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The WHY MARKETING Podcast

Author: Rusty Pepper

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The WHY MARKETING Podcast is a business podcast for marketers that's hosted by Rusty Pepper. Each week Rusty sits down with a different guest to explore their careers and the moment they realized they were meant to be a marketer, the leaders that have influenced their careers the most, advice they wish they could give their younger selves, the future of marketing, and much more! Innovators, Disruptors, Marketing, Leadership, Visionary, Career Journey, Career Advice, Tips, Strategic Thinking, Digital Marketing, Branden Content, SEO, CMO's, Brand Builders.
48 Episodes
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High On Success

High On Success

2020-04-2927:58

On this episode of The WHY MARKETING Podcast, we chat with Joe Hodas the Chief Marketing Officer at Wana Brands where he is responsible for generating revenue by creating innovative and refined marketing campaigns for the organization while helping to grow Wana’s brand, market share, and customer loyalty. As an early professional marketer in the cannabis industry, Hodas drove the marketing strategy for Dixie Elixirs as its first CMO, helping build it into one of the most recognized national marijuana brands. Prior to joining Wana, Hodas was CEO at Gofire, an innovator of hardware and software IP designed to change the face of plant-based medicine and mainstream healthcare. As CEO, he guided Gofire’s marketing, product development, software and sales, helping to bring the company’s first metered dose inhaler to market, while developing the company’s next generation products intended to redefine how mainstream medicine could be delivered and monitored for adherence and efficacy. Previously, Hodas served as COO for General Cannabis Corporation, a publicly traded company consisting of several ancillary businesses. Hodas’ experience also includes positions as Sr. Director of Corporate Communications for Frontier Airlines, as well as agency experience at Vladimir Jones where he was a partner and Ogilvy Public Relations. Hodas has also taught as an adjunct marketing professor at the University of Denver Daniels College of Business. He graduated from the University of Denver, receiving his master’s degree in mass communications and public relations after earning a bachelor’s degree from the University of Texas.Instagram@wana.brands@joehodas Twitter@JoeHodas@wanabrands LinkedIn/joehodas/wana-brands
On this episode of The WHY MARKETING Podcast we sit down with Michelle Edgar, the VP of Brand Marketing at Epic Records to talk about how her career journey came full circle after she decided to follow the music. We also spend time exploring her passion projects working with The XX Project & Music Unites, and how the music industry has been impacted by the Coronavirus Pandemic. So enjoy the show!Learn More:As an executive in the entertainment business for over a decade, Michelle's expertise and focus is securing partnerships for her artists as VP brand marketing at Epic Records with clients including Travis Scott, Rick Ross, Black Eyed Peas, Wu Tang Clan, Madison Beer and Monsta X. She also secured key sponsors American Express, Shea Moisture, Kering, Morgan Stanley for 2019 Spirit of Life Gala honoring Epic Records Chairman and CEO Sylvia Rhone. She formerly was a branding agent at ICM Partners for artists across all genres of music. Her clients included Mary J. Blige, Anderson Paak, Migos, H.E.R., to power women including Bozoma St. John, Debra Lee and Tina Knowles. She has previously worked at FRUKT, KIDinaKORNER, Red Light Management and Warner Bros Records, focusing on strategic partnerships and artist development.  She has worked on campaigns for the likes of Mary J. Blige, Ne-Yo, Estelle, Imagine Dragons, The Black Keys, Skylar Grey, Theophilus London, Gary Clark Jr., Miguel and Josh Groban.Michelle Edgar founded The XX Project over 8 years ago and has made it part of her everyday life to inspire and empower women in business through this network and platform by providing leading women in business with resources and tools to enhance their lives to propel business forward. The XX Project has curated over 100 events across NY, Los Angeles and San Francisco featuring industry leaders including Soledad O'Brien, Debra Lee, Tina Knowles, Suzanne DePasse, Lavinia Errico and Ty Stiklorius.She is also the Executive Director of Music Unites, a non-profit funding after-school music education programs to empower youth through music. With programs across New York, Chicago and Los Angeles, Music Unites is focused on its Music-Versity digital series in partnership with the Compton Unified School district over the next few months to help empower students through through this challenging climate.Links:www.epicrecords.com www.thexxproject.comwww.musicunites.org
On this episode of the why marketing podcast, John and I are talking brand re-positioning with Sona Bajaria the Vice President of Marketing for Pernod Ricard USA. Sona Bajaria has held the position of Vice President of Marketing for The Glenlivet & High End Irish Whiskies at Pernod Ricard USA since September 2016.  Most recently, Sona has been spearheading a powerful new brand re-positioning for The Glenlivet single malt whisky that aims to challenge assumptions and values that are no longer relevant in today’s modern world, in an effort to drive societal progress and inclusiveness.  In June 2018, Sona also expanded her portfolio scope to include Chivas Regal and Gins (Beefeater & Seagram’s).  Sona has more than 20 years’ experience in building and transforming consumer brands, with a passion for purpose driven marketing.  Prior to her role as VP, Sona spent 5 years building the Jameson Irish Whisky portfolio (#1 Irish Whisky with 80% market share).  Sona is also a sponsor of the Women’s Network at Pernod Ricard USA, developing initiatives that drive equality & diversity in the workplace. Prior to joining Pernod Ricard USA, Sona worked at leading CPG companies including Avon and Unilever working to build Dove’s self-esteem campaign for young girls, concepting and implementing marketing initiatives that transform a brand into an icon of empowerment. Sona holds a Bachelor of Science mastering in biopsychology from the University of Michigan, MI and an MBA from Northwestern University's Kellogg School of Management, IL, co-publishing a Harvard Business School Case Study: YouTube, Google, and the Rise of Internet Video.Facebook: https://www.facebook.com/pages/category/Personal-Blog/Sona-Bajaria-705004519895495/Instagram: @SonaBajTwitter: @SonaBajariaLinks to products: https://www.theglenlivet.com/en-US https://www.redbreastwhiskey.com/en-US/https://www.chivas.com/en-UShttps://jeffersonsbourbon.com/https://www.beefeatergin.com/en-US 
On this episode of The WHY MARKETING Podcast, John and I have the pleasure of sitting down and having a candid conversation with Raegan Moya-Jones, about her career journey and how it’s taken her from babies to moonshine. And, if that’s not enough, she even shares with us what she looks like when she dances!More about Raegan Moya-Jones from her website, www.RaeganMoyaJones.com: Co-Founder of Saint Luna, Founder aden + anais, Entrepreneur, Philanthropist, Public Speaker and MotherIn 2006, Raegan co-founded aden + anais, the baby lifestyle brand globally recognized for its high-quality design driven muslin swaddles and baby products. Raegan continued to work full-time in her sales role at The Economist Group until May 2009 when she left to run aden + anais in a full-time capacity as the brand’s sole owner eventually selling the company in 2013 and continuing on as CEO until 2017. In 2014 Raegan was named as one of EY’s Entrepreneurs of the Year, considered one of the most prestigious business awards in the world. Raegan now serves as one of the judges on the program. aden + anais was named to SmartCEO’s 2015 Future 50 list, as well as by Crain’s New York Business for three consecutive years on their Fast 50 list. The Fast 50 feature highlights New York’s most successful and innovative companies for their growth, strategies and success. aden + anais was also recognized for a 338% growth rate and a reported revenue of $41.7 million in 2013.Raegan has most recently co-founded Saint Luna, a premium moonshine brand that was released in the United States in March 2019.Raegan sits on the board of directors for Hopeland, a nonprofit created to pioneer innovative solutions and build new partnerships to prevent family separation, reunify children who are separated from their families, and mobilize a movement of families to support children who are growing up outside of family care. Raegan is the author of What It Takes – the story of her entrepreneurial journey from the kitchen table to a 100 million dollar global business—being published by Portfolio – Penguin Random House in the United States, United Kingdom and Australia, May 7th, 2019.Currently, Raegan resides in DUMBO Brooklyn, with her husband and four daughters.https://www.instagram.com/raeganmoyajones https://www.linkedin.com/in/raegan-moya-jones-024b1113https://www.saintlunaspirits.com/ 
On this weeks episode of The WHY MARKETING Podcast, we sit down with Peter Isaacson the Chief Marketing Officer of Demandbase about his career and how companies are leveraging Account Based Marketing (ABM) to grow and scale their businesses.  Peter is a proven business leader with over 25 years of marketing experience in job responsibilities ranging from branding and advertising to corporate communications and product marketing. This includes deep experience in both B2C and B2B marketing and managing large teams across international markets. As CMO for Demandbase, Peter is responsible for overall marketing strategy and execution, including product, corporate and field marketing. Prior to joining Demandbase, Peter was CMO at Castlight Health, helping to scale the company and build the marketing team prior to their successful IPO. Peter has also held leadership positions at Microstrategy and Adobe, where he led various functions, including brand marketing, WW field marketing, and the WW Education vertical business. Peter got his start in advertising, working at agencies in New York on accounts ranging from Procter & Gamble to Compaq computers.https://www.linkedin.com/in/peterisaacsonwww.demandbase.com 
On this episode of The WHY MARKETING Podcast, I’m back to hosting the show solo while John is traveling. And, that's too bad for him because our guest this week is Taryn Olson, the VP of Marketing for Mezcal el Silencio, one of the Top Rated Mezcal brands in the U.S.!  During our time together, Taryn shared how her background in experiential marketing helped her land her current role at Mezcal el Silencio and how her marketing team continues to push the envelope when it comes to creating unique brand experiences for their customers.  LinkedIn: https://www.linkedin.com/in/tarynolsen/Instagram: https://www.instagram.com/tarynolsen/Mezcal el Silencio: www.silencio.com
Kim Kaupe is the co-founder and CEO of The Superfan Company, a fan engagement agency focused on creating one-of-a-kind products, programs and strategies for entertainers, brands, and celebrities. Since starting the company, previously called ZinePak, in January 2011 with co-founder Brittany Hodak, her all female team has collaborated with A-list properties such as Katy Perry, The New York Mets, KISS, Shawn Mendes, ACE Comic Con, Miller Coors, and Paul McCartney. Kim has been named to Forbes 30 Under 30, Advertising Age’s 40 Under 40, and Inc.’s35 Under 35 list while ZinePak was hailed as a Top 30 Startup to Watch by Entrepreneur, and dubbed an “overnight success” by Inc. Magazine. She was featured on ABC’s hit primetime show, Shark Tank, securing offers from 4 out of 5 sharks and was most recently seen on Live on FOX judging the 2019 Miss USA pageant. Kim’s contributed articles to numerous media outlets including Forbes, The Wall Street Journal, and Forbes Woman.When not working on The Superfan Company, Kim puts her time and effort into the Andrus Family Fund, focusing on issues to advance social justice for vulnerable youth. She enjoys good music, witty banter, and commenting on life and entrepreneurship on her social channels. If you don’t interrupt her during one of her beloved Florida Gator games, she is always up for a conversation, laugh, or figuring out a master plan on how she can meet and hug one of her idols, Harrison Ford.www.kimkaupe.comwww.thesuperfancompany.com www.linkedin.com/in/kimkaupeInstagram @kimkaupe
Relationship Marketing

Relationship Marketing

2019-12-2432:41

In our final episode this season, we sit down with Melanie Marcus the CMO of Surescripts to talk about relationship marketing and selling in a B2B environment and how it can set your business up for longterm success!https://www.linkedin.com/in/melanie-marcus-9933399/https://surescripts.com/
How well does your business engage with its employees to create a culture that's special and unique?  Well in today's competitive labor market, attracting and retaining top talent must be a major priority and one of the best companies doing it today, also happens to be the world's largest recruiting company... Indeed!So, on this weeks episode of The WHY MARKETING Podcast we're talking with Bryan Chaney, Indeed's Head of Global Employer Brand and Talent Attraction about how they've been able to master the art of Employer Branding and the impact it's had on their amazing business!  Twitter: @bryanchaneyInstagram: bryanchaneyLinkedIn: https://www.linkedin.com/in/talentbrand/Facebook: https://www.facebook.com/bryanchaney
On this episode of The WHY MARKETING Podcast we sit down with Jerome Hiquet the CMO of Formula E, the all-electric street racing series that's also the fastest growing sport on the planet!  Jerome shares his insight on how they've been able to accomplish so much success in such a short period of time by engaging with fans and giving them a role in determining the outcome of each race thru innovative gamification concepts like FANBOOST and ATTACK MODE... the future of sports has arrived and it's being lead by Formula E!Key Episode Links:- https://www.linkedin.com/in/jeromehiquet/- https://www.fiaformulae.com/- Explore FANBOOST and/or ATTACK MODE
On this episode of The WHY MARKETING Podcast, we chat with Dave Reiseman the CMO of Gold's Gym about his career journey and how coming up thru the communications channel has helped him become a better marketer and protector of the Gold's Gym brand! We also talked about the importance of empowering your frontline staff to meet the needs of your customers, how brands can evolve while staying true to their authentic roots, and how they are pushing the envelope to meet the needs of their customers by partnering with Amazon to offer gym memberships! Key Episode Links...https://www.linkedin.com/in/davereiseman/https://www.goldsgym.com/
In this episode of The WHY MARKETING Podcast, we are fortunate to sit down with Don Clark the CMO of Redline Athletics. During our time together we talk about the major influences that impacted his career the most whether it was playing football at the United States Air Force Academy or developing iconic partnerships for USAA, and how these experiences have made him a better overall marketer and CMO.  Podcast Links:https://www.linkedin.com/in/donclark3/https://redlineathletics.com/http://www.nfl.com/salute   
This week on THE WHY MARKETING Podcast we’re talking finance, but not in a boring way because my guest is Scott Griffiths, the CFO of Marketing at Insurance Heavyweight, Farmers Insurance.  During our time together, Scott shared his insight on all the great things that can happen when marketing and finance forge close and collaborative working relationships that are focused on a shared vision!  Relevant Podcast Links:https://www.linkedin.com/in/scottgriffiths1/https://www.farmers.com/
Brands today are becoming increasingly more entertaining in the way they advertise their products and that's no coincidence, according to Michael McIntyre who is my guest this week.  Michael is the Founder and President of MOCEAN, a full-service marketing agency that has created countless award-winning campaigns for global entertainment brands. During our time together, we discuss why the convergence between traditional advertising and the world of entertainment is happening and why it's a great thing for everyone involved, the importance culture plays in attracting the right kinds of employees, and so much more in this fun filled episode!  To learn more about Michael and MOCEAN, here are some links to check out...https://www.linkedin.com/in/michaelmcintyre1/http://moceanla.com/Examples of Work:Frozen 2 Trailer:  http://moceanla.com/work/av/frozen-2Bloodshot Trailer: http://moceanla.com/work/av/bloodshotThe King's Man: http://moceanla.com/work/av/the-king-s-man
On this episode of The WHY MARKETING Podcast we explore the traits that make effective and successful marketing leaders with Thomas Barta, a renowned marketing expert, speaker, and co-author of the business book, The 12 Powers of a Marketing Leader - The Leadership book from the world's largest study on CMO success. His marketing career spans over 20-years with companies like Kimberly-Clark and McKinsey where he was a Partner.  He was also Dean of McKinsey's Global Leadership Program where he was responsible for training over 1,000 leaders.  So when he talks about marketing, people listen!Episode Links:www.thomasbarta.comLinkedIn: /in/tbarta/Twitter: @ThomasBartaThe 12 Powers of a Marketing Leader - The Leadership book from the world's largest study on CMO success
This week on The WHY MARKETING Podcast I sat down with Andrea Kayal, Chief Marketing Officer at Upserve about the benefits of working for a portfolio company of Vista Equity Partners, merging marketing best practices when acquiring another business, which KPI's she feels marketers should blow up, why the customer flywheel gets her so excited, and so much more marketing goodness packed into this one show!Episode Linkshttps://www.linkedin.com/in/andreakayal/https://upserve.com/https://www.vistaequitypartners.com/
On this weeks episode of The WHY MARKETING Podcast I sit down with the U.S. Chamber of Commerce's very own Todd Smith who is the Vice President of Global Partnerships and Marketing.  During our time together, Todd shared with me how his background working in sports and entertainment prepared him to excel in his current role and why it's so important for companies to build strategic partnerships!  Links Associated with episode...Todd Smith on LinkedIn: https://www.linkedin.com/in/toddjsmith8/Learn about the U.S. Chamber of Commerce: https://www.uschamber.com/
The Technician

The Technician

2019-10-1529:00

This week on The WHY MARKETING Podcast I sit down with Neil Etheridge the CMO of DISCO and a 20-year tech industry veteran focused on bringing cloud computing and SaaS solutions to address the legal challenges faced by businesses and firms around the world.During our episode, Neil shared some of the unique B2B marketing challenges he's faced as a CMO, how he stays current with marketing trends & technologies, the importance of doing 'crazy' customer experiments, and how DISCO was able to become the market leader in ediscovery!   Links Associated with episode...Neil Etheridge on LinkedIn: https://www.linkedin.com/in/neiletheridge/Learn about DISCO: https://www.csdisco.com/ 
The Advocate

The Advocate

2019-10-0726:37

This episode of The WHY MARKETING Podcast features Marissa Freeman, the Chief Brand Officer at HP Enterprises and one of the leading advocates on the importance of women in technology.  During our time together, we tackled several hot marketing subjects like the Sea of Sameness, delivering a positive customer experiences, the importance of betting on yourself, and so much more!Links Associated with episode…Marissa Freeman on LinkedIn: https://www.linkedin.com/in/marissafreemanny/HPE Discover is a global event where 12,000 CIO’s and tech leaders come together to advance the way people live and work. To learn more, go to https://www.hpe.com/events/discover. Tina Brown, Women In The World is a live journalism platform, a lens through which to see the world, a master class in female leadership and an accelerator for activism. To learn more, go to https://womenintheworld.com/events.
In celebration of America’s Pastime, The WHY MARKETING Podcast is excited to have Elizabeth Brown the CMO of Little League on the show to talk about all things Little League.  From the Little League World Series and all that’s involved behind the scenes, to how they’re aligned with Major League Baseball, as well as the importance that team sports provides our youth, and so much more… it’s a real Homerun!I would also like to give a special SHOUT OUT to John Behling for co-hosting this weeks episode with me!
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