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Carl Gould #70secondCEO
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Carl Gould #70secondCEO

Author: Carl Gould

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A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast...GO! Carl is the creator of the 7 Stage Growth Method, which has propelled over 75,000 companies worldwide. In this micro-podcast Gould shares actionable, practical tips to grow your business. You're too busy to be reading this, start listening!
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 The Competition for Remote Employees is Every Gig Working in The World Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.   From an employee standpoint, that's your biggest threat. You know, when you went into work, your competition for your job was the local workforce. Whoever in your town was willing to do whatever job you were doing. Now that you're remote, your competition is every gig worker in the world. And there are a half a billion people who can do work remotely. So if you're an employee, you are at risk. And I can tell you right now because all of our clients are doing it. Companies are looking at outsourcing, offshoring, nearshoring. We're using remote workers from anywhere in the world right now in order to save money. And so not only are you at risk, your job is at risk. Your employer right now is looking for an outsource solution for your job if you're remote. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO  
The Issues that Happen When a Non Compete is Not Present   Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.   So it'll come from two places.  One, and one thing we haven't talked about yet, is what this will do to the franchising industry as well because this will be very, very destructive there as well. But this comes from the person who signed the non-compete,  now wants to leave, now wants to either stay within geography to work with a competitor, or work with a competitor outside that geography and is not able to do so and is complaining now. That's where this is coming from. So it's not for the person who's trying to protect their intellectual property or their business. It's from the person who wants to move from that. So the complaints have come from franchisees who want to break their franchise agreement and go, you know, rip the word McDonald's off the side and put Bob's Burgers on the side, you know, right? Okay. Or they own a Subway and now they're going to go into WaySub and, you know, the next day, right? Or there's somebody who left the business, wants to work for the competitor down the road, and can't do it, and so now they're complaining. And it's sheer numbers, Paul. 1 out of 15 people's a business owner. 14 out of 15 are not. So if you are in a position where you need votes and you get rid of non-competes,  you're going to make 14 out of 15 happy. However, what you'll do is you'll cripple industries and you will, this will really be detrimental to their ability to do business. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO  
We have the Present. We Need You to Create a Future. Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.   I'll date Dave and I for a second. When Dave and I were young, there was no internet. There was no iPhone. I grew up with a black and white TV and I got a color TV when I was a teenager, right? That was a big deal, right? You were wealthy when you had one of those.And so we are the generation that has seen the most technological change of any generation in the world. We started out with dial tone phones, no answering machines. And we've gone from there.And we've gone from there all the way to today's technology, which makes us the most resilient generation. But we didn't grow up. We are digital.What do they call us? We're digital immigrants. We're not digital natives, right? We don't know the underpinnings of the digital world like the younger generations behind us. But what we're good at is adapting with change.That's our superpower as a generation. What we need from the younger group is we need to say, here's what we've learned through our upbringing. Let's apply it to what today's needs are. And that will create innovative solutions going forward. We already have the present younger generation. What we need you to do is bring on what you've learned so we can create a future together. So that's what we need from that generation the most.  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  
The World Values Problem Solvers Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  The world values problem solvers, right? And you can agree with his style or his politics or whatever. But if you think about it, what has this guy done, right? When he started PayPal, he figured out a way to have a non-bank take credit cards. We all complained about banks are hard to work with. He created a non-bank to take payments and set up that system, right?  He wants to go to Mars, right? So one of the things that he had to figure out is we need to be able to send a rocket out there and have it come back here and be able to reuse it. He figured it out. You know, wants to solve part of our climate worries, all right? So we have to figure out how to have an electric car go down the road reliably and all that.  And he's done it, right? If you look at the Tesla car, minus the truck, because the truck is pretty out there. It's pretty cool. His cars don't, if you were to say, if you were to put another label on them and say that's a Honda or whatever, they're not the flashiest cars in the world.  They're not the prettiest cars in the world. But why do we value him so much? Because he solved the problems, right? Jeff Bezos solves problems.  Bill Gates solves problems.  Sarah Blakely solves problems, you know? And that's what we want. And now what we need, not just want, but what we need from the younger generation is we need their experience. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
Attitude and Effort  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Yeah, I'll tell you, and people appreciate the effort. Now, obviously at some point, you have to get the result. Like, if you're in sales, you gotta make a sale eventually. If your job is to clean up the facility,  you gotta get the place clean at some point.But people will appreciate the effort. Like, wow, he's trying, he's making a go of it. He's giving it his all, or she, right?  They do appreciate that, and that's what they're looking for. They're looking for attitude and effort. Now, ultimately, you do have to get the result, but think about it. What in our lives have we tried where it took us 50, 60 times and we didn't get the result? We always get the result if we put in the effort and we have the right attitude. We always get there. It's just most people quit before the finish line. And, you know, if you look around at the people who pay you for what you deliver, attitude and effort is what they are really appreciating. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  
The World Values Problem Solvers Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. And they say to me like, well, you were just the only dude who showed up and I didn't take that the way it was meant the way they meant it was you hustled, you were there first, you kept your promise. You said you were going to do something you showed up and we value that. I didn't hear that message. What I heard was you're the only guy who happened to stumble in the office with a sheet of paper in their hand. So I didn't take it in the best way, but I later realized that's what they meant. And so the feedback in the beginning,  what I ultimately took from that was, wait a minute, I can hustle my way to a successful business. So, yes, all the other elements are important. But if I hustle and I just get there one step before the next guy, and I'm just one little item better than the next guy I can win. And that's the game if I can win. If I could be there first or be a dollar less or a dollar more. Or I can give one extra benefit more or save or solve one more problem. That's of high value to the customer. And that was the biggest lesson I got. And I was like, all right, I can do that. I know how to do that and I can do that really well.  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  
 It is Not Enough to Keep the Malls Going Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. I'm gonna really age myself now because I, in New Jersey where I live, I grew up in the town that had one of the first big malls, it was called Willowbrook Mall in Wayne, New Jersey. And in the eighties when I was in getting out of grade school and into high school, that's when Willowbrook Mall really came into its own. And at the time, it was the largest mall in the world. I mean, it's not now, I mean, the whole rest of the world caught up and passed it by, but it was a serious hangout. We went there just to go and see your friends and it was a place to collect and all that. And, you know, Gen Z is, you know, they grew up connecting mostly digitally and the malls does give them a chance to get a sense of community. They have been surveyed and identified as one of the lonelier if not loneliest generation thus far. And so malls do provide that, you know, they do give them that sense of community, you know. And so Gen Zers is the largest generation, 47%. Say that they prefer in person shopping over online. That is the largest percentage of any generation. So it's not enough to sustain the malls or to keep them alive because they're not a big enough purchasing class in order to drive the economy. But it is somewhat surprising that they are as enamored with malls. What's interesting is those that like to go to the malls for the same reason that we did when we were kids, when malls first came around.  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  
The Last Mile Advantage Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. If you think about it for a moment, Gen Zers are the first digital natives. They grew up on it. Right to them. A magazine is just a broken ipad.Like I, I put my finger on this thing and nothing's moving, you know, and so brick and mortar provides an, a different experience than you're used to. You know, a lot of Gen Zers would say that online is for browsing, but, you know, going to a regular store is for shopping and, you know, whether you're in a brick and mortar location or you're in a mall, you get the touch, try buy experience. You know, I get to go in there. I get to pull something off the rack, try it on if I like it. What malls provide and Walmart and Target gave a glimpse of this during the pandemic and it's one of the ways that they gained on Amazon a bit, what malls have an advantage of is the last mile. In other words, if I want something today I get it today. And so the immediacy and the instant gratification of going to a mall still has a bit of an advantage over online. And for Gen Z,it does give them a little bit of a different experience than they were brought up on.  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  
Best Laid Plans……Part 4 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. It was the intersection of my what, my why, my how, right? Like I said my what wasn’t very strong, my how, why wasn’t very strong, so I take that box and then the what went away. I figure out the why, I hit the why pretty quickly, I was making more money than a regular jobs so the why kind went away, all I was left with was the how and that wasn’t enough to keep me interested in that business. Sold that company, started another one got into construction cause that was the second thing I--people told me I know how to do and I was equally as miserable there, cause I didn’t have a great what, I didn’t have a great power, I didn’t have a great way either but I learn along the way coaching, right? That was the time that I started my first business, I learned the art and science of coaching, this was 1990 at that time where if you told somebody you were doing any coaching they would say “wow that was really interesting, what score?” no, no, no it’s not a score, I take your business to the gym and there was like “ha..ha..ha..ha..okay you do that like for a living?”, right. And if I can get people to stop laughing at me long enough, I will explain what does a coach actually do. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  
Best Laid Plans... Part 3 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Why I can’t say it was terribly strong, I was on some mission or cause, if my big goal was to make more money then I wouldn’t have just taken the job or I shouldn't have taken the job in the first place, right? So, let's say if I could just make more than a normal job, I think I can do that because I needed to make more money than a job would pay because what I learn after 6 months of not being in school regardless of the reason everybody that loans you money wants it back. That’s my other thought about the next 10 years of my life getting back all my loans and grants cause it’s like I said I was paying my way all the way through. And so I had a pretty good what, I had a decent why but what really jazzed me and made me get hired for business was I had really strong how. I was doing things differently than most of my competitors. I had some real differentiators going on and that was really the catalyst in the beginning, I couldn’t believe I thought I’ve learned something a little secret sauce that was allowing me to build my business the way my competitors couldn't. So,I had-- so there’s a period of time, there’s a window of time for us kinda this happy place. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  
Best Laid Plans... Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. After three months in traction, three months learning to walk again I started figuring out what I’m gonna do with my life, where am I going. So, I had to figure out what was going on for me, right? What I'm gonna make of myself, now what I’ve learned over the years is--I started out construction as I tell you about in a second but then I got into coaching and after coaching 30,000 of you, I have found out something that you all hold in common. A hundred thousand total in 68 countries and achievers all around the world say the same thing, right. You have to on some level--love what you do, love why you do it or love how you do it. You got to have one of those three at the minimum or every day is a slog, right. Now I did not have that at the beginning, I had a pretty good life, I need to get off this couch, I need to get out of my mom’s house and start making some money, right. I only knew how to do two things so I was told, so I chose one of them, which was a design build landscaping. That's what I'd done through my high school, I started out in that, a decent one, I had to just  start making some money. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  
Best Laid Plans... Part 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So imagine for a moment you’re doing pretty good, things are going alright for yourself. You’ve got a pretty stable family, got a pretty stable life, decent finance and decent job for business but it’s not quite right, you’re like 98-99 percent of the way there but it’s just not right and you know it, right? And you know there’s something more. Now I started out that way, you're not alone by the way and I started out that way years ago, so when I was in college, my second year, I broke my leg pretty badly and by the way, that was what it sounded like, wow it’s so good, sound effects and I broke my leg pretty badly and I was paying my way through school and so two days before Christmas, my friend had to drive my car it was like manual transmission my leg was in a straight immobilizer. I got home and the Doctor said “why did you wait that long to get this in the cast” and I had a straight leg cast from my hip to my ankle for three months and I was laid up, I thought I was doing great, I was on this great path and it just took one thing and all of a sudden oh don’t feel it’s as good as I thought, right? Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  
The Competitive & Creative Plane   Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Your business can operate on one of two planes, the competitive plane where you are literally fighting with all the same people for the same dollar, or the creative plane where you create something new or you perfect something that is existing to the point where people seek you out. So, Apple Computer is very innovative, the iPod, the iPhone, for example, and there'll be more. And Starbucks, for example, took a bean and made it into the industry it is today. They took something that's existing coffee, been around forever. They made it into an industry of its own, and they eliminated their competition, they created an industry in which they now lead. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  
What are the 7 Stages?.  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So what are these 7 stages? We've been talking about them a lot already. Let me give you an overview of each of the 7 stages before we get more into it. Stage one is the strategic planning stage. This is where your dream is born, you're going to focus on the direction, the planning of your company, you're going to sell your business first, then you're going to create it. Well, what the heck does that mean? Have you ever heard of a franchise? Ray Kroc, way back when he had the idea of selling businesses to people when they didn't exist, and then creating them later on. He actually had to convince the government that it was not fraudulent. Have you ever bought a home or an apartment just by looking at the building plans when there was nothing but a hole in the ground, and a building was going to be built later on? That build or that developer sold the business first, created second. A very common practice in this day and age when they build new sports arenas is they sell what's called Personal seat licenses before the venue is ever built. They sell you the right to buy that seat once it's made. In other words, they sold the whole stadium. They sold out the stadium before the stadium was ever built. Have you ever bought a ticket to a performance that has not debuted yet? Have you ever pre purchased a book or a record album or musical album or DVD or CD? Anyone who pre sells anything, is selling the business first and creating second. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  
Turn Your Client Relationship on its Head Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. We need to turn the traditional customer client relationship on it’s head a little bit. Pre-COVID you had a certain agreement, a certain culture, a certain engagement type with your clientele. Well post COVID that might not be fully sufficient it might just not be, that’s where you're going to have to deal right now and in most cases post-COVID is not gonna be the same as pre-COVID and you’re gonna have to upgrade, re-purpose, re-message. You know, think about 9/11 right, the way you traveled before 9/11 and after 9/11, totally different and there’s no going back to pre 9/11, that day has gone and that ship has sailed, that's not happening anymore. It’s the same thing with doing business in the post-COVID world, there’s no going back, sanitization, distancing, right, the hand shake as a cultural greeting we might not see that for a couple of years if not longer. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  
What's Going on in The Clients Life NOW, That Makes Calling You Urgent?  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Take a moment, write down what are the top five complaints about your industry, maybe not about you as a company, maybe you as a company, but maybe not, but about your industry? So how would you know that? So think of the customer, negative customers review you’ve gotten, or competitors have gotten, the sales objection you get from a prospect when your telling them about your product or service and when you win a project and they tell you why they choose you there are lot of times they tell you why they didn’t choose somebody else, those are your complaints, those are the distresses. Now let’s add to that what’s going on in their life right now, that makes calling you a must? What was the trigger event or events that made calling you a must, not a nice to have but a must like its origin, I don’t mean life and death but its origin. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  
Organizational Chart - Part 3 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Once you have gone through this exercise, you will have done a number of things. First of, you will have created all of the job descriptions and within the business because you've listed the tasks that you've gone through, and you've put your name next to each one. Soon you will change the name because your goal and your job thereafter when working with your mirror with your strategic partner is your goal and your task is to fire yourself upward every quarter for the first 18 months. And that will get you to stage four in 18 months or less. It depends on how fast you continue to fire yourself upward. Thereafter, fire yourself upward every quarter for another 18 months and that will bring you to stage seven. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  
Organizational Chart - Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. This is a surefire way of creating the structure for your business because you will learn what are the tasks that you can delegate and which you cannot and soon you will start handing off these tasks to other people. We'll organize those tasks later ,for now put them in your journal, put them in your notebook over the next 18 over the next two weeks, list those tasks and the time that it takes to do those tasks and let me give you an example. You want to be very specific so I'll use the example of getting the mail you may write getting the mail and it takes 10 minutes, what I'd suggest that you do is write down walking to the post office to get the mail two minutes picking up the mail one minute sorting the mail three minutes handing the mail off to the appropriate person. Two minutes, answering my mail, eight minutes there are five tasks there, list them separately, and put your name next to each one and how long it takes. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  
Organizational Chart - Part 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You'll notice as you look at the organizational chart, there is you on top, the CEO, you're the CEO of me Incorporated. And on the left hand side, as you look on your page, that's all the activities of the business that bring in customers and cash. That's the D and the I side of the organizational chart, anything that brings it in and on the right side is the S and C part of the organizational chart and that's everything that keeps it in. So the dominant and income side brings it in and the systems and controls size–side. Make sure you keep it in the business and then along the bottom. There's one large box with a bunch of lines in it. Here's the assignment. For the next two weeks. Write down everything you do in brutal detail and be honest with yourself, write down every task that you do, and how long it takes. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  
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