difficulties products have that aren’t positioned correctly in the market. The power of carrying out analysis on your wins and losses. Resources: Top Line Focus Ikigai Crossing the Chasm Ascend Your Start-Up NxtStep Podcast Chef Connecting with Linda Wittich: LinkedIn Email Connecting with the host:Sean Boyce on LinkedIn
Tim Eulie is an experienced creative consulting partner working with businesses in wellness, lifestyle, culinary fields, and healthcare to strategically develop their visual assets.Tim works at all stages of UX right from the conceptual stage, creating an idea, coordinating the hardware and talent, and overseeing production to its final stages. Here are a few of the topics we’ll discuss on this episode of Product Launch: How Tim started working in UX. What UX is and its purpose. Why a company needs to have solid UX. How to effectively apply UX to receive the best outcomes. The difference between UI and UX. How to react to user error issues. What makes a good UX process. Resources: The Design of Everyday Things Ruined by Design The Storm of Creativity NxtStep Podcast Chef Connecting with Tim Eulie: LinkedIn Website Instagram Connecting with the host:Sean Boyce on LinkedIn
Nick Yarnall is a Univesity Professor, President and CEO of Potestiam, and a serial entrepreneur.Nick is a big believer in incorporating your hobbies and your work life so that you’re working on something you love. Through doing this Nick was able to conceptualize, design, manufacture, and successfully launch a technology accessory in just 4 weeks. Here are a few of the topics we’ll discuss on this episode of Product Launch: How Nick found his passion for 3D printing. The unique docking stations Nick designed for retro handheld gaming devices. How Nick engaged with his target market to gain discovery feedback. The power of Reddit and how Nick used it to generate hype. How to gain international status with a new product. The advantage of working on a product that you’re really passionate about. Resources: Reddit Retroid Pocket DOCK YouTube Potestiam NxtStep Podcast Chef Connecting with Nick Yarnall: LinkedIn Email Connecting with the host:Sean Boyce on LinkedIn
Jason Pratt is an innovative leader with over 15 years of experience in Management, Operations, Marketing, Consulting and Talent Acquisition.As President of the Life Solutions Group, Jason is responsible for the management of the firm’s carrier and strategic alliance partnerships and works closely with each one to ensure the best service and outcomes possible. Jason works closely with the firm's team of professionals and helps to mentor and manage their practice.Jason also runs his own Financial practice with a focus on Retirement Planning and Tax Advantage Strategies. Jason is a member of GAMA International and is a 2016 Frontline Leader Award winner and 2011, 2012, and 2013 GAMA Recruiting Specialist Award winner. Here are a few of the topics we’ll discuss on this episode of Product Launch: The benefits of being a self-financed financial planning and business consulting firm. The increasing popularity of Index Universal Life insurance policies. How the revenue model for Jason’s productized services works. The living benefits of having life insurance. How life insurance can work as an alternative investment vehicle. How organizations can use life insurance products to retain staff. How Life Solutions Group is looking to expand over the next few years. Resources: Life Solutions Group Tax-Free Millionaire The Energy Bus: 10 Rules to Fuel Your Life, Work, and Team with Positive Energy NxtStep Podcast Chef Connecting with Jason Pratt: LinkedIn Phone (9786055204) Email Connecting with the host:Sean Boyce on LinkedIn
Sean Boyce has run his own consultancy firm NxtStep Consulting for over 10 years and has founded multiple other companies at the same time. He’s extremely experienced in working with B2B SaaS product businesses and is well-known for having a big impact on the businesses he’s worked with. Here are a few of the topics we’ll discuss on this episode of Product Launch: Creative ways to scale your company besides hiring. Why you should map out your growth trajectory. Common traps companies fall into when in a growth phase. The ways problems can snowball. Different types of growth. Why not all growth is good growth. Resources: Blog post: How to scale your firm without hiring NxtStep Podcast Chef Connecting with the host:Sean Boyce on LinkedIn Sean Boyce by Email
RJ Grimshaw is the Chief Executive Officer and President of UniFi EF and a Board Member of the Equipment Leasing and Finance Association. He is a Corporate Strategy & Development Specialist, with a consistent record of delivering extraordinary results in growth, revenue, operational performance, and profitability. Known for having a strong orientation in operations and finance, RJ drives operational initiatives, including infrastructure design, process reengineering, turnaround management, and reorganization. Here are a few of the topics we’ll discuss on this episode of Product Launch: How Rob became the CEO of a financing company. What intrapreneurship means and why it’s useful for locating new opportunities. How an intrapreneurship mindset helps speed up product development. The value proposition Rob has for his new app that he’s bringing to market. The difficulty of measuring impact or ROI in online marketing. The difference between vital and functional employees and why both are necessary. Resources: FedFis Fintech Cowboys UniFI EF Staff Geek NxtStep Podcast Chef Connecting with RJ Grimshaw: LinkedIn Website Twitter Email Connecting with the host:Sean Boyce on LinkedIn
Sean Boyce has run his own consultancy firm NxtStep Consulting for over 10 years and has founded multiple other companies at the same time. He’s extremely experienced in working with B2B SaaS product businesses and is well-known for having a big impact on the businesses he’s worked with. Here are a few of the topics we’ll discuss on this episode of Product Launch: What a growth trap is and when it starts to affect businesses. Why so many firms fall into a growth trap. What a healthy growth trajectory looks like. The issue of focusing on the wrong set of metrics. Why profit is more important than revenue. How to avoid your professional services firm falling into a growth trap. Resources: Blog post: How to avoid the growth trap when trying to scale your professional services business Blog post: Scaling services starts with the bottleneck NxtStep Podcast Chef Connecting with the host: Sean Boyce on LinkedIn Sean Boyce by Email
Dave Banerjee has been the CEO of RND Resources for over 37 years, where he provides outsourced regulatory compliance consulting to Broker-Dealers, Registered Investment Advisers, FCM, Banks, and Insurance agencies. Here are a few of the topics we’ll discuss on this episode of Product Launch: How RND Resources helps financial service companies. The fundamental basis of investment markets. The increase in innovative activity in financial engineering products. The different types of people involved in new digital elements. How Bitcoin started and the validity of the idea behind it. NFTs, digital autonomous organizations, and how financial service companies are innovating in this space. The difference between regulations in the institutional and retail space. The level of commitment required to pass the regulatory process. Different policies around cross-currency transactions. The difference between minimizing taxes and tax avoidance. How the world of finance will change in the future. The issues with blockchain technology. Resources: RND Resources  FCC NxtStep Podcast Chef Connecting with Dave Banerjee:LinkedInConnecting with the host:Sean Boyce on LinkedIn
Sean Boyce has run his own consultancy firm NxtStep Consulting for over 10 years and has founded multiple other companies at the same time. He’s extremely experienced in working with B2B SaaS product businesses and is well-known for having a big impact on the businesses he’s worked with. Here are a few of the topics we’ll discuss on this episode of Product Launch: How to prepare your service firm to be ready for growth with scalable services. Common ways people try to scale services. Why hiring extra people is an inefficient way to scale your service. The value of making your operations more efficient. The importance of focusing on profit rather than revenue. Why it’s necessary to chart your growth trajectory and how to do it. What a value map is and what it needs to include. How to identify bottlenecks in your growth trajectory. How you can improve operational efficiency through creating repeatable processes. Resources: Blog post - Scaling services starts with the bottleneck NxtStep Podcast Chef Connecting with the host: Sean Boyce on LinkedIn Sean Boyce by Email
Nik Shah is an investor, entrepreneur, and Founder & CEO of Home.LLC where he helps people buy their first house and build wealth.Nik sold his first startup in his freshman year of college and graduated from Carnegie Mellon University with a focus in Business & AI/ML. He has been a management consultant to Fortune-100 clients at Ernst & Young and built a $250M innovation fund as Chief of Staff at Ernst & Young. Here are a few of the topics we’ll discuss on this episode of Product Launch: What Home.LLC is and how they help people buy their first home with minimal savings. The huge amount of demand there is in the housing market. What makes a business model sustainable. How to identify pain points that people are willing to pay for. How to get authentic feedback and reliable data. How to measure product-market fit. Ways to build more momentum in your startup. Why the name of your company is not important. Resources: Home.LLC The Mom Test Superhuman NxtStep Podcast Chef Connecting with Nik Shah: LinkedIn Email Connecting with the host:Sean Boyce on LinkedIn
Sean Boyce has run his own consultancy firm NxtStep Consulting for over 10 years and has founded multiple other companies at the same time. He’s extremely experienced in working with B2B SaaS product businesses and is well-known for having a big impact on the businesses he’s worked with. Here are a few of the topics we’ll discuss on this episode of Product Launch: How to avoid making assumptions in the sales process. Why repeatability needs to come before scaleability. How to create a hook in your sales process. The power of running a podcast. How podcasting can help you connect with new prospects. Resources: LinkedIn Sales Navigator How to Build a Sales Process for Your Product StaffGeek People Analytics The Consulting Trap NxtStep Podcast Chef Connecting with the host:Sean Boyce on LinkedIn
Evan Linhardt is a former nonprofit leader and public service executive and is now the Vice President and Financial Advisor for Bernstein Private Wealth Management. He now serves non-profits, foundations, and families to design investment strategies that align and allow them to fulfill their missions to maximize impact.Evan is a Board Member and Treasurer at LiveWell Foundation, a Board Member at Sow Good Now, an Advisory Board Member at Community Foundation of South Jersey, and an Advisory Board Member at the Philanthropy Network Greater Philadelphia, as well as holding Corporate Responsibility at AllianceBernstein. Here are a few of the topics we’ll discuss on this episode of Product Launch: How Evan went from working in nonprofits and charities to being VP in a Private Wealth Management firm. How Evan helps individuals build investment portfolios that align with their goals and beliefs. The challenges in growing and scaling nonprofits fundraising campaigns. How nonprofits can combat the power imbalance they have with their key donors. How donors and fundraisers can build strong trusting relationships with each other. How investors can invest for impact as well as profit. Resources: Philadelphia School Partnership Bernstein Private Wealth Management Lean Impact NxtStep Podcast Chef Connecting with Evan Linhardt: LinkedIn Email Connecting with the host:Sean Boyce on LinkedIn
Hunting vs. Farming

Hunting vs. Farming

2022-02-1621:17

Sean Boyce has run his own consultancy firm NxtStep Consulting for over 10 years and has founded multiple other companies at the same time. He’s extremely experienced in working with B2B SaaS product businesses and is well-known for having a big impact on the businesses he’s worked with. Here are a few of the topics we’ll discuss on this episode of Product Launch: The difference between hunting and farming.  The pros and cons of both hunting and farming.  How to make your sales effort and your marketing effort complement each other.  The importance of making your product sales process repeatable.  Why you should build the product sales process before you start to leverage help from others.  When you should invest in market activities and what that can do for you.  The problem with random acts of marketing.  The dangers of delegating your marketing to others too early on. Resources: Free templates NxtStep Podcast Chef Connecting with the host:Sean Boyce on LinkedIn
Rob Fitzpatrick has been running small businesses for over 13 years and has written multiple books about what he’s learned along the way, including ‘The Mom Test’.His first company was a scalable startup that went through the Y combinator accelerator and Rob is now building software to support indie nonfiction authors. Here are a few of the topics we’ll discuss on this episode of Product Launch: How Rob found out what he was doing wrong in his sales pitch. How Rob wrote his book ‘The Mom Test’. Why any sales pitch needs to start with a problem. Why you need to know your customer like you know your best friend. The goals you should focus on in any customer conversation. Why customer research is so important and when you should be doing it. Common objections to doing customer research and why they’re not valid. Resources: The Mom Test The Goal The Phoenix Project The Four Steps to the Epiphany Songkick Never Split the Difference This is Marketing NxtStep Podcast Chef Connecting with Rob Fitzpatrick: LinkedIn Website Twitter Connecting with the host:Sean Boyce on LinkedIn
Sean Boyce has run his own consultancy firm NxtStep Consulting for over 10 years and has founded multiple other companies at the same time. He’s extremely experienced in working with B2B SaaS product businesses and is well-known for having a big impact on the businesses he’s worked with. Here are a few of the topics we’ll discuss on this episode of Product Launch: Why sales should be seen as a process. The importance of repeatability when creating a sales process. The steps you need to take to set yourself up for large scalability. How to know when you’ve achieved a problem-solution fit. Why building a product sales process in a repeatable way is the most cost-effective way to sell a product. How to achieve scalability while maintaining quality.  How to help prepare a sales team and some assets that are helpful with this. How to handle common objections. How to measure the performance of your product sales process. Resources: How to build a sales process for your product blog post Running Lean The Lean Startup StaffGeek Free Templates NxtStep Podcast Chef Connecting with the host: Sean Boyce on LinkedIn Sean Boyce by Email
Comments 
Download from Google Play
Download from App Store