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NWFA Wood Talk

Author: NWFA Wood Talk

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Join Brett Miller, NWFA Vice President of Education & Certification, as he speaks with hardwood flooring experts about tips and tricks on how to run a successful business. If you want to-the-point, practical advice on how to advance your career in the hardwood flooring industry, then this podcast from the National Wood Flooring Association is for you. For more information on the National Wood Flooring Association visit
38 Episodes
Brett Miller chats with Avi Hadad, owner of Avi's Hardwood Floors, about his history in the hardwood flooring industry, the importance of professional instruction, and his philosophies on both flooring and life in general.
Brett Miller is joined by Jeffrey Forbes and Carol Goodwin of the Goodwin Company. Well known for its river-recovered wood, Brett, Jeffery, and Carol discuss the history of the Goodwin Company and the unique characteristics of the wood they use to create luxury antique wood flooring.
Brett Miller is joined by Kevin Mullany of Benchmark Wood Floors to discuss Kevin's history in the hardwood flooring industry, how to create a sense of teamwork with staff, finding the best employees, the benefits of NWFA certification, and more.
Brett Miller and Gene Wengert, aka The Wood Doctor, discuss his perspective on the hardwood flooring industry and the relationship between moisture and wood.  Don't miss out on Gene's upcoming online seminar, being held on March 12, 2021.
Stephen and Matthew Young of Young Brothers Hardwood Flooring discuss how best to build knowledge and confidence in the hardwood flooring industry, pushing past your competition, and risking failure in pursuit of progress.
Brett Miller and Matt Thrane from Gehl Flooring Supply discuss the important but sometimes overlooked role that distributors have in the hardwood flooring industry and how they act as bridges between contractors and manufacturers.
In the third and final part of a conversation with Brett Miller and guest Emily Morrow of Emily Morrow Home, discuss the proper cleaning and maintenance of wood floors, common misconceptions, and why sometimes less is more.
A business owner, speaker, and author, Lisbeth Calandrino discusses her unique approach to selling, how to better build a brand, the true importance of installers, advice for retailers, planning for success in the year ahead, and more.
Wayne Highlander, National Sales Manager, Adhesives, for Bona US, discusses his perspective on the hardwood flooring industry, and his transition from a contractor to working in sales.  Wayne also talks about how important education has been in his career, in regards to both  learning and giving back to the industry.  
Brett Miller chats with Ben Suer, owner of Diamond Wood Floors, about his experiences in the hardwood flooring industry, the importance of finding a mentor, and how perseverance and hard work can pay off in the long run.
Brett Miller and guest Emily Morrow of Emily Morrow Home discuss the idea of hardwood floors as investment, and why hardwood flooring can be considered a healthy choice.
Brett Miller chats with Toby Merrill, Contractor Specialist at DuraSeal, about his transition from running his own business to working for a major manufacturer, and advice on those starting out in the hardwood flooring industry.
Brett Miller and guest Emily Morrow of Emily Morrow Home discuss herperspective on hardwood flooring, including the value that real woodbrings to a home, benefits and misconceptions about engineered hardwoodflooring, and more.
Steve Brattin of SVB Wood Floors in Kansas City talks about differences between hardwood flooring markets, his experience with the NWFA Board of Directors, and the NWFA Certified Professionals Board of Directors, the importance of getting involved with the NWFA, and the value of being NWFA certified.
Brett Miller and Kelsey Quigg, Technical/Product Manager for Pallmann, a division of Uzin-Utz North America, discuss finish trends in the hardwood flooring industry, and how new equipment has changed the physically demanding health risks we have historically exposed ourselves to when sanding a floor.
Brett Miller chats with Wayne Lee from Middle Tennessee Lumber Co. about his beginnings in the industry and his unique perspective on sanding, finishing and industry trends.
Brett Miller and and Karl Salzmann discuss the importance and use of data loggers in the wood flooring trade. They also explore the rise of the "smart floor," and how data loggers are a game-changer for helping the end-user reduce environmentally-caused failures in their real wood floors.
Brett Miller and Kjell Nymark, NWFA Certification Manager, discuss NWFA's Certified Wood Floor Inspector program's evolution. They analyze the Inspector school and prerequisites to get there, and they explain why the industry continues to uphold NWFA Certified Wood Floor Inspectors as the best-of-the-best.
Brett Miller, NWFA Vice President of Education & Certification and NWFA Regional Instructor, Ben Totta, discuss how he grew his hardwood flooring company, how to build a successful company culture and his experiences with the  NWFA Wood Flooring Specialist Apprenticeship Program.
Jeremy Farmer discusses his background as a wood floor craftsman, business owner, his transition from contractor to Technical Sales Rep for Glitsa, and one of his favorite hobbies, BBQ.   
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