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Rocket Fuel: Youth Marketing
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Rocket Fuel: Youth Marketing

Author: Rocket

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A series of conversations at the intersection of Commerce, Culture and Creativity with a focus on youth and marketing.


Each week, our host James Erskine (CEO of Rocket, Podcaster and Entrepreneur) will be joined by guests such as Rory Sutherland (Behavioural Economist), Paul Samuels (Vice President of AEG) and Emma Sayle (CEO of Killing Kittens).


He'll be finding out a bit about them, what their role encompasses and about the businesses they work for. Asking them what really motivates, mobilises and fuels young people to take action.


This is Rocket Fuel.



Hosted on Acast. See acast.com/privacy for more information.

74 Episodes
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In this special bonus episode of Rocket Fuel James is taking a back seat and we have the amazing Managing Partner of Rocket Sophie Thirwell hitting the mic and being our host for this International Womens Day special. Sophie will be talking with 3 members of the Rocket Team about their experiences in their specialist fields. 1st we will have Chelsea Baldwin who is one of our Campaign Managers who also works in making content too. She will be talking you through how audiences today view IWD and how brands are reacting to the conversation. Next we are chatting with Olwyn our Paid Media Specialist. She will be telling us all about herself and her 10 year long experience in the industry whilst also being a mother and how this has influenced her thoughts on how we should be talking to women in campaigns. Then we go to one of our latest hires here at Rocket, Denise Louise Barzey Riley who is one of our Senior Campaign Managers and heads up our Publishing clients. She will be talking about her experiences as a self professed people manager and how the talk of diversity has changed in industries that talk to a female audience. We will be back with Season 6 of Rocket Fuel later in the year! Don't forget if you liked this to give it a review and a rating on your podcatcher of choice it really does make a difference. And if you would like to be a guest reach out———————Follow Sophie on LinkedIn (https://www.linkedin.com/in/sophiethirlwell/)Follow Chelsea on LinkedIn (https://www.linkedin.com/in/chelseabaldwin58/)Follow Olwyn on LinkedIn (https://www.linkedin.com/in/olwynwalsh/)Follow Denise on LinkedIn (https://www.linkedin.com/in/denise-louise-barzey-riley-a85b99b1/)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq) Follow Rocket on LinkedIn (linkedin.com/company/thebigshot) wearerocket.co.uk/Rocket Fuel is the industry podcast bought to you by Rocket Audio the team at the award winning Rocket Youth & Parent Marketing Experts.It is Hosted and Produced by James Erskine (https://www.linkedin.com/in/jameserskine/)And Produced and Edited by Jake Aspey (https://www.linkedin.com/in/jakeaspey/)Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.
In our final episode James get to be the radio geek we know him for with our guest George Butler who is not just a radio presenter on Fun Kids Radio breakfast show which is a station serving not just the latest tunes to an audience of 8-15 year olds but is ALSO the Head of Commercial Marketing at Bauer Media Group! James and George discuss his history of radio industry and where its going. They also chat about how commercial radio and the BBC compliment and provide together a fantastic audio eco system. They then get into how children today want to be talked too and why its important to makes sure you do. Then for the final time this season we here George’s rocket fuel!Follow James @JamesErskine (twitter.com/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Follow George @GeorgeCButler https://twitter.com/georgecbutlerContact George on LinkedIn linkedin.com/in/georgecbutlerHosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.
On this penultimate (I know so sad) episode for this season of rocket fuel we chat with the Chief Fun Officer over at Griddly Kids… Yes that is their official title! James chats all things Griddly… who are they… where did they come from and why they think its so important to have education be fun for children! They also chat about STEM and how implementing activities in the category of can help children have a head start on learning with out realising that they are. Then we talk Reisa’s all important rocket fuel! ———————Follow James @JamesErskine (twitter.com/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Contact Reisa on Linkedin (linkedin.com/in/reisa-schwartzman-883059a) Check out Griddly Kids at https://griddlykids.ca/Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.
Uju Asika is a writer, blogger and creative consultant. She is the author of Raising Boys Who Do Better: A Hopeful Guide for a New Generation (DK/Penguin Random House), Bringing Up Race: How to Raise a Kind Child in a Prejudiced World (Yellow Kite/Hachette UK) and the delightful picture book A World for Me and You, illustrated by Jennie Poh (Hachette Children's Group). She is also our latest guest on the rocket fuel podcast! James and Uju chat all things kids, parents, parenting and all things needed for being a modern parent content creator. We also chat the landscape of responsible content and her journey into being a successful author. Then talk about raising children and if dads are as good as mums or are they just a bit pants and why? Then we hear Uju give us their all important rocket fuel!———————Follow James @JamesErskine (twitter.com/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Follow Uju @babesabouttown (https://twitter.com/babesabouttown)Uju's books are available at Bookshop.org, Amazon, Waterstones and other good bookshops.Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.
Nathaniel Hunter is someone who is taking play into the future. His company D1srupt1ve (no the 1’s are supposed to be there) partnered up with the toy giants Mego to bring back a classic some of our listeners may recognise. The 2-XL robot. It has had many forms over the years but this time its pushing the world just a little bit further with the thanks to AI. We talk with Nathaniel about AI ethics and the future of it. How it works in a family setting to improve mental health in a semi-screen free way to blend in to every part of a day from brushing your teeth to telling a joke. We talk about Mego and its history of pushing out innovative toys and always betting on the future of play. 2-XL even chimes in to have a chat with James as they go on a little adventure and James tries to see what the limits are… all in the name of research and children's safety. Then Nathaniel gives us their rocket fuel for todays episode.———————Follow James @JamesErskine (twitter.com/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Contact Nathaniel on Linkedin (https://www.linkedin.com/in/nahunter/)https://d1srupt1ve.wpenginepowered.com/Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.
We are on location! Yes how exciting we were at one of the most interesting events in the calendar year The Toy Fair in London. We went along and were very kindly guests of the kind people at Precise TV and we got chatting with them about what they do and how they help their clients reach audiences more effectively in a growing digital world. We then hit the floor and met up with Casdon the people behind your child's favourite real world role play activity be it Henry Vacuums, Dyson, DeLonghi espresso machines all made for children to learn about the world around them via play. We also met up with Craft Buddy a brand that is getting kids off screens and making art instead... more specifically crystal art and we learn about how they are talking to children today. Then in our final section of this incredibly special episode we talk with Xootz who are the people behind the kids getting out and about on all kinds of ride on toys from skateboards, scooters, electric vehicles and more and they along with all our other guests this episode of course give us their incredible insights and more importantly their rocket fuels!———————Follow James @JamesErskine (twitter.com/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Check out Precise TV https://www.precise.tv/Check out Casdon https://www.casdon.com/Check out Craft Buddy https://www.craftbuddyshop.com/Check out Xootz https://www.xootz.co.uk/Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.
Annie McCosker and Izzie Fernandes from the Community Youth Organisation FLAARE talk with James this week about how brands can connect with Gen Z audiences by including their voices to influence not just the marketing but the products and even the brands its self. How their Community Youth Organisation is making the entrepreneurs of the future where the talented young individuals can start creating their next business today. And then they also chatted about how brand and business can get involved with their Organisation and start making a difference to youth culture and being 1 step ahead of their competition by doing so. At the end we then hear Annie and Izzie give us their individual rocket fuel to show how well they work together———————Follow James @JamesErskine (twitter.com/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Contact Annie on Linkedin (https://www.linkedin.com/in/annie-mccosker-b0a80216a/)Contact Izzie on Linkedin (linkedin.com/in/isabellefernandes1)https://www.flaare.org.uk/Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.
In this new season and latest episode of Rocket Fuel, B2B Marketing Manager at Student Beans, Harriet McCulley, shares insights into her professional journey, the dynamics of marketing to the Gen Z audience, and the importance of authentic brand communication. Harriet discusses her transition from journalism to digital marketing, her drive to become a T-shaped marketer, and her entrepreneurial endeavors. Speaking about her role at Student Beans, she highlights the emphasis on events marketing, social media, and a demand-generation approach. Harriet shines a light on important Gen Z trends like inclusivity, sustainability, and the desire for real-life experiences, highlighting the need for brands to stay authentic and relevant to the changing student demographic. Then for the 1st time this season we hear a rocket fuel by Harriet.Bad Pepsi advert mentioned https://www.youtube.com/watch?v=uwvAgDCOdU4———————Follow James @JamesErskine (twitter.com/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Contact Harriet on LinkedIn (linkedin.com/in/harriet-mcculley)https://www.studentbeans.com/Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.
This week James talks to Richard Clare from Immediate Media and more specifically all the LEGO Magazines & MEGA where he is the editorWe take a deep dive into who is and why he LOVES magazines getting into the nitty gritty of how the magazine has developed and why somethings make look familiar to an older audience of the original MATCH magazine. We talk about how in a digital age what will the future of magazine be? Can they keep up? Is there a universal positive of magazines over screen time? And most importantly what is gonna happen to the gifts? Then we chitchat around his Rocket Fuel his one bit of advice he thinks he can offer to the wider world of youth marketing and also why he wants more farts in magazines.This is the last episode of season 4 of Rocket Fuel. We will be back soon for season 5 and as normal better than ever. Thanks for all your support this season!———————Follow James @JamesErskine (twitter.com/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Follow Richard on Twitter (https://twitter.com/rich_clare)Follow Richard on Instagram (instagram.com/fetchingrach/)Contact Richard on LinkedIn (https://www.linkedin.com/in/rich-clare/)https://www.immediate.co.uk/Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.
A small word of warning this episode has some quite frank language and the occasional word bomb may be dropped.This week James talks to Jamie East the presenter, broadcaster, punk singer and journalist. Who paved his way almost accidentally by being someone who was willing to look at what was there and tell them where they needed to go.We take a deep dive into who is Jamie East and what makes him tick. We talk about the days Big Brother's Bit On The Side and what was Holy Moly and how did it create its place in a world where others were stuck in more "old media" tendencies. We also have a rather frank conversation about influencers and how they compare to celebrities past.We chitchat around Jamie's podcast Smart 7 and why he decided to go full into podcasting over We will be back fortnightly (that’s every 2 weeks) on Thursdays. We can’t wait for you to listen in.———————Follow James @JamesErskine (twitter.com/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Follow Jamie on Twitter (twitter.com/fetchingrach)Follow Jamie on Instagram (instagram.com/fetchingrach/)Contact Jamie on LinkedIn (inkedin.com/in/james-gilmore)Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.
Welcome back to Rocket Fuel!This week James sits down with Rachel Beech. She and James go way back and catch up with Rachel's newest and best venture yet... We Are Fetch. An amazing app and network system revolutionising the way we all do the school run and more.We talk to her about where she got started and why being a tech head helped her get ahead of the game and why working with todays younger humans is rewarding in multiple ways.We also discuss We Are Fetch, why was it needed, how it works and ways its being used right now to make not only the school run and play dates easier to organise for parents and schools but also that more important part safer.And then we ramble around the topic of parents as an audience to brands and how some but not all may not be reaching the full potential of a youth audience by just talking to the ones with the money. And then we move on to our headlining question of Rachel's Rocket Fuel where she has some amazing advice.We will be back fortnightly (that’s every 2 weeks) on Thursdays. We can’t wait for you to listen in.———————Follow James @JamesErskine (twitter.com/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Follow Rachel on Twitter (twitter.com/fetchingrach)Follow Rachel on Instagram (instagram.com/fetchingrach/)Contact Rachel on LinkedIn (linkedin.com/in/rachelbeech)https://www.wearefetching.com/ Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.
Welcome back to Rocket Fuel!This week James sits down with James Gilmore. A fascinating individual who is the Founder & Managing Director of leading teen media company W!ZARD Radio Media.We talk to him about how and why this all started back 11 years ago from his bedroom as a kid.We also discuss W!ZARD Radio Media what its is and what the future holds for it as they expand into the world of talent management and record labels and the challenges of having 2 brands that work side by side but with different things that are needed on a day to day to keep both ships running.And then we ramble around the topic of radio and podcasts in an ever growing visual market world of the likes of social media and advertising.We will be back fortnightly (that’s every 2 weeks) on Thursdays. We can’t wait for you to listen in.———————Follow James @JamesErskine (twitter.com/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Follow James on Twitter (twitter.com/thejamesgilmore)Follow James on Instagram (instagram.com/thejamesgilmore)Contact James on LinkedIn (inkedin.com/in/james-gilmore)https://www.wizardradio.com/Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.
Welcome back to Rocket Fuel!This week James sits down with Ian Shepherd, founder of The Social Store and co-founder of Electrify Video Partners.Ian has 20 years experience in the industry, working in commercial roles for companies including Disney, Universal Music, WarnerMedia and BT. Ian is a leader in the influencer marketing space, working with some of the world's most popular social media creators.Ian and James talk early vision in the creator industry, commercialisation and growth. How far have we come, and what is next for the business of creators?———————Follow James @JamesErskine (twitter.com/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Follow Ian on Twitter (twitter.com/ishepherd)Contact Ian on LinkedIn (linkedin.com/in/ishepherd)https://www.thesocialstore.co/https://www.electrify.video/Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.
Welcome back to Rocket Fuel! This week James sits down with Hannah Witton. An extraordinary podcaster, author, YouTuber and writer who has been creating content for more than 10 years.We talk to her about her views on the being an "influencer" and how this has changed over the years. We also discuss her work habits and practises she adopts day to day. We ramble around the topic of new wave creators and perspective on how agencies and brands should be implementing their influencer marketing.Our Head of Publishing at Rocket Georgia also joins to share her insight on influencer marketing as we move towards 2023.We will be back fortnightly (that’s every 2 weeks) on Thursdays. We can’t wait for you to listen in.———————Follow James @JamesErskine (twitter.com/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Follow Hannah on YouTube (youtube.com/hannahwitton)Follow Hannah on Twitter (twitter.com/hannahwitton)Follow Hannah on Instagram (instagram.com/hannahwitton/)Contact Hannah on LinkedIn (linkedin.com/in/hannahwitton)hannahwitton.com/Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.
This week we are with Alicia Liu. Alicia is from Spring Grass which serves as the bridge between the west and China in terms of Youth Marketing.We hear her insight on youth and parent audiences in China, recent behavioural trends and what they are looking for from brands. We chat about technology and development and uncover similarities between the west and China. Using this insight, we also ramble around the topic of what it means for brands looking to enter the Chinese market.Sophie, Head of Brands & Development from Rocket, also joins us to give you lucky listener her insights too.We will be back fortnightly (that's every 2 weeks) on Thursdays, we can't wait for you to listen in!———————Follow James @JamesErskine (twitter.com/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Follow Alicia on Twitter (twitter.com/alicialiu)Contact Alicia on LinkedIn (linkedin.com/in/alicia-liu)singinggrass.com Hosted on Acast. See acast.com/privacy for more information.
WE ARE BACK!And we are back with a boom... specifically TikTok's Boom with the guy who literally wrote the book on it! Chris Stokel-Walker.He is back for his 2nd appearance on the show and we get straight into it.We talk about his book TikTok Boom (Available now in all good places where books are sold)We chat with him about why the move of focus from YouTube to TikTok and what this means for creatorsThen we ramble around the topic of what this means for China on the world stageWe will be back fortnightly (thats every 2 weeks) on Thursdays we can not wait for you to listen in!———————Follow James @JamesErskine (twitter.com/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Follow Chris on Twitter (twitter.com/stokel)Follow Chris on TikTok (tiktok.com/@st0kel)Follow Chris on Instagram (instagram.com/cstokelwalker)Contact Chris on LinkedIn (linkedin.com/in/stokel)Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.
Charlotte Eyre is the The Children’s Editor at The Bookseller.The Bookseller is the UK’s premier business magazine for the publishing industry, and has been for over a century. Debuting in 1858, The Bookseller provide news and analysis on the industry, all the while running conferences, award ceremonies, and community spaces.Charlotte Eyre’s career began rather peculiarly. After studying French and Linguistics at Oxford University, she travelled to France one weekend to give out 75 CVs by hand. With her spontaneity paying off, she was invited into to the industry, where she trained as a journalist at The French Music Expert Office. Now, her career continues at The Bookseller, in her latest role as their Children’s Editor.———————Follow James @JamesErskine (twitter.com/jameserskine)Connect with James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)Get in touch with James (james.erskine@wearerocket.co.uk)wearerocket.co.uk/Follow Charlotte on LinkedIn (linkedin.com/in/charlotte-eyre-7a66a320)Follow Charlotte on Twitter (twitter.com/charlotteleyre)thebookseller.com Hosted on Acast. See acast.com/privacy for more information.
Becca Caddy is a technology and science journalist, and author of the book ‘Screen Time: How to make peace with your devices and find your techquilibrium.’If lockdown has taught us one thing it’s that, for many of us, our relationships with screens are more essential to our daily lives than our relationships with our friends and family. Online, the topic of technology is polarising. We either hear from tech evangelicals or the tech reluctant; those guilt-ridden by how much of their daily line of sight centres around a screen. To cut through the drama and hyperbole, we invited Becca Caddy onto the podcast, a tech enthusiast and writer, aiming to help us live harmoniously with technology, rather than be consumed by it.Once but a local paper writer, two degrees later, and an eclectic catalogue of copywriting gigs here and column writing there, Becca Caddy is now a freelance technology writer, journalist, and author. Join us this week as she chats through her new book, her career, and the future of technology.This is Becca Caddy’s Rocket Fuel.Follow James @JamesErskine (twitter.com/jameserskine)Connect with James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Follow Becca on Twitter (twitter.com/beccacaddy)Follow Becca on Instagram (instagram.com/beccacaddy)Connect with Becca on LinkedIn (linkedin.com/in/beccacaddy)beccacaddy.com/ Hosted on Acast. See acast.com/privacy for more information.
Chris Hirst is the Global CEO of Havas Creative, a global advertising agency.At once an engineering graduate and glass factory worker, Chris Hirst is now the CEO of one of the biggest advertising agencies in the world. He’s also the writer of ‘No Bullsh*t Leadership: Why the World Needs More Everyday Leaders and Why That Leader Is You,’ an award winning book aiming to streamline and demythologise the idea of leadership.Topics of discussion include: leadership, workplace culture, the archetypal “agency person,” authentic co-workers, nurturing environments, agency values, diversity and social change.This is Christ Hirst’s Rocket Fuel.Follow James @JamesErskine (twitter.com/jameserskine)Connect with James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Follow Chris on Twitter (twitter.com/chrishirst)Connect with Chris on LinkedIn (linkedin.com/in/chrishirst)Buy No Bullsh*t Leadership: amazon.co.uk/No-Bullsh-Leadership-Everyday-Leaders/dp/1788162528 Hosted on Acast. See acast.com/privacy for more information.
Welcome to Rocket Fuel: Retro Edition. This week we're throwing it back to previous instalments of Rocket Fuel, starring some of team Rocket's favourite guests.Introducing Rory Sutherland is Daniel Collins, the Strategy Director here at Rocket. Rory Sutherland is the Vice Chairman of Ogilvy, a columnist for the Spectator Magazine, and author of the Alchemy series. Coming from a behavioural psychology background, Rory deliberately dispenses with the idea that humans are innately rational, but rather that we are subject and vulnerable to our needs and desires as biological creatures.Introducing Paul Samuels is Sophie Thirlwell, the Brand Manager at Rocket. Paul Samuels is the Executive Vice President at AEG, the company responsible for accommodating sports, music and entertainment events across the globe. This includes the world renowned festival Coachella, as well as the management of 150 venues.And, finally, introducing Mariel Richards is Georgia Henry, Campaign Executive at Rocket. Mariel got her start at MindShare International; working with the likes of HSBC and Facebook. Now, she works for Gal-dem, an award-winning online and print publication ‘committed to sharing the perspectives of women and non-binary people of colour.’Welcome to Retro Rocket Fuel.———————Follow James @JamesErskine (twitter.com/jameserskine)Connect with James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Team RocketConnect with Daniel on LinkedIn: inkedin.com/in/danieljohncollinsConnect with Sophie on LinkedIn: linkedin.com/in/sophiethirlwellConnect with Georgia on LinkedIn: linkedin.com/in/georgia-henry-61955318aRory Sutherlandtwitter.com/rorysutherland)linkedin.com/in/rorysutherlandPaul Samuelslinkedin.com/in/paul-samuels-7164834/Mariel RichardsLinkedIn linkedin.com/in/marielno/twitter.com/galdemzineinstagram.com/galdemzinegal-dem.com Hosted on Acast. See acast.com/privacy for more information.
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