Claim OwnershipSports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
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Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
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In this Sports Geek Throwback episode, Sean Callanan interviews Krista Olson (Vice President of Marketing, LPGA). They discuss how a tour with no teams keeps its tournaments, partners and athletes pulling in the same direction. Full episode 418 - https://sportsgeekhq.com/418
Author David Meerman Scott shares insights on fandom, in-person experience, and building fans beyond the algorithm. Check out his new book The Fandom Playbook out now. Show notes available at sportsgeekhq.com/466
Subscribe to SEAT podcasts at SEATConference.com/podcast Scott Ahlstrom of SwitchBase on replacing the game-day patchwork with one venue ops platform, AI-written reports and a human in the loop.
In this Sports Geek Throwback episode, Sean Callanan interviews Charlotte Offord. They discussed how the NFL is using fan data to build NFL fandom Down Under. Full episode https://sportsgeekhq.com/383
Elyse Jenkins shares insights on moving from 10 Downing Street to community sport as CEO of VicSport, making the case for investment, and backing volunteers. Show notes are available at sportsgeekhq.com/465
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