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Start on YouTube right at the live product demo part by clicking here:https://www.youtube.com/watch?v=Ajr98WNDTrc&t=539sFor access to Persona Builder, email me directly at tim@onescreen.ai Subject Line: Persona Builder AccessThe articles I referenced today are...https://digiday.com/media/apple-is-building-a-demand-side-platform/https://www.fastcompany.com/90744880/in-a-cookieless-world-location-is-kingSupport the show
How big of a market opportunity is the Disney and Trade Desk deal? And why does it matter to OOH? Find out in this episode.WARNING: May trigger some hurt feelings because the talk is real.For professional inquiries, please email tim@onescreen.ai#oohadvertising #marketing #advertisingArticles Referenced:https://techcrunch.com/2022/07/12/disney-strikes-a-big-adtech-deal-with-the-trade-desk-as-disney-expands-into-ads/https://deadline.com/2022/07/disney-record-9-billion-upfront-advertising-streaming-digital-1235071895/Support the show
For consulting inquiries, please email me at:outofhomeinsider@gmail.comArticles Referenced Today...Netflix names Microsoft as partner for new consumer subscription planhttps://blogs.microsoft.com/blog/2022/07/13/netflix-names-microsoft-as-partner-for-new-consumer-subscription-plan/Microsoft to acquire Xandr to accelerate delivery of digital advertising and retail media solutionshttps://about.ads.microsoft.com/en-us/blog/post/december-2021/microsoft-to-acquire-xandr-to-accelerate-its-digital-advertising-and-retail-media-solutionsHivestack Announces Global Alliance with Xandr for Programmatic Digital Out of Home (DOOH)https://www.prnewswire.com/news-releases/hivestack-announces-global-alliance-with-xandr-for-programmatic-digital-out-of-home-dooh-301532845.htmlDIRECTV Taps Yahoo Unified Ad Tech to Unlock Advanced TV Opportunitieshttps://www.businesswire.com/news/home/20220620005103/en/DIRECTV-Taps-Yahoo-Unified-Ad-Tech-to-Unlock-Advanced-TV-OpportunitiesVerizon Media announces full-funnel DOOH ad suitehttps://www.verizon.com/about/news/verizon-media-full-dooh-ad-suiteT-Mobile Acquires Octopus Interactive And Says It’s Still Committed To Ad Techhttps://www.adexchanger.com/mobile/t-mobile-acquires-octopus-interactive-and-says-its-still-committed-to-ad-tech/Scott Brinker's Tweet https://twitter.com/chiefmartec/status/1548376488864493570?t=ebzmqsHDN3llx3JXSPUMsA&s=09Pandium Studyhttps://info.pandium.com/hubfs/Pandium%20Ebook_Product%20Integrations%20and%20APIs%20at%20400%20SaaS%20Companies%20FINAL.pdf?utm_medium=email&_hsmi=215945825&_hsenc=p2ANqtz-_7-zI4tHFr2MgC0xiGisAsZtWr4mqWMJ1P_1aqDVW34Ptz7qGG6OfTZJ_3vyTElOmx8Lbu5RxNzeKuIotc4hKIIKhv5g&utm_content=215945825&utm_source=hs_automationSupport the show
For consulting inquiries, please email me at:outofhomeinsider@gmail.comArticles Referenced Today...Will oil prices surge to $380 or slump to $45—What JP Morgan, CITI reports say?https://www.zeebiz.com/markets/commodities/news-will-oil-prices-surge-to-380-or-slump-to-45-what-jp-morgan-citi-reports-say-188834How One Simple Strategy Changed the Candy Industryhttps://www.neurosciencemarketing.com/blog/articles/friction-candy.htmMore Americans Struggling; Inflation, Gas Prices Top Family Concernshttps://www.monmouth.edu/polling-institute/reports/monmouthpoll_us_070522/Support the show
For consulting inquiries, please email me at:outofhomeinsider@gmail.comArticles Referenced Today...Attribution Is Killing Your Strategyhttps://www.mediapost.com/publications/article/375302/attribution-is-killing-your-strategy.htmlSupport the show
For consulting inquiries, please email me at:outofhomeinsider@gmail.comArticles Referenced Today...U.S. Supreme Court denies review of reversal of California AB5 injunctionhttps://www.logisticsmgmt.com/article/u.s._supreme_court_denies_review_of_reversal_of_california_ab5_injunctionGeopath Taps PatientPoint's Luken To Head Product, Facilitate New Strategic Pathhttps://www.mediapost.com/publications/article/375418/geopath-taps-patientpoints-luken-to-head-product.htmlSupport the show
For consulting inquiries, please email me at:outofhomeinsider@gmail.comArticles Referenced Today...4 Predictions for Retail Mediahttps://streetfightmag.com/2022/06/29/4-predictions-for-retail-media/Supply Chain Impacts, Understaffed Stores Create Customer Loyalty Challengeshttps://www.retailtouchpoints.com/resources/supply-chain-impacts-understaffed-stores-create-customer-loyalty-challenges%EF%BF%BCSupport the show
For consulting inquiries, please email me at:outofhomeinsider@gmail.comTry Fetch and get rewards like Amazon gift cards just for scanning receipts of the things you buy. Try it here with Heather's link and get both of you some extra points...https://fetchrewards.onelink.me/vvv3/referraltext?code=HM82QArticles Referenced Today...WWE Colonoscopy Billboardshttps://nodq.com/features/photos-aj-styles-and-john-cena-colonoscopy-billboard-advertisements/Google Trends Analysis Mentionedhttps://trends.google.com/trends/explore?date=now%207-d&geo=US&q=digestive%20health%20specialistsSXSW goes to Australia…https://www.billboard.com/business/business-news/sxsw-expands-australia-sydney-1235108810/New Consumer Datahttps://www.yahoo.com/lifestyle/data-finds-emerging-shifts-consumer-135342244.htmlSupport the show
For consulting inquiries, please email me at:outofhomeinsider@gmail.comArticles Referenced Today...https://www.mediapost.com/publications/article/375208/72-of-us-travelers-choose-destination-based-on.htmlSupport the show
Article Referenced: Global Insights Briefing: Preparing for financial uncertaintyhttps://www.thinkwithgoogle.com/consumer-insights/consumer-trends/financial-uncertainty-preparation/Your Motionworks Marketing Minute data nugget:https://www.mediapost.com/publications/article/375193/the-most-used-subject-lines-in-phishing-emails.htmlAnd yes...Flipkart does a TON of OOHhttps://bestmediainfo.com/2014/10/flipkart-went-big-in-outdoorSupport the show
For consulting inquiries, please email me at:outofhomeinsider@gmail.comArticles Referenced Today... SoulCycle CEO Explains 'F*ck it, Let's Ride' Campaignhttps://www.mediapost.com/publications/article/375136/soulcycle-ceo-explains-fck-it-lets-ride-campa.html As SPAC craze fizzles, Lamar punts on $300 million IPO to buy a digital advertising company https://www.theadvocate.com/baton_rouge/news/business/article_3936d6ac-f3e4-11ec-a2ae-3b7d7b62ce28.html Vistar Media Secures $30M Series B Investment from Lamar Advertising Companyhttps://www.businesswire.com/news/home/20210712005451/en/Vistar-Media-Secures-30M-Series-B-Investment-from-Lamar-Advertising-CompanyThe Real Reason America Doesn’t Have Enough Truck Drivers https://www.nytimes.com/2022/02/09/business/truck-driver-shortage.htmlSupport the show
For consulting inquiries, please email me at:outofhomeinsider@gmail.comArticles Referenced Today...Levi's Beyond Yoga Opens First Storehttps://www.mediapost.com/publications/article/375047/levis-beyond-yoga-opens-first-store.html?edition=126676Busted! Five Myths About Retail Mediahttps://www.mckinsey.com/business-functions/growth-marketing-and-sales/our-insights/busted-five-myths-about-retail-mediaOil prices fall 7% as recession fears mount and Biden calls for a 3-month gas tax holidayhttps://markets.businessinsider.com/news/commodities/crude-oil-prices-recession-fears-biden-summer-gas-tax-holiday-2022-6?fs=e&s=clSupport the show
For consulting inquiries, please email me at:outofhomeinsider@gmail.comArticles Referenced Today...Little Caesars Becomes The NFL's Official Pizzahttps://www.mediapost.com/publications/article/374983/little-caesars-becomes-the-nfls-official-pizza.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=126664&hashid=2RQV0zk9R0-sWEGNUBOhQACatalina, Volta Partnership Propels DOOH at EV Charging Stationshttps://streetfightmag.com/2022/06/22/catalina-volta-partnership-propels-dooh-at-ev-charging-stations/Drift Introduces Drift Deal Room to Streamline Collaboration Between Buyers and Sellers at Scalehttps://martechseries.com/sales-marketing/b2b-commerce/drift-introduces-drift-deal-room-to-streamline-collaboration-between-buyers-and-sellers-at-scale/Support the show
TikTok Reveals Platform Strategy At Canneshttps://www.searchenginejournal.com/tiktok-reveals-platform-strategy-at-cannes/455011/Amazon's $30 Billion Advertising Business Debuts at Canneshttps://www.adweek.com/brand-marketing/amazons-30-billion-advertising-business-debuts-at-cannes/There’s less disposable income’: The home goods boom starts to slowhttps://www.modernretail.co/retailers/theres-less-disposable-income-the-home-goods-boom-starts-to-slow/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-modernretail DTC period care brands see sales spike as talk of a tampon shortage picks uphttps://www.modernretail.co/startups/dtc-period-care-brands-see-sales-spike-as-talk-of-a-tampon-shortage-picks-up/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-modernretailHollywood Execs Brace for Advertising “Storm Clouds” Aheadhttps://www.hollywoodreporter.com/business/business-news/advertising-outlook-tv-streaming-2022-1235168866/Despite Economic Headwinds Agencies Forecast A Strong Ad Market For Second Half In The Yearhttps://www.forbes.com/sites/bradadgate/2022/06/14/despite-economic-headwinds-agencies-forecast-a-strong-ad-market-for-second-half-in-the-year/?sh=569b45ba29cfSupport the show
Ad Market Expands For 15th Month, Continues To Deceleratehttps://www.mediapost.com/publications/article/374875/ad-market-expands-for-15th-month-continues-to-dec.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=126631&hashid=XWC2DTgsQEqKt5DPATIQjgLamar Advertising Company Announces Increase In Cash Dividend on Common Stockhttps://www.gurufocus.com/news/1767597/lamar-advertising-company-announces-increase-in-cash-dividend-on-common-stockBetter Buy: Lamar Advertising vs. Clear Channel Outdoorhttps://stocknews.com/news/lamr-cco-better-buy-lamar-advertising-vs-clear-channel-outdoor/Online Advertising Braces For Rocky Roadhttps://www.mediapost.com/publications/article/374743/online-advertising-braces-for-rocky-road.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=126631&hashid=XWC2DTgsQEqKt5DPATIQjgGroupM Unveils CTV 'Viewability' Initiative, Finds As Much As 10% Of Ads Delivered With TV 'Off'https://www.mediapost.com/publications/article/374724/groupm-unveils-ctv-viewability-initiative-finds.htmlFacebook Sued For Allegedly Collecting Patient Data From Hospital Siteshttps://www.mediapost.com/publications/article/374905/facebook-sued-for-allegedly-collecting-patient-dat.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=126631&hashid=XWC2DTgsQEqKt5DPATIQjgSupport the show
We Know a Little Bit More About Netflix’s Advertising Planhttps://www.vulture.com/2022/06/netflix-advertising-tier-plan-roku-comcast.htmlVideo streaming platforms return to splurge on outdoor advertisinghttps://www.livemint.com/companies/news/video-streaming-platforms-return-to-splurge-on-outdoor-advertising-11655316236906.htmlMark Boidman, PJ Solomon video...Start at 1:04https://vimeo.com/367319424Prime Video’s OOH campaign blasts onto the streetshttps://stoppress.co.nz/news/prime-videos-ooh-campaign-blasts-onto-the-streets/3 Big Advantages Of Native Advertisinghttps://www.forbes.com/sites/forbesagencycouncil/2022/06/17/3-big-advantages-of-native-advertising/?sh=6c729b529821How Companies Should Invest in a Downturnhttps://hbr.org/2022/06/how-companies-should-invest-in-a-downturnSupport the show
From Globe Street...New Fed Numbers Show Zero GDP Growth at Bestglobest.com/2022/06/15/fed-raises-interest-0-75-and-new-numbers-show-zero-gdp-growth-at-best/?slreturn=20220516075403From Legal Sports Report...Data Shows Sports Betting Advertising Blitz Has Massive Scopehttps://www.legalsportsreport.com/71406/2022-sports-betting-advertising-tv-surge/From Venture Beat...What Advertisers Need to Know About the Federal Privacy Lawhttps://venturebeat.com/2022/06/15/interactive-advertising-bureau-updates-guidelines-for-measuring-in-game-3d-ads-for-the-metaverse/From AdWeek...What Advertisers Need to Know About the Federal Privacy Lawhttps://www.adweek.com/media/what-advertisers-need-to-know-about-the-federal-privacy-law/From Yahoo Finance...Advertising Technology Startup, Sustainable Skylines, Emerges from Stealth Modehttps://finance.yahoo.com/news/advertising-technology-startup-sustainable-skylines-140000937.htmlSupport the show
Articles cited:Inflation in America may be even worse than thoughthttps://www.economist.com/graphic-detail/2022/06/13/inflation-in-america-may-be-even-worse-than-thoughtConsumer spending declines in May amid high inflationhttps://www.thedenverchannel.com/news/national/consumer-spending-declines-in-may-amid-high-inflationGroupM Forecasts Ad Spend Growth, Though Less Than Last Year's, Despite Economic Conditionshttps://www.adweek.com/agencies/groupm-forecasts-ad-spend-growth-though-less-than-last-years-despite-economic-conditions/The Supply Chain Crisis Broke The Marketing Rules. You Should, Toohttps://www.mediapost.com/publications/article/374755/the-supply-chain-crisis-broke-the-marketing-rules.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=126572&hashid=7639cEm8QMuvP1r55a7ZswWHAT PERCENTAGE OF GROSS REVENUE SHOULD BE USED FOR MARKETING & ADVERTISING?https://www.zippia.com/advice/what-percentage-of-gross-revenue-should-be-used-for-marketing-advertising/#:~:text=A%20general%20rule%20of%20thumb,revenue%20peaked%20in%20June%202020.Support the show
We took a few weeks off but we are back! In this episode of OOH Insider, Deanna Berry, COO at McWhorter Capital Partners, chats about college athlete NIL policies, opportunities for NIL within OOH, and the impact of influencer marketing.McWhorter Capital Partners is a private equity and real estate investment firm. They help people grow their wealth so they can live more fully and more generously.Takeaways NIL gives college athletes the opportunity to monetize their personal brands. Agencies that have had experience with influencer marketing are now evolving into NIL marketing.College athletes are often viewed as celebrities within their ecosystem. If local businesses invested ad money in college athletes or sports groups then the program and athletes would receive exposure, as well as, raise brand awareness within the community.“In 10 years, you are just going to really see the bulk of marketing budgets go to outdoor and influencer marketing.” ~Deanna BerryBrands need a balance between content creation and influencer marketing.Influencer marketing is not new. The only thing new about it is that every day people can become an influencer and gain a huge following. Celebrities and athletes are not the only ones.LinksLinkedIn: https://www.linkedin.com/in/deannaberry/Company: https://www.mcwhortercp.comSign O’ The Times: https://www.theoohinsider.com/669730/9073292-episode-075-sign-o-the-times-featuring-robert-landau-peter-spirerPowered by OneScreen.aiOneScreen.ai is the first free, public-access directory for all things Out of Home.Support the show
In this episode of OOH Insider, Craig Cook, CEO, and Co-Founder of Mobilads, discusses the genesis of his platform and analyzing ROI on wrapped rideshare advertisement audiences.Mobilads is a data-driven advertising platform that utilizes wrapped rideshare vehicles as mobile billboards. They connect device id data to digital analytics to prove return on investment.Takeaways Establishing third-party credibility is the secret sauce to earning trust with a new rideshare market. Find the leaders within the community and build a foundation of honesty, humanity, and consistency.Mobilads generates impressions by tracking their drivers’ location and people through anonymous cellphone demographics or behavioral data.After collecting device ids, Mobilads uses that data to then retarget digitally. Cross-examination has proved there is a return on investment from rideshare advertisements.LinksLinkedIn: https://www.linkedin.com/in/craig-andrew-cook/Email: craig@mobilads.co  Company: https://www.mobilads.coPowered by OneScreen.aiOneScreen.ai is the first free, public-access directory for all things Out of Home.Support the showSupport the show
Comments (1)

Caleb Carey

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Jun 20th
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